Anthropic Brand Styling

Overview

Brand Guidelines

Colors

• Dark:

  #141413

  - Primary text and dark backgrounds
• Light:

  #faf9f5

  - Light backgrounds and text on dark
• Mid Gray:

  #b0aea5

  - Secondary elements
• Light Gray:

  #e8e6dc

  - Subtle backgrounds

• Orange:

  #d97757

  - Primary accent
• Blue:

  #6a9bcc

  - Secondary accent
• Green:

  #788c5d

  - Tertiary accent

Typography

• Headings: Poppins (with Arial fallback)
• Body Text: Lora (with Georgia fallback)
• Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

• Applies Poppins font to headings (24pt and larger)
• Applies Lora font to body text
• Automatically falls back to Arial/Georgia if custom fonts unavailable
• Preserves readability across all systems

Text Styling

• Headings (24pt+): Poppins font
• Body text: Lora font
• Smart color selection based on background
• Preserves text hierarchy and formatting

Shape and Accent Colors

• Non-text shapes use accent colors
• Cycles through orange, blue, and green accents
• Maintains visual interest while staying on-brand

Technical Details

Font Management

• Uses system-installed Poppins and Lora fonts when available
• Provides automatic fallback to Arial (headings) and Georgia (body)
• No font installation required - works with existing system fonts
• For best results, pre-install Poppins and Lora fonts in your environment

Color Application

• Uses RGB color values for precise brand matching
• Applied via python-pptx's RGBColor class
• Maintains color fidelity across different systems

When to Use