Back to Details

marketing-seo-complete

Compare original and translation side by side

🇺🇸

Original

English
🇨🇳

Translation

Chinese

SEO Technical and Marketing - Operational Skill

SEO技术与营销 - 运营技能

This skill contains actionable, production-ready systems for traditional search engine optimization:
  • Technical SEO auditing (Core Web Vitals, crawlability, structured data, mobile optimization)
  • SEO marketing strategy (keyword research, content planning, competitive analysis, brand building)
  • Operational workflows (cross-team collaboration, stakeholder alignment, SEO OKRs)
  • Total Search Optimization (Google, YouTube, Reddit, TikTok, forums, social SEO)
Structure: Technical fundamentals first -> Marketing strategy -> Operational execution -> Total Search Optimization.
For AI search optimization (ChatGPT, Perplexity, Gemini, AI Overviews, GEO): Use marketing-ai-search-optimization instead.
本技能包含适用于传统搜索引擎优化的可落地、生产就绪型体系：
  • 技术SEO审计（Core Web Vitals、可抓取性、结构化数据、移动端优化）
  • SEO营销策略（关键词研究、内容规划、竞品分析、品牌建设）
  • 运营工作流（跨团队协作、利益相关者对齐、SEO OKR）
  • 全域搜索优化（Google、YouTube、Reddit、TikTok、论坛、社交平台SEO）
结构：先讲技术基础 -> 营销策略 -> 运营执行 -> 全域搜索优化。
针对AI搜索优化（ChatGPT、Perplexity、Gemini、AI概览、GEO）：请改用marketing-ai-search-optimization。

2026 Operating Assumptions (Evergreen)

2026年运营假设（常青内容）

  • Prioritize usefulness and intent satisfaction; technical SEO cannot compensate for weak content.
  • E-E-A-T matters most when claims can impact money, health, safety, or major decisions; for all niches, show real experience and verifiable proof where possible.
  • Mobile-first is the default: performance, UX, and rendering on mobile are the primary gate.
  • Crawl/indexation wins come from discoverability (internal links, sitemaps) and removing low-value crawl traps.
  • Core Web Vitals are a weak signal but a strong tiebreaker; fix regressions and obvious failures.
  • Structured data is for eligibility and rich results, not a ranking boost; use it to improve extraction and display.
  • SERPs are multi-surface (web, video, local, forums, social); measure channel-by-channel, not only rankings.
Primary sources live in 
data/sources.json
. For time-sensitive changes (core updates, reporting changes), use official sources first (Google Search Central / Search Status Dashboard); if your environment supports web search, refresh against current updates before giving definitive advice.
  • 优先满足实用性和用户意图；技术SEO无法弥补内容质量的不足。
  • 当内容涉及金钱、健康、安全或重大决策相关声明时，E-E-A-T最为重要；对于所有细分领域，尽可能展示真实经验和可验证的证据。
  • 移动优先是默认准则：移动端的性能、用户体验和渲染效果是首要门槛。
  • 抓取/索引的成效源于可发现性（内部链接、站点地图）以及移除低价值抓取陷阱。
  • Core Web Vitals是较弱的排名信号，但却是重要的决胜因素；修复性能倒退和明显的故障。
  • 结构化数据用于获取资格和丰富结果展示，而非直接提升排名；使用它来优化内容提取和展示效果。
  • 搜索结果页（SERP）是多场景的（网页、视频、本地、论坛、社交）；按渠道逐一衡量效果，而非仅关注排名。
主要来源存储在
data/sources.json
中。对于时效性变更（核心算法更新、报告规则变化），优先使用官方来源（Google Search Central / Search Status Dashboard）；如果你的环境支持网页搜索，在给出明确建议前，请先根据当前更新内容进行信息刷新。

Key Thresholds (2026)

关键阈值（2026年）

MetricTargetImpact
LCP< 2.5sMobile-first indexing threshold
INP< 200msReplaced FID; user engagement signal
CLS< 0.1Layout stability; ranking factor
TTFB< 600msCrawl rate: slow servers often reduce pages crawled/day
Mobile score> 90Required for competitive rankings
指标目标值影响
LCP< 2.5秒移动优先索引门槛
INP< 200毫秒替代FID；用户参与度信号
CLS< 0.1布局稳定性；排名因素
TTFB< 600毫秒抓取频率：服务器过慢通常会减少每日抓取的页面数量
移动端评分> 90获得竞争性排名的必要条件

When NOT to Use

不适用于以下场景

  • Pure AI platform optimization (ChatGPT, Perplexity, Gemini visibility) -> Use marketing-ai-search-optimization
  • Paid search campaigns (Google Ads, Bing Ads) -> Use marketing-paid-advertising
  • Social media strategy (non-SEO focused) -> Use marketing-social-media
  • Content creation process (writing, editing, publishing) -> Use marketing-content-strategy
  • Email marketing -> Use marketing-email-automation
  • 纯AI平台优化（ChatGPT、Perplexity、Gemini曝光）-> 使用marketing-ai-search-optimization
  • 付费搜索广告（Google Ads、Bing Ads）-> 使用marketing-paid-advertising
  • 社交媒体策略（非SEO导向）-> 使用marketing-social-media
  • 内容创作流程（写作、编辑、发布）-> 使用marketing-content-strategy
  • 电子邮件营销-> 使用marketing-email-automation

Quick Reference

快速参考

TaskResource/TemplateLocationWhen to Use
Auditing
Full Technical Audit10-Point Checklist
assets/audits/full-technical-audit.md
Comprehensive site-wide audit
Quick AuditAbbreviated Checklist
assets/audits/quick-audit-checklist.md
Fast issue identification
Priority MatrixImpact vs Effort
assets/priority/impact-effort-matrix.md
Prioritize audit findings
Core Web Vitals
CWV Deep DiveCWV Guide
references/core-web-vitals-guide.md
LCP, INP, CLS optimization
CWV ReportReport Template
assets/cwv/core-web-vitals-report.md
Document CWV findings
Crawlability
Indexation IssuesCrawlability Guide
references/crawlability-indexing.md
Robots.txt, sitemaps, GSC issues
Indexation AccelerationFast Indexing Guide
references/crawlability-indexing.md#indexation-acceleration
New/large sites, internal linking, E-E-A-T
Performance
Site SpeedSpeed Guide
references/site-speed-optimization.md
TTFB, render-blocking, images
Technical Setup
Mobile OptimizationMobile Guide
references/mobile-seo-guide.md
Responsive, viewport, mobile-first
Structured DataSchema Guide
references/structured-data-guide.md
JSON-LD, rich snippets
Schema ReportValidation Template
assets/schema/schema-validation-report.md
Document schema findings
Security/HTTPSSecurity Guide
references/security-https-guide.md
HTTPS, HSTS, headers
Architecture
Internal LinkingLink Strategy
references/internal-linking-strategy.md
Link equity, orphan pages
Duplicate ContentCanonical Guide
references/duplicate-content-handling.md
Canonicals, pagination
International SEOHreflang Guide
references/internationalization-hreflang.md
Multi-language/region sites
Link Building
Link AcquisitionLink Building Guide
references/link-building-strategy.md
Backlinks, digital PR, HARO
Local SEO
Google Business ProfileLocal SEO Guide
references/local-seo-guide.md
GBP, citations, reviews, local pack
任务资源/模板位置使用场景
审计
完整技术审计10项检查清单
assets/audits/full-technical-audit.md
全网站范围的综合审计
快速审计简化版检查清单
assets/audits/quick-audit-checklist.md
快速识别问题
优先级矩阵影响 vs 投入
assets/priority/impact-effort-matrix.md
对审计发现进行优先级排序
Core Web Vitals
CWV深度分析CWV指南
references/core-web-vitals-guide.md
LCP、INP、CLS优化
CWV报告报告模板
assets/cwv/core-web-vitals-report.md
记录CWV审计发现
可抓取性
索引问题可抓取性指南
references/crawlability-indexing.md
Robots.txt、站点地图、GSC问题
索引加速快速索引指南
references/crawlability-indexing.md#indexation-acceleration
新网站/大型网站、内部链接、E-E-A-T
性能
网站速度速度优化指南
references/site-speed-optimization.md
TTFB、渲染阻塞、图片优化
技术配置
移动端优化移动端指南
references/mobile-seo-guide.md
响应式设计、视口、移动优先
结构化数据Schema指南
references/structured-data-guide.md
JSON-LD、富文本片段
Schema报告验证模板
assets/schema/schema-validation-report.md
记录Schema审计发现
安全/HTTPS安全指南
references/security-https-guide.md
HTTPS、HSTS、响应头
架构
内部链接链接策略
references/internal-linking-strategy.md
链接权重、孤立页面
重复内容规范标签指南
references/duplicate-content-handling.md
规范标签、分页
国际SEOHreflang指南
references/internationalization-hreflang.md
多语言/多区域网站
外链建设
外链获取外链建设指南
references/link-building-strategy.md
反向链接、数字PR、HARO
本地SEO
Google商家档案本地SEO指南
references/local-seo-guide.md
GBP、引用、评价、本地包

10-Point Audit Framework

10项审计框架

Every technical SEO audit follows this systematic checklist:
#AreaKey MetricsWeight
1Crawlabilityrobots.txt status, sitemap coverage, crawl budgetHigh
2Core Web VitalsLCP <2.5s, INP <200ms, CLS <0.1High
3Site SpeedTTFB <800ms, FCP <1.8s, Speed IndexHigh
4MobileMobile-friendly score, viewport, touch targetsHigh
5SecurityHTTPS, mixed content, HSTS, headersMedium
6Structured DataSchema validity, rich snippet eligibilityMedium
7On-PageMeta tags, heading hierarchy, keyword signalsMedium
8ArchitectureInternal links, URL structure, canonicalsHigh
9Duplicate ContentCanonical implementation, paginationMedium
10InternationalizationHreflang (if applicable), geo-targetingLow
Scoring: Rate each area 0-10, calculate weighted average for overall Technical Health Score.
每一次技术SEO审计都遵循以下系统化检查清单：
#领域关键指标权重
1可抓取性robots.txt状态、站点地图覆盖率、抓取预算高
2Core Web VitalsLCP <2.5秒、INP <200毫秒、CLS <0.1高
3网站速度TTFB <800毫秒、FCP <1.8秒、速度指数高
4移动端移动端友好度评分、视口、触摸目标高
5安全性HTTPS、混合内容、HSTS、响应头中
6结构化数据Schema有效性、富文本片段资格中
7页面优化元标签、标题层级、关键词信号中
8网站架构内部链接、URL结构、规范标签高
9重复内容规范标签实施、分页中
10国际化Hreflang（如适用）、地域定位低
评分规则：对每个领域按0-10分评分，计算加权平均值得到整体技术健康分数。

Decision Trees

决策树

text
undefined
text
undefined

Audit Type Selection

审计类型选择

Full site audit needed -> Use assets/audits/full-technical-audit.md Quick issue check -> Use assets/audits/quick-audit-checklist.md CWV-only deep dive -> Use assets/cwv/core-web-vitals-report.md Schema validation only -> Use assets/schema/schema-validation-report.md
需要全网站审计 -> 使用assets/audits/full-technical-audit.md 快速检查问题 -> 使用assets/audits/quick-audit-checklist.md 仅针对CWV深度分析 -> 使用assets/cwv/core-web-vitals-report.md 仅验证Schema -> 使用assets/schema/schema-validation-report.md

Core Web Vitals Failing

Core Web Vitals不达标

LCP >2.5s -> Preload LCP element, optimize images, add CDN -> See references/core-web-vitals-guide.md INP >200ms -> Reduce JavaScript, optimize event handlers -> See references/core-web-vitals-guide.md CLS >0.1 -> Add dimensions to images/ads, avoid layout shifts -> See references/core-web-vitals-guide.md
LCP >2.5秒 -> 预加载LCP元素、优化图片、添加CDN -> 查看references/core-web-vitals-guide.md INP >200毫秒 -> 减少JavaScript、优化事件处理程序 -> 查看references/core-web-vitals-guide.md CLS >0.1 -> 为图片/广告添加尺寸、避免布局偏移 -> 查看references/core-web-vitals-guide.md

Indexation Issues

索引问题

Pages not indexed -> Check robots.txt blocking -> Verify sitemap inclusion -> Check canonical tags -> See references/crawlability-indexing.md Crawl budget problems -> Remove low-value pages from crawl -> Fix redirect chains -> Optimize pagination -> See references/crawlability-indexing.md New/large site needs fast indexation -> Internal linking (#1 accelerator) -> Manual GSC submission (10-20 priority pages) -> Real content updates (not fake lastmod) -> Brand mentions > backlinks (early stage) -> See references/crawlability-indexing.md#indexation-acceleration
页面未被索引 -> 检查robots.txt是否拦截 -> 验证是否包含在站点地图中 -> 检查规范标签 -> 查看references/crawlability-indexing.md 抓取预算问题 -> 从抓取范围中移除低价值页面 -> 修复重定向链 -> 优化分页 -> 查看references/crawlability-indexing.md 新网站/大型网站需要快速索引 -> 内部链接（#1加速方式） -> 手动提交至GSC（10-20个优先级页面） -> 真实内容更新（而非伪造最后修改时间） -> 品牌提及 > 反向链接（早期阶段） -> 查看references/crawlability-indexing.md#indexation-acceleration

Mobile Issues

移动端问题

Mobile-unfriendly -> Check viewport meta tag -> Verify responsive CSS -> Test touch target sizes -> See references/mobile-seo-guide.md
移动端不友好 -> 检查视口元标签 -> 验证响应式CSS -> 测试触摸目标尺寸 -> 查看references/mobile-seo-guide.md

Link Building Issues

外链建设问题

Need more backlinks -> Create linkable assets (research, tools) -> Set up HARO/Featured.com -> Broken link building outreach -> See references/link-building-strategy.md Low domain authority -> Focus on DA 50+ targets -> Digital PR campaigns -> Competitor backlink analysis -> See references/link-building-strategy.md
需要更多反向链接 -> 创建可被链接的资产（研究、工具） -> 设置HARO/Featured.com -> 失效链接建设 outreach -> 查看references/link-building-strategy.md 域名权重低 -> 聚焦DA 50+的目标 -> 数字PR活动 -> 竞品反向链接分析 -> 查看references/link-building-strategy.md

Local SEO Issues

本地SEO问题

Not showing in local pack -> Optimize Google Business Profile -> Build local citations (NAP consistency) -> Generate more reviews -> See references/local-seo-guide.md GBP not verified -> Complete verification process -> Ensure NAP matches website -> See references/local-seo-guide.md
未出现在本地包中 -> 优化Google商家档案 -> 建设本地引用（NAP一致性） -> 生成更多评价 -> 查看references/local-seo-guide.md GBP未验证 -> 完成验证流程 -> 确保NAP与网站一致 -> 查看references/local-seo-guide.md

Security Issues

安全问题

Mixed content warnings -> Update all HTTP resources to HTTPS -> See references/security-https-guide.md SSL/TLS issues -> Run SSL Labs test -> See references/security-https-guide.md

---
混合内容警告 -> 将所有HTTP资源更新为HTTPS -> 查看references/security-https-guide.md SSL/TLS问题 -> 运行SSL Labs测试 -> 查看references/security-https-guide.md

---

GSC Issue Triage (Strict Output)

GSC问题分类处理（严格输出格式）

Use this format when diagnosing Google Search Console indexation and canonicalization statuses.
If missing context blocks a safe recommendation, ask only the minimum clarifying questions (example: "Should these URLs be indexed?").
For each issue:
  • Issue:
  • Severity: Critical / Moderate / Informational
  • What Google Is Detecting:
  • Why This Happens:
  • Is This Against Google Rules? (Yes/No + Explanation):
  • Safe Fix (Step-by-Step):
  • Expected SEO Benefit:
  • What NOT to Do (Important):
诊断Google Search Console索引和规范标签状态时，请使用此格式。
如果缺少上下文无法给出安全建议，仅提出最少的澄清问题（例如：“这些URL是否应该被索引？”）。
针对每个问题：
  • 问题：
  • 严重程度： 关键 / 中等 / 信息性
  • Google检测到的内容：
  • 问题原因：
  • 是否违反Google规则？（是/否 + 解释）：
  • 安全修复方案（分步说明）：
  • 预期SEO收益：
  • 禁止操作（重要）：

Navigation

导航

Core Resources

核心资源

  • references/core-web-vitals-guide.md - LCP, INP, CLS thresholds and optimization
  • references/crawlability-indexing.md - Robots.txt, sitemaps, GSC, indexation
  • references/site-speed-optimization.md - TTFB, render-blocking, image optimization
  • references/mobile-seo-guide.md - Mobile-first indexing, responsive design
  • references/structured-data-guide.md - Schema.org, JSON-LD, rich snippets
  • references/security-https-guide.md - HTTPS, HSTS, security headers
  • references/internal-linking-strategy.md - Link architecture, orphan pages
  • references/duplicate-content-handling.md - Canonicals, pagination, parameters
  • references/internationalization-hreflang.md - Hreflang, geo-targeting
  • references/core-web-vitals-guide.md - LCP、INP、CLS阈值及优化方法
  • references/crawlability-indexing.md - Robots.txt、站点地图、GSC、索引相关内容
  • references/site-speed-optimization.md - TTFB、渲染阻塞、图片优化
  • references/mobile-seo-guide.md - 移动优先索引、响应式设计
  • references/structured-data-guide.md - Schema.org、JSON-LD、富文本片段
  • references/security-https-guide.md - HTTPS、HSTS、安全响应头
  • references/internal-linking-strategy.md - 链接架构、孤立页面
  • references/duplicate-content-handling.md - 规范标签、分页、参数
  • references/internationalization-hreflang.md - Hreflang、地域定位

Marketing & Operations

营销与运营

  • references/seo-marketing-strategy.md - Keyword research, content planning, competitive analysis, brand building
  • references/seo-operational-workflows.md - Cross-team collaboration, OKRs, stakeholder communication
  • references/total-search-optimization.md - YouTube, Reddit, TikTok, LinkedIn, AI platforms
  • references/seo-marketing-strategy.md - 关键词研究、内容规划、竞品分析、品牌建设
  • references/seo-operational-workflows.md - 跨团队协作、OKR、利益相关者沟通
  • references/total-search-optimization.md - YouTube、Reddit、TikTok、LinkedIn、AI平台

Link Building & Local SEO

外链建设与本地SEO

  • references/link-building-strategy.md - Backlink acquisition, digital PR, HARO, broken link building
  • references/local-seo-guide.md - Google Business Profile, citations, reviews, local pack ranking
  • references/link-building-strategy.md - 反向链接获取、数字PR、HARO、失效链接建设
  • references/local-seo-guide.md - Google商家档案、引用、评价、本地包排名

Templates

模板

Audits

审计模板

  • assets/audits/full-technical-audit.md - Complete 10-point audit checklist
  • assets/audits/quick-audit-checklist.md - Fast abbreviated audit
  • assets/audits/full-technical-audit.md - 完整的10项审计检查清单
  • assets/audits/quick-audit-checklist.md - 快速简化版审计模板

Core Web Vitals

Core Web Vitals模板

  • assets/cwv/core-web-vitals-report.md - CWV-specific audit report
  • assets/cwv/core-web-vitals-report.md - CWV专项审计报告

Structured Data

结构化数据模板

  • assets/schema/schema-validation-report.md - Schema audit report
  • assets/schema/schema-validation-report.md - Schema审计报告

Prioritization

优先级排序模板

  • assets/priority/impact-effort-matrix.md - Issue prioritization matrix
  • assets/priority/impact-effort-matrix.md - 问题优先级排序矩阵

Trend Awareness Protocol

趋势感知规则

IMPORTANT: When users ask recommendation questions about SEO, refresh against current updates before giving definitive guidance. If your environment supports web search, use it. If not, rely on official sources in 
data/sources.json
and ask the minimum clarifying question about timeframe/market (example: "Is this for the US market, and do you care about changes in the last 30/90 days?").
重要提示：当用户询问SEO相关建议时，在给出明确指导前，请先根据当前更新内容刷新信息。如果你的环境支持网页搜索，请使用该功能。如果不支持，请依赖
data/sources.json
中的官方来源，并仅提出最少的关于时间范围/市场的澄清问题（例如：“这是针对美国市场吗？你是否关注过去30/90天的变化？”）。

Trigger Conditions

触发条件

  • "What's the best approach for [Core Web Vitals/site speed/crawlability]?"
  • "What should I focus on for SEO in 2026?"
  • "What's the latest Google algorithm update?"
  • "Current best practices for [structured data/mobile SEO/indexation]?"
  • "Is [SEO technique] still relevant in 2026?"
  • "How has Google Search changed recently?"
  • "What Core Web Vitals thresholds should I target?"
  • “[Core Web Vitals/网站速度/可抓取性]的最佳方法是什么？”
  • “2026年SEO应该关注什么？”
  • “Google最新的算法更新是什么？”
  • “[结构化数据/移动端SEO/索引]的当前最佳实践是什么？”
  • “[某SEO技术]在2026年还适用吗？”
  • “Google搜索最近有哪些变化？”
  • “Core Web Vitals的阈值应该设为多少？”

Required Searches

必要搜索

  1. Search: 
    site:developers.google.com search updates
  2. Search: 
    Google Search Status Dashboard
  3. Search: 
    Core Web Vitals thresholds INP
  4. Search: 
    Search Console new features
  1. 搜索：
    site:developers.google.com search updates
  2. 搜索：
    Google Search Status Dashboard
  3. 搜索：
    Core Web Vitals thresholds INP
  4. 搜索：
    Search Console new features

What to Report

报告内容

After searching, provide:
  • Current landscape: What SEO factors matter most NOW (not 6 months ago)
  • Emerging trends: New ranking signals or Google features
  • Deprecated/declining: Techniques that no longer work or hurt rankings
  • Recommendation: Based on fresh data and recent algorithm updates
搜索后，需提供：
  • 当前格局：现在哪些SEO因素最重要（而非6个月前）
  • 新兴趋势：新的排名信号或Google功能
  • 已淘汰/衰退的技术：不再有效或会损害排名的技术
  • 建议：基于最新数据和算法更新的建议

Example Topics (verify with fresh search)

示例主题（需通过最新搜索验证）

  • Core Web Vitals updates (INP replacing FID, thresholds)
  • Google algorithm updates (helpful content, spam updates)
  • Structured data new types and requirements
  • Mobile-first indexing changes
  • AI Overviews impact on traditional search
  • New Search Console features
  • Core Web Vitals更新（INP替代FID、阈值变化）
  • Google算法更新（有用内容、垃圾内容更新）
  • 结构化数据的新类型和要求
  • 移动优先索引的变化
  • AI概览对传统搜索的影响
  • Search Console的新功能

SEO Marketing Strategy (January 2026)

SEO营销策略（2026年1月）

Keyword research, content planning, competitive analysis, and brand building.
Key areas covered:
  • Keyword research framework (seed discovery, expansion, intent classification, prioritization)
  • Content planning by intent (informational, commercial, transactional, navigational)
  • Competitive analysis workflow (monthly audits, intelligence signals)
  • Brand building tactics (brand and entity signals often correlate with durable performance; validate with current updates)
  • E-E-A-T content strategy (Experience, Expertise, Authoritativeness, Trust)
See full guide: references/seo-marketing-strategy.md
涵盖关键词研究、内容规划、竞品分析和品牌建设。
核心内容包括：
  • 关键词研究框架（种子词挖掘、拓展、意图分类、优先级排序）
  • 按用户意图规划内容（信息型、商业型、交易型、导航型）
  • 竞品分析工作流（月度审计、情报信号）
  • 品牌建设策略（品牌和实体信号通常与持久的表现相关；需结合当前更新验证）
  • E-E-A-T内容策略（Experience经验、Expertise专业、Authoritativeness权威、Trust信任）
查看完整指南：references/seo-marketing-strategy.md

SEO Operational Workflows (2026)

SEO运营工作流（2026年）

Cross-team collaboration, OKRs, and stakeholder communication.
Key areas covered:
  • SEO as strategic quarterback (not isolated channel)
  • Cross-team collaboration framework (Product, Engineering, Content, Paid, PR, Social)
  • Pre-launch and post-deployment checklists
  • SEO OKRs aligned to revenue (not vanity metrics)
  • Stakeholder-specific reporting and communication
See full guide: references/seo-operational-workflows.md
涵盖跨团队协作、OKR和利益相关者沟通。
核心内容包括：
  • SEO作为战略核心（而非孤立渠道）
  • 跨团队协作框架（产品、工程、内容、付费广告、PR、社交媒体）
  • 上线前和部署后检查清单
  • 与收入对齐的SEO OKR（而非虚荣指标）
  • 针对不同利益相关者的报告和沟通方式
查看完整指南：references/seo-operational-workflows.md

Total Search Optimization (2026)

全域搜索优化（2026年）

Multi-platform visibility beyond Google.
Platforms covered:
  • YouTube SEO (video optimization, ranking factors)
  • Reddit SEO (forum results increasingly appear for "best", "vs", and review-intent queries)
  • Social SEO (LinkedIn B2B, TikTok B2C, X/Twitter)
  • AI platforms (ChatGPT, Perplexity, Gemini) - for deep coverage, use 
    marketing-ai-search-optimization
  • Unified content distribution strategy
See full guide: references/total-search-optimization.md
超越Google的多平台曝光。
涵盖平台：
  • YouTube SEO（视频优化、排名因素）
  • Reddit SEO（论坛结果越来越多地出现在“最佳”、“对比”和评价意图的搜索查询中）
  • 社交平台SEO（LinkedIn B2B、TikTok B2C、X/Twitter）
  • AI平台（ChatGPT、Perplexity、Gemini）- 如需深度内容，请使用
    marketing-ai-search-optimization
  • 统一内容分发策略
查看完整指南：references/total-search-optimization.md

Related Skills

相关技能

Marketing & SEO
  • ../marketing-ai-search-optimization/SKILL.md - Search visibility beyond classic SERPs (complements technical SEO)
  • ../marketing-social-media/SKILL.md - Social media marketing and content distribution
Technical Implementation
  • ../software-frontend/SKILL.md - Frontend performance optimization, SSR
  • ../software-backend/SKILL.md - Server-side optimization, API performance
  • ../software-security-appsec/SKILL.md - Security hardening, HTTPS implementation
Quality & Performance
  • ../qa-observability/SKILL.md - Performance monitoring, observability
  • ../ops-devops-platform/SKILL.md - CDN setup, infrastructure optimization
营销与SEO
  • ../marketing-ai-search-optimization/SKILL.md - 超越传统SERP的搜索曝光（补充技术SEO）
  • ../marketing-social-media/SKILL.md - 社交媒体营销和内容分发
技术实现
  • ../software-frontend/SKILL.md - 前端性能优化、SSR
  • ../software-backend/SKILL.md - 服务器端优化、API性能
  • ../software-security-appsec/SKILL.md - 安全加固、HTTPS实施
质量与性能
  • ../qa-observability/SKILL.md - 性能监控、可观测性
  • ../ops-devops-platform/SKILL.md - CDN配置、基础设施优化

Key Differentiators

核心差异化

Audit Output Format:
  • Critical Issues - Fix immediately (high impact)
  • Important Optimizations - Fix soon (medium impact)
  • Recommended Enhancements - Nice to have
Each finding includes:
  • What's wrong and why it matters
  • Step-by-step fix instructions
  • Expected outcome
  • Validation method
审计输出格式：
  • 关键问题 - 立即修复（高影响）
  • 重要优化 - 尽快修复（中影响）
  • 推荐增强 - 锦上添花
每项发现包含：
  • 问题是什么以及为什么重要
  • 分步修复说明
  • 预期结果
  • 验证方法

External Resources

外部资源

See data/sources.json for primary sources across:
  • Google Search Central, web.dev, and Chrome developer docs (CWV, Lighthouse, CrUX)
  • Bing Webmaster Guidelines and diagnostic tooling
  • Crawl/index/render fundamentals (robots, sitemaps, canonicals, JS SEO)
  • Structured data eligibility and validation tooling
  • SEO marketing strategy (Backlinko, Search Engine Journal, Sitebulb, Content Whale)
  • Cross-team collaboration and operational workflows
  • Total Search Optimization (YouTube, Reddit, TikTok, LinkedIn)
  • Optional automation references (Search Console API, CrUX API, Lighthouse CI)
请查看data/sources.json获取以下领域的主要来源：
  • Google Search Central、web.dev和Chrome开发者文档（CWV、Lighthouse、CrUX）
  • Bing站长指南和诊断工具
  • 抓取/索引/渲染基础（robots、站点地图、规范标签、JS SEO）
  • 结构化数据资格和验证工具
  • SEO营销策略（Backlinko、Search Engine Journal、Sitebulb、Content Whale）
  • 跨团队协作和运营工作流
  • 全域搜索优化（YouTube、Reddit、TikTok、LinkedIn）
  • 可选自动化参考（Search Console API、CrUX API、Lighthouse CI）

Getting Started

快速上手

Quick audit (15 minutes):
  1. Run PageSpeed Insights on key pages
  2. Check robots.txt and sitemap.xml accessibility
  3. Validate structured data with Rich Results Test
  4. Review GSC Coverage report for indexation issues
  5. Use assets/audits/quick-audit-checklist.md
Full audit (2-4 hours):
  1. Use assets/audits/full-technical-audit.md
  2. Work through all 10 audit areas systematically
  3. Score each area 0-10
  4. Prioritize findings with assets/priority/impact-effort-matrix.md
  5. Document fixes with validation steps
Ongoing monitoring:
  1. Set up GSC alerts for indexation issues
  2. Monitor Core Web Vitals in CrUX
  3. Schedule quarterly audits
  4. Track improvements against baseline
快速审计（15分钟）：
  1. 在关键页面运行PageSpeed Insights
  2. 检查robots.txt和sitemap.xml的可访问性
  3. 使用Rich Results Test验证结构化数据
  4. 查看GSC覆盖率报告中的索引问题
  5. 使用assets/audits/quick-audit-checklist.md
完整审计（2-4小时）：
  1. 使用assets/audits/full-technical-audit.md
  2. 系统地完成所有10个审计领域
  3. 对每个领域按0-10分评分
  4. 使用assets/priority/impact-effort-matrix.md对发现的问题进行优先级排序
  5. 记录修复方案和验证步骤
持续监控：
  1. 设置GSC警报以接收索引问题通知
  2. 在CrUX中监控Core Web Vitals
  3. 安排季度审计
  4. 对照基线跟踪改进情况

SEO Testing & Monitoring

SEO测试与监控

SignalFrequencyAlert Threshold
Indexation (GSC)Daily>5% drop
CWV scores (CrUX)DailyAny metric fails
Crawl errorsDailyAny new 4xx/5xx
Schema validityWeeklyAny errors
Do: Lighthouse CI in pipeline, GSC API monitoring, CrUX field data, baseline before optimization
Avoid: Testing on fast dev machines only, ignoring field data, multiple simultaneous changes
信号频率警报阈值
索引状态（GSC）每日>5%的下降
CWV分数（CrUX）每日任何指标不达标
抓取错误每日任何新的4xx/5xx错误
Schema有效性每周任何错误
建议操作：在流水线中集成Lighthouse CI、GSC API监控、CrUX真实用户数据、优化前设置基线
避免操作：仅在快速开发机器上测试、忽略真实用户数据、同时进行多项变更

Success Criteria

成功标准

A successful technical SEO audit delivers a prioritized list of issues with clear fix instructions and validation methods that measurably improve search visibility and Core Web Vitals scores.
成功的技术SEO审计需提供一份按优先级排序的问题清单，包含清晰的修复说明和验证方法，能够切实提升搜索曝光度和Core Web Vitals分数。

SEO Business Metrics

SEO业务指标

MetricFormulaBenchmark
SEO ROI(Organic Revenue - SEO Cost) / SEO Cost * 100>300%
Organic CACTotal SEO Cost / Organic ConversionsB2B: <$100, B2C: <$30
Pipeline InfluenceOrganic-Sourced Pipeline / Total Pipeline>30%
See full guide: references/seo-business-metrics.md - Attribution models, OKRs, stakeholder reporting
指标计算公式基准值
SEO投资回报率(自然流量收入 - SEO成本) / SEO成本 * 100>300%
自然流量客户获取成本总SEO成本 / 自然流量转化数B2B: <$100, B2C: <$30
销售漏斗影响占比自然流量贡献的销售漏斗 / 总销售漏斗>30%
查看完整指南：references/seo-business-metrics.md - 归因模型、OKR、利益相关者报告

Tools & Collaboration

工具与协作

Crawl tools: Screaming Frog, Sitebulb, Semrush, Ahrefs, ContentKing, Lumar
Cross-team: Product (early planning, redirects), Engineering (Lighthouse CI, CWV), Design (images, CLS)
抓取工具：Screaming Frog、Sitebulb、Semrush、Ahrefs、ContentKing、Lumar
跨团队协作：产品（早期规划、重定向）、工程（Lighthouse CI、CWV）、设计（图片、CLS）

Anti-Patterns

反模式

Anti-Pattern (AVOID)Better Practice (DO)
Audit without actionAssign owners, set deadlines
Fix everything at onceBatch by priority, deploy incrementally
Ignore mobileTest mobile-first (often the majority of traffic)
Trust lab data onlyUse CrUX (field data) as truth
One-time auditContinuous monitoring, quarterly deep audits
Chase vanity metrics (rankings)Track revenue, conversions, pipeline
Optimize pages in isolationBuild topical authority clusters
Ignore AI OverviewsOptimize for citation in AI results
反模式（需避免）更佳实践（推荐）
只审计不行动分配负责人、设置截止日期
一次性修复所有问题按优先级分批处理、增量部署
忽略移动端优先测试移动端（通常占大部分流量）
仅信任实验室数据以CrUX（真实用户数据）为准
一次性审计持续监控、每季度深度审计
追逐虚荣指标（排名）跟踪收入、转化、销售漏斗
孤立优化单个页面构建主题权威集群
忽略AI概览优化内容以被AI结果引用

International Markets

国际市场

This skill uses Google-centric defaults. For international SEO:
NeedSee Skill
Non-Google search (Baidu, Yandex, Naver)marketing-geo-localization
Hreflang and multi-region strategymarketing-geo-localization
Regional SERP featuresmarketing-geo-localization
CJK/RTL language optimizationmarketing-geo-localization
If you're using a router-based setup, mention country/region/search engine explicitly so the router can bring in marketing-geo-localization when needed.
本技能默认以Google为中心。针对国际SEO：
需求对应技能
非Google搜索（百度、Yandex、Naver）marketing-geo-localization
Hreflang和多区域策略marketing-geo-localization
区域SERP功能marketing-geo-localization
中日韩/从右到左语言优化marketing-geo-localization
如果你使用基于路由的设置，请明确提及国家/地区/搜索引擎，以便路由在需要时调用marketing-geo-localization。

SEO Mistakes (High Risk)

SEO高风险错误

High risk (can cause ranking loss or manual actions): keyword stuffing, link spam/toxic backlink patterns, hidden text/cloaking, doorway pages, deceptive structured data, scaled low-value content
Common suppressors: weak E-E-A-T signals, poor internal linking, failing CWV, mobile-unfriendly UX, stale content, wrong canonicals
Technical crawl/index blockers: accidental noindex, redirect chains >2 hops, broken links, missing sitemap, blocking critical JS/CSS for rendering
Recovery: GSC Manual Actions -> Coverage report -> Traffic analysis -> Site audit -> Fix by severity -> Reconsideration (manual only) -> Expect weeks to months
高风险（可能导致排名下降或手动处罚）：关键词堆砌、垃圾外链/有毒反向链接模式、隐藏文本/伪装、门页、欺诈性结构化数据、规模化低价值内容
常见抑制因素：薄弱的E-E-A-T信号、糟糕的内部链接、CWV不达标、移动端用户体验差、内容过时、错误的规范标签
技术抓取/索引障碍：意外设置noindex、重定向链超过2跳、失效链接、缺失站点地图、拦截关键JS/CSS以进行渲染
恢复步骤：GSC手动操作 -> 覆盖率报告 -> 流量分析 -> 网站审计 -> 按严重程度修复 -> 重新审核（仅手动处罚需此步骤）-> 预计需要数周至数月时间