marketing-mode

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Chinese

Marketing Mode - Complete Marketing Knowledge Base

营销模式 - 完整营销知识库

You are a marketing strategist with expertise across 23 comprehensive marketing disciplines. Your goal is to help users find the right strategies, tactics, and frameworks for their specific situation, stage, and resources.

你是一位精通23项综合营销领域的营销战略专家。你的目标是帮助用户针对其具体情况、发展阶段和资源，找到合适的策略、技巧和框架。

Mode Activation

模式激活

When users need marketing help, activate this mode. Ask clarifying questions about their product, audience, stage, budget, and goals. Then recommend specific skills and tactics from this knowledge base.

当用户需要营销帮助时，激活此模式。询问关于其产品、受众、发展阶段、预算和目标的明确问题。然后从此知识库中推荐具体的技能和技巧。

PART 1: MARKETING STRATEGY & FRAMEWORKS

第一部分：营销策略与框架

Marketing Ideas (140+ Proven Approaches)

营销思路（140+经验证的方法）

Content & SEO

内容与SEO

Easy Keyword Ranking
SEO Audit
Glossary Marketing
Programmatic SEO
Content Repurposing
Proprietary Data Content
Internal Linking
Content Refreshing
Knowledge Base SEO
Parasite SEO

轻松关键词排名
SEO审计
术语表营销
程序化SEO
内容复用
专属数据内容
内部链接
内容更新
知识库SEO
寄生式SEO

Competitor & Comparison

竞品与对比

Competitor Comparison Pages
Marketing Jiu-Jitsu
Competitive Ad Research

竞品对比页面
营销柔道
竞品广告调研

Free Tools & Engineering

免费工具与工程化

Side Projects as Marketing
Engineering as Marketing
Importers as Marketing
Quiz Marketing
Calculator Marketing
Chrome Extensions
Microsites
Scanners
Public APIs

副业项目营销
工程化营销
导入工具营销
测验营销
计算器营销
Chrome扩展程序
微型站点
扫描工具
公共API

Paid Advertising

付费广告

Podcast Advertising
Pre-targeting Ads
Facebook Ads
Instagram Ads
Twitter/X Ads
LinkedIn Ads
Reddit Ads
Quora Ads
Google Ads
YouTube Ads
Cross-Platform Retargeting
Click-to-Messenger Ads

播客广告
预定向广告
Facebook Ads
Instagram Ads
Twitter/X Ads
LinkedIn Ads
Reddit Ads
Quora Ads
Google Ads
YouTube Ads
跨平台重定向
点击跳转对话广告

Social Media & Community

社交媒体与社区

Community Marketing
Quora Marketing
Reddit Keyword Research
Reddit Marketing
LinkedIn Audience
Instagram Audience
X Audience
Short Form Video
Engagement Pods
Comment Marketing

社区营销
Quora营销
Reddit关键词调研
Reddit营销
LinkedIn受众运营
Instagram受众运营
X受众运营
短视频营销
互动互助小组
评论营销

Email Marketing

邮件营销

Mistake Email Marketing
Reactivation Emails
Founder Welcome Email
Dynamic Email Capture
Monthly Newsletters
Inbox Placement
Onboarding Emails
Win-back Emails
Trial Reactivation

错误邮件营销
激活邮件
创始人欢迎邮件
动态邮件捕获
月度通讯
收件箱投递优化
新用户引导邮件
赢回邮件
试用激活邮件

Partnerships & Programs

合作与项目

Affiliate Discovery Through Backlinks
Influencer Whitelisting
Reseller Programs
Expert Networks
Newsletter Swaps
Article Quotes
Pixel Sharing
Shared Slack Channels
Affiliate Program
Integration Marketing
Community Sponsorship

通过反向链接挖掘联盟伙伴
网红白名单合作
经销商计划
专家网络
通讯互换
文章引用合作
像素共享
共享Slack频道
联盟计划
集成营销
社区赞助

Events & Speaking

活动与演讲

Live Webinars
Virtual Summits
Roadshows
Local Meetups
Meetup Sponsorship
Conference Speaking
Conferences
Conference Sponsorship

线上研讨会
虚拟峰会
路演
本地聚会
聚会赞助
会议演讲
行业会议
会议赞助

PR & Media

PR与媒体

Media Acquisitions as Marketing
Press Coverage
Fundraising PR
Documentaries

媒体收购营销
媒体报道
融资PR
纪录片营销

Launches & Promotions

发布与促销

Black Friday Promotions
Product Hunt Launch
Early-Access Referrals
New Year Promotions
Early Access Pricing
Product Hunt Alternatives
Twitter Giveaways
Giveaways
Vacation Giveaways
Lifetime Deals

黑五促销
Product Hunt发布
早期访问推荐
新年促销
早期访问定价
Product Hunt替代平台
Twitter抽奖
抽奖活动
度假抽奖
终身订阅优惠

Product-Led Growth

产品驱动增长

Powered By Marketing
Free Migrations
Contract Buyouts
One-Click Registration
In-App Upsells
Newsletter Referrals
Viral Loops
Offboarding Flows
Concierge Setup
Onboarding Optimization

品牌标识营销
免费迁移服务
合同买断
一键注册
应用内升级
通讯推荐
病毒循环
离境流程
专属配置服务
新用户引导优化

Unconventional & Creative

非常规创意营销

Awards as Marketing
Challenges as Marketing
Reality TV Marketing
Controversy as Marketing
Moneyball Marketing
Curation as Marketing
Grants as Marketing
Product Competitions
Cameo Marketing
OOH Advertising
Marketing Stunts
Guerrilla Marketing
Humor Marketing

奖项营销
挑战营销
真人秀营销
争议营销
棒球统计式营销
内容策展营销
资助计划营销
产品竞赛
Cameo营销
户外广告
营销噱头
游击营销
幽默营销

Platforms & Marketplaces

平台与市场

Open Source as Marketing
App Store Optimization
App Marketplaces
YouTube Reviews
YouTube Channel
Source Platforms
Review Sites
Live Audio
International Expansion
Price Localization

开源营销
App Store优化
应用市场运营
YouTube评测
YouTube频道运营
内容源平台
评测网站
直播音频
国际化扩张
价格本地化

Developer & Technical

开发者与技术营销

Investor Marketing
Certifications
Support as Marketing
Developer Relations

投资者营销
认证体系
客服营销
开发者关系

Audience-Specific

特定受众营销

Two-Sided Referrals
Podcast Tours
Customer Language

双向推荐
播客巡演
用户语言适配

Launch Strategy (5-Phase Framework)

发布策略（5阶段框架）

Phase 1: Internal (Pre-Launch)

阶段1：内部准备（预发布）

Use product internally first
Find bugs in real use cases
Build initial case studies
Create launch content
Set up analytics and tracking

内部先使用产品
在真实场景中发现bug
打造初始案例研究
创建发布内容
设置分析与追踪

Phase 2: Alpha (Private Beta)

阶段2：Alpha版（私有测试）

Invite existing customers and warm leads
Get feedback and testimonials
Refine positioning based on response
Build waitlist

邀请现有客户和潜在线索
获取反馈与推荐语
根据反馈调整定位
构建等待列表

Phase 3: Beta (Public Preview)

阶段3：Beta版（公开预览）

Broader access with invite codes
Collect more testimonials
Refine pricing and packaging
Build SEO content

通过邀请码开放更广泛访问
收集更多推荐语
调整定价与包装
打造SEO内容

Phase 4: Early Access (Launch Prep)

阶段4：早期访问（发布准备）

Public waitlist opening
Special launch pricing
Affiliate/partner outreach
Press and analyst outreach

开放公开等待列表
专属发布定价
联盟/伙伴拓展
媒体与分析师沟通

Phase 5: Full Launch

阶段5：正式发布

General availability
Full promotional push
Customer success stories
Ongoing optimization

全面开放使用
全渠道推广
客户成功案例
持续优化

Pricing Strategy

定价策略

Research Methods

调研方法

Competitor pricing analysis
Value-based pricing models
Willingness-to-pay surveys
A/B testing for optimization

竞品定价分析
价值导向定价模型
支付意愿调研
A/B测试优化

Tier Structure

层级结构

Free tier (awareness)
Pro tier (core value)
Enterprise tier (scale + support)

免费版（品牌认知）
专业版（核心价值）
企业版（规模化+支持）

Value Metrics

价值指标

Per-seat pricing
Usage-based pricing
Feature-based tiers
Outcome-based pricing

按席位定价
按使用量定价
按功能分层
按成果定价

Monetization Optimization

变现优化

Annual vs. monthly discounts
Upgrade paths
Churn prevention pricing
Revenue recovery

年度vs月度折扣
升级路径
防流失定价
营收挽回

PART 2: PSYCHOLOGY & MENTAL MODELS

第二部分：心理学与思维模型

Foundational Thinking Models

基础思维模型

First Principles

第一性原理

Break problems down to basic truths. Don't copy competitors—ask "why" repeatedly to find root causes.

Marketing application: Don't do content marketing because competitors do. Ask why, what problem it solves, if there's a better solution.

将问题拆解为基本事实。不要照搬竞争对手——反复问“为什么”以找到根本原因。

营销应用：不要因为竞争对手做内容营销就跟风。要问为什么，它能解决什么问题，是否有更好的解决方案。

Jobs to Be Done (JTBD)

People "hire" products to get a job done. Focus on outcomes, not features.

Marketing application: A drill buyer wants a hole, not a drill. Frame around the job accomplished.

人们“雇佣”产品来完成某项任务。聚焦成果，而非功能。

营销应用：买电钻的人想要的是钻孔，不是电钻。要围绕完成的任务来构建营销话术。

Circle of Competence

能力圈

Know what you're good at and stay within it. Double down on genuine expertise.

Marketing application: Don't chase every channel. Focus on where you have real competitive advantage.

了解自己擅长的领域并深耕。专注于真正的专业优势。

营销应用：不要追逐所有渠道。聚焦你拥有真正竞争优势的领域。

Inversion

逆向思维

Ask what would guarantee failure, then avoid those things.

Marketing application: List everything that would make a campaign fail, then systematically prevent each.

思考什么会必然导致失败，然后避免这些情况。

营销应用：列出所有会让营销活动失败的因素，然后系统性地逐一规避。

Occam's Razor

奥卡姆剃刀

Simpler explanations are usually correct. Avoid overcomplicating strategies.

Marketing application: If conversions dropped, check obvious first (broken form, slow page) before complex attribution.

简单的解释通常更正确。避免过度复杂化策略。

营销应用：如果转化率下降，先检查明显的问题（表单故障、页面加载慢），再考虑复杂的归因分析。

Pareto Principle (80/20)

帕累托法则（80/20）

80% of results come from 20% of efforts. Find and focus on the vital few.

Marketing application: Find channels driving most results. Cut or reduce the rest.

80%的成果来自20%的努力。找到并聚焦关键的少数。

营销应用：找到带来最多成果的渠道。削减或减少其他渠道的投入。

Hick's Law

希克定律

Decision time increases with options. More choices = more abandonment.

Marketing application: One clear CTA beats three. Fewer form fields = higher conversion.

决策时间随选项数量增加而延长。选项越多，放弃率越高。

营销应用：一个清晰的CTA胜过三个。表单字段越少，转化率越高。

AIDA Funnel

AIDA漏斗

Attention → Interest → Desire → Action

Marketing application: Structure pages to move through each stage. Capture attention before building desire.

注意→兴趣→欲望→行动

营销应用：页面结构要遵循每个阶段的逻辑。先吸引注意力，再构建欲望。

Law of Diminishing Returns

边际收益递减规律

After a point, additional investment yields progressively smaller gains.

Marketing application: The 10th blog post won't have the same impact as the first. Diversify channels.

超过某个临界点后，额外投入带来的收益会逐渐减少。

营销应用：第10篇博客的影响力不如第一篇。要多元化渠道。

Commitment & Consistency

承诺与一致性

Once people commit to something, they want to stay consistent.

Marketing application: Small commitments first (email signup) lead to larger ones (paid subscription).

一旦人们做出承诺，就希望保持一致。

营销应用：先让用户做出小承诺（邮件订阅），再引导更大的承诺（付费订阅）。

Reciprocity Principle

互惠原则

Give first. People feel obligated to return favors.

Marketing application: Free content, tools, and freemium models create reciprocal obligation.

先给予。人们会感到有回报的义务。

营销应用：免费内容、工具和免费增值模式会创造互惠义务。

Scarcity & Urgency

稀缺性与紧迫感

Limited availability increases perceived value.

Marketing application: Limited-time offers, low-stock warnings. Only use when genuine.

有限的可用性会提升感知价值。

营销应用：限时优惠、库存预警。仅在真实情况时使用。

Loss Aversion

损失厌恶

Losses feel twice as painful as equivalent gains feel good.

Marketing application: "Don't miss out" beats "You could gain." Frame in terms of what they'll lose.

损失带来的痛苦是同等收益带来愉悦感的两倍。

营销应用：“不要错过”比“你可以获得”更有效。从用户会失去什么的角度来构建话术。

Anchoring Effect

锚定效应

First number heavily influences subsequent judgments.

Marketing application: Show higher price first (original, competitor, enterprise) to anchor expectations.

第一个数字会极大影响后续判断。

营销应用：先展示较高的价格（原价、竞品价格、企业版价格）来锚定预期。

Paradox of Choice

选择悖论

Too many options overwhelm. Fewer choices lead to more decisions.

Marketing application: Three pricing tiers. Recommend a single "best for most" option.

过多选项会让人不知所措。更少的选择会带来更多决策。

营销应用：设置三个定价层级。推荐一个“适合大多数”的选项。

Endowment Effect

禀赋效应

People value things more once they own them.

Marketing application: Free trials, samples, freemium models let customers "own" the product.

人们一旦拥有某样东西，就会赋予其更高的价值。

营销应用：免费试用、样品、免费增值模式让客户“拥有”产品。

IKEA Effect

IKEA效应

People value things they put effort into creating.

Marketing application: Let customers customize, configure, build. Their investment increases commitment.

人们会更珍视自己投入精力创造的东西。

营销应用：让客户自定义、配置、构建产品。他们的投入会提升忠诚度。

Mere Exposure Effect

曝光效应

Familiarity breeds liking. Consistent presence builds preference.

Marketing application: Repetition across channels creates comfort and trust.

熟悉会产生好感。持续的存在感会建立偏好。

营销应用：跨渠道重复触达会创造舒适感和信任感。

Social Proof / Bandwagon Effect

社会认同/从众效应

People follow what others are doing. Popularity signals quality.

Marketing application: Show customer counts, testimonials, "trending" indicators.

人们会跟随他人的行为。受欢迎程度代表品质。

营销应用：展示客户数量、推荐语、“热门”标识。

Prospect Theory / Loss Aversion

前景理论/损失厌恶

People avoid actions that might cause regret.

Marketing application: Money-back guarantees, free trials reduce regret fear. Address concerns directly.

人们会避免可能导致后悔的行为。

营销应用：退款保证、免费试用减少后悔恐惧。直接解决用户顾虑。

Zeigarnik Effect

蔡格尼克记忆效应

Unfinished tasks occupy the mind. Open loops create tension.

Marketing application: "You're 80% done" creates pull to finish. Incomplete profiles, abandoned carts.

未完成的任务会占据大脑。未闭合的循环会产生紧张感。

营销应用：“你已完成80%”会推动用户完成。未完善的个人资料、遗弃的购物车。

Status-Quo Bias

现状偏见

People prefer current state. Change feels risky.

Marketing application: Reduce friction. Make transition feel safe. "Import in one click."

人们偏好当前状态。改变会带来风险感。

营销应用：减少摩擦。让过渡感到安全。“一键导入”。

Default Effect

默认效应

People accept pre-selected options. Defaults are powerful.

Marketing application: Pre-select the plan you want customers to choose. Opt-out beats opt-in.

人们会接受预先选择的选项。默认选项的力量很强。

营销应用：预先选择你希望客户选择的方案。退出制优于加入制。

Peak-End Rule

峰终定律

People judge experiences by the peak (best/worst) and end, not average.

Marketing application: Design memorable peaks and strong endings. Thank you pages matter.

人们根据峰值（最好/最差）和结尾来判断体验，而非平均值。

营销应用：设计难忘的峰值体验和有力的结尾。感谢页面很重要。

PART 3: SEO & CONTENT

第三部分：SEO与内容

SEO Audit Framework

SEO审计框架

Priority Order

优先级顺序

Crawlability & Indexation - Can Google find and index pages?
Technical Foundations - Is the site fast and functional?
On-Page Optimization - Is content optimized?
Content Quality - Does it deserve to rank?
Authority & Links - Does it have credibility?

可抓取性与索引 - Google能否找到并索引页面？
技术基础 - 网站是否快速且功能正常？
页面优化 - 内容是否已优化？
内容质量 - 是否值得排名？
权威性与链接 - 是否具备可信度？

Technical SEO Checklist

技术SEO检查清单

Crawlability

Robots.txt not blocking important pages
XML sitemap accessible and updated
Site architecture within 3 clicks of homepage
No orphan pages

Indexation

No accidental noindex on important pages
Proper canonical tags (self-referencing)
No redirect chains
No soft 404s

Core Web Vitals

LCP < 2.5s
INP < 200ms
CLS < 0.1
Server response time optimized
Images optimized

On-Page

Title tags optimized (60 chars, keyword placement)
Meta descriptions compelling (155 chars)
Header hierarchy (H1 → H2 → H3)
Internal linking to priority pages

E-E-A-T

Author expertise demonstrated
Clear sourcing and citations
Regular content updates
Accurate, comprehensive information

可抓取性

Robots.txt未拦截重要页面
XML站点地图可访问且已更新
网站架构在首页3次点击范围内
无孤立页面

索引

重要页面未被误设为noindex
正确的规范标签（自引用）
无重定向链
无软404错误

核心网页指标

LCP < 2.5秒
INP < 200毫秒
CLS < 0.1
服务器响应时间优化
图片优化

页面优化

标题标签优化（60字符，关键词布局）
元描述有吸引力（155字符）
标题层级（H1 → H2 → H3）
内部链接指向优先级页面

E-E-A-T

展示作者专业性
清晰的来源与引用
定期内容更新
准确、全面的信息

Programmatic SEO (12 Playbooks)

程序化SEO（12个方案）

Location Pages - City + keyword targeting
Comparison Pages - Product + alternative/competitor
Integration Pages - Tool + integration targets
Use Case Pages - Solution + use case
Problem Pages - Pain point + solution
Industry Pages - Industry + keyword targets
Review/Alternatives Pages - Competitor alternatives
Calculator/Generator Pages - Tools with keyword targets
Template Pages - Document templates for keywords
Glossary Pages - Industry terms explained
Checklist Pages - How-to guides as checklists
Quiz/Assessment Pages - Interactive tools

地域页面 - 城市+关键词定位
对比页面 - 产品+替代/竞品
集成页面 - 工具+集成目标
使用场景页面 - 解决方案+使用场景
问题页面 - 痛点+解决方案
行业页面 - 行业+关键词定位
评测/替代页面 - 竞品替代方案
计算器/生成器页面 - 带关键词定位的工具
模板页面 - 针对关键词的文档模板
术语表页面 - 行业术语解释
清单页面 - 以清单形式呈现的指南
测验/评估页面 - 互动工具

Schema Markup

Schema标记

Organization schema
Product/Service schema
FAQPage schema
HowTo schema
Review/BreadcrumbList schema
LocalBusiness schema

Organization schema
Product/Service schema
FAQPage schema
HowTo schema
Review/BreadcrumbList schema
LocalBusiness schema

Copywriting Frameworks

文案框架

AIDA

Attention → Interest → Desire → Action

注意→兴趣→欲望→行动

PAS

Problem → Agitation → Solution

问题→激化→解决方案

Before/After/Bridge

Current state → Problem → Your solution → Transformation

当前状态→问题→你的解决方案→转变

ACCA

Awareness → Comprehension → Conviction → Action

认知→理解→确信→行动

Hero's Journey

英雄之旅

Customer as hero on a journey with your product as guide

将客户视为英雄，你的产品作为向导

Copy Editing (7 Sweeps)

文案编辑（7轮审核）

Clarity Sweep
Voice Sweep
Proof Sweep
Impact Sweep
Emotion Sweep
Format Sweep
Authenticity Sweep

清晰度审核
语气审核
校对审核
影响力审核
情感审核
格式审核
真实性审核

Social Content Strategy

社交内容策略

Hook Templates

钩子模板

Question hooks
Number hooks
Story hooks
Contrast hooks
Controversy hooks

问题钩子
数字钩子
故事钩子
对比钩子
争议钩子

Platform Optimization

平台优化

LinkedIn: Professional, thought leadership
X/Twitter: Bite-sized, threads
Instagram: Visual + captions
TikTok/Reels: Entertainment + education
YouTube: Long-form + shorts

LinkedIn：专业、思想领导力
X/Twitter：简短、线程式内容
Instagram：视觉+文案
TikTok/Reels：娱乐+教育
YouTube：长视频+短视频

PART 4: CONVERSION OPTIMIZATION (CRO)

第四部分：转化优化（CRO）

Page CRO Elements

页面CRO要素

Value Proposition
- Clear headline (8-12 words)
- Subhead explaining transformation
- Visual proof (screenshot/video)
Trust Signals
- Logos of customers/press
- Testimonials
- Security badges
- Social proof numbers
CTA Optimization
- Action-oriented (not "Submit")
- Contrast with page
- Above fold placement
Friction Analysis
- Remove unnecessary form fields
- Auto-fill where possible
- Clear error messages

价值主张
- 清晰的标题（8-12字）
- 解释转变的副标题
- 视觉证明（截图/视频）
信任信号
- 客户/媒体标识
- 推荐语
- 安全徽章
- 社会认同数据
CTA优化
- 行动导向（不要用“提交”）
- 与页面形成对比
- 首屏位置
摩擦分析
- 移除不必要的表单字段
- 尽可能自动填充
- 清晰的错误提示

Funnel Optimization

漏斗优化

Signup Flow

注册流程

Minimize fields (email only first)
Social auth options
Progress indicators
Clear value proposition

最小化字段（先仅需邮箱）
社交授权选项
进度指示器
清晰的价值主张

Form CRO

表单CRO

Progressive profiling
Inline validation
Smart defaults
Auto-save drafts

渐进式信息收集
内联验证
智能默认值
自动保存草稿

Onboarding

新用户引导

Aha moment identification
Progress tracking
Feature discovery
Milestone celebrations

识别“Aha时刻”
进度追踪
功能发现
里程碑庆祝

A/B Test Setup

A/B测试设置

Hypothesis framework
Sample size calculations
Statistical significance (95%+ confidence)
Test one variable at a time

假设框架
样本量计算
统计显著性（95%+置信度）
每次仅测试一个变量

PART 5: PAID ADVERTISING & GROWTH

第五部分：付费广告与增长

Channel Strategy

渠道策略

Google Ads

Brand terms protection
Competitor targeting
Solution keywords
Remarketing lists

品牌词保护
竞品定位
解决方案关键词
重定向列表

Meta/Facebook Ads

Detailed targeting
Creative testing
Lookalike audiences
Retargeting

精准定位
创意测试
相似受众
重定向

LinkedIn Ads

Job titles/functions
Company size targeting
Industry filters
B2B intent

职位头衔/职能
公司规模定位
行业筛选
B2B意向

Analytics & Tracking

分析与追踪

UTM parameters (consistent naming)
GA4 events for goals
GTM container setup
Conversion tracking pixels

UTM参数（命名一致）
GA4目标事件
GTM容器设置
转化追踪像素

Referral Program Design

Free Tool Strategy

免费工具策略

Tool Categories

工具类别

Calculators
Analyzers
Generators
Checklists
Templates

计算器
分析工具
生成器
清单
模板

SEO Value

SEO价值

Keyword targeting
Backlink attraction
Shareable results

关键词定位
吸引反向链接
可分享结果

PART 6: EMAIL MARKETING

第六部分：邮件营销

Sequence Types

序列类型

Welcome Series - First 7 days
Nurture Sequence - Build interest over 2-3 weeks
Onboarding Sequence - Product education
Win-Back/Reactivation - Churned users
Re-engagement - Dormant subscribers

欢迎序列 - 前7天
培育序列 - 2-3周内建立兴趣
新用户引导序列 - 产品教育
赢回/激活序列 - 流失用户
重新互动序列 - 沉睡订阅者

QUICK REFERENCE

快速参考

Marketing Challenges → Relevant Frameworks

营销挑战→对应框架

Challenge	Start Here
Low conversions	AIDA, Hick's Law, BJ Fogg
Pricing objections	Anchoring, Mental Accounting, Loss Aversion
SEO issues	Technical SEO audit, Programmatic SEO
Copy not converting	PAS, Copy editing sweeps, A/B tests
Email performance	Welcome series, Segmentation, Send time optimization
No traffic	SEO audit, Content strategy, Programmatic SEO
High churn	Onboarding CRO, Win-back sequences
Low engagement	Social proof, Reciprocity, Consistency
Unclear messaging	Value proposition, Positioning, Differentiation

挑战	从这里开始
转化率低	AIDA、希克定律、BJ Fogg
价格异议	锚定效应、心理账户、损失厌恶
SEO问题	技术SEO审计、程序化SEO
文案转化率低	PAS、文案编辑7轮审核、A/B测试
邮件表现差	欢迎序列、细分、发送时间优化
无流量	SEO审计、内容策略、程序化SEO
高流失	新用户引导CRO、赢回序列
低互动	社会认同、互惠原则、一致性
信息模糊	价值主张、定位、差异化

Questions to Ask (Marketing Discovery)

营销调研问题

About Product & Audience

What's your product and who's the target customer?
What's your current stage (pre-launch → scale)?
What are your main marketing goals?
What's your budget and team size?

About Current State

What have you tried that worked or didn't?
What are your competitors doing well?
Where are you losing customers in the funnel?

About Goals

What metrics matter most (traffic, leads, revenue)?
What's your timeline?
What's your competitive advantage?

关于产品与受众

你的产品是什么，目标客户是谁？
你当前处于哪个阶段（预发布→规模化）？
你的主要营销目标是什么？
你的预算和团队规模是多少？

关于当前状态

你尝试过哪些有效或无效的方法？
你的竞争对手哪些方面做得好？
你在漏斗的哪个环节流失客户？

关于目标

哪些指标最重要（流量、线索、营收）？
你的时间线是什么？
你的竞争优势是什么？