marketing-visual-design

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

Marketing Visual Design

营销视觉设计

Production-ready patterns for marketing visual asset creation.

Scope: Ad creatives, social media graphics, email visuals, presentation design, brand collateral. NOT product UI (use

software-ui-ux-design

Primary specs & sources:

data/sources.json

(official docs + curated best practices).

可直接投入使用的营销视觉素材创建模式。

适用范围：广告创意素材、社交媒体图形、邮件视觉元素、演示文稿设计、品牌物料。不适用于产品UI设计（请使用

software-ui-ux-design

）。

核心规范与来源：

data/sources.json

（官方文档+精选最佳实践）。

Quick Start

快速开始

Pick the asset type using the decision tree.
Capture requirements using
```
assets/
```
(brief, carousel, deck outline).
Produce a layout spec + copy variants + export plan (and a prompt pack if AI-generated).
Run QA gates (readability, brand, compliance, accessibility, specs) before handoff.

Use

software-ui-ux-design

for product UI,

marketing-cro

for experiment design, and

marketing-content-strategy

for messaging systems.

通过决策树选择素材类型。
使用
```
assets/
```
目录下的模板收集需求（包括创意简报、轮播图大纲、演示文稿框架）。
生成布局规范、文案变体和导出方案（若为AI生成素材，还需包含提示词包）。
交付前执行质量检查（可读性、品牌合规、法规合规、可访问性、规范匹配）。

产品UI设计请使用

software-ui-ux-design

，实验设计请使用

marketing-cro

，消息体系设计请使用

marketing-content-strategy

。

Workflow

工作流程

Confirm channel + placement (paid/organic, platform, static/video, ratio).
Ask intake questions (goal, audience, offer, proof, CTA, constraints, brand rules).
Select a creative direction (2-3 options) and lock the core message.
Build layout using the hierarchy rules (hook -> hero -> value -> CTA -> brand).
Create variants for testing (3-5); change one major variable per variant.
Run QA gates (specs, safe zones, readability, compliance, accessibility, export).
Handoff deliverables (final exports + editable source + copy + notes).

确认渠道与投放位置（付费/自然流量、平台、静态/视频、比例）。
询问需求收集问题（目标、受众、优惠、证明素材、CTA、限制条件、品牌规则）。
选定创意方向（2-3个选项）并锁定核心信息。
遵循层级规则构建布局（钩子视觉 -> 核心视觉 -> 价值主张 -> CTA -> 品牌标识）。
创建3-5个测试变体；每个变体仅更改一个核心变量。
执行质量检查（规范匹配、安全区域、可读性、合规性、可访问性、导出设置）。
交付成果（最终导出文件+可编辑源文件+文案+说明文档）。

Intake (Ask First)

需求收集（优先询问）

Objective: awareness, click, lead, purchase, retention
Audience: who, what they care about, what they already know
Offer: product, price/promo, risk reversal (trial/guarantee), deadline
Proof: 1-2 strongest stats, testimonial, logo, rating, demo signal
CTA: one action verb + destination (landing page, app store, form)
Platform constraints: placement(s), ratio, file format, file size, duration
Brand constraints: logo usage, fonts, colors, imagery rules, do/don’t list
Compliance constraints: claims policy, regulated category, trademark usage, consent/model releases

目标：品牌认知、点击、获客、转化购买、用户留存
受众：目标人群、他们的关注点、已有的认知
优惠：产品、价格/促销、风险逆转（试用/保证）、截止日期
证明素材：1-2个最具说服力的数据、客户证言、品牌标识、评分、演示信号
CTA：单个动作动词+跳转目标（着陆页、应用商店、表单）
平台限制：投放位置、比例、文件格式、文件大小、时长
品牌限制：标识使用规范、字体、色彩、图像规则、注意事项清单
合规限制：宣传声明政策、受监管品类、商标使用、授权/模特许可

Decision Tree

决策树

text

MARKETING VISUAL REQUEST
  |-- \"Ad creative\" -> references/ad-creative-specs.md
  |-- \"Social media graphic\" -> references/social-media-dimensions.md
  |-- \"Email banner\" -> references/email-visual-specs.md
  |-- \"Presentation/deck\" -> references/presentation-design.md
  |-- \"One-pager/collateral\" -> references/brand-collateral.md
  `-- \"AI-generated visual\" -> references/ai-design-tools.md

text

MARKETING VISUAL REQUEST
  |-- "Ad creative" -> references/ad-creative-specs.md
  |-- "Social media graphic" -> references/social-media-dimensions.md
  |-- "Email banner" -> references/email-visual-specs.md
  |-- "Presentation/deck" -> references/presentation-design.md
  |-- "One-pager/collateral" -> references/brand-collateral.md
  `-- "AI-generated visual" -> references/ai-design-tools.md

Platform Dimensions Quick Reference

平台尺寸快速参考

Social Media (Static)

社交媒体（静态素材）

Platform	Post	Story/Reel	Cover/Banner
Instagram	1080x1080, 1080x1350	1080x1920	N/A
Facebook	1200x630, 1080x1080	1080x1920	820x312
LinkedIn	1200x1200, 1200x628	N/A	1584x396
TikTok	1080x1080	1080x1920	N/A
YouTube	N/A	1080x1920 (Shorts)	2560x1440

Platform	Post	Story/Reel	Cover/Banner
Instagram	1080x1080, 1080x1350	1080x1920	N/A
Facebook	1200x630, 1080x1080	1080x1920	820x312
LinkedIn	1200x1200, 1200x628	N/A	1584x396
TikTok	1080x1080	1080x1920	N/A
YouTube	N/A	1080x1920 (Shorts)	2560x1440

Ad Platforms

广告平台

Platform	Sizes	Safe Zone	Max File
Meta	1080x1080, 1080x1350 (4:5 best)	14% from edges	30MB/4GB
Google Display	300x250, 728x90, 300x600	N/A	150KB
YouTube Thumbnail	1280x720	Right-bottom	2MB
TikTok Ads	1080x1920	Top 130px, bottom 440px	500MB

For full specs and edge cases, use

references/

Platform	Sizes	Safe Zone	Max File
Meta	1080x1080, 1080x1350 (4:5 best)	14% from edges	30MB/4GB
Google Display	300x250, 728x90, 300x600	N/A	150KB
YouTube Thumbnail	1280x720	Right-bottom	2MB
TikTok Ads	1080x1920	Top 130px, bottom 440px	500MB

如需完整规范和边缘场景说明，请查看

references/

目录下的文档。

Visual Hierarchy for Ads

广告视觉层级

Element	Priority	Placement
Hook/Headline	1	Top 1/3
Hero Visual	2	Center
Value Prop	3	Middle
CTA	4	Bottom 1/3
Logo	5	Corner

Element	Priority	Placement
Hook/Headline	1	Top 1/3
Hero Visual	2	Center
Value Prop	3	Middle
CTA	4	Bottom 1/3
Logo	5	Corner

Text Overlay Rules

文字叠加规则

Platform	Max Text	Safe Zone
Meta	<20% recommended	14% from edges
TikTok	Minimal	Top 130px, bottom 440px
LinkedIn	No strict limit	Headlines <2 lines

Platform	Max Text	Safe Zone
Meta	<20% recommended	14% from edges
TikTok	Minimal	Top 130px, bottom 440px
LinkedIn	No strict limit	Headlines <2 lines

Variant Testing (Fast Defaults)

变体测试（快速默认方案）

Create 3-5 variants per concept: hook, hero visual, offer framing, CTA, proof.
Keep one major variable per variant to attribute performance.
Prioritize native-looking creative for social (UGC-style often wins) unless the brand requires polish.

每个创意概念创建3-5个变体：可更改钩子文案、核心视觉、优惠呈现方式、CTA、证明素材。
每个变体仅更改一个核心变量，以便明确影响效果的因素。
社交媒体素材优先选择贴近原生风格的创意（UGC风格通常表现更佳），除非品牌要求精致化风格。

Carousel Structure

轮播图结构

text

SLIDE 1: Hook (problem or bold statement)
SLIDE 2-4: Solution/Benefits
SLIDE 5: Social proof
SLIDE 6: CTA with offer

text

SLIDE 1: Hook (problem or bold statement)
SLIDE 2-4: Solution/Benefits
SLIDE 5: Social proof
SLIDE 6: CTA with offer

Video Structure (Hook-Retain-Convert)

视频结构（钩子-留存-转化）

Section	Duration	Purpose
Hook	0-3s	Stop scroll
Agitate	3-10s	Amplify pain
Solution	10-20s	Product demo
Proof	20-30s	Testimonials
CTA	30-45s	Action

Section	Duration	Purpose
Hook	0-3s	停止滑动
Agitate	3-10s	放大痛点
Solution	10-20s	产品演示
Proof	20-30s	客户证言
CTA	30-45s	促进行动

AI-Generated Visuals (Operational Notes)

AI生成视觉素材（操作说明）

Use
```
references/ai-design-tools.md
```
for tool selection, prompt frameworks, and artifact avoidance.
Prefer brand-safe workflows: licensed stock, first-party photography, or tools with clear commercial terms.
Treat text-in-image as unreliable for exact typography; use AI for backgrounds/hero imagery, then typeset in design tools.

工具选择、提示词框架和避免生成瑕疵素材的方法，请参考
```
references/ai-design-tools.md
```
。
优先选择品牌安全的工作流：使用授权图库、自有摄影素材，或商业条款清晰的工具。
图像中的文字排版不可靠；建议使用AI生成背景/核心视觉，再用设计工具进行文字排版。

QA Gates (Run Before Delivery)

质量检查关卡（交付前执行）

Specs: dimensions, aspect ratio, safe zones, duration (video), file size.
Readability: passes thumbnail test, high contrast, minimal on-image text.
Brand: correct logo, colors, fonts; consistent style across variants.
Compliance: avoid prohibited claims, unlicensed trademarks, misleading before/after, missing disclosures.
Accessibility: sufficient contrast, large-enough type, avoid text-only communication of meaning.
Deliverables: export naming is consistent; editable source files included.

规范检查：尺寸、宽高比、安全区域、视频时长、文件大小。
可读性检查：通过缩略图测试、高对比度、图像上的文字最少化。
品牌一致性检查：正确的标识、色彩、字体；所有变体风格统一。
合规性检查：避免禁用声明、未授权商标、误导性前后对比、遗漏披露信息。
可访问性检查：足够的对比度、字号足够大、避免仅用文字传达核心信息。
交付物检查：导出文件命名一致；包含可编辑源文件。

File Formats

文件格式

Use Case	Format
Photos	JPEG
Transparency	PNG
Logos/icons	SVG
Animation	GIF/WebP
Print	PDF
Video	MP4 (H.264)

Use Case	Format
Photos	JPEG
Transparency	PNG
Logos/icons	SVG
Animation	GIF/WebP
Print	PDF
Video	MP4 (H.264)

Resources

资源

Resource	Purpose
references/ad-creative-specs.md	Full specs for Meta, Google, LinkedIn, TikTok
references/social-media-dimensions.md	Complete platform dimensions
references/presentation-design.md	Investor deck, sales deck
references/email-visual-specs.md	Email design specs
references/ai-design-tools.md	AI prompting, workflows
references/brand-collateral.md	One-pagers, case studies
references/2026-creative-trends.md	UGC-style, sensory design, Meta algorithm

Resource	Purpose
references/ad-creative-specs.md	Meta、Google、LinkedIn、TikTok的完整规范
references/social-media-dimensions.md	完整的平台尺寸
references/presentation-design.md	投资者演示文稿、销售演示文稿
references/email-visual-specs.md	邮件设计规范
references/ai-design-tools.md	AI提示词、工作流
references/brand-collateral.md	单页宣传册、案例研究
references/2026-creative-trends.md	UGC风格、感官设计、Meta算法

Templates

模板

Template	Purpose
assets/ad-creative-brief.md	Creative brief
assets/social-carousel-template.md	Carousel structure
assets/pitch-deck-outline.md	Investor deck

Template	Purpose
assets/ad-creative-brief.md	创意简报
assets/social-carousel-template.md	轮播图结构
assets/pitch-deck-outline.md	投资者演示文稿框架

International Markets

国际市场

This skill uses US/Western market defaults. For international visual design:

Need	See Skill
Cultural color symbolism	marketing-geo-localization
Regional imagery guidelines	marketing-geo-localization
RTL design adaptations	marketing-geo-localization
Regional platform specs (WeChat, LINE)	marketing-geo-localization

Auto-triggers: When your query mentions specific countries, cultural adaptation, or RTL design, both skills load automatically.

本技能默认使用美国/西方市场规范。针对国际市场视觉设计：

Need	See Skill
文化色彩象征	marketing-geo-localization
区域图像规范	marketing-geo-localization
RTL设计适配	marketing-geo-localization
区域平台规范（微信、LINE）	marketing-geo-localization

自动触发：当你的查询提及特定国家、文化适配或RTL设计时，本技能和

marketing-geo-localization

技能将自动加载。

Skill	Purpose
marketing-cro	Landing page optimization
marketing-content-strategy	Brand messaging
marketing-social-media	Social strategy
marketing-paid-advertising	Campaign strategy
software-ui-ux-design	Product UI (not marketing)

Skill	Purpose
marketing-cro	着陆页优化
marketing-content-strategy	品牌信息策略
marketing-social-media	社交媒体策略
marketing-paid-advertising	广告活动策略
software-ui-ux-design	产品UI设计（非营销类）

marketing-visual-design

Original

Translation

Marketing Visual Design

营销视觉设计

Quick Start

快速开始

Workflow

工作流程

Intake (Ask First)

需求收集（优先询问）

Decision Tree

决策树

Platform Dimensions Quick Reference

平台尺寸快速参考

Social Media (Static)

社交媒体（静态素材）

Ad Platforms

广告平台

Visual Hierarchy for Ads

广告视觉层级

Text Overlay Rules

文字叠加规则

Variant Testing (Fast Defaults)

变体测试（快速默认方案）

Carousel Structure

轮播图结构

Video Structure (Hook-Retain-Convert)

视频结构（钩子-留存-转化）

AI-Generated Visuals (Operational Notes)

AI生成视觉素材（操作说明）

QA Gates (Run Before Delivery)

质量检查关卡（交付前执行）

File Formats

文件格式

Resources

资源

Templates

模板

International Markets

国际市场

Related Skills

相关技能