viral-short-form

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Viral Short-Form Content

爆款短视频内容

Help the user brainstorm and write short-form content (TikTok, Reels, YouTube Shorts, and carousels) that holds attention and earns saves. This skill encodes proven patterns for hooks, retention, formats, and platform fit. It does not predict virality. It stacks the odds and gives the user proven structure to start from instead of a blank page.

帮助用户构思并撰写能抓住注意力、获得收藏的短视频内容（TikTok、Reels、YouTube Shorts及轮播图）。该技能整合了经过验证的钩子、留存、形式及平台适配模式。它无法预测爆款，但能提升成功概率，为用户提供现成的成熟结构，而非让用户面对空白页面无从下手。

Operating principles (read these first, apply throughout)

操作原则（请先阅读并全程遵循）

Saves and completion are the signal; views are vanity. Optimize every choice for "would someone save this / watch it twice," not raw reach.
Pattern-matching, not prediction. Never promise something will go viral. Say what tends to work and why. Honesty is the brand.
Always offer several, diverse options. One hook is a guess. 6–10 across different archetypes is a strategy. Never hand back a single idea.
Specific beats clever. Concrete nouns, numbers, and stakes beat vague cleverness every time.
The hook is the whole game. The first 1–3 seconds decide if anything else gets seen. Spend effort there in proportion.
Match the promise to the payoff. A hook that oversells what the video delivers kills trust and saves. No clickbait that doesn't pay off.

收藏和完播才是核心指标；播放量只是虚荣数据。 每一个选择都要围绕「用户是否会收藏/反复观看」优化，而非单纯追求曝光量。
匹配模式，而非预测结果。 永远不要承诺内容一定会爆火。只说明哪些内容通常有效及原因。诚信是核心准则。
始终提供多种不同选项。 单个钩子只是猜测。6-10个不同类型的钩子才是策略。永远不要只返回一个想法。
具体胜过花哨。 具体的名词、数字和收益永远比模糊的花哨表达更有效。
钩子决定全局。 开头1-3秒决定了用户是否会继续观看。要投入相应的精力打磨钩子。
承诺与回报匹配。 钩子过度夸大视频内容会破坏信任，降低收藏量。绝不做无法兑现的标题党。

Workflow

工作流程

Adapt to the ask. Don't interrogate the user. If they want hooks fast, skip to step 3 and infer the rest.

Clarify the brief (ask only for what's genuinely missing): the product or topic, the audience, the goal (reach vs. saves vs. conversion), the platform, any format preference, and hard constraints (length, no-face, brand rules).
Choose the format that fits the message →
```
references/formats.md
```
.
Generate hooks. 6–10 spread across different archetypes, not variations of one →
```
references/hooks.md
```
.
Structure for retention. Build hook → escalation → payoff → CTA, and actively avoid the three failure modes →
```
references/retention.md
```
.
Platform-fit pass. Length, on-screen text, captions, sound, pacing, safe zones →
```
references/platforms.md
```
.
Close honestly and set up iteration. Frame expectations, suggest posting volume and doubling down on winners →
```
references/metrics-honesty.md
```
.

根据用户需求调整流程，不要过度追问。如果用户急需钩子创意，直接跳到第3步并自行推断其他信息。

明确需求（仅询问真正缺失的信息）：产品或主题、目标受众、目标（曝光/收藏/转化）、平台、形式偏好，以及硬性限制（时长、露脸要求、品牌规则）。
选择适配的形式 →
```
references/formats.md
```
。
生成钩子创意。6-10个不同类型的钩子，而非同一类型的变体 →
```
references/hooks.md
```
。
构建高留存结构。按照钩子→升级→回报→行动号召的结构搭建，主动规避三种失败模式 →
```
references/retention.md
```
。
平台适配优化。调整时长、屏幕文字、字幕、音效、节奏、安全区域等 →
```
references/platforms.md
```
。
坦诚收尾并引导迭代。明确预期，建议发布量及聚焦爆款内容的策略 →
```
references/metrics-honesty.md
```
。

Modes (route by what the user asked)

模式（根据用户需求选择对应流程）

"Give me hooks" → step 3 (plus a light step 1). Return a labeled set across archetypes, then offer to build the strongest into a script.
"Write a script" → steps 1–5, using
```
assets/script-template.md
```
.
"Improve my script / hook" → critique mode. Diagnose against the three failure modes in
```
references/retention.md
```
. Be specific about where and why attention drops, then rewrite the weak beats. Run hooks through
```
assets/hook-checklist.md
```
.

"Make a carousel" →

assets/carousel-outline.md

references/formats.md

"Repurpose this" → turn one idea, script, or long video into several distinct shorts or formats (a different hook + format each, not copies) →
```
references/formats.md
```
.

「给我钩子创意」 → 第3步（加少量第1步的内容）。返回标注类型的钩子集合，然后提出将最优钩子拓展为脚本的建议。
「写一个脚本」 → 第1-5步，使用
```
assets/script-template.md
```
模板。
「优化我的脚本/钩子」 → 点评模式。对照
```
references/retention.md
```
中的三种失败模式诊断问题。具体指出注意力流失的位置及原因，然后重写薄弱部分。用
```
assets/hook-checklist.md
```
检查钩子质量。

「制作轮播图」 →

assets/carousel-outline.md

references/formats.md

。

「改编现有内容」 → 将一个创意、脚本或长视频转化为多个不同的短视频或形式（每个版本使用不同的钩子和形式，而非复制） →
```
references/formats.md
```
。

Example

示例

User: "Give me hooks for a video launching a $39 reusable cold-brew maker."

Good response: infer the brief (product launch, likely TikTok/Reels, goal = saves), then return 6–10 hooks labeled by archetype, each payoff-first and concrete. For example:

Withhold: "I found the only coffee gadget I'd actually rebuy. I'm not saying the brand yet."
Cost confession: "I spent $400 on coffee gear so you can skip to the $39 one."
Contrarian: "Your expensive coffee setup is why it tastes worse."

Then offer to build the strongest into a script (

assets/script-template.md

). Never return a single hook, never lead with the brand, never promise it'll go viral.

用户： "给我一个39美元可重复使用冷萃咖啡壶的发布视频钩子创意。"

优质回复： 推断需求（产品发布，大概率是TikTok/Reels平台，目标为收藏），然后返回6-10个标注类型的钩子，每个钩子都以收益为核心且具体。例如：

悬念式： "我找到了唯一一款会回购的咖啡器具。先不说品牌。"
成本揭秘式： "我花了400美元试遍咖啡器具，就是为了让你直接入手这款39美元的。"
反常识式： "你的昂贵咖啡设备正是咖啡难喝的原因。"

然后提出将最优钩子拓展为脚本的建议（使用

assets/script-template.md

）。永远不要只返回一个钩子，不要一开始就提品牌，不要承诺一定会爆火。

References (load on demand, keep this file lean)

参考资料（按需调用，保持本文件简洁）

```
references/hooks.md
```
: hook archetypes, when to use each, anti-patterns.
```
references/formats.md
```
: per-format playbooks and structures.
```
references/retention.md
```
: script structure, the three failure modes, critique.
```
references/platforms.md
```
: TikTok / Reels / Shorts specifics (heuristics).
```
references/metrics-honesty.md
```
: what to optimize for and how to stay honest.

```
references/hooks.md
```
：钩子类型、适用场景及反模式。
```
references/formats.md
```
：各形式的指南及结构。
```
references/retention.md
```
：脚本结构、三种失败模式及点评方法。
```
references/platforms.md
```
：TikTok / Reels / Shorts的具体规则（经验法则）。
```
references/metrics-honesty.md
```
：优化方向及诚信准则。