competitor-scan

Original：🇺🇸 English

Translated

Research best-in-class products using Browser MCP and WebSearch

1installs

Sourcewellapp-ai/well

Added on2026-02-12

NPX Install

npx skill4agent add wellapp-ai/well competitor-scan

SKILL.md Content

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Competitor Scan Skill

Research how best-in-class products solve similar problems using Browser MCP for screenshots and WebSearch for teardowns.

When to Use

At the start of DIVERGE Loop (L1)
When exploring new UI patterns
When benchmarking against industry standards

Instructions

Phase 1: Identify Competitors

Use the domain competitor table:

Domain	Products to Study
Workspaces/Collaboration	Notion, Linear, Slack, Figma, Attio
Data Tables	Airtable, Retool, Rows, Grist
AI Chat	ChatGPT, Claude, Gemini, Perplexity
Onboarding/Flows	Stripe, Plaid, Mercury, Ramp
Settings/Admin	Vercel, Railway, PlanetScale
Invitations/Team	Slack, Notion, Linear, Figma
Billing/Subscriptions	Stripe, Paddle, Chargebee

Phase 2: Screenshot Key Flows (Browser MCP)

For each relevant competitor:

1. browser_navigate to the product URL or relevant page
2. browser_snapshot to understand the page structure
3. browser_take_screenshot to capture the UI
4. browser_click / browser_type to navigate through flows

Capture:

Entry points (how users start the flow)
Key screens (main interactions)
Edge cases (empty states, errors)
Micro-interactions (hover states, transitions)

Phase 3: Research Teardowns (WebSearch)

Search for existing analysis:

WebSearch "[Product] UI teardown [feature]"
WebSearch "[Product] UX case study [feature]"
WebSearch "[Feature] best practices design patterns"

Phase 4: Extract Patterns

For each competitor, note:

Aspect	Pattern
Layout	How is content organized?
Navigation	How do users move between states?
Actions	How are primary/secondary actions presented?
Feedback	How is success/error communicated?
Copy	What language/tone is used?

Output Format

After running this skill, output:

markdown

## Competitor Scan

### Products Analyzed
1. [Product A] - [URL or feature]
2. [Product B] - [URL or feature]
3. [Product C] - [URL or feature]

### Key Patterns Observed

| Pattern | Product | Description |
|---------|---------|-------------|
| [Pattern] | [Product] | [How they do it] |

### Insights for Our Design
- [Insight 1]: [How to apply]
- [Insight 2]: [How to apply]

### Screenshots Captured
- [Description of screenshot 1]
- [Description of screenshot 2]

Invocation

Invoke manually with "use competitor-scan skill" or follow Ask mode DIVERGE loop which references this skill's phases.

Related Skills

```
problem-framing
```
- Define what problem to research
```
design-context
```
- Compare external patterns with internal