App Store Screenshots

App Store 截图制作

Create app store screenshots and preview videos via inference.sh CLI.

通过inference.sh CLI制作应用商店截图和预览视频。

Quick Start

快速开始

bash

curl -fsSL https://cli.inference.sh | sh && infsh login

bash

curl -fsSL https://cli.inference.sh | sh && infsh login

Generate a device mockup scene

生成设备样机场景

infsh app run falai/flux-dev-lora --input '{ "prompt": "iPhone 15 Pro showing a clean modern app interface with analytics dashboard, floating at slight angle, soft gradient background, professional product photography, subtle shadow, marketing mockup style", "width": 1024, "height": 1536 }'

undefined

infsh app run falai/flux-dev-lora --input '{ "prompt": "iPhone 15 Pro showing a clean modern app interface with analytics dashboard, floating at slight angle, soft gradient background, professional product photography, subtle shadow, marketing mockup style", "width": 1024, "height": 1536 }'

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Platform Specifications

平台规格

Apple App Store (iOS)

Apple App Store（iOS）

Device	Dimensions (px)	Required
iPhone 6.7" (15 Pro Max)	1290 x 2796	Required
iPhone 6.5" (11 Pro Max)	1284 x 2778	Required
iPhone 5.5" (8 Plus)	1242 x 2208	Optional
iPad Pro 12.9" (6th gen)	2048 x 2732	If iPad app
iPad Pro 11"	1668 x 2388	If iPad app

Up to 10 screenshots per localization
First 3 screenshots are visible without scrolling (critical)
Formats: PNG or JPEG (no alpha/transparency for JPEG)

设备	尺寸（像素）	要求
iPhone 6.7"（15 Pro Max）	1290 x 2796	必填
iPhone 6.5"（11 Pro Max）	1284 x 2778	必填
iPhone 5.5"（8 Plus）	1242 x 2208	可选
iPad Pro 12.9"（第6代）	2048 x 2732	若为iPad应用则需提供
iPad Pro 11"	1668 x 2388	若为iPad应用则需提供

每个本地化版本最多可上传10张截图
前三张截图无需滚动即可展示（至关重要）
格式：PNG或JPEG（JPEG不支持透明通道）

Google Play Store (Android)

Google Play Store（Android）

Spec	Value
Min dimensions	320 px (any side)
Max dimensions	3840 px (any side)
Aspect ratio	16:9 or 9:16
Max screenshots	8 per device type
Formats	PNG or JPEG (24-bit, no alpha)

Feature graphic: 1024 x 500 px (required for featuring)
Promo video: YouTube URL (optional but recommended)

规格	数值
最小尺寸	320像素（任意边）
最大尺寸	3840像素（任意边）
宽高比	16:9或9:16
单设备类型最多截图数	8张
格式	PNG或JPEG（24位，无透明通道）

特色横幅：1024 x 500像素（申请推荐位必填）
宣传视频：YouTube链接（可选但推荐提供）

The First 3 Rule

前三张截图法则

80% of App Store impressions show only the first 3 screenshots (before the user scrolls). These three must:

Communicate the core value proposition
Show the best feature/outcome
Differentiate from competitors

App Store中80%的曝光只会展示前三张截图（用户未滚动时）。这三张截图必须：

传达核心价值主张
展示最佳功能/使用效果
体现与竞品的差异化

Screenshot Gallery Order

截图集排序

Position	Content	Purpose
1	Hero — core value, best feature	Stop the scroll, communicate what the app does
2	Key differentiator	What makes you unique vs competitors
3	Most popular feature	The thing users love most
4	Social proof or outcome	Ratings, results, testimonials
5-8	Additional features	Supporting features, settings, integrations
9-10	Edge cases	Specialized features for niche users

位置	内容	目的
1	核心卖点图 — 核心价值、最佳功能	吸引用户停留，清晰传达应用用途
2	差异化亮点	突出与竞品的独特优势
3	最受欢迎功能	用户最喜爱的功能点
4	社交证明或使用成果	评分、效果展示、用户评价
5-8	附加功能	辅助功能、设置、集成能力
9-10	小众场景	针对特定用户群体的专属功能

Screenshot Styles

截图风格

1. Device Frame with Caption

1. 带文案的设备框

The standard: device mockup showing the app, caption text above/below.

┌──────────────────────────┐
│   "Track Your Habits     │  ← Caption (benefit-focused)
│    Effortlessly"         │
│                          │
│   ┌──────────────────┐   │
│   │                  │   │
│   │   App Screen     │   │  ← Actual app UI in device frame
│   │   Content        │   │
│   │                  │   │
│   │                  │   │
│   └──────────────────┘   │
│                          │
└──────────────────────────┘

标准风格：展示应用的设备样机，文案位于图片上方/下方。

┌──────────────────────────┐
│   "轻松追踪你的习惯     │  ← 文案（聚焦用户收益）
│    "                     │
│                          │
│   ┌──────────────────┐   │
│   │                  │   │
│   │   应用界面内容     │   │  ← 设备框中展示真实应用UI
│   │                  │   │
│   │                  │   │
│   └──────────────────┘   │
│                          │
└──────────────────────────┘

2. Full-Bleed UI (No Device Frame)

2. 全屏UI（无设备框）

The app UI fills the entire screenshot. Works for immersive apps.

应用UI填满整个截图，适合沉浸式应用。

3. Lifestyle Context

3. 生活化场景

The device shown in a real-world context (person holding phone, on desk, etc.).

设备展示在真实场景中（如用户手持手机、放在桌面上等）。

4. Feature Highlight with Callouts

4. 带标注的功能高亮

UI screenshot with arrows/circles pointing to specific features.

UI截图搭配箭头/圆圈指向特定功能。

Caption Writing

文案撰写

Rules

规则

Max 2 lines of text
Benefit-focused, not feature-focused
30pt+ equivalent font size (must be readable in store)

最多2行文字
聚焦用户收益，而非功能本身
字体大小不小于30pt等效尺寸（确保在商店中清晰可读）

Examples

示例

❌ Feature-focused:
"Push Notification System"
"Calendar View with Filters"
"Data Export Functionality"

✅ Benefit-focused:
"Never Miss a Deadline Again"
"See Your Week at a Glance"
"Share Reports in One Tap"

❌ 功能导向文案：
"推送通知系统"
"带筛选的日历视图"
"数据导出功能"

✅ 收益导向文案：
"再也不会错过截止日期"
"一目了然查看你的一周"
"一键分享报告"

Generating Screenshots

生成截图

Hero Screenshot (Position 1)

核心卖点截图（位置1）

bash

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bash

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Clean device mockup with hero feature

带核心功能的简洁设备样机

infsh app run falai/flux-dev-lora --input '{ "prompt": "modern iPhone showing a beautiful fitness tracking app with activity rings and workout summary, device floating at slight angle against soft purple gradient background, professional product shot, clean minimal composition, subtle reflection", "width": 1024, "height": 1536 }'

undefined

infsh app run falai/flux-dev-lora --input '{ "prompt": "modern iPhone showing a beautiful fitness tracking app with activity rings and workout summary, device floating at slight angle against soft purple gradient background, professional product shot, clean minimal composition, subtle reflection", "width": 1024, "height": 1536 }'

undefined

Feature Highlight

功能高亮截图

bash

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bash

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Feature callout style

带标注的风格

infsh app run bytedance/seedream-4-5 --input '{ "prompt": "app store screenshot style, iPhone showing a messaging app with AI writing suggestions highlighted, clean white background, subtle UI callout arrows, professional marketing asset, modern design", "size": "2K" }'

undefined

infsh app run bytedance/seedream-4-5 --input '{ "prompt": "app store screenshot style, iPhone showing a messaging app with AI writing suggestions highlighted, clean white background, subtle UI callout arrows, professional marketing asset, modern design", "size": "2K" }'

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Lifestyle Context

生活化场景截图

bash

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bash

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Device in real-world setting

真实场景中的设备

infsh app run falai/flux-dev-lora --input '{ "prompt": "person holding iPhone showing a cooking recipe app, kitchen background with ingredients, warm natural lighting, over-the-shoulder perspective, lifestyle photography, authentic feeling", "width": 1024, "height": 1536 }'

undefined

infsh app run falai/flux-dev-lora --input '{ "prompt": "person holding iPhone showing a cooking recipe app, kitchen background with ingredients, warm natural lighting, over-the-shoulder perspective, lifestyle photography, authentic feeling", "width": 1024, "height": 1536 }'

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Before/After

前后对比图

bash

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bash

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Split comparison

拼接对比图

infsh app run infsh/stitch-images --input '{ "images": ["before-screenshot.png", "after-screenshot.png"], "direction": "horizontal" }'

undefined

infsh app run infsh/stitch-images --input '{ "images": ["before-screenshot.png", "after-screenshot.png"], "direction": "horizontal" }'

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Preview Videos

预览视频

Apple App Store

Spec	Value
Duration	15-30 seconds
Orientation	Portrait or landscape (match app)
Audio	Optional (loops silently in store)
Format	H.264, .mov or .mp4

规格	数值
时长	15-30秒
方向	竖屏或横屏（与应用一致）
音频	可选（商店中默认静音循环播放）
格式	H.264，.mov或.mp4

Google Play

Spec	Value
Source	YouTube URL
Duration	30s-2min recommended
Orientation	Landscape preferred

规格	数值
来源	YouTube链接
时长	推荐30秒-2分钟
方向	优先横屏

Preview Video Structure

预览视频结构

Segment	Duration	Content
Hook	0-3s	Show the core outcome/wow moment
Feature 1	3-10s	Demonstrate top feature in action
Feature 2	10-18s	Second key feature
Feature 3	18-25s	Third feature or social proof
CTA	25-30s	End screen with app icon

bash

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片段	时长	内容
钩子	0-3秒	展示核心效果/惊艳时刻
功能1	3-10秒	演示核心功能的使用过程
功能2	10-18秒	展示第二个关键功能
功能3	18-25秒	展示第三个功能或社交证明
行动号召	25-30秒	结尾展示应用图标

bash

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Generate preview video scenes

生成预览视频场景

infsh app run google/veo-3-1-fast --input '{ "prompt": "smooth screen recording style, finger tapping on a modern mobile app interface, swiping between screens showing charts and data visualizations, clean UI transitions, professional app demo" }'

undefined

infsh app run google/veo-3-1-fast --input '{ "prompt": "smooth screen recording style, finger tapping on a modern mobile app interface, swiping between screens showing charts and data visualizations, clean UI transitions, professional app demo" }'

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Localization

本地化

Each language gets its own set of screenshots. Priorities:

Market	Localization Level
Primary markets	Full: new screenshots + translated captions
Secondary markets	Translated captions, same screenshots
Other	English defaults

Key localization markets: English, Japanese, Korean, Chinese (Simplified), German, French, Spanish, Portuguese (Brazilian)

每种语言需单独准备一套截图。优先级如下：

市场	本地化程度
核心市场	完整本地化：新截图+翻译后的文案
次要市场	仅翻译文案，截图复用
其他市场	默认使用英文版本

重点本地化市场：英文、日文、韩文、简体中文、德文、法文、西班牙文、巴西葡萄牙文

A/B Testing (Google Play)

A/B测试（Google Play）

Google Play Console supports store listing experiments:

Test different screenshot orders
Test with/without device frames
Test different captions
Test different color schemes
Run for 7+ days with 50%+ traffic for significant results

Google Play控制台支持商店列表实验：

测试不同的截图排序
测试带/不带设备框的效果
测试不同文案
测试不同配色方案
建议运行7天以上，分配50%以上流量以获得显著结果

Common Mistakes

常见误区

Mistake	Problem	Fix
Settings screen as screenshot	Nobody cares about settings	Show core value, not infrastructure
Onboarding flow screenshots	Shows friction, not value	Show the app in-use state
Too much text	Unreadable in store	Max 2 lines, 30pt+ font
Wrong dimensions	Rejected by store	Use exact platform specs
All screenshots look the same	No reason to scroll	Vary composition and content
Feature-focused captions	Doesn't communicate benefit	"Never Miss a Deadline" > "Push Notifications"
Outdated UI	Looks abandoned	Update screenshots with each major release
No hero screenshot	Weak first impression	Position 1 = your best shot

误区	问题	解决方案
用设置界面作为截图	用户不关心设置	展示核心价值，而非基础功能
展示引导流程截图	体现的是使用门槛，而非价值	展示应用的实际使用状态
文字过多	在商店中难以阅读	最多2行文字，字体不小于30pt
尺寸不符合要求	被商店拒绝	使用精准的平台规格
所有截图风格雷同	用户没有滚动的动力	多样化构图和内容
功能导向文案	无法传达用户收益	用“再也不会错过截止日期”替代“推送通知系统”
UI内容过时	显得应用已被弃更	每次重大版本更新时同步更新截图
无核心卖点截图	第一印象薄弱	位置1必须放置最佳截图

Checklist

检查清单

Correct dimensions for target platform
First 3 screenshots communicate core value
Captions are benefit-focused, max 2 lines
No onboarding or settings screens
Preview video is 15-30s with hook in first 3s
Localized for top markets
Feature graphic (1024x500) for Google Play
Screenshots updated for current app version
A/B test variant prepared

符合目标平台的尺寸要求
前三张截图清晰传达核心价值
文案聚焦用户收益，最多2行
未使用引导流程或设置界面作为截图
预览视频时长15-30秒，前3秒有钩子内容
已为重点市场完成本地化
Google Play已准备特色横幅（1024x500）
截图已更新为当前应用版本的UI
已准备A/B测试变体

app-store-screenshots

Original

Translation

App Store Screenshots

App Store 截图制作

Quick Start

快速开始

Generate a device mockup scene

生成设备样机场景

Platform Specifications

平台规格

Apple App Store (iOS)

Apple App Store（iOS）

Google Play Store (Android)

Google Play Store（Android）

The First 3 Rule

前三张截图法则

Screenshot Gallery Order

截图集排序

Screenshot Styles

截图风格

1. Device Frame with Caption

1. 带文案的设备框

2. Full-Bleed UI (No Device Frame)

2. 全屏UI（无设备框）

3. Lifestyle Context

3. 生活化场景

4. Feature Highlight with Callouts

4. 带标注的功能高亮

Caption Writing

文案撰写

Rules

规则

Examples

示例

Generating Screenshots

生成截图

Hero Screenshot (Position 1)

核心卖点截图（位置1）

Clean device mockup with hero feature

带核心功能的简洁设备样机

Feature Highlight

功能高亮截图

Feature callout style

带标注的风格

Lifestyle Context

生活化场景截图

Device in real-world setting

真实场景中的设备

Before/After

前后对比图

Split comparison

拼接对比图

Preview Videos

预览视频

Apple App Store

Apple App Store

Google Play

Google Play

Preview Video Structure

预览视频结构

Generate preview video scenes

生成预览视频场景

Localization

本地化

A/B Testing (Google Play)

A/B测试（Google Play）

Common Mistakes

常见误区

Checklist

检查清单

Related Skills

相关技能