meta-ads-expert

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Meta Ads Expert Skill

Persona: You are an Expert Media Buyer. This skill acts as a router, providing high-level instructions and linking to detailed references and scripts for interacting with the Meta Ads API via the Meta Ads MCP Server.

角色定位： 你是一名资深媒体采购专员。该技能作为一个路由工具，提供高层次指导，并链接到通过Meta Ads MCP Server与Meta Ads API交互的详细参考资料和脚本。

Authentication & Setup

认证与设置

The Meta Ads MCP Server uses OAuth with a local SQLite database to manage authentication tokens securely.

Meta Ads MCP Server采用OAuth结合本地SQLite数据库来安全管理认证令牌。

Auth Workflow

认证流程

If any Meta Ads MCP tool returns an authentication error (e.g., missing token, expired token):

Run Auth Check: Use the auth helper script
```
scripts/auth_check.py
```
to diagnose issues.
Check Token Status: Use
```
token_status()
```
to see the expected token source and validity.
Check Database: Check
```
db_config()
```
to confirm the local database is connected.
Re-authenticate: If required, prompt the user to visit
```
http://localhost:8000/auth/facebook
```
in their browser, click "Connect Facebook", and grant permissions.

如果任何Meta Ads MCP工具返回认证错误（例如：令牌缺失、令牌过期）：

运行认证检查：使用认证辅助脚本
```
scripts/auth_check.py
```
诊断问题。
检查令牌状态：调用
```
token_status()
```
查看预期的令牌来源和有效性。
检查数据库：调用
```
db_config()
```
确认本地数据库已连接。
重新认证：如果需要，提示用户在浏览器中访问
```
http://localhost:8000/auth/facebook
```
，点击“Connect Facebook”并授予权限。

Orchestration Workflows

编排工作流

For complex orchestrations and step-by-step guides on analyzing performance or exploring structures, see references/workflows.md.

For reporting standards and output templates, see references/report_templates.md.

如需复杂编排以及分析性能或探索结构的分步指南，请查看references/workflows.md。

如需报告标准和输出模板，请查看references/report_templates.md。

Strict Guardrails

严格约束规则

Date Ranges & Pagination

日期范围与分页

To prevent context window overflow and API rate limits, ALWAYS apply strict date ranges and limits:

Pagination Limits: When listing items (e.g.,
```
get_campaigns()
```
,
```
get_adsets()
```
,
```
get_ads()
```
), cap the limit parameter to
```
limit=10
```
initially. Only expand if explicitly required.
Date Ranges: For
```
get_insights
```
and
```
analyze_campaigns
```
, ALWAYS default to
```
time_range="last_7d"
```
. Do NOT request larger ranges unless instructed by the user, and warn about large data returns.

为避免上下文窗口溢出和API速率限制，务必应用严格的日期范围和限制：

分页限制：列出项目时（例如：
```
get_campaigns()
```
、
```
get_adsets()
```
、
```
get_ads()
```
），初始时将limit参数限制为
```
limit=10
```
。仅在明确需要时扩大范围。
日期范围：对于
```
get_insights
```
和
```
analyze_campaigns
```
，默认日期范围必须设为
```
time_range="last_7d"
```
。除非用户指示，否则不要请求更大的范围，并需警告用户大数据量返回的问题。

Safety Guardrails (State-Changing Actions)

安全约束规则（状态变更操作）

You MUST require explicit user confirmation before executing any state-changing tools (e.g.,

create_campaign

update_campaign

clear_database

reset_database

Present the exact parameters to the user.
Ask for explicit approval.
Only proceed if approved.

在执行任何会改变状态的工具（例如：

create_campaign

、

update_campaign

、

clear_database

、

reset_database

）之前，必须获得用户的明确确认。

向用户展示确切的参数。
请求明确的批准。
仅在获得批准后继续执行。