startup-competitive-analysis
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ChineseStartup Competitive Analysis
初创企业竞品分析
Use this skill to produce decision-oriented competitive intelligence: define the competitive set, collect evidence, synthesize decisions, and ship practical artifacts teams can use (briefs, landscapes, battlecards, win/loss).
match / ignore / bet使用该技能生成以决策为导向的竞品情报：定义竞品集合，收集证据，整合（跟进/忽略/押注）决策，并输出团队可直接使用的实用成果（简报、市场全景图、作战卡片、赢单/丢单分析报告）。
match / ignore / betOperating Principles (2026)
操作原则（2026版）
- Prefer decisions over inventories: make explicit calls with rationale and owner.
match / ignore / bet - Treat competitor claims as hypotheses: validate with buyer reality and current evidence.
- Date-stamp key claims and keep an evidence trail (link + capture month).
- Triangulate important facts across sources (at least two).
- Stay ethical: respect ToS; don’t scrape behind auth/paywalls; don’t misrepresent identity.
- 优先决策而非信息堆砌：明确给出的决策，并附上理由及负责人。
match / ignore / bet - 将竞品宣传视为假设：结合买家实际情况及现有证据进行验证。
- 为关键论断标注日期，并留存证据轨迹（链接+采集月份）。
- 重要事实需通过至少两个来源交叉验证。
- 恪守道德规范：遵守服务条款；不得爬取需授权/付费墙后的内容；不得虚假陈述身份。
Intake Checklist (Ask First)
需求收集清单（先询问以下内容）
- Objective: sales enablement, positioning, strategy, fundraising, churn reduction
- Market: category, geography, segment (ICP), and time horizon (now vs 6–12 months)
- Known competitors and “do nothing” alternative (status quo / DIY / services)
- Constraints: available sources, web access, internal docs, legal/compliance requirements
- 目标：销售赋能、定位、战略制定、融资、降低客户流失
- 市场：品类、地域、细分群体（理想客户画像ICP）、时间范围（当前 vs 6-12个月后）
- 已知竞争对手及“不作为”替代方案（现状/自助服务/外包服务）
- 约束条件：可用数据源、网络访问权限、内部文档、法律/合规要求
Choose the Right Output
选择合适的输出成果
| If the user asks… | Produce… | Use… |
|---|---|---|
| “Who are the competitors?” / “Map the landscape” | Market map + competitor set | |
| “How do we differentiate?” / “What category are we in?” | Category structure + differentiation thesis | |
| “How should we position?” | Positioning canvas + statement + tests | |
| “Deep dive Competitor X” | Deep dive + (optional) battlecard | |
| “Why are we losing to X?” / “What’s driving churn?” | Win/loss + churn patterns + remediation | |
| 若用户询问… | 输出… | 参考… |
|---|---|---|
| “竞争对手有哪些？” / “绘制市场全景” | 市场图谱 + 竞品集合 | |
| “我们如何打造差异化？” / “我们属于哪个品类？” | 品类结构 + 差异化核心论点 | |
| “我们该如何定位？” | 定位画布 + 定位声明 + 验证测试 | |
| “深度分析竞品X” | 深度分析报告 +（可选）作战卡片 | |
| “我们为何输给X？” / “客户流失的原因是什么？” | 赢单/丢单分析 + 流失规律 + 补救方案 | |
Workflow
工作流程
- Define the competitive set: direct/indirect/substitutes/status quo, segmented by ICP and job-to-be-done.
- Collect evidence: product/docs/pricing, changelogs, job postings, reviews/VoC, partnerships, distribution signals.
- Analyze on buyer criteria: switching costs, time-to-value, risk/procurement, integration ecosystem, ROI proof.
- Synthesize into decisions: , wedge, proof points, landmines, and “walk-away” criteria.
match/ignore/bet - Produce artifacts: narrative brief, landscape, battlecards, win/loss summary (use bundled templates).
- Operationalize: set an update cadence and monitoring sources; refresh battlecards and decisions as signals change.
- 定义竞品集合：按理想客户画像ICP及用户任务（job-to-be-done）划分直接/间接/替代者/现状竞品。
- 收集证据：产品/文档/定价、更新日志、招聘信息、用户评价/客户声音（VoC）、合作伙伴、分销渠道信号。
- 基于买家标准分析：转换成本、价值实现时间、风险/采购流程、集成生态系统、投资回报率（ROI）证明。
- 整合为决策：决策、突破点、佐证要点、风险点及“放弃”标准。
match/ignore/bet - 输出成果：叙事性简报、市场全景图、作战卡片、赢单/丢单总结（使用配套模板）。
- 落地执行：设定更新周期及监控数据源；当市场信号变化时，更新作战卡片及决策。
Evidence & Freshness Rules
证据与时效性规则
- Prefer primary sources first (docs, pricing pages, release notes, filings), then triangulate.
- Use dated evidence labels like and include the source URL.
[YYYY-MM] - If web search is available, verify “current state” (pricing, positioning, major launches, funding, M&A). If not, state the limitation and proceed with provided context.
- 优先使用一手资料（文档、定价页、发布说明、备案文件），再进行交叉验证。
- 使用格式标注证据日期，并附上来源URL。
[YYYY-MM] - 若可进行网络搜索，需验证“当前状态”（定价、定位、重大发布、融资、并购）。若不可，需说明限制条件并基于提供的上下文继续推进。
Lightweight CI Monitoring (No Tool Assumptions)
轻量级竞品情报监控（无工具依赖）
- Seed sources from ; add category-specific sources for the market.
data/sources.json - Track changes to: pricing pages, docs/changelogs, security/compliance pages, partner directories, job postings, ad libraries, review sites.
- Keep a simple change log and review it on a fixed cadence (weekly/monthly/quarterly based on sales cycle).
- 从获取初始数据源；添加该市场的品类专属数据源。
data/sources.json - 追踪以下内容的变化：定价页、文档/更新日志、安全/合规页、合作伙伴目录、招聘信息、广告库、评价网站。
- 维护简单的变更日志，并按固定周期（基于销售周期设定为每周/每月/每季度）进行回顾。
Resources
资源
| Resource | Purpose |
|---|---|
| competitor-deep-dive.md | Full competitor analysis framework |
| market-mapping-guide.md | Market map creation |
| positioning-playbook.md | Positioning methodology |
| industry-structure-and-differentiation.md | Porter 5 Forces + JTBD alternatives + strategy canvas |
| 资源 | 用途 |
|---|---|
| competitor-deep-dive.md | 完整的竞品分析框架 |
| market-mapping-guide.md | 市场图谱制作指南 |
| positioning-playbook.md | 定位方法论 |
| industry-structure-and-differentiation.md | 波特五力模型 + 用户任务替代方案 + 战略画布 |
Templates
模板
| Template | Purpose |
|---|---|
| competitive-analysis-brief.md | Decision-oriented narrative brief |
| competitive-landscape.md | Full competitive overview |
| battlecard.md | Sales enablement |
| win-loss-analysis.md | Deal analysis |
| 模板 | 用途 |
|---|---|
| competitive-analysis-brief.md | 以决策为导向的叙事性简报 |
| competitive-landscape.md | 完整的竞品全景分析 |
| battlecard.md | 销售赋能工具 |
| win-loss-analysis.md | 交易分析报告 |
Data
数据文件
| File | Purpose |
|---|---|
| sources.json | Competitive intelligence sources |
| 文件 | 用途 |
|---|---|
| sources.json | 竞品情报数据源 |