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SEO Content Brief

SEO内容简报

Create data-driven content briefs via inference.sh CLI.
通过inference.sh CLI创建基于数据的内容简报。

Quick Start

快速开始

bash
curl -fsSL https://cli.inference.sh | sh && infsh login
bash
curl -fsSL https://cli.inference.sh | sh && infsh login

Research target keyword

研究目标关键词

infsh app run tavily/search-assistant --input '{ "query": "best project management tools for small teams 2024" }'
infsh app run tavily/search-assistant --input '{ "query": "best project management tools for small teams 2024" }'

Analyze top-ranking content

分析排名靠前的内容

infsh app run exa/search --input '{ "query": "project management tools small teams comparison guide" }'
undefined
infsh app run exa/search --input '{ "query": "project management tools small teams comparison guide" }'
undefined

Content Brief Template

内容简报模板

Every brief should answer these questions before writing begins:
markdown
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开始写作前，每份简报都应回答以下问题：
markdown
undefined

Content Brief: [Working Title]

内容简报: [暂定标题]

Target

目标

  • Primary keyword: [exact keyword]
  • Secondary keywords: [3-5 related terms]
  • Search intent: [informational / commercial / transactional / navigational]
  • Target word count: [X,XXX words]
  • Target URL: /blog/[slug]
  • 主关键词: [精准关键词]
  • 次关键词: [3-5个相关术语]
  • 搜索意图: [信息型 / 商业型 / 交易型 / 导航型]
  • 目标字数: [X,XXX 字]
  • 目标URL: /blog/[slug]

Search Intent Analysis

搜索意图分析

  • What is the searcher trying to accomplish?
  • What format do top results use? (listicle, guide, comparison, tutorial)
  • What questions need answering?
  • 用户想要达成什么目标？
  • 排名靠前的结果采用了什么格式？(列表文、指南、对比文、教程)
  • 需要回答哪些问题？

Outline

大纲

H1: [Title with primary keyword] H2: [Section 1] H3: [Subsection] H2: [Section 2] ...
H1: [包含主关键词的标题] H2: [章节1] H3: [子章节] H2: [章节2] ...

Competitors to Beat

需超越的竞争对手

  1. [URL] — [word count] — [what they do well] — [gap/weakness]
  2. [URL] — [word count] — [what they do well] — [gap/weakness]
  3. [URL] — [word count] — [what they do well] — [gap/weakness]
  1. [URL] — [字数] — [他们的优势] — [差距/不足]
  2. [URL] — [字数] — [他们的优势] — [差距/不足]
  3. [URL] — [字数] — [他们的优势] — [差距/不足]

Unique Angle

独特视角

What makes this piece different/better than what already ranks?
与已排名内容相比，本文的差异化优势是什么？

Internal Links

内部链接

  • Link TO: [existing pages to link to from this article]
  • Link FROM: [existing pages that should link to this new article]
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  • 链向: [本文需链向的现有页面]
  • 来自: [需链向本文的现有页面]
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Search Intent Types

搜索意图类型

IntentWhat Searcher WantsContent FormatExample Query
InformationalLearn somethingGuide, tutorial, explainer"what is CI/CD"
CommercialCompare before buyingComparison, listicle, review"best CI/CD tools 2024"
TransactionalBuy/sign upProduct page, pricing page"GitHub Actions pricing"
NavigationalFind a specific page— (don't target these)"GitHub login"
Match format to intent. If top 10 results are all listicles, write a listicle. If they're all tutorials, write a tutorial. Fighting the SERP format loses.
搜索意图用户需求内容格式查询示例
信息型学习知识指南、教程、讲解文"what is CI/CD"
商业型对比后购买对比文、列表文、评测"best CI/CD tools 2024"
交易型购买/注册产品页、定价页"GitHub Actions pricing"
导航型查找特定页面—（无需针对此类）"GitHub login"
内容格式需匹配搜索意图。如果前10名结果均为列表文，那就写列表文；如果都是教程，那就写教程。违背SERP格式很难获得好排名。

SERP Analysis Process

SERP分析流程

bash
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bash
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Step 1: See what currently ranks

步骤1: 查看当前排名结果

infsh app run tavily/search-assistant --input '{ "query": "[your target keyword]" }'
infsh app run tavily/search-assistant --input '{ "query": "[your target keyword]" }'

Step 2: Analyze top-ranking content

步骤2: 分析排名靠前的内容

infsh app run tavily/extract --input '{ "urls": ["https://top-result-1.com/article", "https://top-result-2.com/article"] }'
infsh app run tavily/extract --input '{ "urls": ["https://top-result-1.com/article", "https://top-result-2.com/article"] }'

Step 3: Find related questions (People Also Ask)

步骤3: 查找相关问题(People Also Ask)

infsh app run tavily/search-assistant --input '{ "query": "[keyword] questions people ask FAQ" }'
infsh app run tavily/search-assistant --input '{ "query": "[keyword] questions people ask FAQ" }'

Step 4: Find content gaps

步骤4: 寻找内容差距

infsh app run exa/search --input '{ "query": "[keyword] [subtopic competitors miss]" }'
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infsh app run exa/search --input '{ "query": "[keyword] [subtopic competitors miss]" }'
undefined

What to Extract from Top Results

从排名靠前的结果中提取哪些信息

Data PointWhy
Word countSets your minimum (match or exceed top 3)
Heading structureShows what Google considers complete coverage
Topics coveredEvery topic they cover, you must cover
Topics missedYour opportunity to be more comprehensive
Content formatListicle, guide, tutorial, comparison
Media usedImages, videos, tables, infographics
Internal/external linksReference quality signals
数据项原因
字数设定最低标准（匹配或超越前三名）
标题结构显示谷歌认为的完整内容覆盖范围
涵盖主题竞争对手覆盖的所有主题，你都必须覆盖
遗漏主题你的内容可以更全面的机会
内容格式列表文、指南、教程、对比文
使用的媒体图片、视频、表格、信息图
内链/外链参考质量信号

Keyword Research

关键词研究

Keyword Metrics

关键词指标

MetricWhat It MeansTarget
Search volumeMonthly searchesDepends on niche (100+ for long-tail)
Keyword difficultyCompetition level< 30 for new sites, < 50 for established
CPCWhat advertisers payHigher CPC = more commercial value
Search intentWhat users wantMust match your content type
指标含义目标
搜索量月搜索次数取决于细分领域（长尾词需100+）
关键词难度竞争程度新站<30，成熟站<50
CPC广告主出价CPC越高，商业价值越高
搜索意图用户需求必须匹配你的内容类型

Finding Keywords

寻找关键词

bash
undefined
bash
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Seed keyword research

种子关键词研究

infsh app run tavily/search-assistant --input '{ "query": "project management software long tail keywords related searches" }'
infsh app run tavily/search-assistant --input '{ "query": "project management software long tail keywords related searches" }'

Find question-based keywords

查找基于问题的关键词

infsh app run exa/search --input '{ "query": "questions about project management tools for startups" }'
infsh app run exa/search --input '{ "query": "questions about project management tools for startups" }'

Competitor keyword analysis

竞争对手关键词分析

infsh app run tavily/search-assistant --input '{ "query": "site:competitor.com/blog top performing pages topics" }'
undefined
infsh app run tavily/search-assistant --input '{ "query": "site:competitor.com/blog top performing pages topics" }'
undefined

Keyword Clustering

关键词聚类

Group related keywords into one piece of content:
Primary: "best project management tools for small teams"
Cluster:
  - "project management software small business"
  - "project management tools comparison"
  - "simple project management app"
  - "project management for startups"
  - "affordable project management software"
One page per keyword cluster. Don't create separate pages for each variation — that's keyword cannibalization.
将相关关键词分组到单篇内容中：
主关键词: "best project management tools for small teams"
聚类:
  - "project management software small business"
  - "project management tools comparison"
  - "simple project management app"
  - "project management for startups"
  - "affordable project management software"
每个关键词聚类对应一个页面。不要为每个变体创建单独页面——这会导致关键词内耗。

Heading Structure

标题结构

Rules

规则

RuleWhy
One H1 per pageSEO standard, contains primary keyword
H2s = main sectionsEach should target a secondary keyword or question
H3s = subsectionsBreak up long H2 sections
Primary keyword in H1Direct ranking signal
Secondary keywords in H2sTopical coverage signal
Question format for some H2sTargets "People Also Ask"
Logical hierarchyNever skip levels (H1 → H3 without H2)
规则原因
每页一个H1SEO标准，需包含主关键词
H2为主要章节每个H2应针对次关键词或问题
H3为子章节拆分较长的H2章节
H1中包含主关键词直接排名信号
H2中包含次关键词主题覆盖信号
部分H2采用问题格式针对“People Also Ask”
逻辑层级清晰不要跳过层级（如H1直接到H3，中间无H2）

Example Structure

示例结构

H1: Best Project Management Tools for Small Teams (2025)
  H2: How We Evaluated These Tools
  H2: Top 10 Project Management Tools Compared
    H3: 1. Tool A — Best for [use case]
    H3: 2. Tool B — Best for [use case]
    ...
  H2: Feature Comparison Table
  H2: How to Choose the Right Tool for Your Team
    H3: Team Size Considerations
    H3: Budget Considerations
  H2: Frequently Asked Questions
    H3: What is the easiest project management tool?
    H3: Do small teams need project management software?
  H2: Conclusion
H1: 2025年小型团队最佳项目管理工具
  H2: 我们如何评估这些工具
  H2: 十大项目管理工具对比
    H3: 1. 工具A — 最适合[使用场景]
    H3: 2. 工具B — 最适合[使用场景]
    ...
  H2: 功能对比表
  H2: 如何为你的团队选择合适的工具
    H3: 团队规模考量因素
    H3: 预算考量因素
  H2: 常见问题
    H3: 最简单的项目管理工具是什么？
    H3: 小型团队需要项目管理软件吗？
  H2: 结论

Word Count Targets

字数目标

Content TypeWord CountWhen
Short-form blog800-1,200News, updates, opinions
Standard blog1,500-2,000How-tos, tutorials
Long-form guide2,500-4,000Comprehensive guides, comparisons
Pillar content4,000-7,000Definitive guides, hub pages
Glossary/definition300-800Quick reference terms
Rule: match or exceed the average word count of the top 3 ranking results. Don't pad — every word should add value.
内容类型字数范围适用场景
短篇博客800-1200字新闻、更新、观点文
标准博客1500-2000字操作指南、教程
长篇指南2500-4000字全面指南、对比文
支柱内容4000-7000字权威指南、枢纽页面
术语表/定义300-800字快速参考术语
规则：匹配或超越前三名排名结果的平均字数。不要凑字数——每个字都应具备价值。

On-Page SEO Checklist

页面内SEO检查清单

ElementRule
Title tagPrimary keyword + compelling hook, 50-60 characters
Meta descriptionIncludes keyword, 150-160 characters, includes CTA
URL slugShort, keyword-rich: 
/best-project-management-tools
H1Primary keyword, matches search intent
First 100 wordsInclude primary keyword naturally
Image alt textDescriptive, includes keyword where natural
Internal links3-5 links to related content
External links2-3 authoritative sources
Schema markupFAQ, HowTo, or Article schema where applicable
元素规则
标题标签包含主关键词+吸睛钩子，50-60字符
元描述包含关键词，150-160字符，包含行动号召
URL slug简短、含关键词：
/best-project-management-tools
H1包含主关键词，匹配搜索意图
开头100字自然融入主关键词
图片替代文本描述性，自然融入关键词
内部链接3-5个指向相关内容的链接
外部链接2-3个权威来源链接
Schema标记适用时添加FAQ、HowTo或Article schema

Content Differentiation

内容差异化

Unique Angles

独特视角

AngleExample
Original data"We surveyed 500 PMs — here's what they use"
Expert quotesInterview practitioners for original insights
Real examplesScreenshots, case studies, not just descriptions
More comprehensiveCover subtopics competitors skip
More currentUpdated data, newer tools, recent changes
Better visualsComparison tables, infographics, decision trees
bash
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视角示例
原创数据"我们调研了500位项目经理——以下是他们的选择"
专家引用采访从业者获取原创见解
真实案例截图、案例研究，而非单纯描述
更全面覆盖覆盖竞争对手遗漏的子主题
时效性更强更新数据、新工具、近期变化
更优视觉效果对比表、信息图、决策树
bash
undefined

Generate comparison infographic

生成对比信息图

infsh app run infsh/html-to-image --input '{ "html": "<div style="width:1200px;height:800px;background:white;padding:40px;font-family:system-ui"><h2 style="font-size:28px;color:#1e293b;text-align:center;margin-bottom:30px">Project Management Tools Comparison</h2><table style="width:100%;border-collapse:collapse;font-size:16px"><tr style="background:#f1f5f9"><th style="padding:12px;text-align:left;border-bottom:2px solid #cbd5e1">Feature</th><th style="padding:12px;text-align:center;border-bottom:2px solid #cbd5e1">Tool A</th><th style="padding:12px;text-align:center;border-bottom:2px solid #cbd5e1">Tool B</th><th style="padding:12px;text-align:center;border-bottom:2px solid #cbd5e1">Tool C</th></tr><tr><td style="padding:12px;border-bottom:1px solid #e2e8f0">Free tier</td><td style="padding:12px;text-align:center;border-bottom:1px solid #e2e8f0">✅</td><td style="padding:12px;text-align:center;border-bottom:1px solid #e2e8f0">✅</td><td style="padding:12px;text-align:center;border-bottom:1px solid #e2e8f0">❌</td></tr></table></div>" }'
undefined
infsh app run infsh/html-to-image --input '{ "html": "<div style="width:1200px;height:800px;background:white;padding:40px;font-family:system-ui"><h2 style="font-size:28px;color:#1e293b;text-align:center;margin-bottom:30px">Project Management Tools Comparison</h2><table style="width:100%;border-collapse:collapse;font-size:16px"><tr style="background:#f1f5f9"><th style="padding:12px;text-align:left;border-bottom:2px solid #cbd5e1">Feature</th><th style="padding:12px;text-align:center;border-bottom:2px solid #cbd5e1">Tool A</th><th style="padding:12px;text-align:center;border-bottom:2px solid #cbd5e1">Tool B</th><th style="padding:12px;text-align:center;border-bottom:2px solid #cbd5e1">Tool C</th></tr><tr><td style="padding:12px;border-bottom:1px solid #e2e8f0">Free tier</td><td style="padding:12px;text-align:center;border-bottom:1px solid #e2e8f0">✅</td><td style="padding:12px;text-align:center;border-bottom:1px solid #e2e8f0">✅</td><td style="padding:12px;text-align:center;border-bottom:1px solid #e2e8f0">❌</td></tr></table></div>" }'
undefined

Internal Linking Strategy

内部链接策略

TypePurpose
Hub → SpokePillar page links to all subtopic articles
Spoke → HubSubtopic articles link back to pillar page
Spoke → SpokeRelated articles cross-link to each other
ContextualNatural in-text links where topic is mentioned
类型目的
枢纽→分支支柱页面链接至所有子主题文章
分支→枢纽子主题文章链接回支柱页面
分支→分支相关文章互相交叉链接
上下文链接在主题提及处自然添加文中链接

Rules

规则

  • 3-5 internal links minimum per article
  • Anchor text should be descriptive (not "click here")
  • Link to relevant pages, not random ones
  • Update old articles to link to new ones
  • Most important pages should have the most internal links
  • 每篇文章至少3-5个内部链接
  • 锚文本应具描述性（而非“点击此处”）
  • 链接至相关页面，而非随机页面
  • 更新旧文章以链接至新文章
  • 最重要的页面应获得最多内部链接

Common Mistakes

常见错误

MistakeProblemFix
No SERP analysisWriting blind, wrong formatAlways analyze top 3-5 before writing
Wrong intent matchGuide when they want comparison, or vice versaMatch SERP format exactly
Keyword stuffingPenalized, reads poorlyUse naturally, 1-2% density max
Ignoring "People Also Ask"Missing easy ranking opportunitiesAnswer PAA questions in your content
Too shortCan't compete with comprehensive resultsMatch or exceed top 3 word count
No unique angleJust another "me too" articleOriginal data, expert quotes, better visuals
Keyword cannibalizationMultiple pages competingOne page per keyword cluster
No internal linksWasted link equity, poor site structure3-5 internal links per article
Missing meta descriptionGoogle generates one (often poorly)Write compelling meta with keyword + CTA
错误问题解决方法
未做SERP分析盲目写作，格式错误写作前务必分析前3-5名结果
意图匹配错误用户需要对比文却写了指南，反之亦然完全匹配SERP格式
关键词堆砌被惩罚，可读性差自然使用，密度不超过1-2%
忽略“People Also Ask”错失轻松排名机会在内容中回答PAA问题
内容过短无法与全面的结果竞争匹配或超越前三名的字数
无独特视角只是又一篇“跟风”文章原创数据、专家引用、更优视觉效果
关键词内耗多个页面竞争同一关键词每个关键词聚类对应一个页面
无内部链接浪费链接权重，网站结构差每篇文章添加3-5个内部链接
缺失元描述谷歌自动生成（通常效果不佳）撰写包含关键词与行动号召的吸引人元描述

Related Skills

相关技能

bash
npx skills add inference-sh/skills@seo
npx skills add inference-sh/skills@technical-blog-writing
npx skills add inference-sh/skills@web-search
Browse all apps: 
infsh app list
bash
npx skills add inference-sh/skills@seo
npx skills add inference-sh/skills@technical-blog-writing
npx skills add inference-sh/skills@web-search
浏览所有应用：
infsh app list