Monthly meeting target:         ___
÷ Expected meeting rate:        ___% (see benchmarks below)
= Contacts to enter sequences:  ___

Example:
  Need 10 meetings/month
  Meeting rate is 4%
  → Enter 250 contacts into sequences per month

  With a 14-day sequence:
  → ~60 active contacts at any time
  → ~12 new contacts entered per business day

Day 1:  Email — generic template, leads with product
Day 3:  Email — "just following up on my last email"
Day 7:  Email — "bumping this to the top of your inbox"
Day 14: Email — "one last try" (gives up)

Day 1:  Email — trigger-based, research-driven, specific pain
Day 1:  LinkedIn — profile view + connection request (no pitch)
Day 3:  Phone — reference the email, 30-second pitch, leave VM
Day 4:  Email — different angle, social proof for their industry
Day 6:  LinkedIn — DM after connection (conversational, not salesy)
Day 8:  Phone — different time of day, different opener
Day 8:  Email — case study with hard metrics
Day 11: Email — breakup with a value-add, not desperation
Day 14: LinkedIn — share relevant content, no ask

Subject: {{company}} + [specific problem]

Hi {{first_name}},

Noticed you're hiring 3 AEs — most VPs I talk to say ramp time
becomes the bottleneck at that hiring pace.

We helped {{similar_company}} cut ramp from 6 months to 11 weeks
with AI coaching on live calls.

Worth a 15-minute look?

{{signature}}

Hi {{first_name}} — I work with VPs of Sales scaling their
teams. Would love to connect.

"Hey {{first_name}}, it's [your name] from [company]. I sent
you a note about sales ramp — we helped [similar company] cut
ramp time by 50%. If that's relevant, my number is [number].
Either way, I'll follow up by email."

Subject: sales ramp data

{{first_name}} — one stat that surprised me: the average B2B
company spends $120K getting a rep to quota. Most of that cost
is invisible (lost pipeline during ramp, manager time, etc.).

We've mapped the ramp cost model for {{industry}} companies.
Want me to send it?

{{signature}}

Hey {{first_name}} — thanks for connecting. Saw your post
about [recent topic]. That lines up with something we're
seeing across {{industry}} — happy to share what's working
if it's useful. No pitch, just intel.

Subject: how {{similar_company}} fixed it

{{first_name}} — quick case study that might resonate:

{{similar_company}} was losing $200K/year in ramp costs across
12 reps. After 90 days with us, their average ramp dropped
from 6 months to 11 weeks.

The full breakdown is a 2-minute read. Want it?

{{signature}}

Subject: closing the loop

{{first_name}} — I've reached out a few times and I'll assume
the timing isn't right. I'll stop here.

If sales ramp becomes a priority, I'm easy to find.

Good luck with the new hires.

{{signature}}

Totally understand — timing is everything. I'll circle back
in [specific month they mentioned].

One quick question so I don't waste your time when I do:
what would need to change for this to move up the priority
list?

{{signature}}

Appreciate the honesty, {{first_name}}. Removing you now.

If anything changes, I'm easy to find.

Happy to — so I send the right thing, what specifically
would be most helpful?

I've got a case study on [topic A], a breakdown of [topic B],
or I can put together a quick summary of how we've helped
companies like {{company}}.

Which would be most useful?

═══════════════════════════════════════
SEQUENCE: [Name]
Target: [Persona + Company Profile]
Duration: [X days]
Touches: [X total across Y channels]
Goal: [Book discovery call / Get referral / etc.]
Capacity: [X contacts/month @ Y% meeting rate = Z meetings]
═══════════════════════════════════════

DAY 1
  Channel: [Email / Phone / LinkedIn / Mail]
  Action: [Specific action]
  Content: [Brief description or link to template]
  Branch: If [condition] → [action]

DAY X
  Channel: ...
  Action: ...
  Content: ...
  Branch: ...

EXIT CRITERIA
  Positive reply → [Next step]
  "Not now" → [Set future task, quarterly nurture]
  "Not interested" → [Remove, suppress]
  "Send info" → [Qualify interest, pause 48hrs]
  No engagement after Day X → [New contact / Re-queue 90 days]
═══════════════════════════════════════