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| 维度 | 检查点 |
|---|---|
| 好奇心缺口 | 是否留悬念?用户想点开找答案? |
| 身份认同 | 目标读者能否瞬间判断"这是写给我的"? |
| 利益承诺 | 明确或暗示能获得什么价值? |
| 难度暗示 | 让读者觉得"我能做到"还是"太难放弃"? |
| 平台适配 | 是否适合公众号信息流/搜一搜/朋友圈场景? |
| Dimension | Checkpoint |
|---|---|
| Curiosity Gap | Does it leave a cliffhanger? Do users want to click to find the answer? |
| Identity Recognition | Can the target readers instantly tell "this is written for me"? |
| Benefit Promise | Does it clearly or implicitly state what value can be gained? |
| Difficulty Implication | Does it make readers think "I can do this" or "it's too hard, I'll give up"? |
| Platform Adaptation | Is it suitable for WeChat Official Account feed/search/moments scenarios? |
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