writing-copy

Original：🇺🇸 English

Translated

Write marketing copy for landing pages, product descriptions, CTAs, emails, and app UI text.

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Sourcespencerpauly/awesome-cursor-skills

Added on2026-09-05

NPX Install

npx skill4agent add spencerpauly/awesome-cursor-skills writing-copy

SKILL.md Content

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Writing Copy

Write clear, compelling copy for products and marketing.

Principles

Clarity over cleverness — users should instantly understand what you're saying
Benefits over features — "Save 2 hours a day" beats "AI-powered automation"
One idea per section — don't overload the reader
Active voice — "We send your report" not "Your report will be sent"
Short sentences — aim for 15-20 words per sentence

Landing Page Structure

Hero Section

Headline: One sentence, states the core value (8-12 words)
Subheadline: Expands on the headline, addresses who it's for (15-25 words)
CTA: Clear action verb ("Start free trial", "Get started", "Try for free")

Headline:    Ship faster with AI-powered code review
Subheadline: Catch bugs, enforce standards, and merge with confidence — 
             built for teams that move fast.
CTA:         Start free trial →

Features Section

For each feature:

Short title (3-5 words)
One sentence explaining the benefit
Optional: icon or screenshot

Social Proof

Customer logos, testimonials, metrics
Specific numbers: "Used by 10,000+ teams" not "Used by many teams"
Quotes with name, title, company

CTA Section

Repeat the primary CTA
Address objections: "No credit card required", "Free for up to 5 users"

Button & CTA Copy

Good:

"Start free trial"
"Get started — it's free"
"Download the app"
"See pricing"
"Book a demo"

Bad:

"Submit"
"Click here"
"Learn more" (too vague as a primary CTA)
"Get started now for free today!" (too long)

Microcopy (UI Text)

Error messages:

Say what happened and what to do: "Payment failed. Please check your card details and try again."
Not: "Error 422" or "Something went wrong"

Empty states:

Guide the user: "No projects yet. Create your first project to get started."
Not: "No data"

Confirmation dialogs:

Be specific: "Delete this project? This will remove all tasks and cannot be undone."
Button: "Delete project" (not "OK")

Loading states:

"Setting up your workspace..." (not "Loading...")

Email Copy

Subject line: 6-10 words, specific, no ALL CAPS
First line: Get to the point — why should they care?
Body: One CTA, not three
P.S.: Use for urgency or a secondary point (highest-read part after the subject)

Tips

Read your copy out loud — if it sounds awkward, rewrite it
Cut every word that isn't doing work
Use the "so what?" test: after every sentence, ask "so what?" — the answer should be obvious
A/B test headlines and CTAs when possible
Match the tone to your audience (developer docs ≠ consumer marketing)