press-release-writing

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Press Release Writing

新闻稿撰写

Write professional press releases with research and fact-checking via inference.sh CLI.

通过inference.sh CLI工具完成研究与事实核查，撰写专业新闻稿。

Quick Start

快速入门

bash

curl -fsSL https://cli.inference.sh | sh && infsh login

bash

curl -fsSL https://cli.inference.sh | sh && infsh login

Research for fact-checking and context

开展研究以进行事实核查和获取背景信息

infsh app run tavily/search-assistant --input '{ "query": "SaaS funding rounds Q1 2024 average series A size" }'

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infsh app run tavily/search-assistant --input '{ "query": "SaaS funding rounds Q1 2024 average series A size" }'

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AP Style Format

AP风格格式

Structure

结构

HEADLINE IN TITLE CASE, PRESENT TENSE, NO PERIOD
Optional Subheadline With More Detail

CITY, STATE (Month Day, Year) — Lead paragraph with WHO, WHAT, WHEN,
WHERE, and WHY in the first 25 words.

Second paragraph expands on the lead with supporting details, context,
and significance.

"Executive quote providing perspective on the announcement," said
[Full Name], [Title] at [Company]. "Second sentence of quote adding
depth or forward-looking statement."

Body paragraphs with additional details, arranged in descending order
of importance (inverted pyramid).

"Supporting quote from partner, customer, or analyst," said
[Full Name], [Title] at [Organization].

Final paragraph with availability, pricing, or next steps.

About [Company]
[Company] is a [description]. Founded in [year], the company
[brief background]. For more information, visit [website].

Media Contact:
[Name]
[Email]
[Phone]

标题采用标题大小写、现在时态，结尾无句号
可选副标题：补充更多细节

城市, 州/省 (月 日, 年) — 导语段落需在前25个词内包含人物、事件、时间、地点、原因。

第二段扩展导语内容，补充支撑细节、背景信息和重要性。

“为公告提供视角的高管引述内容，”[全名]，[公司职位]表示。“引述的第二句话补充深度或前瞻性表述。”

正文段落按重要性降序排列（倒金字塔结构），补充更多细节。

“来自合作伙伴、客户或分析师的支撑引述内容，”[全名]，[机构职位]表示。

最后一段说明产品可用性、定价或后续步骤。

关于[公司]
[公司]是一家[企业类型]公司，成立于[年份]，[简要背景介绍]。如需了解更多信息，请访问[官网]。

媒体联系人：
[姓名]
[邮箱]
[电话]

Section-by-Section Guide

分章节指南

Headline

标题

❌ Company X Announces Revolutionary New Product That Will Change Everything!
❌ Press Release: Company X
❌ Company X's Amazing Product Launch

✅ Company X Launches AI-Powered Analytics Platform for Enterprise Teams
✅ Company X Raises $25 Million Series B to Expand Global Operations
✅ Company X Partners With Acme Corp to Accelerate Cloud Migration

Rules:

Present tense, active voice
No period at end
No superlatives ("revolutionary", "groundbreaking", "best-in-class")
No exclamation points
Include the key news element
Title case

❌ Company X Announces Revolutionary New Product That Will Change Everything!
❌ Press Release: Company X
❌ Company X's Amazing Product Launch

✅ Company X Launches AI-Powered Analytics Platform for Enterprise Teams
✅ Company X Raises $25 Million Series B to Expand Global Operations
✅ Company X Partners With Acme Corp to Accelerate Cloud Migration

规则：

采用现在时态、主动语态
结尾无句号
禁用最高级词汇（如“革命性”“突破性”“业内最佳”）
禁用感叹号
包含核心新闻要素
采用标题大小写

Dateline

发稿地点日期

SAN FRANCISCO, Jan. 15, 2026 —
NEW YORK, March 3, 2026 —
LONDON, Dec. 10, 2026 —

AP month abbreviations: Jan., Feb., Aug., Sept., Oct., Nov., Dec. (March, April, May, June, July spelled out)

SAN FRANCISCO, Jan. 15, 2026 —
NEW YORK, March 3, 2026 —
LONDON, Dec. 10, 2026 —

AP风格月份缩写： Jan., Feb., Aug., Sept., Oct., Nov., Dec.（March、April、May、June、July需拼写完整）

Lead Paragraph

导语段落

Answer WHO, WHAT, WHEN, WHERE, WHY in 25-35 words:

❌ "We are thrilled to announce that after months of hard work, our talented
    team has created something truly special that we think you'll love."

✅ "Company X, a developer tools startup, today launched DataFlow, an
    AI-powered analytics platform that automates reporting for enterprise
    engineering teams."

在前25-35个词内回答人物、事件、时间、地点、原因：

❌ "We are thrilled to announce that after months of hard work, our talented
    team has created something truly special that we think you'll love."

✅ "Company X, a developer tools startup, today launched DataFlow, an
    AI-powered analytics platform that automates reporting for enterprise
    engineering teams."

Quotes

引述内容

Rules:

1-2 quotes maximum (CEO/founder + partner/customer)
Never start a quote with "I"
Attribution format: "Quote," said Full Name, Title at Company.
Quotes should add perspective, not repeat facts from the body
Forward-looking quotes work well: "We believe this will..."

❌ "I am so excited about this launch," said John Smith.
❌ "We launched a new product today," said the CEO.

✅ "Enterprise teams spend an average of 15 hours per week on manual
    reporting," said Sarah Chen, CEO of Company X. "DataFlow eliminates
    that burden entirely, letting engineers focus on building."

✅ "Since adopting DataFlow, our reporting cycle dropped from three days
    to three minutes," said Marcus Lee, VP of Engineering at Acme Corp.

规则：

最多1-2条引述（CEO/创始人 + 合作伙伴/客户）
引述内容切勿以“I”开头
署名格式：“引述内容，”[全名]，[公司职位]表示。
引述应补充视角，而非重复正文事实
前瞻性引述效果更佳：“我们相信这将……”

❌ "I am so excited about this launch," said John Smith.
❌ "We launched a new product today," said the CEO.

✅ "Enterprise teams spend an average of 15 hours per week on manual
    reporting," said Sarah Chen, CEO of Company X. "DataFlow eliminates
    that burden entirely, letting engineers focus on building."

✅ "Since adopting DataFlow, our reporting cycle dropped from three days
    to three minutes," said Marcus Lee, VP of Engineering at Acme Corp.

Boilerplate (About Section)

公司简介模板（About Section）

About Company X
Company X is a [category] company that [what it does] for [who].
Founded in [year] and headquartered in [city], the company serves
[number] customers across [industries/geographies]. For more
information, visit www.companyx.com.

Keep to 3-4 sentences. Consistent across all press releases.

关于Company X
Company X是一家[企业类别]公司，为[服务对象]提供[核心业务]。公司成立于[年份]，总部位于[城市]，服务[客户数量]名客户，覆盖[行业/地区]。如需了解更多信息，请访问www.companyx.com。

控制在3-4句话，所有新闻稿保持一致。

Media Contact

媒体联系人

Media Contact:
Jane Doe
PR Manager, Company X
jane@companyx.com
(555) 123-4567

媒体联系人：
Jane Doe
Company X公关经理
jane@companyx.com
(555) 123-4567

The Inverted Pyramid

倒金字塔结构

Most important information first. Each paragraph is less critical than the one before. Editors cut from the bottom.

┌─────────────────────────┐
│    MOST IMPORTANT       │  Lead: core announcement
│    (Who, What, When,    │
│     Where, Why)         │
├─────────────────────────┤
│  IMPORTANT DETAILS      │  Supporting facts, context
│  (How, stats, quotes)   │
├─────────────────────────┤
│  BACKGROUND             │  Industry context, history
│  (Context, trends)      │
├─────────────────────────┤
│  ADDITIONAL INFO        │  Availability, pricing
│  (Nice to have)         │
├─────────────────────────┤
│  BOILERPLATE            │  About section, contact
└─────────────────────────┘

最重要的信息放在最前面，每一段的重要性都低于前一段，编辑会从末尾开始删减内容。

┌─────────────────────────┐
│    最重要信息           │  导语：核心公告
│    （人物、事件、时间、  │
│     地点、原因）         │
├─────────────────────────┤
│  重要细节信息           │  支撑事实、背景信息
│  （方式、数据、引述）   │
├─────────────────────────┤
│  背景信息               │  行业背景、发展历程
│  （背景、趋势）         │
├─────────────────────────┤
│  补充信息               │  可用性、定价
│  （可选内容）           │
├─────────────────────────┤
│  公司简介模板           │  关于我们板块、联系方式
└─────────────────────────┘

Research & Fact-Checking

研究与事实核查

Verify Claims

验证声明

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Check market size claims

核查市场规模声明

infsh app run tavily/search-assistant --input '{ "query": "enterprise analytics market size 2024 2025 forecast" }'

Verify competitor claims

验证竞争对手声明

infsh app run exa/search --input '{ "query": "Company X competitors enterprise analytics market share" }'

Get industry statistics

获取行业统计数据

infsh app run exa/answer --input '{ "question": "How much time do engineering teams spend on reporting weekly?" }'

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infsh app run exa/answer --input '{ "question": "How much time do engineering teams spend on reporting weekly?" }'

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Add Context

补充背景

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Industry trends for the "why now" angle

为“为何此时发布”角度获取行业趋势

infsh app run tavily/search-assistant --input '{ "query": "AI automation enterprise reporting trends 2024" }'

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infsh app run tavily/search-assistant --input '{ "query": "AI automation enterprise reporting trends 2024" }'

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Press Release Types

新闻稿类型

Product Launch

产品发布

Focus: What it does, who it's for, why it matters, availability Quote: CEO or product lead on the vision

重点： 产品功能、服务对象、重要性、可用性 引述： CEO或产品负责人分享愿景

Funding Announcement

融资公告

Focus: Amount, round, lead investor, what funds will be used for Quote: CEO on growth plans + lead investor on why they invested

重点： 融资金额、轮次、领投方、资金用途 引述： CEO谈增长计划 + 领投方说明投资原因

Partnership

合作声明

Focus: What the partnership enables, benefits to customers Quote: One from each company

重点： 合作带来的价值、客户受益点 引述： 双方公司各提供一条

Milestone / Achievement

里程碑/成就

Focus: The metric, growth trajectory, what it means Quote: CEO on the journey and what's next

重点： 核心指标、增长轨迹、意义 引述： CEO谈发展历程与未来规划

Executive Hire

高管任命

Focus: Who, their background, what they'll lead Quote: CEO on why this hire + new exec on why they joined

重点： 任命人员、背景、负责领域 引述： CEO说明任命原因 + 新任高管分享加入理由

Length Guidelines

篇幅指南

Element	Length
Headline	10-15 words
Subheadline (optional)	15-25 words
Total body	400-600 words
Quotes	2-3 sentences each, max 2 quotes
Boilerplate	3-4 sentences
Total	500-800 words

Over 800 words and editors won't read it. Under 400 and it lacks substance.

元素	篇幅
标题	10-15词
副标题（可选）	15-25词
正文总长度	400-600词
引述	每条2-3句话，最多2条
公司简介	3-4句话
总篇幅	500-800词

超过800词编辑不会阅读，不足400词则缺乏实质内容。

AP Style Quick Reference

AP风格速查

Rule	Example
Numbers 1-9 spelled out, 10+ as digits	"nine employees" / "10 employees"
Percent as one word	"15 percent" (not 15% in body text)
Titles before names capitalized	"CEO Sarah Chen"
Titles after names lowercase	"Sarah Chen, chief executive officer"
Company names: no Inc./Corp. in body	"Company X" not "Company X, Inc."
Dates: month day, year	"Jan. 15, 2026"
States abbreviated in dateline	"SAN FRANCISCO, Calif."
Serial comma: AP does NOT use it	"fast, simple and effective"

规则	示例
1-9用拼写，10及以上用数字	"nine employees" / "10 employees"
百分比写作一个单词	"15 percent"（正文不用15%）
姓名前的头衔首字母大写	"CEO Sarah Chen"
姓名后的头衔小写	"Sarah Chen, chief executive officer"
正文里公司名称不加Inc./Corp.	"Company X" 而非 "Company X, Inc."
日期格式：月日, 年	"Jan. 15, 2026"
发稿地点中的州/省用缩写	"SAN FRANCISCO, Calif."
系列逗号：AP风格不使用	"fast, simple and effective"

Common Mistakes

常见错误

Mistake	Problem	Fix
Superlatives	"Revolutionary" = ignored by editors	State facts, let readers judge
Exclamation points	Unprofessional	Never use in press releases
Starting quotes with "I"	Informal, weak opening	Start with a fact or insight
Burying the lead	Key news in paragraph 3	Most important info first
Too long	Won't be read	500-800 words max
Jargon	Alienates non-expert readers	Write for a general audience
No fact-checking	Credibility risk	Verify all claims and statistics
Missing contact info	Journalists can't follow up	Always include media contact

错误	问题	解决方法
使用最高级词汇	“革命性”会被编辑忽略	陈述事实，让读者自行判断
使用感叹号	不够专业	新闻稿中切勿使用
引述以“I”开头	不正式，开篇无力	以事实或见解开头
核心信息后置	重要新闻放在第三段	最重要的信息放在最前面
篇幅过长	不会被阅读	控制在500-800词以内
使用行话	疏远非专业读者	面向普通受众写作
未做事实核查	存在可信度风险	验证所有声明和统计数据
缺少联系方式	记者无法跟进	务必包含媒体联系人信息

press-release-writing

Original

Translation

Press Release Writing

新闻稿撰写

Quick Start

快速入门

Research for fact-checking and context

开展研究以进行事实核查和获取背景信息

AP Style Format

AP风格格式

Structure

结构

Section-by-Section Guide

分章节指南

Headline

标题

Dateline

发稿地点日期

Lead Paragraph

导语段落

Quotes

引述内容

Boilerplate (About Section)

公司简介模板（About Section）

Media Contact

媒体联系人

The Inverted Pyramid

倒金字塔结构

Research & Fact-Checking

研究与事实核查

Verify Claims

验证声明

Check market size claims

核查市场规模声明

Verify competitor claims

验证竞争对手声明

Get industry statistics

获取行业统计数据

Add Context

补充背景

Industry trends for the "why now" angle

为“为何此时发布”角度获取行业趋势

Press Release Types

新闻稿类型

Product Launch

产品发布

Funding Announcement

融资公告

Partnership

合作声明

Milestone / Achievement

里程碑/成就

Executive Hire

高管任命

Length Guidelines

篇幅指南

AP Style Quick Reference

AP风格速查

Common Mistakes

常见错误

Checklist

检查清单

Related Skills

相关技能