K2F Media Kit — AI-Native Aesthetic Design

Purpose

Teach agents to author

content_and_design.md

for press- and partner-facing media kits: what belongs in the kit, how to tier information for grab-and-quote use, and aesthetic intent (tone, hierarchy, density)—not K2F packaging or export.

Built on K2F

This skill produces media kits as

.K2F

packages. Follow the k2f skill for authoring: unpack or init a workspace, edit the semantic tree, pack/verify, and export. K2F keeps agents on meaning (sections, boilerplate, fact blocks, visual intent)—not coordinates—while the engine compiles layout, typography, and theme into export-ready output.

Before you build, install the core skill:

npx skills add suzheng/k2f --skill k2f

When to Use

Launch or refresh materials for press, podcast hosts, analysts, or creators who need facts and approved copy fast.
Packaging boilerplate, leadership bios, product snapshots, milestones, and asset inventory in one coherent kit.
Modular reference journalists can excerpt—not fundraising decks (k2f-pitch-deck), event promos (k2f-flyer), or single-page internal briefs (k2f-one-pager).

Not for: investor narratives or exhaustive brand bibles unless the user wants a hybrid (usage intent only).

Workflow

Step 1. Generate the content_and_design.md

Blueprint semantic content and design intent in labeled blocks reporters can scan and excerpt independently.

Sub-steps

Kit lock — Primary user (beat reporter, creator, partner comms), kit job (launch coverage, ongoing press room, product drop, executive profile), channel (downloadable PDF, emailed ZIP companion, on-site sections), and legal posture (what may be named vs anonymized).
Kit archetype & section order — Pick one skeleton; do not merge incompatible kits:
- Company / ongoing press: cover identity → quick facts → short + long boilerplate → key messages (3–5) → products/services snapshot → milestones → leadership (short bios) → customers/partners (permitted only) → news highlights → awards → asset manifest → media contact.
- Product launch: product hook → problem context (factual) → what’s new → availability/pricing (public only) → specs at outcome level → launch quotes (user-supplied) → boilerplate → assets → contact.
- Founder / executive: headline role → bio (neutral third person) → expertise themes → select quotes → company tie-in → headshot intent → contact via comms.
- Creator pack: brand one-liner → do/don’t talking points → deliverable expectations → disclosure rules → links/handles → asset list → contact.
Information layers — Glance: name, descriptor, founded, HQ, URL, category. Grab-and-quote: 50- and 150-word boilerplate, key messages, approved quotes. Reference: fact table, timelines, bios, product cards. Operational: asset manifest, usage notes, media email—never buried under marketing prose.
Content tiers — Approved copy (paste-ready), Verified facts (sourced or TBD), Pointer (link to press page, DAM, or “request via…”). Park website essays, roadmap fiction, and internal metrics in omit or appendix pointer—not inline.
Honesty & permissions — No invented revenue, customers, logos, awards, or quotes. Missing inputs →
```
TBD
```
,
```
Not provided
```
, or
```
NEEDS USER INPUT
```
. Logo/customer blocks only when user confirmed; else category-only or omit.
Cut pass — Remove pitch-deck slides as paragraphs, duplicate bios, feature catalogs, and multiple CTAs. One primary media contact; secondary routes in a single line. Replace adjectives with one verifiable fact per message.
Design intent (no coordinates):
- Tone: editorial-neutral, third-person ready; confident only where proof exists—state one voice pair (e.g., “factual, approachable”).
- Hierarchy: kit title and descriptor dominate; boilerplate and fact tables as distinct bands; bios and news as repeatable modules.
- Density: facts in tables or labeled rows; bios ~80–120 words; key messages as parallel bullets; avoid walls of prose.
- Rhythm: alternate copy blocks with fact strips and visual intent (hero product frame, headshot grid, logo row)—modules should feel extractable.
- Contrast: calm ground; accent on labels and pull quotes; legible roles for boilerplate.

Rules & constraints

Every section must be excerpt-friendly—no “see above” dependencies across modules.
Boilerplate: two lengths (short/long) with identical facts; spelling of legal name and product names locked.
Quotes: attributed, dated if possible, user-supplied only.
Asset manifest: list type, description, and availability (attached / URL / on request)—no fake download links.
Launch kits: separate news angle (what changed) from evergreen company boilerplate.

Common failure modes

Failure	Fix
Pitch deck pasted in	Map to archetype; move ask/financials out; keep facts + boilerplate.
Marketing fluff, no paste-ready copy	Add short/long boilerplate and key messages first.
Missing fact layer	Quick-facts table before narrative.
Fabricated logos/quotes/stats	Stub, anonymize, or NEEDS USER INPUT.
One giant bio essay	Short bio + optional extended in subordinate block.
Asset section vague	Manifest rows: asset, format, use, source.
Sales CTA overload	Single media contact + optional press page URL.

Quality checklist

Lock: audience, kit job, archetype, channel, permissions.
Section order matches archetype; modules stand alone.
Glance / grab-and-quote / reference / operational layers present.
Short + long boilerplate consistent; key messages parallel.
Facts traceable or TBD; quotes and logos permitted only.
Asset manifest complete or explicitly incomplete.
Design intent: tone, hierarchy, density, rhythm, contrast.
One primary media contact; no placeholder URLs.

Step 2. Use the content_and_design.md and k2f skill to generate a K2F file and export to an appropriate file format.

Follow the k2f skill to build the

.K2F

package from the blueprint, verify, and export (typically PDF).

k2f-media-kit

NPX Install

Tags

SKILL.md Content