Hi {{first_name}} — your post on {{topic}} was one of the
sharper takes I've seen on that. Would love to connect and
follow your content.

Hi {{first_name}} — saw we're both connected to
{{mutual_name}}. I work with a lot of {{their role/industry}}
leaders and would love to be in your network.

Hi {{first_name}} — congrats on {{trigger: funding, hire,
launch}}. Working with a few companies at a similar stage
and would love to connect.

"This tracks — McKinsey found that 67% of B2B buyers now
complete most of the purchase journey before talking to sales.
The part most teams miss: it's not that buyers don't WANT
to talk to sellers. It's that the first conversation needs
to be at a higher level than 'let me show you our features.'"

"I agree with most of this, but I'd push back on the 'cold
calling is dead' point. In our data across 400+ SDR teams,
phone connects still convert to meetings at 3x the rate of
email replies. The issue isn't the channel — it's that most
reps sound like they're reading a script."

"This happened to us last quarter. We had a rep who was
crushing email metrics — 45% open rates, 12% reply — but
booking zero meetings. Turned out every reply was 'sounds
interesting, send more info' and she wasn't converting those
into calls. We added a phone touch within 5 minutes of
every positive reply and meeting rates tripled."

"Love the framework. Question: how do you handle the
transition from 'Delegator' to 'Director' when the founder
is also the top seller? Every founder I've worked with hits
this wall — they know they need to step back from deals but
the close rate drops 40% when they do."

Hey {{first_name}} — thanks for connecting. Saw your post
about {{topic}}. We just published a {{resource type}} on
{{related topic}} that I think you'd find useful. Want me
to send it over?

Curious — how are you currently handling {{pain area}} at
{{company}}? It's something that comes up a lot with
{{their role}} leaders I talk to.

Based on what you've shared about {{pain}}, I think it'd be
worth a quick conversation. We've helped {{similar company}}
with exactly this — open to 15 minutes this week?

Subject: {{pain point}} at {{company}}

Hi {{first_name}},

{{One sentence about their specific situation — show you
did research.}}

We helped {{similar_company}} solve the same problem —
{{one metric or result}}.

Worth a quick conversation?

{{your_name}}