gplay-ppp-pricing

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PPP Pricing (Per-Region Pricing)

PPP定价（按区域定价）

Use this skill to set different prices for different countries based on purchasing power parity or custom pricing strategies.

使用此技能可基于购买力平价或自定义定价策略为不同国家设置不同价格。

Preconditions

前置条件

Ensure credentials are set (

gplay auth login --service-account

GPLAY_SERVICE_ACCOUNT

env var).

Use
```
GPLAY_PACKAGE
```
or pass
```
--package
```
explicitly.
Know your base region (usually US) and base price.

确保已设置凭证（

gplay auth login --service-account

或

GPLAY_SERVICE_ACCOUNT

环境变量）。

使用
```
GPLAY_PACKAGE
```
环境变量或显式传递
```
--package
```
参数。
知晓你的基准区域（通常为美国）和基准价格。

PPP Multiplier Table

PPP乘数表

Apply these multipliers to the base USD price. Round all results to

.99

endings (e.g., $4.73 → $4.99, ₹249.37 → ₹249.99).

将这些乘数应用于基准美元价格。所有结果四舍五入到以

.99

结尾（例如：4.73美元 → 4.99美元，249.37印度卢比 → 249.99印度卢比）。

Tier 1 — Full Price (1.0x–1.1x)

Tier 1 — 全价（1.0x–1.1x）

Region	Code	Multiplier	Currency
United States	US	1.0x	USD
United Kingdom	GB	1.0x	GBP
Germany	DE	1.0x	EUR
Australia	AU	1.0x	AUD
Switzerland	CH	1.1x	CHF
Canada	CA	1.0x	CAD
Netherlands	NL	1.0x	EUR
Sweden	SE	1.0x	SEK
Norway	NO	1.05x	NOK
Denmark	DK	1.0x	DKK

区域	代码	乘数	货币
美国	US	1.0x	USD
英国	GB	1.0x	GBP
德国	DE	1.0x	EUR
澳大利亚	AU	1.0x	AUD
瑞士	CH	1.1x	CHF
加拿大	CA	1.0x	CAD
荷兰	NL	1.0x	EUR
瑞典	SE	1.0x	SEK
挪威	NO	1.05x	NOK
丹麦	DK	1.0x	DKK

Tier 2 — Medium (0.6x–0.8x)

Tier 2 — 中等价位（0.6x–0.8x）

Region	Code	Multiplier	Currency
France	FR	0.8x	EUR
Spain	ES	0.7x	EUR
Italy	IT	0.7x	EUR
Japan	JP	0.8x	JPY
South Korea	KR	0.7x	KRW
Poland	PL	0.6x	PLN
Portugal	PT	0.7x	EUR
Czech Republic	CZ	0.6x	CZK
Greece	GR	0.65x	EUR
Chile	CL	0.6x	CLP
Saudi Arabia	SA	0.8x	SAR
UAE	AE	0.8x	AED

区域	代码	乘数	货币
法国	FR	0.8x	EUR
西班牙	ES	0.7x	EUR
意大利	IT	0.7x	EUR
日本	JP	0.8x	JPY
韩国	KR	0.7x	KRW
波兰	PL	0.6x	PLN
葡萄牙	PT	0.7x	EUR
捷克	CZ	0.6x	CZK
希腊	GR	0.65x	EUR
智利	CL	0.6x	CLP
沙特阿拉伯	SA	0.8x	SAR
阿联酋	AE	0.8x	AED

Tier 3 — Low (0.3x–0.5x)

Tier 3 — 低价（0.3x–0.5x）

Region	Code	Multiplier	Currency
India	IN	0.3x	INR
Brazil	BR	0.5x	BRL
Mexico	MX	0.45x	MXN
Indonesia	ID	0.3x	IDR
Turkey	TR	0.35x	TRY
Vietnam	VN	0.3x	VND
Philippines	PH	0.35x	PHP
Egypt	EG	0.3x	EGP
Colombia	CO	0.4x	COP
Argentina	AR	0.3x	ARS
Nigeria	NG	0.3x	NGN
Pakistan	PK	0.25x	PKR
Thailand	TH	0.4x	THB
Malaysia	MY	0.45x	MYR
South Africa	ZA	0.4x	ZAR
Ukraine	UA	0.3x	UAH

区域	代码	乘数	货币
印度	IN	0.3x	INR
巴西	BR	0.5x	BRL
墨西哥	MX	0.45x	MXN
印度尼西亚	ID	0.3x	IDR
土耳其	TR	0.35x	TRY
越南	VN	0.3x	VND
菲律宾	PH	0.35x	PHP
埃及	EG	0.3x	EGP
哥伦比亚	CO	0.4x	COP
阿根廷	AR	0.3x	ARS
尼日利亚	NG	0.3x	NGN
巴基斯坦	PK	0.25x	PKR
泰国	TH	0.4x	THB
马来西亚	MY	0.45x	MYR
南非	ZA	0.4x	ZAR
乌克兰	UA	0.3x	UAH

Workflow: Set PPP-Based IAP Pricing

操作流程：设置基于PPP的应用内购买（IAP）定价

1. List in-app products

1. 列出应用内产品

bash

gplay iap list --package "PACKAGE"

bash

gplay iap list --package "PACKAGE"

2. Get current product details

2. 获取当前产品详情

bash

gplay iap get --package "PACKAGE" --sku "SKU"

Note the current

defaultPrice

as your base price.

bash

gplay iap get --package "PACKAGE" --sku "SKU"

记录当前的

defaultPrice

作为你的基准价格。

3. Build PPP-adjusted prices JSON

3. 构建经PPP调整的价格JSON

Using the base USD price and the multiplier table, compute per-region prices. Round all values to

.99

endings.

Example: Base price $9.99 USD → India (0.3x) = ₹249.99, Brazil (0.5x) = R$24.99

json

{
  "sku": "premium_upgrade",
  "defaultPrice": {
    "priceMicros": "9990000",
    "currency": "USD"
  },
  "prices": {
    "US": { "priceMicros": "9990000", "currency": "USD" },
    "IN": { "priceMicros": "2499900", "currency": "INR" },
    "BR": { "priceMicros": "24990000", "currency": "BRL" },
    "MX": { "priceMicros": "4490000", "currency": "MXN" },
    "TR": { "priceMicros": "3490000", "currency": "TRY" },
    "ID": { "priceMicros": "2990000", "currency": "IDR" },
    "JP": { "priceMicros": "7990000", "currency": "JPY" },
    "KR": { "priceMicros": "6990000", "currency": "KRW" },
    "GB": { "priceMicros": "9990000", "currency": "GBP" },
    "DE": { "priceMicros": "9990000", "currency": "EUR" }
  }
}

使用基准美元价格和乘数表，计算各区域价格。所有值四舍五入到以

.99

结尾。

示例：基准价格9.99美元 → 印度（0.3倍）= 249.99印度卢比，巴西（0.5倍）=24.99巴西雷亚尔

json

{
  "sku": "premium_upgrade",
  "defaultPrice": {
    "priceMicros": "9990000",
    "currency": "USD"
  },
  "prices": {
    "US": { "priceMicros": "9990000", "currency": "USD" },
    "IN": { "priceMicros": "2499900", "currency": "INR" },
    "BR": { "priceMicros": "24990000", "currency": "BRL" },
    "MX": { "priceMicros": "4490000", "currency": "MXN" },
    "TR": { "priceMicros": "3490000", "currency": "TRY" },
    "ID": { "priceMicros": "2990000", "currency": "IDR" },
    "JP": { "priceMicros": "7990000", "currency": "JPY" },
    "KR": { "priceMicros": "6990000", "currency": "KRW" },
    "GB": { "priceMicros": "9990000", "currency": "GBP" },
    "DE": { "priceMicros": "9990000", "currency": "EUR" }
  }
}

4. Update the product

4. 更新产品

bash

gplay iap update \
  --package "PACKAGE" \
  --sku "SKU" \
  --json @ppp-prices.json

bash

gplay iap update \
  --package "PACKAGE" \
  --sku "SKU" \
  --json @ppp-prices.json

5. Verify prices

5. 验证价格

bash

gplay iap get --package "PACKAGE" --sku "SKU"

Review the

prices

map to confirm all regions are set correctly.

bash

gplay iap get --package "PACKAGE" --sku "SKU"

查看

prices

映射表，确认所有区域的价格设置正确。

Workflow: Set PPP-Based Subscription Pricing

操作流程：设置基于PPP的订阅定价

1. List subscriptions

1. 列出订阅产品

bash

gplay subscriptions list --package "PACKAGE"

bash

gplay subscriptions list --package "PACKAGE"

2. Get current subscription details

2. 获取当前订阅详情

bash

gplay subscriptions get --package "PACKAGE" --product-id "PRODUCT_ID"

Note the base plans and their current

regionalConfigs

bash

gplay subscriptions get --package "PACKAGE" --product-id "PRODUCT_ID"

记录基础套餐及其当前的

regionalConfigs

。

3. Build PPP-adjusted subscription JSON

3. 构建经PPP调整的订阅JSON

Apply PPP multipliers equally to ALL base plans. Round to

.99

endings.

Example: Monthly $4.99, Yearly $49.99 with PPP for India (0.3x) and Brazil (0.5x):

json

{
  "productId": "premium_monthly",
  "basePlans": [
    {
      "basePlanId": "monthly",
      "regionalConfigs": [
        { "regionCode": "US", "price": { "priceMicros": "4990000", "currency": "USD" } },
        { "regionCode": "IN", "price": { "priceMicros": "1490000", "currency": "INR" } },
        { "regionCode": "BR", "price": { "priceMicros": "2490000", "currency": "BRL" } }
      ],
      "autoRenewingBasePlanType": { "billingPeriodDuration": "P1M" }
    },
    {
      "basePlanId": "yearly",
      "regionalConfigs": [
        { "regionCode": "US", "price": { "priceMicros": "49990000", "currency": "USD" } },
        { "regionCode": "IN", "price": { "priceMicros": "14990000", "currency": "INR" } },
        { "regionCode": "BR", "price": { "priceMicros": "24990000", "currency": "BRL" } }
      ],
      "autoRenewingBasePlanType": { "billingPeriodDuration": "P1Y" }
    }
  ]
}

将PPP乘数平等应用于所有基础套餐。四舍五入到以

.99

结尾。

示例：月度4.99美元，年度49.99美元，应用PPP于印度（0.3倍）和巴西（0.5倍）：

json

{
  "productId": "premium_monthly",
  "basePlans": [
    {
      "basePlanId": "monthly",
      "regionalConfigs": [
        { "regionCode": "US", "price": { "priceMicros": "4990000", "currency": "USD" } },
        { "regionCode": "IN", "price": { "priceMicros": "1490000", "currency": "INR" } },
        { "regionCode": "BR", "price": { "priceMicros": "2490000", "currency": "BRL" } }
      ],
      "autoRenewingBasePlanType": { "billingPeriodDuration": "P1M" }
    },
    {
      "basePlanId": "yearly",
      "regionalConfigs": [
        { "regionCode": "US", "price": { "priceMicros": "49990000", "currency": "USD" } },
        { "regionCode": "IN", "price": { "priceMicros": "14990000", "currency": "INR" } },
        { "regionCode": "BR", "price": { "priceMicros": "24990000", "currency": "BRL" } }
      ],
      "autoRenewingBasePlanType": { "billingPeriodDuration": "P1Y" }
    }
  ]
}

4. Update the subscription

4. 更新订阅

bash

gplay subscriptions update \
  --package "PACKAGE" \
  --product-id "PRODUCT_ID" \
  --json @ppp-subscription.json

bash

gplay subscriptions update \
  --package "PACKAGE" \
  --product-id "PRODUCT_ID" \
  --json @ppp-subscription.json

5. Verify prices

5. 验证价格

bash

gplay subscriptions get --package "PACKAGE" --product-id "PRODUCT_ID"

Review all

regionalConfigs

across all base plans to confirm prices are correct.

bash

gplay subscriptions get --package "PACKAGE" --product-id "PRODUCT_ID"

查看所有基础套餐下的

regionalConfigs

，确认价格正确。

Workflow: Migrate Existing Subscriber Prices

操作流程：迁移现有订阅用户价格

When updating PPP prices on subscriptions with active subscribers, new prices only apply to new subscribers. To migrate existing subscribers:

当对已有活跃订阅用户的订阅产品更新PPP价格时，新价格仅适用于新订阅用户。如需迁移现有订阅用户：

1. Update prices (steps above)

1. 更新价格（执行上述步骤）

2. Migrate existing subscribers to new prices

2. 将现有订阅用户迁移至新价格

bash

gplay baseplans migrate-prices \
  --package "PACKAGE" \
  --product-id "PRODUCT_ID" \
  --base-plan "BASE_PLAN_ID" \
  --json @migration.json

bash

gplay baseplans migrate-prices \
  --package "PACKAGE" \
  --product-id "PRODUCT_ID" \
  --base-plan "BASE_PLAN_ID" \
  --json @migration.json

3. Repeat for each base plan

3. 对每个基础套餐重复操作

Apply migration to every base plan that had its prices changed:

bash

undefined

对所有价格已更改的基础套餐应用迁移：

bash

undefined

Monthly plan

月度套餐

gplay baseplans migrate-prices
--package "PACKAGE"
--product-id "PRODUCT_ID"
--base-plan monthly
--json @migration.json

Yearly plan

年度套餐

gplay baseplans migrate-prices
--package "PACKAGE"
--product-id "PRODUCT_ID"
--base-plan yearly
--json @migration.json

undefined

gplay baseplans migrate-prices
--package "PACKAGE"
--product-id "PRODUCT_ID"
--base-plan yearly
--json @migration.json

undefined

4. Verify migration

4. 验证迁移结果

bash

gplay subscriptions get --package "PACKAGE" --product-id "PRODUCT_ID"

bash

gplay subscriptions get --package "PACKAGE" --product-id "PRODUCT_ID"

Updating Existing PPP Prices

更新现有PPP价格

To change a region's price:

Get the current product/subscription to see existing prices.
Recompute the PPP-adjusted price with the new base price or new multiplier.
Update with the modified JSON (include all regions, not just the changed ones).
For subscriptions with active subscribers, run
```
migrate-prices
```
for each affected base plan.
Verify with a fetch + summary review.

如需更改某区域的价格：

获取当前产品/订阅详情，查看现有价格。
使用新的基准价格或新乘数重新计算经PPP调整的价格。
使用修改后的JSON进行更新（需包含所有区域，而非仅更改的区域）。
对于有活跃订阅用户的订阅产品，为每个受影响的基础套餐执行
```
migrate-prices
```
命令。
通过获取详情并检查摘要来验证。

Batch PPP for Multiple Products

为多个产品批量设置PPP价格

Multiple IAPs

多个应用内产品

bash

undefined

bash

undefined

Build a JSON file with PPP prices for each SKU

构建包含每个SKU的PPP价格的JSON文件

gplay iap batch-update
--package "PACKAGE"
--json @ppp-all-iaps.json

undefined

gplay iap batch-update
--package "PACKAGE"
--json @ppp-all-iaps.json

undefined

Multiple subscriptions

多个订阅产品

Update each subscription individually:

bash

gplay subscriptions update --package "PACKAGE" --product-id "sub_1" --json @ppp-sub1.json
gplay subscriptions update --package "PACKAGE" --product-id "sub_2" --json @ppp-sub2.json

逐个更新每个订阅产品：

bash

gplay subscriptions update --package "PACKAGE" --product-id "sub_1" --json @ppp-sub1.json
gplay subscriptions update --package "PACKAGE" --product-id "sub_2" --json @ppp-sub2.json

Common PPP Strategies

常见PPP策略

BigMac Index Approach

巨无霸指数法

Adjust prices based on relative purchasing power:

USA: $9.99 (baseline)
India: $2.99 (~70% discount)
Brazil: $4.99 (~50% discount)
UK: $9.99 (similar)
Switzerland: $10.99 (premium)

基于相对购买力调整价格：

美国：9.99美元（基准）
印度：2.99美元（约70%折扣）
巴西：4.99美元（约50%折扣）
英国：9.99美元（与基准持平）
瑞士：10.99美元（溢价）

Tiered Regional Pricing

分层区域定价

Group countries into pricing tiers:

Tier 1 (Full): USA, UK, Germany, Australia, Switzerland, Canada
Tier 2 (Medium): France, Spain, Italy, Japan, South Korea, Saudi Arabia
Tier 3 (Low): India, Brazil, Mexico, Indonesia, Turkey, Vietnam, Egypt

将国家划分为定价层级：

第一层（全价）：美国、英国、德国、澳大利亚、瑞士、加拿大
第二层（中等价位）：法国、西班牙、意大利、日本、韩国、沙特阿拉伯
第三层（低价）：印度、巴西、墨西哥、印度尼西亚、土耳其、越南、埃及

Revenue Optimization

收益优化

Start with Tier 3 discounts to capture volume in price-sensitive markets.
Monitor conversion rates per region after applying PPP.
Adjust multipliers based on actual revenue data.

从第三层折扣开始，在价格敏感型市场获取用户量。
应用PPP后监控各区域的转化率。
根据实际收益数据调整乘数。

Notes

注意事项

Price changes for subscriptions apply immediately to new subscribers.
Existing subscribers require explicit price migration via
```
migrate-prices
```
.
Use
```
gplay pricing convert
```
for currency conversion reference, but apply PPP multipliers on top.
Always verify prices after updates by fetching the product and reviewing the summary.
The PPP multiplier table provides starting points — adjust based on your market data and revenue goals.

订阅产品的价格变更会立即应用于新订阅用户。
现有订阅用户需要通过
```
migrate-prices
```
命令进行显式价格迁移。
可使用
```
gplay pricing convert
```
作为货币转换参考，但需在此基础上应用PPP乘数。
更新后务必通过获取产品详情并检查摘要来验证价格。
PPP乘数表提供的是起始参考值，需根据你的市场数据和收益目标进行调整。