wechat-article-writer

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English

🇨🇳

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Chinese

微信公众号文章创作助手

WeChat Official Account Article Creation Assistant

概述

Overview

本skill帮助用户将各类素材（网站内容、文本、图像）转化为专业的微信公众号文章。通过智能搜索工具补充信息、优化表达，并遵循公众号写作规范，创作出符合官方文案标准的高质量内容。

This skill helps users convert various materials (website content, text, images) into professional WeChat Official Account articles. It supplements information and optimizes expressions through intelligent search tools, and follows official account writing specifications to create high-quality content that meets official copy standards.

核心工作流程

Core Workflow

步骤1：理解用户需求与素材分析

Step 1: Understand User Needs and Material Analysis

输入识别

网站链接：使用
```
web_fetch
```
获取完整内容
文本素材：直接分析用户提供的文字材料
图像素材：识别图像内容并提取关键信息

需求确认 询问用户以下关键信息（如未提供）：

目标受众是谁？（普通消费者/专业人士/特定行业）
文章风格偏好？（正式官方/亲和友好/专业严谨）
核心传递信息是什么？
文章长度要求？（800-1500字/1500-3000字/3000+字）
是否有特定的关键词或话题要求？

Input Recognition

Website links: Use
```
web_fetch
```
to obtain complete content
Text materials: Directly analyze the text materials provided by users
Image materials: Identify image content and extract key information

Requirement Confirmation Ask users the following key information (if not provided):

Who is the target audience? (General consumers/professionals/specific industries)
Preferred article style? (Formal official/friendly/professional and rigorous)
What is the core message to convey?
Article length requirement? (800-1500 words/1500-3000 words/3000+ words)
Are there specific keywords or topic requirements?

步骤2：内容研究与补充

Step 2: Content Research and Supplement

使用MCP搜索工具丰富内容

根据素材主题，使用以下策略进行深度研究：

背景信息搜索
- 使用
```
exa:web_search_exa
```
  搜索相关行业背景、数据统计
- 搜索相关权威报道和官方资料
- 查找同类话题的优质文章作为参考
数据与案例补充
- 搜索最新的行业数据和报告
- 查找真实案例和成功故事
- 获取权威机构的观点和评论
热点关联
- 搜索当前相关热点话题
- 查找时事新闻的关联点
- 识别可借势的话题趋势

搜索策略示例

用户素材：某品牌新产品发布
搜索1: "该品牌行业地位 市场份额 最新数据"
搜索2: "同类产品对比 用户评价 专业测评"
搜索3: "行业发展趋势 未来预测 权威分析"
搜索4: "用户痛点 需求调研 消费心理"

Enrich Content Using MCP Search Tools

Conduct in-depth research based on the material theme using the following strategies:

Background Information Search
- Use
```
exa:web_search_exa
```
  to search relevant industry background and data statistics
- Search relevant authoritative reports and official materials
- Find high-quality articles on similar topics as references
Data and Case Supplement
- Search the latest industry data and reports
- Find real cases and success stories
- Obtain opinions and comments from authoritative institutions
Hot Topic Association
- Search current relevant hot topics
- Find connection points with current news
- Identify topic trends that can be leveraged

Search Strategy Example

User Material: A brand's new product launch
Search 1: "Industry status of the brand, market share, latest data"
Search 2: "Comparison of similar products, user reviews, professional evaluations"
Search 3: "Industry development trends, future predictions, authoritative analysis"
Search 4: "User pain points, demand research, consumer psychology"

步骤3：文章结构规划

Step 3: Article Structure Planning

遵循微信公众号优秀文章的结构模式：

标准文章框架

引人入胜的开头（100-200字）
- 痛点刺激型：直击读者痛点
- 悬念制造型：引发好奇心
- 热点关联型：结合时事热点
- 故事叙述型：讲述真实故事
核心内容展开（主体部分）
- 采用"总-分-总"结构
- 使用小标题分段（3-5个核心观点）
- 每段落300-500字为宜
- 穿插数据、案例、金句
有力的结尾（100-150字）
- 总结核心观点
- 行动号召（CTA）
- 情感共鸣或展望未来

Follow the structural model of excellent WeChat Official Account articles:

Standard Article Framework

Engaging Opening (100-200 words)
- Pain point stimulation: Directly hit readers' pain points
- Suspense creation: Arouse curiosity
- Hot topic association: Combine with current events
- Story narration: Tell real stories
Core Content Expansion (Main part)
- Adopt the "total-part-total" structure
- Use subheadings for segmentation (3-5 core viewpoints)
- Each paragraph is preferably 300-500 words
- Intersperse data, cases and golden sentences
Powerful Conclusion (100-150 words)
- Summarize core viewpoints
- Call to Action (CTA)
- Emotional resonance or future outlook

步骤4：标题创作

Step 4: Title Creation

标题公式应用

参考以下经过验证的标题模板（选择1-3个备选）：

数字型："X个方法/技巧/秘诀，让你..."
悬念型："为什么...？真相竟然是..."
痛点型："还在为...苦恼？这个方法帮你解决"
对比型："从X到Y，只需要..."
权威型："权威发布：关于...的最新消息"
福利型："重磅！...（限时/独家/首发）"
疑问型："...真的有效吗？我们实测了..."

标题优化原则

控制在13-20个字
包含核心关键词
避免标题党（内容要匹配）
使用积极正面的词汇
适当使用标点符号（！、？、...）增强语气

Title Formula Application

Refer to the following proven title templates (select 1-3 alternatives):

Numeric Type: "X methods/techniques/secrets to help you..."
Suspense Type: "Why...? The truth is actually..."
Pain Point Type: "Still troubled by...? This method solves it for you"
Comparison Type: "From X to Y, all you need is..."
Authoritative Type: "Authoritative release: Latest news about..."
Benefit Type: "Big news! ... (Limited time/Exclusive/First release)"
Question Type: "Is... really effective? We tested it..."

Title Optimization Principles

Control between 13-20 words
Include core keywords
Avoid clickbait (content must match)
Use positive and optimistic vocabulary
Appropriately use punctuation marks (!, ?, ...) to enhance tone

步骤5：正文撰写

Step 5: Main Body Writing

官方文案语气特征

严格遵循以下语言风格：

正式但不生硬
- 使用规范的书面语
- 避免网络流行语和口语化表达
- 保持专业的同时有温度
客观权威
- 引用权威数据和来源
- 使用准确的专业术语
- 避免主观臆断的表达
简洁清晰
- 一句话表达一个完整意思
- 避免冗长复杂的句式
- 多用短句，提高可读性
积极正面
- 传递正能量和积极态度
- 避免负面消极的描述
- 突出解决方案而非问题本身

写作技巧运用

参考

references/writing-techniques.md

中的详细技巧：

黄金开头公式
- 第一句话引发共鸣
- 3-5句话建立问题场景
- 最后引出文章主题
内容丰富技巧
- 数据支撑：每个核心观点配合1-2组数据
- 案例佐证：提供真实具体的案例
- 对比分析：使用前后对比增强说服力
- 专家观点：引用行业专家的评论
金句提炼
- 每800字提炼1-2句金句
- 金句要简短有力，便于传播
- 可用于摘要或社交媒体分享

Official Copy Tone Characteristics

Strictly follow the following language style:

Formal but not rigid
- Use standard written language
- Avoid internet buzzwords and colloquial expressions
- Maintain professionalism while being warm
Objective and authoritative
- Cite authoritative data and sources
- Use accurate professional terms
- Avoid subjective and arbitrary expressions
Concise and clear
- Express one complete meaning in one sentence
- Avoid long and complex sentence structures
- Use more short sentences to improve readability
Positive and optimistic
- Convey positive energy and attitude
- Avoid negative and pessimistic descriptions
- Highlight solutions rather than problems themselves

Writing Technique Application

Refer to the detailed techniques in

references/writing-techniques.md

Golden Opening Formula
- The first sentence resonates with readers
- 3-5 sentences establish the problem scenario
- Finally introduce the article theme
Content Enrichment Techniques
- Data support: Each core viewpoint is accompanied by 1-2 sets of data
- Case evidence: Provide real and specific cases
- Comparative analysis: Use before-and-after comparison to enhance persuasion
- Expert opinions: Cite comments from industry experts
Golden Sentence Extraction
- Extract 1-2 golden sentences every 800 words
- Golden sentences should be short and powerful, easy to spread
- Can be used for abstracts or social media sharing

步骤6：排版优化建议

Step 6: Typesetting Optimization Suggestions

虽然本skill专注内容创作，但需要提供排版建议：

文字排版规范

字号：正文14-16号，标题18-20号
行距：1.5-1.75倍
段间距：适当留白，提升阅读体验
对齐方式：两端对齐（正文）

视觉元素

小标题使用emoji或特殊符号增强识别度
核心观点加粗强调
重要数据/金句使用引用样式
建议配图位置（每500字左右配1张图）

配图建议 当用户提供图像或需要配图时：

封面图：建议比例 2.35:1（头条）或 1:1（次条）
正文配图：横图为主，尺寸不小于900px宽度
图片与内容高度相关
每张图片添加简短说明文字

Although this skill focuses on content creation, it is necessary to provide typesetting suggestions:

Text Typesetting Specifications

Font size: 14-16pt for main body, 18-20pt for titles
Line spacing: 1.5-1.75 times
Paragraph spacing: Appropriate white space to improve reading experience
Alignment: Justified (main body)

Visual Elements

Use emojis or special symbols for subheadings to enhance recognition
Bold core viewpoints for emphasis
Use quotation styles for important data/golden sentences
Suggest image placement (1 image every 500 words or so)

Image Suggestions When users provide images or need image recommendations:

Cover image: Recommended ratio 2.35:1 (headline) or 1:1 (sub-headline)
Main body images: Horizontal images preferred, width not less than 900px
Images are highly relevant to content
Add short descriptive text to each image

步骤7：内容审核与优化

Step 7: Content Review and Optimization

质量检查清单

使用

references/quality-checklist.md

进行最终审核：

内容准确性
- 事实和数据是否准确
- 引用来源是否权威
- 是否存在误导性信息
语言规范性
- 无错别字和语法错误
- 专业术语使用正确
- 语气风格统一
逻辑连贯性
- 文章结构清晰
- 段落衔接自然
- 论证充分有力
合规性检查
- 符合平台规范
- 无敏感内容
- 无广告违规

Quality Check List

Conduct final review using

references/quality-checklist.md

Content Accuracy
- Are facts and data accurate?
- Are cited sources authoritative?
- Is there any misleading information?
Language Standardization
- No typos or grammatical errors
- Correct use of professional terms
- Unified tone and style
Logical Coherence
- Clear article structure
- Natural paragraph transitions
- Sufficient and powerful arguments
Compliance Check
- Comply with platform specifications
- No sensitive content
- No advertising violations

步骤8：交付与建议

Step 8: Delivery and Suggestions

最终输出

完整的文章正文（含标题）
3个备选标题方案
摘要（100字以内，用于分享）
配图建议（如适用）
发布时间建议（基于内容类型）
互动话题建议（用于文末引导评论）

后续优化建议

建议追踪数据指标（阅读量、点赞、转发）
根据数据反馈优化内容策略
建立内容素材库以便复用

Final Output

Complete article main body (including title)
3 alternative title options
Abstract (within 100 words, for sharing)
Image suggestions (if applicable)
Release time suggestions (based on content type)
Interactive topic suggestions (to guide comments at the end of the article)

Follow-up Optimization Suggestions

Suggest tracking data indicators (read volume, likes, forwards)
Optimize content strategy based on data feedback
Establish a content material library for reuse

工具使用指南

Tool Usage Guide

必备MCP工具

Essential MCP Tools

exa:web_search_exa
- 用于搜索最新资讯和行业信息
- 获取权威数据和案例
- 验证事实准确性
web_fetch
- 抓取用户提供的网站内容
- 提取关键信息和数据
- 分析原文结构和重点
mem0-memory-mcp
- 记录用户的写作偏好和风格
- 存储常用的术语和表达
- 积累素材库供未来使用

exa:web_search_exa
- Used to search the latest news and industry information
- Obtain authoritative data and cases
- Verify fact accuracy
web_fetch
- Capture website content provided by users
- Extract key information and data
- Analyze original text structure and key points
mem0-memory-mcp
- Record users' writing preferences and styles
- Store commonly used terms and expressions
- Accumulate material libraries for future use

搜索策略最佳实践

Search Strategy Best Practices

多层次搜索法

宏观搜索：行业趋势、背景信息
中观搜索：相关案例、数据报告
微观搜索：具体细节、专业术语

搜索结果评估

优先选择官方来源和权威媒体
交叉验证关键数据的准确性
筛选最新的时效性信息

Multi-level Search Method

Macro search: Industry trends, background information
Meso search: Related cases, data reports
Micro search: Specific details, professional terms

Search Result Evaluation

Prioritize official sources and authoritative media
Cross-verify the accuracy of key data
Filter the latest time-sensitive information

实战示例

Practical Examples

示例1：基于网站链接创作

Example 1: Creation Based on Website Links

用户输入

请根据这个网站创作一篇公众号文章：https://example.com/product-launch
目标受众：年轻消费者
风格：亲和友好但保持专业

工作流程

使用
```
web_fetch
```
获取网站内容
使用
```
exa:web_search_exa
```
搜索：
- "该产品行业市场分析 2025"
- "同类产品用户评价对比"
- "年轻消费者购买决策因素"
分析整合信息，规划文章结构
撰写符合年轻化语气的官方文案
提供3个标题备选方案
给出配图和发布建议

User Input

Please create an official account article based on this website: https://example.com/product-launch
Target audience: Young consumers
Style: Friendly yet professional

Workflow

Use
```
web_fetch
```
to obtain website content
Use
```
exa:web_search_exa
```
to search:
- "Industry market analysis of this product 2025"
- "Comparison of similar products user reviews"
- "Young consumer purchase decision factors"
Analyze and integrate information, plan article structure
Write official copy in a youthful tone
Provide 3 alternative title options
Give image and release suggestions

示例2：基于文本素材创作

Example 2: Creation Based on Text Materials

用户输入

素材：我们公司开发了一款AI助手产品，主要功能是...（提供产品介绍文字）
需要：撰写一篇官方宣传文章，体现专业性和创新性

工作流程

分析产品核心卖点
搜索AI助手市场现状和趋势
查找用户痛点和需求分析
搜索竞品信息作对比
以专业严谨的语气撰写
突出产品创新点和价值
配合数据和案例增强说服力

User Input

Material: Our company has developed an AI assistant product, whose main functions are... (provide product introduction text)
Need: Write an official promotional article that reflects professionalism and innovation

Workflow

Analyze core selling points of the product
Search current status and trends of AI assistant market
Find user pain points and demand analysis
Search competitor information for comparison
Write in a professional and rigorous tone
Highlight product innovation points and value
Enhance persuasion with data and cases

参考资源

Reference Resources

references/

writing-techniques.md: 详细的公众号写作技巧和方法论
title-formulas.md: 50+经过验证的标题模板和案例
quality-checklist.md: 内容质量审核清单
style-guide.md: 官方文案语言风格指南

writing-techniques.md: Detailed WeChat official account writing skills and methodologies
title-formulas.md: 50+ proven title templates and cases
quality-checklist.md: Content quality review checklist
style-guide.md: Official copy language style guide

assets/

template-structure.md: 可复用的文章结构模板
emoji-library.txt: 适合公众号使用的emoji素材库

template-structure.md: Reusable article structure templates
emoji-library.txt: Emoji material library suitable for official accounts

注意事项

Notes

始终使用MCP工具：不要依赖过时的知识，通过搜索获取最新信息
尊重原创：引用内容时注明来源，不抄袭
保持客观：避免过度营销和夸大宣传
遵守规范：符合微信公众号平台规则
用户优先：以读者需求为中心，提供有价值的内容
持续优化：根据用户反馈不断改进写作策略

Always use MCP tools: Do not rely on outdated knowledge, obtain the latest information through search
Respect originality: Indicate sources when citing content, do not plagiarize
Stay objective: Avoid excessive marketing and exaggerated promotion
Comply with specifications: Meet WeChat Official Account platform rules
User first: Focus on readers' needs and provide valuable content
Continuous optimization: Continuously improve writing strategies based on user feedback

常见问题

Frequently Asked Questions

Q: 如何平衡专业性和可读性？ A: 使用"通俗解释+专业术语"的方式，先用通俗语言解释概念，再引入专业术语。

Q: 文章长度如何控制？ A: 一般建议1500-2500字为宜。太短内容不够丰富，太长影响阅读体验。根据话题复杂度调整。

Q: 如何提高文章的传播性？ A: 1) 标题吸引眼球但不做标题党 2) 开头引发共鸣 3) 内容有价值可分享 4) 结尾引导转发

Q: 遇到敏感话题怎么办？ A: 保持客观中立，避免极端观点，引用官方权威说法，必要时建议用户调整选题。

Q: How to balance professionalism and readability? A: Use the "popular explanation + professional term" method. First explain the concept in popular language, then introduce professional terms.

Q: How to control article length? A: Generally, it is recommended to be 1500-2500 words. Too short lacks sufficient content, too long affects reading experience. Adjust according to topic complexity.

Q: How to improve article spreadability? A: 1) Eye-catching title but not clickbait 2) Opening resonates with readers 3) Valuable and shareable content 4) Conclusion guides forwarding

Q: What to do with sensitive topics? A: Stay objective and neutral, avoid extreme views, cite official authoritative statements, and suggest users adjust topics if necessary.