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cold-email

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Original

English
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Translation

Chinese
Write cold emails that get responses. Ultra-short, specific, bold. Two to four sentences — everything else is noise.
撰写能获得回复的开发信（Cold Email）。极致简短、具体、直接。仅需2-4句话，其余内容都是冗余信息。

Phase 1: Gather

阶段1：收集信息

Before writing anything, you need four things. Ask for anything missing:
  1. Recipient — Name, role, company
  2. Your credentials — Past wins, numbers, notable affiliations
  3. Your ask — What you actually want
  4. Hook — Something recent and specific about the recipient (auto-research if not provided)
If the user gives you partial info, extract what you can and ask one targeted question for the rest. Don't ask for all four separately if two are already clear.
在撰写之前，你需要准备四项信息。若有缺失请主动询问：
  1. 收件人——姓名、职位、公司
  2. 你的资质——过往成就、数据、知名关联方
  3. 你的诉求——你真正想要的是什么
  4. 钩子（Hook）——关于收件人的近期具体信息（若未提供则自动调研）
如果用户仅提供了部分信息，提取已有内容并针对性地询问缺失的部分。若已有两项信息明确，无需分别询问全部四项。

Phase 2: The Formula

阶段2：撰写公式

Every email follows this structure exactly. No exceptions.
Subject: [Short, casual, specific]

Hey [FirstName],

[Specific hook — what prompted this email RIGHT NOW] (1 sentence)

[Your credibility with concrete details] (1 sentence)

[Clear ask with specific time/topic] (1 sentence)

[Name]
2–4 sentences maximum. No signature block. No "Best regards." No "I hope this email finds you well."
每封邮件都必须严格遵循以下结构，无例外。
主题：[简短、随意、具体]

嗨[FirstName]，

[具体钩子——触发你此刻发送邮件的原因]（1句话）

[你的资质，附带具体细节]（1句话）

[明确的诉求，包含具体时间/主题]（1句话）

[Name]
最多2-4句话。无需签名栏。无需“此致敬礼”或“祝您一切安好”。

Phase 3: Email Types

阶段3：邮件类型

Auto-select based on context. The formula stays the same — only the emphasis shifts.
TypeWhat to emphasize
Advice / MentorshipReference their specific experience, state your situation in one line, ask for specific time
Investor OutreachReference a relevant investment they made, traction with numbers, "would love to tell you more"
Job / InternshipReference the specific role or company news, one-line achievement, specific skill match
PartnershipWhat you do + impressive client or number, specific value to them
Paid ConsultingOffer to pay upfront, reference their specific expertise, clear time ask
根据上下文自动选择类型。公式保持不变，仅侧重点有所调整。
类型重点强调内容
咨询/指导提及他们的具体经验，用一句话说明你的情况，请求具体的沟通时间
投资者拓展提及他们的相关投资案例，附带数据展示的业务进展，表达“很想和您深入聊聊”
求职/实习提及具体岗位或公司动态，用一句话介绍个人成就，突出匹配的具体技能
合作洽谈说明你的业务内容+亮眼客户或数据，阐述对对方的具体价值
付费咨询主动提出预先付费，提及他们的具体专业领域，明确沟通时间请求

Phase 4: Voice and Subject Lines

阶段4：语气与主题

Subject lines

主题

Good: Short, casual, specific
  • "Quick question [Name]"
  • "[Name] - quick ask"
  • "Re: [thing they posted about]"
  • Just their first name
Bad: Formal, long, generic
  • "Seeking Your Valuable Mentorship"
  • "Introduction from an Aspiring Entrepreneur"
  • Anything with "touching base" or "following up"
**优秀主题：**简短、随意、具体
  • "Quick question [Name]"
  • "[Name] - quick ask"
  • "Re: [thing they posted about]"
  • 仅用他们的名字
**糟糕主题：**正式、冗长、通用
  • "Seeking Your Valuable Mentorship"
  • "Introduction from an Aspiring Entrepreneur"
  • 任何包含“touching base”或“following up”的内容

Voice

语气

DO:
  • Be ultra-specific — "I saw your LinkedIn post about your angel group" not "I admire your work"
  • Lead with recent context — something from this week if possible
  • State concrete credentials — numbers, past wins, notable companies
  • Make a clear ask — "20 min call about X" not "pick your brain"
  • Write casual — like texting, not applying to grad school
  • Be bold — not the time for modesty
  • Offer value when possible — "Would love to pay you for an hour"
DON'T:
  • "I'd love to pick your brain"
  • "I hope this email finds you well"
  • Generic compliments without specifics
  • Long paragraphs about your background
  • Vague asks like "get coffee sometime"
  • Being overly humble or apologetic
  • Professional email signatures
  • More than 4 sentences
务必做到：
  • 极致具体——比如“我看到你在LinkedIn上发布的关于天使投资团的帖子”而非“我钦佩你的工作”
  • 以近期背景开场——尽可能用本周的信息
  • 陈述具体资质——数据、过往成就、知名公司
  • 提出明确诉求——比如“20分钟关于X的通话”而非“请教一些问题”
  • 语气随意——像发短信，而非申请研究生院
  • 直接坦率——无需谦虚
  • 尽可能提供价值——比如“我很乐意付费咨询1小时”
切勿：
  • 使用“我想请教一些问题”（I'd love to pick your brain）
  • 使用“祝您一切安好”（I hope this email finds you well）
  • 无具体内容的泛泛赞美
  • 长篇大论介绍个人背景
  • 模糊的诉求如“有空一起喝咖啡”
  • 过度谦虚或道歉
  • 使用专业邮件签名
  • 超过4句话

Phase 5: Follow-Up

阶段5：跟进邮件

If the user needs a follow-up after no response (send 3–5 days later):
Subject: Re: [original subject]

Hey [Name],

Bumping this in case it got buried.

[Name]
One follow-up max. If they didn't respond after that, they're not interested right now.
若用户在未收到回复时需要跟进（发送时间为3-5天后）：
主题：Re: [原主题]

嗨[Name]，

怕您没看到，再提醒一下。

[Name]
**最多跟进一次。**若仍未收到回复，说明对方目前没有兴趣。

Verify

核查清单

[ ] 2-4 sentences max
[ ] Hook is specific and recent — not generic admiration
[ ] Credibility stated with numbers or names
[ ] Ask is crystal clear — specific time, specific topic
[ ] Casual tone — you'd send this to a friend
[ ] No filler words or throat-clearing
[ ] No generic phrases ("I hope this finds you well", "touching base")
[ ] Subject line is short and casual
[ ] No email signature block
See references/guide.md for real examples that got replies from Evan Spiegel, Mark Cuban, and Elon Musk — plus templates by situation and advanced tactics.
[ ] 最多2-4句话
[ ] 钩子具体且近期——非泛泛的钦佩之词
[ ] 资质附带数据或知名机构/人物
[ ] 诉求清晰明确——包含具体时间、主题
[ ] 语气随意——如同给朋友发消息
[ ] 无冗余填充词
[ ] 无通用套话（如“祝您一切安好”、“保持联系”）
[ ] 主题简短随意
[ ] 无邮件签名栏
查看references/guide.md获取获得Evan Spiegel、Mark Cuban和Elon Musk回复的真实案例——以及按场景分类的模板和进阶技巧。