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SEO: Universal SEO Analysis Skill

SEO：通用SEO分析技能

Comprehensive SEO analysis across all industries (SaaS, local services, e-commerce, publishers, agencies). Orchestrates 12 specialized sub-skills and 7 subagents (+ optional extension sub-skills like seo-dataforseo).

面向全行业（SaaS、本地服务、电商、内容发布商、代理机构）的综合性SEO分析。可协调12项专业子技能与7个子代理（+可选扩展子技能如seo-dataforseo）。

When to Use

适用场景

Use when the user asks for a full SEO audit or broad SEO strategy.
Use as the umbrella entry point when multiple SEO dimensions are in scope.
Use when the task spans technical SEO, content, schema, sitemaps, and AI search readiness together.

当用户要求进行完整SEO审计或制定宽泛SEO策略时使用
当涉及多个SEO维度时，作为核心入口使用
当任务同时覆盖技术SEO、内容、Schema、站点地图以及AI搜索适配性时使用

Quick Reference

快速参考

Command	What it does
`/seo audit <url>`	Full website audit with parallel subagent delegation
`/seo page <url>`	Deep single-page analysis
`/seo sitemap <url or generate>`	Analyze or generate XML sitemaps
`/seo schema <url>`	Detect, validate, and generate Schema.org markup
`/seo images <url>`	Image optimization analysis
`/seo technical <url>`	Technical SEO audit (9 categories)
`/seo content <url>`	E-E-A-T and content quality analysis
`/seo geo <url>`	AI Overviews / Generative Engine Optimization
`/seo plan <business-type>`	Strategic SEO planning
`/seo programmatic [url\|plan]`	Programmatic SEO analysis and planning
`/seo competitor-pages [url\|generate]`	Competitor comparison page generation
`/seo hreflang [url]`	Hreflang/i18n SEO audit and generation
`/seo dataforseo [command]`	Live SEO data via DataForSEO (extension)
`/seo image-gen [use-case] <description>`	AI image generation for SEO assets (extension)

命令	功能说明
`/seo audit <url>`	通过并行子代理执行全网站审计
`/seo page <url>`	深度单页面分析
`/seo sitemap <url or generate>`	分析或生成XML站点地图
`/seo schema <url>`	检测、验证并生成Schema.org标记
`/seo images <url>`	图片优化分析
`/seo technical <url>`	技术SEO审计（9大分类）
`/seo content <url>`	E-E-A-T及内容质量分析
`/seo geo <url>`	AI概览/生成式引擎优化
`/seo plan <business-type>`	战略性SEO规划
`/seo programmatic [url\|plan]`	程序化SEO分析与规划
`/seo competitor-pages [url\|generate]`	竞品对比页面生成
`/seo hreflang [url]`	Hreflang/i18n SEO审计与生成
`/seo dataforseo [command]`	通过DataForSEO获取实时SEO数据（扩展功能）
`/seo image-gen [use-case] <description>`	为SEO资产生成AI图片（扩展功能）

Orchestration Logic

编排逻辑

When the user invokes

/seo audit

, delegate to subagents in parallel:

Detect business type (SaaS, local, ecommerce, publisher, agency, other)
Spawn subagents: seo-technical, seo-content, seo-schema, seo-sitemap, seo-performance, seo-visual, seo-geo
Collect results and generate unified report with SEO Health Score (0-100)
Create prioritized action plan (Critical -> High -> Medium -> Low)

For individual commands, load the relevant sub-skill directly.

当用户调用

/seo audit

时，并行委派子代理执行以下操作：

检测业务类型（SaaS、本地服务、电商、内容发布商、代理机构、其他）
启动子代理：seo-technical、seo-content、seo-schema、seo-sitemap、seo-performance、seo-visual、seo-geo
收集结果并生成包含SEO健康评分（0-100）的统一报告
创建优先级行动计划（紧急→高→中→低）

针对单个命令，直接加载对应的子技能。

Industry Detection

行业检测

Detect business type from homepage signals:

SaaS: pricing page, /features, /integrations, /docs, "free trial", "sign up"
Local Service: phone number, address, service area, "serving [city]", Google Maps embed
E-commerce: /products, /collections, /cart, "add to cart", product schema
Publisher: /blog, /articles, /topics, article schema, author pages, publication dates
Agency: /case-studies, /portfolio, /industries, "our work", client logos

通过首页信号检测业务类型：

SaaS：定价页面、/features、/integrations、/docs、“免费试用”、“注册”
本地服务：电话号码、地址、服务区域、“服务[城市]”、Google Maps嵌入
电商：/products、/collections、/cart、“加入购物车”、产品Schema
内容发布商：/blog、/articles、/topics、文章Schema、作者页面、发布日期
代理机构：/case-studies、/portfolio、/industries、“我们的作品”、客户标识

Quality Gates

质量管控

Read

references/quality-gates.md

for thin content thresholds per page type. Hard rules:

WARNING at 30+ location pages (enforce 60%+ unique content)
HARD STOP at 50+ location pages (require user justification)
Never recommend HowTo schema (deprecated Sept 2023)
FAQ schema for Google rich results: only government and healthcare sites (Aug 2023 restriction); existing FAQPage on commercial sites -> flag Info priority (not Critical), noting AI/LLM citation benefit; adding new FAQPage -> not recommended for Google benefit
All Core Web Vitals references use INP, never FID

查看

references/quality-gates.md

获取各页面类型的低质内容阈值。硬性规则：

当存在30+地域页面时发出警告（强制要求60%以上原创内容）
当存在50+地域页面时终止操作（需用户提供合理解释）
绝不推荐使用HowTo Schema（2023年9月已废弃）
用于Google富结果的FAQ Schema：仅适用于政府和医疗网站（2023年8月限制）；商业网站现有FAQPage→标记为信息优先级（非紧急），注明AI/LLM引用优势；新增FAQPage→不推荐用于Google优化
所有Core Web Vitals参考均使用INP，不再使用FID

Reference Files

参考文件

Load these on-demand as needed (do NOT load all at startup):

```
references/cwv-thresholds.md
```
: Current Core Web Vitals thresholds and measurement details
```
references/schema-types.md
```
: All supported schema types with deprecation status
```
references/eeat-framework.md
```
: E-E-A-T evaluation criteria (Sept 2025 QRG update)
```
references/quality-gates.md
```
: Content length minimums, uniqueness thresholds

按需加载以下文件（启动时请勿全部加载）：

```
references/cwv-thresholds.md
```
：当前Core Web Vitals阈值及测量细节
```
references/schema-types.md
```
：所有支持的Schema类型及废弃状态
```
references/eeat-framework.md
```
：E-E-A-T评估标准（2025年9月QRG更新）
```
references/quality-gates.md
```
：内容长度最小值、原创性阈值

Scoring Methodology

评分方法

SEO Health Score (0-100)

SEO健康评分（0-100）

Weighted aggregate of all categories:

Category	Weight
Technical SEO	22%
Content Quality	23%
On-Page SEO	20%
Schema / Structured Data	10%
Performance (CWV)	10%
AI Search Readiness	10%
Images	5%

所有分类的加权总和：

分类	权重
技术SEO	22%
内容质量	23%
页面SEO	20%
Schema/结构化数据	10%
性能（CWV）	10%
AI搜索适配性	10%
图片	5%

Priority Levels

优先级等级

Critical: Blocks indexing or causes penalties (immediate fix required)
High: Significantly impacts rankings (fix within 1 week)
Medium: Optimization opportunity (fix within 1 month)
Low: Nice to have (backlog)

紧急：阻碍索引或导致处罚（需立即修复）
高：严重影响排名（1周内修复）
中：优化机会（1个月内修复）
低：锦上添花项（放入待办积压）

Sub-Skills

子技能

This skill orchestrates 12 specialized sub-skills (+ 2 extensions):

seo-audit -- Full website audit with parallel delegation
seo-page -- Deep single-page analysis
seo-technical -- Technical SEO (9 categories)
seo-content -- E-E-A-T and content quality
seo-schema -- Schema markup detection and generation
seo-images -- Image optimization
seo-sitemap -- Sitemap analysis and generation
seo-geo -- AI Overviews / GEO optimization
seo-plan -- Strategic planning with templates
seo-programmatic -- Programmatic SEO analysis and planning
seo-competitor-pages -- Competitor comparison page generation
seo-hreflang -- Hreflang/i18n SEO audit and generation
seo-dataforseo -- Live SEO data via DataForSEO MCP (extension)
seo-image-gen -- AI image generation for SEO assets via Gemini (extension)

该技能可协调12项专业子技能（+2项扩展）：

seo-audit -- 通过并行委派执行全网站审计
seo-page -- 深度单页面分析
seo-technical -- 技术SEO（9大分类）
seo-content -- E-E-A-T及内容质量
seo-schema -- Schema标记检测与生成
seo-images -- 图片优化
seo-sitemap -- 站点地图分析与生成
seo-geo -- AI概览/地域优化
seo-plan -- 带模板的战略性规划
seo-programmatic -- 程序化SEO分析与规划
seo-competitor-pages -- 竞品对比页面生成
seo-hreflang -- Hreflang/i18n SEO审计与生成
seo-dataforseo -- 通过DataForSEO MCP获取实时SEO数据（扩展功能）
seo-image-gen -- 通过Gemini为SEO资产生成AI图片（扩展功能）

Subagents

子代理

For parallel analysis during audits:

```
seo-technical
```
-- Crawlability, indexability, security, CWV
```
seo-content
```
-- E-E-A-T, readability, thin content
```
seo-schema
```
-- Detection, validation, generation
```
seo-sitemap
```
-- Structure, coverage, quality gates
```
seo-performance
```
-- Core Web Vitals measurement
```
seo-visual
```
-- Screenshots, mobile testing, above-fold
```
seo-geo
```
-- AI crawler access, llms.txt, citability, brand mention signals
```
seo-dataforseo
```
-- Live SERP, keyword, backlink, local SEO data (extension, optional)
```
seo-image-gen
```
-- SEO image audit and generation plan (extension, optional)

审计期间用于并行分析：

```
seo-technical
```
-- 可抓取性、可索引性、安全性、CWV
```
seo-content
```
-- E-E-A-T、可读性、低质内容
```
seo-schema
```
-- 检测、验证、生成
```
seo-sitemap
```
-- 结构、覆盖范围、质量管控
```
seo-performance
```
-- Core Web Vitals测量
```
seo-visual
```
-- 截图、移动端测试、首屏内容
```
seo-geo
```
-- AI爬虫访问权限、llms.txt、可引用性、品牌提及信号
```
seo-dataforseo
```
-- 实时SERP、关键词、反向链接、本地SEO数据（扩展功能，可选）
```
seo-image-gen
```
-- SEO图片审计与生成规划（扩展功能，可选）

Error Handling

错误处理

Scenario	Action
Unrecognized command	List available commands from the Quick Reference table. Suggest the closest matching command.
URL unreachable	Report the error and suggest the user verify the URL. Do not attempt to guess site content.
Sub-skill fails during audit	Report partial results from successful sub-skills. Clearly note which sub-skill failed and why. Suggest re-running the failed sub-skill individually.
Ambiguous business type detection	Present the top two detected types with supporting signals. Ask the user to confirm before proceeding with industry-specific recommendations.

场景	操作
无法识别的命令	列出快速参考中的可用命令，建议最匹配的命令
URL无法访问	报告错误并建议用户验证URL，请勿尝试猜测站点内容
审计期间子技能失败	报告成功子技能的部分结果，明确注明失败的子技能及原因，建议单独重新运行失败的子技能
业务类型检测模糊	展示排名前两位的检测类型及支持信号，在执行行业特定建议前请用户确认