instagram-reels-publishing

Compare original and translation side by side

🇺🇸

Original

English
🇨🇳

Translation

Chinese

instagram-reels-publishing

instagram-reels-publishing

The Reel publish-mechanics skill — get a finished Reel out the way Instagram displays it (specs, safe zone, cover, settings). The agent specs the publish settings + the cover brief + the specs/safe-zone checklist + advises audio/tags; WoopSocial publishes postType REEL + video + caption + cover; trending audio, Share-to-Feed, tags, quality + Insights are native/in-app, and the video/cover/burned-in captions come from other tools.
Reel 发布机制 skill——让已完成的 Reel 按照 Instagram 的实际展示方式发布出去(规格、安全区域、封面、设置)。Agent 制定发布设置 + 封面简报 + 规格/安全区域检查清单 + 提供音频/标签建议;WoopSocial 发布 postType REEL + 视频 + 文案 + 封面;热门音频、Share-to-Feed、标签、画质 + Insights 均为应用内原生功能,视频/封面/烧录字幕来自其他工具。

The POV: the Reel is made elsewhere — this gets it OUT spec-clean

视角:Reel 在别处制作——本 skill 负责让它符合规格地发布出去

Great Reels get squashed/cropped/blurred at the publish step — a sizing/settings problem, not a content problem. Design for how Instagram actually displays a Reel: full 9:16 in the Reels tab, a 4:5 crop in the feed, and the 3:4 (1080×1440) profile-grid crop (the 2025 rectangular-grid change) — so keep critical content centered and in the safe zone. The cover is chosen before publish and can't be edited after. WoopSocial publishes postType REEL + video + caption + cover; the trending audio, Share-to-Feed, tags, and quality settings are native/in-app, and the video/cover/captions come from other tools.
优秀的 Reel 往往在发布环节被压缩变形/裁切/模糊——这是尺寸/设置问题,而不是内容问题。应围绕 Instagram 实际展示 Reel 的方式进行设计:在 Reels 标签页中完整显示 9:16,在信息流中按 4:5 裁切,在个人主页网格中按 3:4(1080×1440) 裁切(2025 年矩形网格变更)——因此应将关键内容置于居中位置并放在安全区域内。封面需在发布前选择,且上传后无法编辑。WoopSocial 发布 postType REEL + 视频 + 文案 + 封面;热门音频、Share-to-Feed、标签和画质设置均为应用内原生功能,视频/封面/字幕来自其他工具。

Read these first

首先读取以下内容

  1. brand-profile — cover/caption style.
  2. the finished Reel asset (+ topic).
  1. brand-profile——封面/文案风格。
  2. 已完成的 Reel 素材(+ 主题)。

The framework: FRAME

框架:FRAME

(Depth:
references/the-frame-framework.md
.)
  • F — Frame it 9:16, spec-clean: 1080×1920, MP4/MOV H.264 30/60fps ≥1080p ≤4GB (~15–20 Mbps); off 0.5625 → crops/letterboxes; remove other-platform watermarks.
  • R — Reserve the safe zone: top ~250px + bottom ~350px are UI; keep hook text/face/CTA in the central safe zone (survives the 4:5 feed + 3:4 grid crops).
  • A — Art the cover for the grid: choose before publishing; a custom upload beats a video frame; key elements + bold ≥60px text in the 3:4-grid-safe center; can't edit after upload (→
    ideogram
    /
    nano-banana
    ).
  • M — Match caption + audio: publish the keyword caption (←
    instagram-seo
    ); audio beats silent + trending audio is pushed (native); the first-3-sec hook (←
    reels-script
    ); burned-in captions in the safe zone (←
    captions-and-clipping
    ).
  • E — Emit on schedule + mind what's native: WoopSocial publishes postType REEL + video + caption + cover, scheduled + spec-validated (→
    platform-specs-and-validation
    ); native/in-app: trending audio, Share-to-Feed, collab/product tags, media-quality, Reel Insights.
(深入说明:
references/the-frame-framework.md
。)
  • **F — 按 9:16 构图并符合规格:**1080×1920,MP4/MOV H.264 30/60fps ≥1080p ≤4GB(约 15–20 Mbps);偏离 0.5625 → 会被裁切/出现黑边;移除其他平台水印。
  • R — 预留安全区域:顶部约 250px + 底部约 350px 为 UI 区域;将开场钩子文案/人脸/CTA保持在中央安全区域内(以经得起 4:5 信息流 + 3:4 网格裁切)。
  • **A — 为网格设计封面:**发布前完成选择;自定义上传优于使用视频帧;关键元素 + ≥60px 的粗体文字应置于 3:4 网格安全中心;上传后无法编辑(→
    ideogram
    /
    nano-banana
    )。
  • M — 匹配文案 + 音频:发布关键词文案(←
    instagram-seo
    );有音频优于静音,热门音频会获得平台推广(原生);前 3 秒钩子(←
    reels-script
    );将烧录字幕放在安全区域内(←
    captions-and-clipping
    )。
  • **E — 按计划发布 + 明确哪些功能是原生功能:**WoopSocial 发布 postType REEL + 视频 + 文案 + 封面,支持定时发布并完成规格验证(→
    platform-specs-and-validation
    );**应用内原生功能:**热门音频、Share-to-Feed、协作者/产品标签、media-quality、Reel Insights。

The reality (verify-quarterly)

实际情况(每季度核验)

9:16 1080×1920 canonical (off 0.5625 crops/letterboxes); MP4/MOV H.264 30/60fps ≥1080p ≤4GB ~15–20 Mbps; length ~90s / 3 min in-app / ~15 min third-party; the 3 crop contexts (Reels tab 9:16, feed 4:5, profile grid 3:4 1080×1440 [2025 rectangular-grid change], link 1.91:1); safe zones (top ~250 / bottom ~350 UI; central ~1320 safe; March 2026 unified FB+IG safe zone); cover (chosen before publish, frame or custom upload, can't edit after, renders 9:16 feed + 3:4 grid, custom > frame, bold ≥60px center); audio (with-audio > silent, trending pushed [native]); hook first 3s; burn captions (safe zone); remove watermarks; blurry fixes (15–20 Mbps VBR, ~30-min processing, Rec.709, desaturate reds); media-quality native:
references/reels- publishing-2026-reality.md
. The spec sheet + pre-publish checklist, the safe-zone map, the cover brief, the publishable-vs-native table, the publish block + worked examples:
references/specs-cover-and-publish.md
.
9:16 1080×1920 为标准规格(偏离 0.5625 会被裁切/出现黑边);MP4/MOV H.264 30/60fps ≥1080p ≤4GB,约 15–20 Mbps;时长约 90s / 应用内最长 3 min / 第三方工具最长约 15 min;3 个主要裁切场景(Reels 标签页 9:16、信息流 4:5、个人主页网格 3:4 1080×1440[2025 年矩形网格变更]),另有 1.91:1 的链接预览;安全区域(顶部约 250 / 底部约 350 为 UI;中央约 1320px 为安全区域;2026 年 3 月起统一 FB+IG 安全区域);封面(发布前选择,可使用视频帧或自定义上传,上传后无法编辑,在 9:16 信息流 + 3:4 网格中呈现,自定义上传优于视频帧,中心使用 ≥60px 粗体文字);音频(优于静音,热门音频会获得推广[原生]);前 3s 钩子;烧录字幕(安全区域);移除水印;模糊修复(15–20 Mbps VBR、约 30 分钟处理、Rec.709、降低红色饱和度);media-quality 为原生功能:
references/reels-publishing-2026-reality.md
。规格表 + 发布前检查清单、安全区域映射图、封面简报、可发布项与原生功能对照表、发布配置块 + 实例:
references/specs-cover-and-publish.md
。

Honest scope (never violate)

诚实的能力边界(绝不违反)

  • The agent specs the publish settings, writes the cover brief, runs the specs/safe-zone checklist, and advises trending-audio/Share-to-Feed/tags.
  • WoopSocial publishes postType: REEL + the 9:16 video + the caption (
    content.text
    ) + the cover (REEL-only)
    on a schedule, validated via
    platform-specs-and-validation
    .
  • WoopSocial does NOT: select trending audio (IG's licensed library — not via API; native), toggle Share-to-Feed (native), add collaborator/product tags (native), trim the video, set media-quality (native), or read Reel Insights (native). It can't render the video (video tools/ creator), design the cover (image tools), or burn in captions (
    captions-and-clipping
    ).
  • 9:16 1080×1920 or it crops/blurs; content in the safe zone (survives the 4:5 feed + 3:4 grid crops); custom cover — can't edit after upload; remove other-platform watermarks; never fabricate reach. (Scope, distinctions + connections:
    references/scope-and-connections.md
    .)
  • Agent 制定发布设置、编写封面简报、执行规格/安全区域检查清单,并针对热门音频、Share-to-Feed 和标签提供建议。
  • WoopSocial 发布 postType: REEL + 9:16 视频 + 文案(
    content.text
    )+ 封面(仅限 REEL)
    ,按计划发布,并通过
    platform-specs-and-validation
    验证。
  • WoopSocial 不具备以下能力:选择热门音频(IG 的授权曲库——无法通过 API 获取;原生功能)、切换 Share-to-Feed(原生)、添加协作者/产品标签(原生)、裁剪视频、设置 media-quality(原生)或读取 Reel Insights(原生)。它无法渲染视频(需要视频工具/创作者)、设计封面(需要图像工具)或烧录字幕(
    captions-and-clipping
    )。
  • 9:16 1080×1920,否则会被裁切/模糊;内容置于安全区域(以经得起 4:5 信息流 + 3:4 网格裁切);自定义封面——上传后无法编辑;移除其他平台水印;绝不捏造触达数据。(能力范围、差异 + 关联:
    references/scope-and-connections.md
    。)

Distinct from its siblings (route correctly)

与同类 skill 的区别(正确路由)

instagram-reels-publishing (this) = the publish MECHANICS (specs/safe-zone/cover/settings) · reels- script = the script · instagram-seo = the keyword caption (pairs — published here) · platform-specs- and-validation = the cross-platform validation (this uses it) · captions-and-clipping = the burn-in · tiktok-video-publishing/youtube-publishing-and-metadata = the sibling publish skills · thumbnail- design = YouTube thumbnails (the cover is the IG analogue) · instagram-growth = the strategy.
instagram-reels-publishing(本 skill) = 发布机制(规格/安全区域/封面/设置) · reels-script = 脚本 · instagram-seo = 关键词文案(配套使用——在此发布) · platform-specs-and-validation = 跨平台验证(此流程会使用它) · captions-and-clipping = 字幕烧录 · tiktok-video-publishing/youtube-publishing-and-metadata = 同类发布 skill · thumbnail-design = YouTube 缩略图(封面是 IG 中的对应物) · instagram-growth = 增长策略。

Where this connects

关联流程

Reads first: brand-profile + the finished Reel asset. Pulls from: reels-script (the hook/script), instagram-seo (the keyword caption), the video tools (
veo-3
/
luma
/
kling
/
heygen
via ai-video) for the clip, ideogram/nano-banana for the cover, captions-and-clipping for the burned-in captions. Validates with: platform-specs-and-validation (9:16, ≤4GB, MP4/MOV). Publishes via: scheduling-and-queue → WoopSocial (postType REEL + video + caption + cover). Measures with: native Reel Insights + analytics-and-reporting. Trending audio, Share-to-Feed, tags, quality, Insights + asset creation stay native/other-tools.
首先读取: brand-profile + 已完成的 Reel 素材。 拉取自:reels-script(钩子/脚本)、instagram-seo(关键词文案)、视频工具(通过 ai-video 使用
veo-3
/
luma
/
kling
/
heygen
)获取片段、ideogram/nano-banana 生成封面、captions-and-clipping 制作烧录字幕。使用 platform-specs-and-validation 验证(9:16、≤4GB、MP4/MOV)。通过 scheduling-and-queue → WoopSocial 发布(postType REEL + 视频 + 文案 + 封面)。使用原生 Reel Insights + analytics-and-reporting 衡量效果。热门音频、Share-to-Feed、标签、画质、Insights + 素材制作保留为原生功能或由其他工具完成。

Definition of done

完成标准

A finished Reel published spec-clean: 9:16 at 1080×1920 (MP4/MOV H.264, ≤4GB, no other-platform watermark), with the hook/face/CTA centered in the safe zone so it survives the 4:5 feed + 3:4 grid crops; a custom grid-safe cover briefed to an image tool (bold ≥60px text in the 3:4 center, chosen before publish since it can't be edited after); the keyword caption (from instagram-seo) and audio in place, with the hook routed to reels-script and the burn-in to captions-and-clipping; postType REEL + video + caption + cover published via WoopSocial on a schedule and validated via platform-specs-and-validation, while trending audio, Share-to-Feed, collaborator/product tags, media-quality, and Insights stay native/in-app; nothing fabricated; correctly distinguished from reels-script, instagram-seo, and platform-specs-and-validation.
已完成的 Reel 符合规格地发布:9:16,分辨率 1080×1920(MP4/MOV H.264,≤4GB,无其他平台水印);钩子/人脸/CTA 居中于安全区域,从而经得起 4:5 信息流 + 3:4 网格裁切;自定义且适配网格安全区域的封面简报已交由图像工具制作(3:4 中心使用 ≥60px 粗体文字,发布前完成选择,因为上传后无法编辑);关键词文案(来自 instagram-seo)和音频已就位,钩子交由 reels-script,烧录字幕交由 captions-and-clipping;postType REEL + 视频 + 文案 + 封面已通过 WoopSocial 按计划发布,并经 platform-specs-and-validation 验证;热门音频、Share-to-Feed、协作者/产品标签、media-quality 和 Insights 保留为应用内原生功能;不捏造任何数据;与 reels-script、instagram-seo 和 platform-specs-and-validation 正确区分。