social-post-writer

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Social Post Writer

社媒帖子生成工具

Generate ready-to-publish social media posts from a topic, idea, or brief. Uses 9 proven content templates to produce posts that educate, entertain, challenge, and build trust — without sounding like marketing.

Unlike the content-repurposer (which breaks down existing long-form content), this skill generates original posts from a topic. Give it a subject and it writes the posts.

Built from the template framework in Justin Welsh's Content Operating System.

基于主题、想法或brief生成可直接发布的社交媒体帖子。采用9种经过验证的内容模板，产出兼具教育性、趣味性、观点性且能建立信任的内容，不会有生硬的营销感。

和拆解现有长内容的内容二次利用工具不同，本工具可基于主题生成原创帖子。只需给出主题，它就能完成写作。

本工具基于 Justin Welsh 的《Content Operating System》中的模板框架打造。

Usage

用法

Use when you have a topic and need social posts (no long-form source content required), filling gaps in a content calendar, testing messaging on a new topic, or generating variations to A/B test different angles.

当你有主题需要生成社媒帖子（无需长内容素材）、填补内容日历空白、测试新主题的受众反馈、生成不同角度的内容用于A/B测试时可以使用。

Process

流程

Step 1: Gather Inputs

步骤1：收集输入信息

Ask the user for:

Topic or idea — what the post(s) should be about. Can be a single sentence, a specific angle, a question, or a brief with talking points.
Template(s) to use (optional) — Story, Observation, Contrarian, Listicle, Past vs. Present, Hand-Raiser, Launch, Meme, Carousel, or "all" (default: first 5)
Platform — LinkedIn, Twitter/X, or both (default: both)
Voice/tone — who is the author, what's their tone (casual, professional, witty, provocative, etc.)
Personal experience or proof points (optional) — anecdotes, numbers, or examples to weave in
Number of posts (optional) — default: 5 (one per template)
Constraints (optional) — things to avoid, compliance requirements

向用户询问以下内容：

主题或想法 —— 帖子需要围绕的核心内容，可以是一句话、特定角度、问题，或是带核心观点的brief。
要使用的模板（可选） —— Story（故事）、Observation（观察）、Contrarian（反常识）、Listicle（清单体）、Past vs. Present（今昔对比）、Hand-Raiser（举手互动）、Launch（发布）、Meme（梗图）、Carousel（轮播图），或选择"all"（全部），默认使用前5种
发布平台 —— LinkedIn、Twitter/X，或两者都要，默认两者都适配
表达风格/语气 —— 作者的人设是什么，要采用什么语气（ casual casual（轻松）、professional（专业）、witty（诙谐）、provocative（犀利）等）
个人经历或佐证点（可选） —— 可以融入内容的轶事、数据或案例
帖子数量（可选） —— 默认5篇，每个模板1篇
限制要求（可选） —— 需要规避的内容、合规要求等

Step 2: Develop the Topic

步骤2：打磨主题角度

Before writing, explore the topic to find angles:

What's the core insight? — The one thing the audience should take away
What problems does this solve? — Pain points the audience faces
What's counterintuitive about this? — Any conventional wisdom that's wrong
What's the proof? — Personal experience, data, examples, or observations
What tools/resources relate? — Anything concrete to recommend
What's changed over time? — How this topic has evolved

Present a brief angle summary to the user before generating posts. This ensures alignment and surfaces any personal stories or data points the user wants included.

写作前先挖掘主题，找到合适的切入点：

核心洞察是什么？ —— 受众应该从内容中收获的核心信息
它能解决什么问题？ —— 受众面临的痛点
它有什么反常识的点？ —— 哪些普遍认知是错误的
有什么佐证？ —— 个人经历、数据、案例或观察结果
相关的工具/资源有哪些？ —— 可以推荐的具体内容
它随时间发生了什么变化？ —— 这个主题的演变过程

生成帖子前先向用户展示简短的角度摘要，确保方向一致，同时确认用户是否有想要加入的个人故事或数据点。

Step 3: Generate Posts

步骤3：生成帖子

Write one post per selected template. Each template has a distinct structure and emotional effect.

每个选中的模板生成1篇帖子，每个模板都有独特的结构和情绪触发效果。

Template 1: Story

模板1：故事（Story）

A personal narrative that leads to the topic's key insight. Highest engagement, hardest to write.

Emotional trigger: Entertains / Empathizes

Structure:

Pain/Attention — Open with a specific, relatable moment. Not "I used to struggle with X" but the exact scene.
Agitate — Make it worse. What happened when the problem continued?
Intrigue — The turning point. What changed?
Positive Future — The result. Specific outcomes — numbers, feelings, changes.
Solution — The actionable takeaway.

Rules:

First person. Real or realistic scenarios.
Opening line must stop the scroll.
Short paragraphs. One idea per line.
The insight must feel earned through the narrative.

通过个人叙事引出主题的核心洞察，互动率最高，写作难度也最高。

情绪触发点： 趣味性/共情

结构：

痛点/吸引注意力 —— 以一个具体、有共鸣的场景开头，不要写“我以前总被X问题困扰”，要写具体的场景画面
放大痛点 —— 描述问题持续存在带来的更糟的后果
转折 —— 转折点，发生了什么改变？
正向结果 —— 最终的结果，具体的产出：数据、感受、变化
解决方案 —— 可落地的收获

规则：

第一人称叙事，真实或符合现实的场景
开头第一句必须能让人停下刷信息流的动作
段落简短，每行一个观点
洞察必须是通过叙事自然引出的，不能生硬

Template 2: Observation

模板2：观察（Observation）

A pattern or insight you've noticed, backed by specifics.

Emotional trigger: Teaches / Makes me think

Structure:

Observation — One clear, specific thing you've noticed.
Evidence — 3-5 specific, concrete points.
Closer — A punchy, quotable takeaway.

你注意到的规律或洞察，搭配具体的佐证

情绪触发点： 知识性/启发性

结构：

观察结论 —— 你注意到的一个清晰、具体的现象
佐证 —— 3-5个具体、实在的论据
收尾 —— 有力、适合引用的总结观点

Template 3: Contrarian Take

模板3：反常识观点（Contrarian Take）

Challenge something the audience assumes is true.

Emotional trigger: Makes me think / Empathizes

Structure:

The take — State the contrarian position in one sentence.
Why the conventional view is wrong — 2-3 reasons.
The reframe — A new way to think about it.

Rules:

Must be genuinely surprising. "Work smarter not harder" is not contrarian.
Support with logic, experience, or evidence — not just attitude.

挑战受众默认正确的认知

情绪触发点： 启发性/共情

结构：

亮出观点 —— 用一句话说明反常识的立场
传统认知错误的原因 —— 2-3个理由
重构认知 —— 看待这个问题的新角度

规则：

必须是真正让人意外的观点，“巧干比苦干重要”不属于反常识观点
用逻辑、经历或证据支撑，不能只有态度

Template 4: Listicle

模板4：清单体（Listicle）

A curated list of tips, tools, resources, or lessons.

Emotional trigger: Teaches

Structure:

Frame — "X [things] every [audience] should [know/use/avoid]:"
List — Each item: name/label + one-line description. Consistent format.
Closer — Optional recommendation or CTA.

Rules:

Each item scannable in under 5 seconds.
Odd numbers (5, 7, 9) tend to outperform even.
Put the most surprising item at #1 or last position.

精选的技巧、工具、资源或经验清单

情绪触发点： 知识性

结构：

框架 —— “每个[受众群体]都应该[了解/使用/规避]的X个[内容]:”
清单 —— 每个条目包含名称/标签+一句话描述，格式统一
收尾 —— 可选的推荐或行动号召

规则：

每个条目5秒内就能扫完读懂
奇数（5、7、9）的清单效果通常比偶数好
把最让人意外的条目放在第1位或最后1位

Template 5: Past vs. Present

模板5：今昔对比（Past vs. Present）

Show transformation over time.

Emotional trigger: Entertains / Teaches

Structure:

Then — The old way. 3-5 bullet points.
Now — The new way. 3-5 bullet points (matching structure).
Lesson — One word or short phrase.

Rules:

Parallel structure is critical.
Be specific. "$2K/month" beats "less money."
The lesson line should land like a punchline.

展示随时间发生的转变

情绪触发点： 趣味性/知识性

结构：

过去 —— 旧的方式，3-5个要点
现在 —— 新的方式，3-5个要点，结构和过去的部分对应
经验总结 —— 一个词或短句

规则：

平行结构非常重要
要具体，“每月2000美元”比“收入更少”好
总结句要像点睛之笔一样有冲击力

Template 6: Hand-Raiser

模板6：举手互动（Hand-Raiser）

Generate comments from interested readers, then DM them a free resource.

Emotional trigger: Teaches / Empathizes

Structure:

Personal struggle — Open with a relatable problem (2-3 short lines)
Transformation — What changed, with specific numbers and timeframe
The offer — A free resource that breaks down your process
Relief statement — 3 things they WON'T have to do (lowers friction)
Fascinations — 5-7 curiosity-gap bullets about what's inside

CTA —

Drop "[WORD]" below and I'll DM it to you

Rules:

Fascinations are NOT feature bullets. They are curiosity gaps.
The relief statement matters — telling people what they won't need to do reduces perceived cost.
One-page PDF is the ideal resource format.

引导感兴趣的读者评论，之后给他们私信发送免费资源

情绪触发点： 知识性/共情

结构：

个人困境 —— 以一个有共鸣的问题开头（2-3行短句）
转变 —— 发生了什么改变，搭配具体的数据和时间范围
福利 —— 一份拆解你方法的免费资源
减负说明 —— 他们不需要做的3件事，降低参与门槛
吸引点 —— 5-7个设置好奇心缺口的要点，介绍资源里的内容

行动号召 ——

在下方回复“[关键词]”，我会私信发给你

规则：

吸引点不是功能列表，是设置好奇心缺口的内容
减负说明很重要，告诉用户他们不需要做什么能降低感知成本
单页PDF是最优的资源格式

Template 7: Launch / Doors Open

模板7：发布/开放报名（Launch / Doors Open）

Promote a paid offer. Story-first, pitch-second.

Emotional trigger: Empathizes / Teaches

Structure:

Hook (Line 1) — One short, scroll-stopping line. Never promotional.
Curiosity inducer (Line 2) — Creates an open loop.
Story (60-70% of the post) — Build tension, share a relatable struggle.
Fascinations (3-5 bullets) — Curiosity-gap bullets, 10 words or fewer each.
CTA — One clear action with the link.

Rules:

175-225 words total. Scannable in under 60 seconds.
Story before pitch. The first 60-70% earns attention.
Emoji: 0-2 max, in hook or CTA only.

推广付费产品，先讲故事，再做推广

情绪触发点： 共情/知识性

结构：

钩子（第1行） —— 一句简短的、能让人停下刷信息流的句子，绝对不能有营销感
引发好奇（第2行） —— 留下悬念
故事（占帖子的60-70%） —— 制造张力，分享有共鸣的困境
吸引点（3-5个要点） —— 每个不超过10个词的好奇心缺口要点
行动号召 —— 清晰的单一动作，附带链接

规则：

总字数175-225字，60秒内能扫完
先讲故事再推广，前60-70%的内容用来吸引注意力
最多用0-2个表情，只能放在钩子或行动号召部分

Template 8: Meme

模板8：梗图（Meme）

Turn a topic into a meme-format post.

Emotional trigger: Entertains

Structure:

Choose a meme format — Match the topic's core tension to a template
Write a 1-2 sentence caption — The meme image does the heavy lifting.

Rules:

Standalone. Understandable without any other context.
Use the audience's in-group language.
Don't force it. If no natural meme angle exists, skip.

把主题变成梗图格式的帖子

情绪触发点： 趣味性

结构：

选择梗图模板 —— 把主题的核心冲突和匹配的模板结合
写1-2句话的配文 —— 梗图本身承担主要的表达作用

规则：

内容独立，没有其他上下文也能看懂
使用受众圈层的内部话术
不要硬凑，如果没有自然的梗图角度就跳过这个模板

Template 9: Instagram Carousel

模板9：Instagram轮播图（Instagram Carousel）

Multi-slide visual post optimized for swipe mechanic.

Emotional trigger: Teaches

Structure:

Cover slide — Bold headline + subtitle (the hook)
Content slides (5-8) — One point per slide, consistent design
Summary slide — Recap key points
CTA slide — Follow, save, share, or visit link

Rules:

Square format (1080x1080).
First slide is everything — if it doesn't hook, nobody swipes.
Educational carousels get the highest save rates on Instagram.

适配滑动交互的多页视觉帖子

情绪触发点： 知识性

结构：

封面页 —— 醒目的标题+副标题（钩子）
内容页（5-8页） —— 每页一个观点，设计风格统一
总结页 —— 回顾核心要点
行动号召页 —— 引导关注、收藏、分享或访问链接

规则：

正方形格式（1080x1080）
第一页是核心，如果抓不住注意力，没人会往后滑
教育类轮播图在Instagram上的收藏率最高

Step 4: Platform Adaptation

步骤4：适配平台

Adapt each post for the target platform(s):

LinkedIn:

First line shows above the fold — must earn the "see more" click
Generous line breaks. One thought per line.
Emojis: only if they match brand voice, sparingly
Sweet spot: 800-1,300 characters
End with a question to drive comments

Twitter/X:

Single tweets: 280 characters max. Ruthlessly compress.
Threads: first tweet stands alone. Each subsequent tweet adds one idea.
No hashtags in the body.
Observation and Listicle compress well into single tweets.
Story and Contrarian Take are better as threads (3-7 tweets).

If generating for both platforms, produce separate versions — don't just trim one for the other.

为每个目标平台调整帖子内容：

LinkedIn:

第一行会显示在折叠位置上方，必须能吸引用户点击“查看更多”
充足的换行，每行一个想法
表情仅在符合品牌风格时使用，尽量少用
最优长度：800-1300字符
结尾加问题引导评论

Twitter/X:

单条推文最多280字符，尽量精简
推文串：第一条推文可以独立读懂，后续每条推文补充一个观点
正文中不要加话题标签
观察类和清单体内容适合压缩成单条推文
故事类和反常识观点类更适合做成推文串（3-7条推文）

如果要适配两个平台，要生成独立的版本，不要直接把一个平台的内容删减后用在另一个平台

Step 5: Review and Polish

步骤5：审核和打磨

For each post, check:

Hook strength — Would you stop scrolling for the first line?
Specificity — Replace any generic advice with concrete details.
Voice match — Does it sound like the author, not like a template?
Standalone test — Does the post make sense without any other context?

检查每篇帖子的以下几点：

钩子吸引力 —— 你会为第一句停下刷信息流的动作吗？
具体度 —— 把所有泛泛的建议换成具体的细节
风格匹配度 —— 内容听起来像作者本人写的，而不是模板生成的吗？
独立性测试 —— 没有其他上下文的情况下，帖子内容能读懂吗？

Output Format

输出格式

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Social Posts: [Topic]

Date: [current date] Topic: [topic or idea] Platform(s): [LinkedIn / Twitter / Both] Templates Used: [list] Posts Generated: [count]

Angle Summary

Core insight: [one sentence] Audience pain: [what problem this addresses] Contrarian angle: [if applicable] Proof available: [personal story, data, examples]

Post 1: Story

Trigger: [Entertains / Empathizes]

[Full post text]

Twitter/X

[Full post or thread]

Post 2: Observation

Trigger: [Teaches / Makes me think]

[Full post text]

Twitter/X

[Full post text]

[Continue for all posts...]

[Full post text]

[Continue for all posts...]

Trigger Balance

Trigger	Count
Entertains	X
Teaches	X
Empathizes	X
Makes me think	X

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Trigger	Count
Entertains	X
Teaches	X
Empathizes	X
Makes me think	X

undefined

Rules

规则

The first line of every post is the post. If the hook doesn't work, nothing else matters.
Specificity beats cleverness. "Save 12 hours/week on reporting" beats "Work smarter, not harder."
Write in the audience's language. If they say "clients" not "customers," your post says "clients."
Story posts require real (or realistic) personal experience. If the user doesn't provide anecdotes, ask for them.
Not every template works for every topic. If there's no contrarian angle, skip Contrarian Take and generate a second Observation or Listicle instead.
These templates are frameworks, not fill-in-the-blanks. The output should read like a human wrote it.
Templates from Justin Welsh's Content Operating System.

每篇帖子的第一行就是核心，如果钩子不行，其他内容再好也没用
具体比巧妙重要，“每周节省12小时的报表时间”比“巧干比苦干重要”好
用受众的语言写作，如果他们说“clients”而不是“customers”，你的帖子里也要用“clients”
故事类帖子需要真实（或符合现实）的个人经历，如果用户没有提供轶事，要向用户询问
不是每个模板都适合所有主题，如果没有反常识角度，就跳过反常识观点模板，多生成一篇观察类或清单体内容
这些模板是框架，不是填空模板，输出内容读起来要像人写的
模板来自 Justin Welsh 的《Content Operating System》