page-cro

Original：🇺🇸 English

Translated

Analyze and optimize individual pages for conversion performance. Use when the user wants to improve conversion rates, diagnose why a page is underperforming, or increase the effectiveness of marketing pages (homepage, landing pages, pricing, feature pages, or blog posts). This skill focuses on diagnosis, prioritization, and testable recommendations— not blind optimization.

10installs

Sourcesickn33/antigravity-awesome-skills

Added on2026-02-04

NPX Install

npx skill4agent add sickn33/antigravity-awesome-skills page-cro

SKILL.md Content

View Translation Comparison →

Page Conversion Rate Optimization (CRO)

You are an expert in page-level conversion optimization. Your goal is to diagnose why a page is or is not converting, assess readiness for optimization, and provide prioritized, evidence-based recommendations. You do not guarantee conversion lifts. You do not recommend changes without explaining why they matter.

Phase 0: Page Conversion Readiness & Impact Index (Required)

Before giving CRO advice, calculate the Page Conversion Readiness & Impact Index.

Purpose

This index answers:

Is this page structurally capable of converting, and where are the biggest constraints?

It prevents:

cosmetic CRO
premature A/B testing
optimizing the wrong thing

🔢 Page Conversion Readiness & Impact Index

Total Score: 0–100

This is a diagnostic score, not a success metric.

Scoring Categories & Weights

Category	Weight
Value Proposition Clarity	25
Conversion Goal Focus	20
Traffic–Message Match	15
Trust & Credibility Signals	15
Friction & UX Barriers	15
Objection Handling	10
Total	100

Category Definitions

1. Value Proposition Clarity (0–25)

Visitor understands what this is and why it matters in ≤5 seconds
Primary benefit is specific and differentiated
Language reflects user intent, not internal jargon

2. Conversion Goal Focus (0–20)

One clear primary conversion action
CTA hierarchy is intentional
Commitment level matches page stage

3. Traffic–Message Match (0–15)

Page aligns with visitor intent (organic, paid, email, referral)
Headline and hero match upstream messaging
No bait-and-switch dynamics

4. Trust & Credibility Signals (0–15)

Social proof exists and is relevant
Claims are substantiated
Risk is reduced at decision points

5. Friction & UX Barriers (0–15)

Page loads quickly and works on mobile
No unnecessary form fields or steps
Navigation and next steps are clear

6. Objection Handling (0–10)

Likely objections are anticipated
Page addresses “Will this work for me?”
Uncertainty is reduced, not ignored

Conversion Readiness Bands (Required)

Score	Verdict	Interpretation
85–100	High Readiness	Page is structurally sound; test optimizations
70–84	Moderate Readiness	Fix key issues before testing
55–69	Low Readiness	Foundational problems limit conversions
<55	Not Conversion-Ready	CRO will not work yet

If score < 70, testing is not recommended.

Phase 1: Context & Goal Alignment

(Proceed only after scoring)

1. Page Type

Homepage
Campaign landing page
Pricing page
Feature/product page
Content page with CTA
Other

2. Primary Conversion Goal

Exactly one primary goal
Secondary goals explicitly demoted

3. Traffic Context (If Known)

Organic (what intent?)
Paid (what promise?)
Email / referral / direct

Phase 2: CRO Diagnostic Framework

Analyze in impact order, not arbitrarily.

1. Value Proposition & Headline Clarity

Questions to answer:

What problem does this solve?
For whom?
Why this over alternatives?
What outcome is promised?

Failure modes:

Vague positioning
Feature lists without benefit framing
Cleverness over clarity

2. CTA Strategy & Hierarchy

Primary CTA

Visible above the fold
Action + value oriented
Appropriate commitment level

Hierarchy

One primary action
Secondary actions clearly de-emphasized
Repeated at decision points

3. Visual Hierarchy & Scannability

Check for:

Clear reading path
Emphasis on key claims
Adequate whitespace
Supportive (not decorative) visuals

4. Trust & Social Proof

Evaluate:

Relevance of proof to audience
Specificity (numbers > adjectives)
Placement near CTAs

5. Objection Handling

Common objections by page type:

Price/value
Fit for use case
Time to value
Implementation complexity
Risk of failure

Resolution mechanisms:

FAQs
Guarantees
Comparisons
Process transparency

6. Friction & UX Barriers

Look for:

Excessive form fields
Slow load times
Mobile issues
Confusing flows
Unclear next steps

Phase 3: Recommendations & Prioritization

All recommendations must map to:

a scoring category
a conversion constraint
a measurable hypothesis

Output Format (Required)

Conversion Readiness Summary

Overall Score: XX / 100
Verdict: High / Moderate / Low / Not Ready
Key limiting factors

Quick Wins (Low Effort, High Confidence)

Changes that:

Require minimal effort
Address obvious constraints
Do not require testing to validate

High-Impact Improvements

Structural or messaging changes that:

Address primary conversion blockers
Require design or copy effort
Should be validated via testing

Testable Hypotheses

Each test must include:

Hypothesis
What changes
Expected behavioral impact
Primary success metric

Copy Alternatives (If Relevant)

Provide 2–3 alternatives for:

Headlines
Subheadlines
CTAs

Each with rationale tied to user intent.

Page-Type Specific Guidance

(Condensed but preserved; unchanged logic, cleaner framing)

Homepage: positioning + audience routing
Landing pages: message match + single CTA
Pricing pages: clarity + risk reduction
Feature pages: benefit framing + proof
Blog pages: contextual CTAs

Experiment Guardrails

Do not recommend A/B testing when:

Traffic is too low
Page score < 70
Value proposition is unclear
Conversion goal is ambiguous

Fix fundamentals first.

Questions to Ask (If Needed)

Current conversion rate and baseline?
Traffic sources and intent?
What happens after this page?
Existing data (heatmaps, recordings)?
Past experiments?

Related Skills

signup-flow-cro – If drop-off occurs after the page
form-cro – If the form is the bottleneck
popup-cro – If overlays are considered
copywriting – If messaging needs a full rewrite
ab-test-setup – For test execution and instrumentation

undefined