audience-profiles

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Audience Profiles

理想读者与付费用户的完整画像。所有涉及公众号内容、产品、定价、营销的决策，都应以此为基准。

读取顺序：

```
references/persona.md
```
— 完整受众画像（核心特征、心理、行为）
```
references/application.md
```
— 按场景的应用指南（内容 / 营销 / 产品 / 定价 / 决策）

Complete profiles of ideal readers and paid users. All decisions related to WeChat Official Account content, products, pricing, and marketing should be based on this benchmark.

Reading Order:

```
references/persona.md
```
— Complete audience persona (core characteristics, psychology, behavior)
```
references/application.md
```
— Scenario-based application guide (content / marketing / product / pricing / decision-making)

任务分流

Task Diversion

内容写作

Content Writing

→ 读

references/persona.md

中的「内容质量过滤器」和「内心独白」 → 读

references/application.md

中的「内容写作」部分

→ Read the "Content Quality Filter" and "Inner Monologue" sections in

references/persona.md

→ Read the "Content Writing" section in

references/application.md

营销文案 / 推广

Marketing Copy / Promotion

→ 读

references/persona.md

中的「情绪触发点」和「判断标准」 → 读

references/application.md

中的「营销」部分

→ Read the "Emotional Triggers" and "Judgment Criteria" sections in

references/persona.md

→ Read the "Marketing" section in

references/application.md

产品 / Offer 设计

Product / Offer Design

→ 读

references/persona.md

中的「Jobs to Be Done」和「付费阻力」 → 读

references/application.md

中的「产品设计」部分

→ Read the "Jobs to Be Done" and "Payment Resistance" sections in

references/persona.md

→ Read the "Product Design" section in

references/application.md

定价

Pricing

→ 读

references/persona.md

中的「金额敏感带」和「付费阻力」 → 读

references/application.md

中的「定价」部分

→ Read the "Price Sensitivity Range" and "Payment Resistance" sections in

references/persona.md

→ Read the "Pricing" section in

references/application.md

产品决策 / 方向判断

Product Decision / Direction Judgment

→ 读完整

references/persona.md

→ 用「他们会对这个决策有什么反应？」作为过滤器

→ Read the full

references/persona.md

→ Use "What will their reaction to this decision be?" as a filter

核心原则

Core Principles

这个读者不需要更多信息，他需要更清晰的判断框架。

任何内容或产品决策，用这三个问题验证：

这对他的工作中的某个具体决策有帮助吗？
他读完能立刻想到一个可以试的东西吗？
他愿意把这个发给团队里的同事吗？

三个都是「是」→ 发。有一个「否」→ 重写或重新设计。

This reader does not need more information, they need a clearer decision-making framework.

Verify any content or product decision with these three questions:

Is this helpful for a specific decision in their work?
Can they immediately think of something to try after reading it?
Are they willing to share this with their team colleagues?

If all three answers are "Yes" → publish. If any answer is "No" → rewrite or redesign.