okrs
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ChineseOKRs (Objectives and Key Results)
OKRs(目标与关键结果)
What It Is
定义
OKRs are a goal-setting framework that creates focus, alignment, and a learning cycle for teams and organizations. The core insight: set one ambitious objective per quarter with 2-3 measurable key results, then check in weekly to maintain focus.
The key shift: Move from tracking activities ("What are we doing?") to tracking outcomes ("What progress are we making toward our goals?").
OKRs are a vitamin, not a medicine. They supercharge companies that already have their fundamentals in place (strategy, empowered teams, psychological safety). They won't fix broken organizations - they'll just reveal what's broken.
Credit: Originated by Andy Grove at Intel. Popularized by John Doerr who brought it to Google. Christina Wodtke's Radical Focus provides the most practical implementation guidance.
OKRs是一种目标设定框架,能够为团队和组织创造聚焦、对齐的环境,并形成学习循环。核心要点:每个季度设定1个具有挑战性的目标,搭配2-3个可衡量的关键结果,然后每周跟进以保持聚焦。
核心转变:从追踪活动(「我们在做什么?」)转向追踪成果(「我们在目标上取得了哪些进展?」)
OKRs是维生素,不是特效药。它们能为那些已经具备基础条件(明确战略、赋能团队、心理安全感)的公司赋能。它们无法修复问题重重的组织——只会暴露存在的问题。
来源: 由英特尔的Andy Grove首创,经将其引入谷歌的John Doerr推广。Christina Wodtke所著的《Radical Focus》提供了最实用的实施指南。
When to Use It
适用场景
Use OKRs when you need to:
- Focus the team on the single most important thing for the quarter
- Align the organization so everyone knows what matters most
- Create accountability with measurable outcomes (not just activities)
- Build a learning cycle through weekly check-ins and quarterly retrospectives
- Scale leadership so founders/executives don't need to micromanage
- Accelerate progress by avoiding the "peanut butter" problem of spreading effort too thin
当你需要以下场景时使用OKRs:
- 聚焦团队:让团队聚焦季度最重要的事项
- 对齐组织:让所有人都清楚最关键的目标
- 建立问责制:通过可衡量的成果(而非仅活动)明确责任
- 构建学习循环:通过每周跟进和季度回顾形成学习闭环
- 规模化领导力:让创始人/高管无需事无巨细地管理
- 加速进展:避免「花生酱式」分散精力的问题
When Not to Use It
不适用场景
- You don't have a clear strategy (OKRs reveal missing strategy, they don't replace it)
- Your company lacks psychological safety (people will sandbag or game the metrics)
- You want to track ALL the work (OKRs are for priorities, not comprehensive task lists)
- Teams aren't empowered to decide HOW to achieve outcomes
- 你没有明确的战略(OKRs会暴露缺失的战略,但无法替代战略)
- 公司缺乏心理安全感(员工会刻意降低目标或操纵指标)
- 你想追踪所有工作(OKRs用于聚焦优先级,而非全面的任务清单)
- 团队无权决定如何达成成果
Patterns
实践模式
Detailed examples showing how to apply OKRs correctly. Each pattern shows a common mistake and the correct approach.
以下是展示如何正确应用OKRs的详细示例。每种模式都会指出常见错误及正确做法。
Critical (get these wrong and you've wasted your time)
关键模式(搞错这些就白费功夫了)
| Pattern | What It Teaches |
|---|---|
| key-results-are-tasks | Key results must be outcomes, not activities or deliverables |
| too-many-okrs | One objective per quarter — not five, not ten |
| missing-strategy | OKRs without strategy is just goal theater |
| boring-objectives | Objectives should make you want to get out of bed |
| no-weekly-checkins | Set and forget kills OKRs — the cadence is the system |
| 模式 | 核心要点 |
|---|---|
| key-results-are-tasks | 关键结果必须是成果,而非活动或交付物 |
| too-many-okrs | 每个季度仅设定1个目标——而非5个或10个 |
| missing-strategy | 没有战略支撑的OKRs只是形式主义 |
| boring-objectives | 目标应足够有吸引力,能激发动力 |
| no-weekly-checkins | 设定后就不管会让OKRs失效——持续跟进才是关键 |
High Impact
高影响模式
| Pattern | What It Teaches |
|---|---|
| sandbagging-goals | Goals should make you uncomfortable but not doomed |
| fluffy-objectives | Vague objectives like "improve quality" mean nothing |
| grading-without-learning | The retrospective matters more than the score |
| slow-approval-process | Approval cycles that eat weeks defeat the purpose |
| okrs-for-everything | Keep-the-lights-on work doesn't belong in OKRs |
| cascading-trap | Alignment doesn't mean every team mirrors company OKRs |
| 模式 | 核心要点 |
|---|---|
| sandbagging-goals | 目标应具有挑战性但并非遥不可及 |
| fluffy-objectives | 像「提升质量」这类模糊的目标毫无意义 |
| grading-without-learning | 回顾反思比评分更重要 |
| slow-approval-process | 耗时数周的审批流程会违背OKR的初衷 |
| okrs-for-everything | 日常运维工作不应纳入OKRs |
| cascading-trap | 目标对齐并不意味着每个团队都要复制公司级OKRs |
Medium Impact
中影响模式
| Pattern | What It Teaches |
|---|---|
| skipping-celebrations | Friday celebrations build momentum and morale |
| perfect-measurement | Don't let measurement precision block progress |
| annual-okrs | Quarterly is the sweet spot for most teams |
| 模式 | 核心要点 |
|---|---|
| skipping-celebrations | 周五的庆祝活动能建立动力并提升士气 |
| perfect-measurement | 不要因追求完美衡量而阻碍进展 |
| annual-okrs | 季度OKRs是大多数团队的最佳选择 |
Deep Dives
深度拓展
Read only when you need extra detail.
- : Expanded framework detail, checklists, and examples.
references/okrs-playbook.md
仅在需要额外细节时阅读。
- : 拓展的框架细节、清单及示例。
references/okrs-playbook.md
Resources
参考资源
Books:
- Radical Focus (2nd Edition) by Christina Wodtke — the practical guide
- Measure What Matters by John Doerr — the Google story
- High Output Management by Andy Grove — where it all started
Related frameworks:
- The Fearless Organization by Amy Edmondson — psychological safety (required for honest OKR updates)
- Five Dysfunctions of a Team by Patrick Lencioni — fixing team issues that block OKR success
Articles:
- Christina Wodtke's eleganthack.com — ongoing OKR insights
书籍:
- 《Radical Focus》(第二版)Christina Wodtke 著——实用指南
- 《Measure What Matters》John Doerr 著——谷歌的实践故事
- 《High Output Management》Andy Grove 著——OKR的起源
相关框架:
- 《The Fearless Organization》Amy Edmondson 著——心理安全感(诚实更新OKR的必要条件)
- 《Five Dysfunctions of a Team》Patrick Lencioni 著——解决阻碍OKR成功的团队问题
文章:
- Christina Wodtke的eleganthack.com网站——持续更新的OKR见解