landing-page-design

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Landing Page Design

着陆页设计

Design high-converting landing pages with AI-generated visuals via inference.sh CLI.

通过inference.sh CLI工具，利用AI生成的视觉素材设计高转化着陆页。

Quick Start

快速开始

bash

curl -fsSL https://cli.inference.sh | sh && infsh login

bash

curl -fsSL https://cli.inference.sh | sh && infsh login

Generate a hero image

infsh app run falai/flux-dev-lora --input '{ "prompt": "professional person smiling while using a laptop showing a clean dashboard interface, bright modern office, natural lighting, warm and productive atmosphere, lifestyle marketing photography", "width": 1248, "height": 832 }'

Research competitor landing pages

infsh app run tavily/search-assistant --input '{ "query": "best SaaS landing page examples 2024 conversion rate" }'

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infsh app run tavily/search-assistant --input '{ "query": "best SaaS landing page examples 2024 conversion rate" }'

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Above-the-Fold Formula

首屏内容公式

Everything visible before scrolling must communicate value in 5 seconds.

┌─────────────────────────────────────────────────┐
│  [Logo]              [Nav]        [CTA Button]  │
│                                                 │
│   Headline (6-12 words)                         │
│   ─────────────────────────                     │
│   Subheadline (15-25 words)        [Hero Image] │
│                                    showing the  │
│   [Primary CTA Button]            OUTCOME, not  │
│   "Start Free Trial"              the product   │
│                                                 │
│   Social proof: "Trusted by 10,000+ teams"      │
│   [logo] [logo] [logo] [logo] [logo]            │
└─────────────────────────────────────────────────┘

用户无需滚动就能看到的所有内容，必须在5秒内传递核心价值。

┌─────────────────────────────────────────────────┐
│  [Logo]              [Nav]        [CTA Button]  │
│                                                 │
│   Headline (6-12 words)                         │
│   ─────────────────────────                     │
│   Subheadline (15-25 words)        [Hero Image] │
│                                    showing the  │
│   [Primary CTA Button]            OUTCOME, not  │
│   "Start Free Trial"              the product   │
│                                                 │
│   Social proof: "Trusted by 10,000+ teams"      │
│   [logo] [logo] [logo] [logo] [logo]            │
└─────────────────────────────────────────────────┘

The 5 Elements

五大核心元素

Element	Rule	Example
Headline	6-12 words, states the outcome	"Ship docs in minutes, not days"
Subheadline	15-25 words, expands on how	"AI-powered documentation that writes itself from your codebase. No templates needed."
Hero image	Shows the OUTCOME, not the product	Person looking satisfied at results, not a screenshot of your UI
Primary CTA	Action verb + value	"Start Free Trial" not "Submit" or "Learn More"
Social proof	Logos, count, or micro-testimonial	"Trusted by 10,000+ teams at [logos]"

元素	规则	示例
标题	6-12个单词，聚焦使用成果	"几分钟内完成文档交付，而非数天"
副标题	15-25个单词，阐述实现方式	"基于AI的文档工具，可从代码库自动生成文档，无需模板。"
Hero图片	展示使用成果，而非产品本身	人物因看到成果而面露满意，而非产品UI截图
主CTA	动作动词 + 价值点	"开始免费试用" 而非 "提交" 或 "了解更多"
社交证明	品牌Logo、用户数量或微型推荐语	"获10,000+团队信赖 [品牌Logo展示]"

Headlines

标题设计

Formulas That Convert

高转化标题公式

Formula	Example
[Outcome] without [pain]	"Beautiful docs without the design skills"
[Outcome] in [timeframe]	"Launch your site in 5 minutes"
The [better way] to [common task]	"The faster way to build APIs"
Stop [pain]. Start [outcome].	"Stop guessing. Start knowing."
[Number] [things] to [outcome]	"One tool to manage all your data"

公式	示例
[使用成果] 无需 [痛点]	"无需设计技能，即可拥有精美文档"
[使用成果] 在 [时间周期] 内	"5分钟内上线你的网站"
[更优方案] 完成 [常见任务]	"构建API的更快方式"
停止 [痛点]。开始 [成果]。	"停止猜测。开始洞察。"
[数量] [工具/方法] 实现 [成果]	"一款工具管理所有数据"

What Makes Headlines Fail

标题设计的常见误区

❌ "Welcome to Our Platform" (says nothing about value)
❌ "The World's Most Advanced AI-Powered Solution" (buzzwords, no specifics)
❌ "We Help Businesses Grow" (vague, generic)
❌ "Next-Generation Enterprise Software" (what does it DO?)

✅ "Turn customer feedback into product features, automatically"
✅ "The spreadsheet that thinks like a database"
✅ "Find and fix bugs before your users do"

❌ "欢迎来到我们的平台"（未传递任何价值）
❌ "全球最先进的AI驱动解决方案"（空泛术语，无具体信息）
❌ "我们助力企业成长"（模糊笼统）
❌ "下一代企业级软件"（未说明核心功能）

✅ "自动将客户反馈转化为产品功能"
✅ "像数据库一样思考的电子表格"
✅ "在用户发现前找到并修复Bug"

Hero Images

Hero图片设计

Show the Outcome, Not the Product

展示使用成果，而非产品本身

❌ Screenshot of your dashboard (boring, hard to parse at a glance)
❌ Abstract geometric background (says nothing)
❌ Stock photo of a handshake (cliché)

✅ Person looking satisfied at clear results on their screen
✅ Before/after transformation
✅ The end result of using your product

bash

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❌ 仪表盘截图（枯燥，难以快速理解）
❌ 抽象几何背景（无实际意义）
❌ 握手类库存图片（陈词滥调）

✅ 人物看着屏幕上的清晰成果面露满意
✅ 前后对比效果展示
✅ 使用产品后的最终成果

bash

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Outcome-focused hero

infsh app run falai/flux-dev-lora --input '{ "prompt": "happy professional team celebrating around a laptop showing positive growth charts, bright modern office, natural sunlight, authentic candid moment, marketing photography style, warm tones", "width": 1248, "height": 832 }'

Product-in-context hero

infsh app run bytedance/seedream-4-5 --input '{ "prompt": "clean modern laptop on a minimalist desk showing a beautiful analytics dashboard, floating UI elements emerging from the screen, soft gradient background, product marketing style, professional", "size": "2K" }'

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CTA Buttons

CTA按钮设计

Text

文案设计

Good CTAs	Bad CTAs
"Start Free Trial"	"Submit"
"Get Started Free"	"Click Here"
"See It in Action"	"Learn More" (low commitment)
"Create Your First Report"	"Sign Up" (vague)
"Try Free for 14 Days"	"Register"

Formula: Action verb + value/outcome + (optional: reduce risk)

优质CTA文案	劣质CTA文案
"开始免费试用"	"提交"
"免费开始使用"	"点击此处"
"查看实际效果"	"了解更多"（低转化意愿）
"创建你的第一份报告"	"注册"（模糊）
"免费试用14天"	"登记"

公式： 动作动词 + 价值/成果 +（可选：降低风险）

Design

视觉设计

Element	Rule
Color	High contrast with background — must be the most visible element
Size	Minimum 44px height (tap target), wide enough for text + padding
Position	Above the fold, repeated after each major section
Whitespace	Generous padding around button, don't crowd it
Secondary CTA	If needed, use text link below ("or watch a demo")

元素	规则
颜色	与背景高对比度 — 必须是页面最显眼的元素
尺寸	最小高度44px（适配点击），宽度足够容纳文字+内边距
位置	首屏展示，在每个主要板块后重复出现
留白	按钮周围保留充足内边距，避免拥挤
次要CTA	若需设置，使用下方文字链接（如 "或观看演示"）

Section Order

页面板块顺序

The proven sequence for landing pages:

Section	Purpose	Key Element
1. Hero	Core value, primary CTA	Headline + image + CTA
2. Social Proof	Build trust	Logos, numbers, badges
3. Problem	Create empathy	Pain point they recognize
4. Solution/Features	Show how you solve it	3 key features with visuals
5. How It Works	Reduce complexity	3 steps: sign up, configure, benefit
6. Testimonials	Prove it works	2-3 specific customer quotes
7. Pricing	Enable decision	Clear tiers, highlight recommended
8. FAQ	Handle objections	5-7 common questions
9. Final CTA	Capture remainders	Repeat primary CTA with urgency

经过验证的着陆页板块序列：

板块	设计目的	核心元素
1. Hero区域	传递核心价值，展示主CTA	标题 + 图片 + CTA
2. 社交证明	建立信任	品牌Logo、数据、徽章
3. 痛点阐述	引发共鸣	用户熟悉的痛点场景
4. 解决方案/功能	展示解决方式	3个核心功能+视觉素材
5. 使用流程	降低认知复杂度	3步流程：注册、配置、获益
6. 用户推荐语	验证效果	2-3条具体客户评价
7. 定价	辅助决策	清晰套餐层级，突出推荐方案
8. 常见问题	打消顾虑	5-7个高频问题
9. 最终CTA	捕获剩余潜在用户	重复主CTA并增加紧迫感

Social Proof Types

社交证明类型

Type	Impact	Placement
Company logos	Fastest to process, high trust	Below hero
User count	Scale signal	Hero or social proof bar
Star rating	Product quality	Near CTA
Testimonials	Detailed credibility	Dedicated section
Case study stats	Specific proof	Feature sections
Trust badges	Security/compliance	Near forms, pricing, footer

bash

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类型	影响	布局位置
品牌Logo	快速建立信任	Hero区域下方
用户数量	体现规模	Hero区域或社交证明栏
星级评分	展示产品质量	CTA附近
用户推荐语	增强可信度	独立板块
案例研究数据	具体成果证明	功能板块中
信任徽章	体现安全合规性	表单、定价、页脚附近

bash

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Research for social proof stats

infsh app run exa/answer --input '{ "question": "What is the average conversion rate for SaaS landing pages with social proof vs without?" }'

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infsh app run exa/answer --input '{ "question": "What is the average conversion rate for SaaS landing pages with social proof vs without?" }'

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Form Design

表单设计

Rule	Impact
Every field reduces conversion ~11%	Minimize fields
Name + Email = maximum for signups	Don't ask for phone, company, role
Single-column layout	Don't use multi-column forms
Inline validation	Show errors immediately, not on submit
Clear error messages	"Email is required" not "Error in field 3"
Submit button text = action	"Create Account" not "Submit"

规则	影响
每增加一个字段，转化率约降低11%	最小化字段数量
姓名+邮箱是注册表单的最优组合	不要询问电话、公司、职位
单列布局	避免使用多列表单
实时验证	立即显示错误，而非提交后
清晰错误提示	"请填写邮箱" 而非 "字段3出错"
提交按钮文案匹配动作	"创建账户" 而非 "提交"

Mobile Optimization

移动端优化

Rule	Why
CTA button full width	Easy to tap with thumbs
Sticky CTA on scroll	Always accessible
No horizontal scrolling	Breaks mobile layout
Font minimum 16px	iOS zooms inputs below 16px
Tap targets minimum 48x48px	Apple HIG, Google Material
Images responsive	Don't overflow viewport
Prioritize headline + CTA	Simplify above-the-fold

规则	原因
CTA按钮全屏宽度	便于拇指点击
滚动时固定CTA	始终可点击
禁止横向滚动	破坏移动端布局
最小字体16px	iOS会放大小于16px的输入框
点击目标最小48x48px	符合Apple HIG和Google Material设计规范
图片自适应	不超出视口范围
优先展示标题+CTA	简化首屏内容

OG Image for Sharing

分享用OG图片

bash

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bash

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Generate an OG image for the landing page

infsh app run falai/flux-dev-lora --input '{ "prompt": "clean professional social sharing card, product name and tagline on modern gradient background, minimal design, corporate tech aesthetic, 1200x630 aspect ratio equivalent", "width": 1200, "height": 630 }'

Or use html-to-image for a template-based approach

infsh app run infsh/html-to-image --input '{ "html": "<div style="width:1200px;height:630px;background:linear-gradient(135deg,#667eea,#764ba2);display:flex;align-items:center;justify-content:center;font-family:sans-serif;color:white"><div style="text-align:center"><h1 style="font-size:48px;margin:0">DataFlow</h1><p style="font-size:24px;opacity:0.9">Ship docs in minutes, not days</p></div></div>" }'

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Page Speed

页面速度优化

Rule	Target	Why
Hero image	< 200 KB	First thing to load
Total page weight	< 2 MB	Mobile data, patience
Lazy load below-fold	Always	Only load what's visible
Minimize JavaScript	< 200 KB	Blocks rendering
LCP (Largest Contentful Paint)	< 2.5s	Google Core Web Vitals

规则	目标	原因
Hero图片	< 200 KB	页面首个加载元素
总页面大小	< 2 MB	适配移动数据，提升耐心
首屏外内容懒加载	始终启用	仅加载可见内容
最小化JavaScript	< 200 KB	避免阻塞渲染
LCP（最大内容绘制）	< 2.5s	符合Google核心网页指标

Common Mistakes

常见错误

Mistake	Problem	Fix
No clear headline	Visitor doesn't know what you do	6-12 words, outcome-focused
CTA says "Learn More"	Too low commitment	Action verb + specific value
Hero is a product screenshot	Hard to parse, boring	Show the outcome, use lifestyle imagery
Multiple competing CTAs	Decision paralysis	One primary CTA, one secondary max
No social proof	No trust signal	Add logos, counts, or testimonials
Too many form fields	Conversion drops ~11% per field	Name + email maximum
Desktop-only design	60%+ traffic is mobile	Design mobile-first
No urgency in final CTA	Visitors leave and forget	"Start your free 14-day trial"

错误	问题	修复方案
无清晰标题	用户不知道产品用途	6-12个单词，聚焦使用成果
CTA文案为"了解更多"	转化意愿低	动作动词+具体价值点
Hero图片为产品截图	难以快速理解，枯燥	展示使用成果，使用生活化场景图
多个竞争CTA	决策瘫痪	仅保留1个主CTA，最多1个次要CTA
无社交证明	缺乏信任信号	添加品牌Logo、用户数量或推荐语
表单字段过多	每增加一个字段转化率降约11%	最多保留姓名+邮箱
仅适配桌面端	60%+流量来自移动端	采用移动端优先设计
最终CTA无紧迫感	用户离开后遗忘	"开始你的14天免费试用"

landing-page-design

Original

Translation

Landing Page Design

着陆页设计

Quick Start

快速开始

Generate a hero image

Generate a hero image

Research competitor landing pages

Research competitor landing pages

Above-the-Fold Formula

首屏内容公式

The 5 Elements

五大核心元素

Headlines

标题设计

Formulas That Convert

高转化标题公式

What Makes Headlines Fail

标题设计的常见误区

Hero Images

Hero图片设计

Show the Outcome, Not the Product

展示使用成果，而非产品本身

Outcome-focused hero

Outcome-focused hero

Product-in-context hero

Product-in-context hero

CTA Buttons

CTA按钮设计

Text

文案设计

Design

视觉设计

Section Order

页面板块顺序

Social Proof Types

社交证明类型

Research for social proof stats

Research for social proof stats

Form Design

表单设计

Mobile Optimization

移动端优化

OG Image for Sharing

分享用OG图片

Generate an OG image for the landing page

Generate an OG image for the landing page

Or use html-to-image for a template-based approach

Or use html-to-image for a template-based approach

Page Speed

页面速度优化

Common Mistakes

常见错误

Related Skills

相关技能