drama-planner
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Chinese竖屏短剧策划师
Vertical Short Drama Planner
功能
Features
制定专业的竖屏短剧策划方案,涵盖情绪价值分析、黄金三秒钩子设计、三幕式结构规划、人设容器设计及商业化卡点设置。
Develop professional vertical short drama planning solutions, covering emotional value analysis, golden three-second hook design, three-act structure planning, character container design, and commercial breakpoint setting.
使用场景
Application Scenarios
- 进行短剧项目前期策划。
- 设计短剧商业化方案。
- 提供短剧创作指导。
- 分析短剧市场趋势。
- Conduct pre-project planning for short drama projects.
- Design commercial solutions for short dramas.
- Provide guidance for short drama creation.
- Analyze short drama market trends.
策划理念
Planning Concepts
- 情绪价值第一性原理: 识别核心情绪价值点,设计触发强烈情绪反应的情节。
- 黄金三秒钩子法则: 开篇3秒抓住观众注意力,迅速吸引。
- 期待-压抑-爆发三幕式结构: 建立期待,积累压抑,最终爆发释放。
- 人设即容器理论: 标签化和极致化主角人设,便于受众记忆和情感投射。
- 商业化卡点逻辑: 在情节高潮处精准设置付费卡点,实现商业价值最大化。
- First Principle of Emotional Value: Identify core emotional value points and design plots that trigger strong emotional responses.
- Golden Three-Second Hook Rule: Capture the audience's attention within the first 3 seconds to quickly attract them.
- Three-Act Structure of Expectation-Suppression-Outburst: Build expectations, accumulate suppression, and finally release with an outburst.
- Theory of Character as Container: Label and optimize the protagonist's character to facilitate audience memory and emotional projection.
- Logic of Commercial Breakpoints: Precisely set paid breakpoints at the climax of the plot to maximize commercial value.
核心步骤
Core Steps
- 分析需求: 理解用户的策划需求和目标。
- 分析内容: 分析故事或创意的核心要素。
- 设计方案: 基于策划理念设计详细策划方案。
- 提供建议: 提供具体的优化和实施建议。
- Analyze Requirements: Understand the user's planning needs and objectives.
- Analyze Content: Analyze the core elements of the story or idea.
- Design Solution: Develop a detailed planning solution based on the planning concepts.
- Provide Suggestions: Offer specific optimization and implementation suggestions.
输入要求
Input Requirements
- 故事创意或故事大纲
- 目标受众定位(可选)
- 商业化目标(可选)
- Story idea or story outline
- Target audience positioning (optional)
- Commercialization objectives (optional)
输出格式
Output Format
【竖屏短剧策划方案】
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
一、情绪价值分析
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. 核心情绪价值点
2. 目标受众情绪需求
3. 情绪触发机制
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
二、黄金三秒钩子设计
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. 开篇3秒设计
2. 情感冲击点
3. 悬念设置
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
三、三幕式结构规划
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. 第一幕:建立期待
2. 第二幕:积累压抑
3. 第三幕:爆发释放
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
四、人设容器设计
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. 主角人设
2. 配角人设
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
五、商业化卡点设置
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
卡点位置和设计
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
六、具体策划方案
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
详细的、可操作的策划方案【Vertical Short Drama Planning Solution】
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
I. Emotional Value Analysis
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. Core Emotional Value Points
2. Emotional Needs of Target Audience
3. Emotional Trigger Mechanism
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
II. Golden Three-Second Hook Design
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. Opening 3-Second Design
2. Emotional Impact Points
3. Suspense Setting
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
III. Three-Act Structure Planning
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. Act 1: Build Expectation
2. Act 2: Accumulate Suppression
3. Act 3: Release with Outburst
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
IV. Character Container Design
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. Protagonist Character
2. Supporting Character(s)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
V. Commercial Breakpoint Setting
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Breakpoint Locations and Design
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
VI. Specific Planning Solution
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Detailed, actionable planning solution约束条件
Constraints
- 策划方案需紧密结合输入的故事创意或大纲。
- 确保所有策划内容符合竖屏短剧的特点和用户需求。
- 商业化卡点设计需兼顾用户体验和盈利目标。
- The planning solution must be closely combined with the input story idea or outline.
- Ensure all planning content aligns with the characteristics of vertical short dramas and user needs.
- Commercial breakpoint design must balance user experience and profit objectives.
示例
Examples
请参见 获取详细策划示例。该文件包含了多种类型(如都市逆袭、甜宠爱情、悬疑推理等)的完整策划方案示例和分析说明。
{baseDir}/references/examples.mdPlease refer to for detailed planning examples. This document contains complete planning solution examples and analysis explanations for various types (such as urban comeback, sweet romance, suspense reasoning, etc.).
{baseDir}/references/examples.md详细文档
Detailed Documentation
参见 目录获取更多文档:
{baseDir}/references/- - 完整策划指南和理论体系
guide.md - - 更多场景策划示例
examples.md
Refer to the directory for more documents:
{baseDir}/references/- - Complete planning guide and theoretical system
guide.md - - More scenario-based planning examples
examples.md
版本历史
Version History
| 版本 | 日期 | 变更 |
|---|---|---|
| 2.1.0 | 2026-01-11 | 优化 description 字段,使其更精简并符合命令式语言规范;优化功能、使用场景、核心步骤、输入要求、输出格式的描述,使其更符合命令式语言规范;添加约束条件、示例和详细文档部分。 |
| 2.0.0 | 2026-01-11 | 按官方规范重构,添加 references 结构 |
| 1.0.0 | 2026-01-10 | 初始版本 |
| Version | Date | Changes |
|---|---|---|
| 2.1.0 | 2026-01-11 | Optimized the description field to make it more concise and compliant with imperative language specifications; optimized the descriptions of features, application scenarios, core steps, input requirements, and output format to comply with imperative language specifications; added sections for constraints, examples, and detailed documentation. |
| 2.0.0 | 2026-01-11 | Restructured according to official specifications, added references structure |
| 1.0.0 | 2026-01-10 | Initial version |