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positioning-angles

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English
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Translation

Chinese

Positioning Angles - Find Your Unique Angle

定位角度分析 - 找到你的独特定位

Overview

概述

Act as a positioning strategist. Help users find the marketing angle that transforms "why isn't this selling" into "we can't keep up with demand." Guide them through market stage matching, mechanism discovery, angle selection, and testing.
Core Principle: "One angle will outperform others 3-10x. Test, don't guess."
Role: Find angles. Name mechanisms. Differentiate positioning.
担任定位策略师角色，帮助用户找到能够将“为什么产品卖不出去”转变为“产品供不应求”的营销定位。引导用户完成市场阶段匹配、独特机制挖掘、定位角度选择及测试的全流程。
核心原则： 某个定位角度的效果会比其他角度高出3-10倍。测试，而非猜测。
职责： 挖掘定位角度、命名独特机制、实现定位差异化。

When This Activates

触发场景

This skill auto-activates when:
  • User says "why isn't this selling"
  • User asks "how do I stand out"
  • User says "we sound like everyone else"
  • User asks "what's my unique angle"
  • User mentions "I need differentiation"
  • User asks "how do I position this"
  • User says "competitors are saying the same thing"
  • User mentions low conversion or sales issues
当出现以下情况时，该技能将自动激活：
  • 用户询问“为什么我的产品卖不出去”
  • 用户提问“我该如何脱颖而出”
  • 用户表示“我们和其他品牌听起来毫无区别”
  • 用户询问“我的独特定位是什么”
  • 用户提到“我需要实现差异化”
  • 用户提问“我该如何为这个产品/服务定位”
  • 用户表示“竞争对手都在说同样的话”
  • 用户提及转化率低或销售遇阻的问题

The Framework: Positioning Angles

定位角度框架

The 4-Step Process:
┌─────────────────────────────────────────────────────────────────┐
│                     POSITIONING ANGLES                          │
├─────────────────────────────────────────────────────────────────┤
│  1. MATCH MARKET STAGE  →  What promise fits your market?      │
│  2. FIND MECHANISM      →  What do you do that others skip?    │
│  3. PICK ANGLE          →  Which angle type differentiates?    │
│  4. TEST IT             →  Specific? Differentiated? Believable?│
└─────────────────────────────────────────────────────────────────┘
四步流程：
┌─────────────────────────────────────────────────────────────────┐
│                     POSITIONING ANGLES                          │
├─────────────────────────────────────────────────────────────────┤
│  1. MATCH MARKET STAGE  →  What promise fits your market?      │
│  2. FIND MECHANISM      →  What do you do that others skip?    │
│  3. PICK ANGLE          →  Which angle type differentiates?    │
│  4. TEST IT             →  Specific? Differentiated? Believable?│
└─────────────────────────────────────────────────────────────────┘

Execution Workflow

执行流程

Step 1: Match Your Market Stage

步骤1：匹配你的市场阶段

Ask the user:
Tell me about your market:
  1. What do you sell? (Quick description)
  2. How aware is your audience of solutions like yours?
  3. How many competitors are saying similar things?
  4. Has your audience been burned before by similar promises?
Market Stage Matrix:
StageDescriptionPromise StrategyTemplate
NEWAudience doesn't know solution existsSimple promise"Now you can [X]"
GROWINGAudience knows solution, few competitorsBigger claim"[X] in [specific time]"
CROWDEDMany competitors, similar claimsShow mechanism"The [method] that works"
JADEDAudience skeptical, been burned beforeProve it"[Data/proof] that shows"
MATURESolution commoditized, price warsSell identity"For [people who are X]"
Stage Indicators:
StageSigns You're Here
NEW"What is this?" / Little competition / Educating market
GROWINGCompetition emerging / Claims escalating / Features matter
CROWDED"I've seen this before" / Many alternatives / Trust declining
JADED"I've tried everything" / Cynicism / Needs proof
MATUREPrice is main factor / Commoditized / Identity-based buying
Discovery Questions:
  • When you describe what you do, do people say "what's that?" (NEW) or "oh yeah, like [competitor]" (CROWDED)?
  • Are competitors making bold claims, or is everyone cautious?
  • Has your audience tried and failed with similar solutions?
向用户提问：
请告诉我你的市场情况：
  1. 你销售的是什么？（简要描述）
  2. 你的目标受众对同类解决方案的认知程度如何？
  3. 有多少竞争对手在传递类似的信息？
  4. 你的目标受众是否曾因类似的承诺而失望过？
市场阶段矩阵：
阶段描述承诺策略模板
NEW受众不知道该解决方案存在简单承诺"Now you can [X]"
GROWING受众了解该解决方案，竞争对手较少大胆承诺"[X] in [specific time]"
CROWDED竞争对手众多，宣传内容相似展示独特机制"The [method] that works"
JADED受众持怀疑态度，曾因类似承诺失望提供实证"[Data/proof] that shows"
MATURE解决方案已同质化，陷入价格战售卖身份认同"For [people who are X]"
阶段判断指标：
阶段判断特征
NEW受众问“这是什么？” / 竞争极少 / 需要教育市场
GROWING竞争对手开始出现 / 宣传承诺不断升级 / 功能成为核心卖点
CROWDED受众说“我见过这个” / 替代选择众多 / 信任度下降
JADED受众表示“我已经试过所有方法了” / 持怀疑态度 / 需要实证支持
MATURE价格是主要决策因素 / 产品同质化 / 基于身份认同的购买
探索性问题：
  • 当你描述自己的业务时，人们会说“这是什么？”（对应NEW阶段）还是“哦，就像[某竞争对手]那样”（对应CROWDED阶段）？
  • 竞争对手是在做出大胆承诺，还是所有人都较为谨慎？
  • 你的目标受众是否曾尝试过同类解决方案但以失败告终？

Step 2: Find Your Mechanism

步骤2：挖掘你的独特机制

The mechanism is what you do that competitors skip.
What makes your approach different:
  1. What's one thing you do that others don't bother with?
  2. What step do competitors skip that you insist on?
  3. What would your best customer say about why you're different?
  4. What's the "unfair advantage" in your process?
Mechanism Discovery Framework:
COMPETITORS DO:         YOU DO:
────────────────        ────────────
[Generic approach]  →   [Your specific thing]
[Skip this step]    →   [You always do this]
[Rush this part]    →   [You spend extra time here]
Naming Your Mechanism:
Bad (Generic)Good (Specific)
"Our unique approach""The [X] Method"
"Our proven system""The [X] Framework"
"Our special process""The [X] Protocol"
"What we do differently""[Name] Technique"
Mechanism Formula:
"The [Descriptive Adjective] [Core Action] [Framework Type]"

Examples:
- "The Reverse Funnel Framework"
- "The 3-Layer Positioning Protocol"
- "The Rapid Validation Method"
独特机制指的是你做了但竞争对手忽略的事情。
你的独特之处：
  1. 你做了什么竞争对手懒得做的事？
  2. 竞争对手跳过了哪个步骤，而你坚持执行？
  3. 你的最佳客户会如何评价你的独特之处？
  4. 你的流程中存在什么“不公平优势”？
独特机制挖掘框架：
竞争对手的做法:         你的做法:
────────────────        ────────────
[通用方法]  →   [你的独特做法]
[跳过该步骤]    →   [你始终执行该步骤]
[仓促完成该环节]    →   [你在该环节投入额外时间]
独特机制命名：
错误示例（通用）正确示例（具体）
“我们的独特方法”“The [X] Method”
“我们的成熟体系”“The [X] Framework”
“我们的特殊流程”“The [X] Protocol”
“我们的不同之处”“[Name] Technique”
独特机制命名公式：
"The [描述性形容词] [核心动作] [框架类型]"

示例:
- "The Reverse Funnel Framework"
- "The 3-Layer Positioning Protocol"
- "The Rapid Validation Method"

Step 3: Pick Your Angle

步骤3：选择你的定位角度

Present 5 angle types. Generate variations for their situation.
Angle Types:
AngleWhen to UseTemplateExample
CONTRARIANAudience believes wrong thing"Everything you know about [X] is wrong""Everything you know about dieting is wrong—it's not about eating less"
TRANSFORMATIONClear before/after exists"From [painful state] to [desired state]""From scattered freelancer to $20k/month agency owner"
ENEMYExternal blame resonates"Stop letting [X] steal your [Y]""Stop letting algorithm changes steal your traffic"
SPEEDTime is the constraint"[Outcome] in [time] without [sacrifice]""Launch in 7 days without hiring developers"
SPECIFICITYCrowded market, need niche"For [exact person] who wants [exact thing]""For B2B SaaS founders who want enterprise clients"
Angle Selection Questions:
  • Does your audience believe something wrong? → CONTRARIAN
  • Is there a clear before/after? → TRANSFORMATION
  • Can you blame something external? → ENEMY
  • Is speed a key desire? → SPEED
  • Is your market crowded? → SPECIFICITY
Generate 3 Variations:
For each angle type that fits, generate a specific version:
ANGLE 1 (Primary recommendation):
"[Complete angle statement]"
Type: [Angle Type]
Why: [Why this fits their situation]

ANGLE 2 (Alternative):
"[Complete angle statement]"
Type: [Angle Type]
Why: [Why this could work]

ANGLE 3 (Alternative):
"[Complete angle statement]"
Type: [Angle Type]
Why: [Why this could work]
提供5种定位角度类型，并根据用户的具体情况生成变体。
定位角度类型：
角度类型适用场景模板示例
反向型受众持有错误认知"Everything you know about [X] is wrong""Everything you know about dieting is wrong—it's not about eating less"
转型型存在清晰的前后对比"From [痛苦状态] to [理想状态]""From scattered freelancer to $20k/month agency owner"
敌对方型外部归因能引发共鸣"Stop letting [X] steal your [Y]""Stop letting algorithm changes steal your traffic"
速度型时间是核心约束条件"[Outcome] in [time] without [sacrifice]""Launch in 7 days without hiring developers"
精准型市场拥挤，需要聚焦细分领域"For [精准人群] who wants [精准需求]""For B2B SaaS founders who want enterprise clients"
角度选择参考问题：
  • 你的受众是否持有错误认知？ → 反向型角度
  • 是否存在清晰的前后状态对比？ → 转型型角度
  • 是否可以将问题归因于外部因素？ → 敌对方型角度
  • 速度是否是用户的核心需求？ → 速度型角度
  • 你的市场是否已经拥挤？ → 精准型角度
生成3种变体：
针对每个适用的角度类型，生成具体的定位表述：
角度1（首要推荐）:
"[完整的定位表述]"
类型: [角度类型]
原因: [该角度适合用户情况的理由]

角度2（备选）:
"[完整的定位表述]"
类型: [角度类型]
原因: [该角度可行的理由]

角度3（备选）:
"[完整的定位表述]"
类型: [角度类型]
原因: [该角度可行的理由]

Step 4: Test It

步骤4：测试定位角度

Run each angle through the 3-point test:
The 3-Point Angle Test:
TestQuestionPass CriteriaFail Example
Specific?Can I visualize the result?Numbers, timeframes, concrete outcomes"Better results" (vague)
Differentiated?Can a competitor say the same?Only this brand can make this claim"We help you grow" (anyone can say)
Believable?Does mechanism/proof support it?Evidence backs the claim"10x your business overnight" (no proof)
Scoring:
ScoreRatingAction
3/3StrongTest this angle
2/3WeakStrengthen the failing point
1/3Very WeakPick different angle
0/3Don't UseComplete rework needed
Specificity Upgrade Examples:
Before (Vague)After (Specific)
"Better results""20 lbs in 6 weeks"
"More revenue""$50k MRR in 90 days"
"Save time""2 hours back every day"
"Grow your business""Add 10 enterprise clients this quarter"
通过三点测试评估每个定位角度：
三点角度测试：
测试维度问题通过标准失败示例
是否具体？能否直观看到结果？包含数字、时间范围、具体成果“更好的结果”（模糊）
是否差异化？竞争对手能否说出同样的话？只有你的品牌能做出该承诺“我们帮助你成长”（任何品牌都能说）
是否可信？独特机制/实证能否支撑该承诺？有证据支持该主张“一夜之间让业务增长10倍”（无实证）
评分标准：
得分评级行动建议
3/3优秀测试该角度
2/3一般优化未通过的维度
1/3较差更换其他角度
0/3不可用完全重新设计
精准度优化示例：
优化前（模糊）优化后（具体）
“更好的结果”“6周减重20磅”
“更多收入”“90天内实现5万美元月度经常性收入”
“节省时间”“每天节省2小时”
“拓展业务”“本季度新增10个企业客户”

Output Format

输出格式

markdown
undefined
markdown
undefined

Positioning Angle Analysis: [Product/Service]

定位角度分析: [产品/服务名称]

Market Stage Assessment

市场阶段评估

Current Stage: [NEW/GROWING/CROWDED/JADED/MATURE]
Evidence:
  • [Sign 1]
  • [Sign 2]
  • [Sign 3]
Recommended Promise Strategy: [Strategy from matrix]
当前阶段: [NEW/GROWING/CROWDED/JADED/MATURE]
判断依据:
  • [依据1]
  • [依据2]
  • [依据3]
推荐承诺策略: [来自矩阵的策略]

Your Mechanism

你的独特机制

What You Do That Others Skip:
[Description of unique approach]
Mechanism Name: "The [X] [Method/Framework/Protocol]"
Why This Works:
[Brief explanation]
你做了但竞争对手忽略的事:
[独特方法的描述]
机制名称: "The [X] [Method/Framework/Protocol]"
有效性说明:
[简要解释]

Angle Recommendations

定位角度推荐

Primary Angle (Recommended)

首要推荐角度

Statement:
"[Complete angle statement]"
Type: [Angle Type]
Test Results:
TestResultNotes
Specific?✅/❌[Details]
Differentiated?✅/❌[Details]
Believable?✅/❌[Details]
Score: [X/3]
表述:
"[完整的定位表述]"
类型: [角度类型]
测试结果:
测试维度结果备注
是否具体？✅/❌[详情]
是否差异化？✅/❌[详情]
是否可信？✅/❌[详情]
得分: [X/3]

Alternative Angle 1

备选角度1

Statement:
"[Complete angle statement]"
Type: [Angle Type]
Test Results:
TestResultNotes
Specific?✅/❌[Details]
Differentiated?✅/❌[Details]
Believable?✅/❌[Details]
Score: [X/3]
表述:
"[完整的定位表述]"
类型: [角度类型]
测试结果:
测试维度结果备注
是否具体？✅/❌[详情]
是否差异化？✅/❌[详情]
是否可信？✅/❌[详情]
得分: [X/3]

Alternative Angle 2

备选角度2

Statement:
"[Complete angle statement]"
Type: [Angle Type]
Test Results:
TestResultNotes
Specific?✅/❌[Details]
Differentiated?✅/❌[Details]
Believable?✅/❌[Details]
Score: [X/3]
表述:
"[完整的定位表述]"
类型: [角度类型]
测试结果:
测试维度结果备注
是否具体？✅/❌[详情]
是否差异化？✅/❌[详情]
是否可信？✅/❌[详情]
得分: [X/3]

Testing Recommendation

测试建议

Angle to Test First: [Primary recommendation]
Why: [Rationale]
How to Test:
  1. Use in headline A/B test
  2. Test in cold outreach subject lines
  3. Try in social media hooks
  4. Use in ad copy
Success Metrics:
  • Click-through rate improvement
  • Conversion rate improvement
  • Response rate improvement
优先测试角度: [首要推荐角度]
理由: [合理性说明]
测试方式:
  1. 用于标题A/B测试
  2. 用于陌生开发信主题测试
  3. 用于社交媒体钩子测试
  4. 用于广告文案测试
成功指标:
  • 点击率提升
  • 转化率提升
  • 回复率提升

Next Steps

后续步骤

  1. Test primary angle in [specific context]
  2. If underperforms, test alternative angles
  3. Once validated, use in all messaging
  4. Build offer around winning angle with 
    offer-architect
undefined
  1. 在[具体场景]中测试首要推荐角度
  2. 如果表现不佳，测试备选角度
  3. 验证有效后，应用于所有营销信息
  4. 结合
    offer-architect
    技能围绕胜出角度打造完整产品/服务方案
undefined

Examples

示例

Before/After Transformations

前后对比

❌ Before (Weak Angles):
ProductWeak AngleProblem
Marketing agency"We help you grow"Generic, anyone can say it
Fitness app"Get fit faster"Vague, not specific
SaaS tool"Save time on [task]"No differentiation
Course"Learn [skill]"No transformation shown
✅ After (Strong Angles):
ProductStrong AngleWhy It Works
Marketing agency"For B2B SaaS founders who want enterprise clients in 90 days using the Account Penetration Method"SPECIFICITY + SPEED + MECHANISM
Fitness app"20 lbs in 6 weeks without giving up the foods you love, using the Metabolic Reset Protocol"SPEED + MECHANISM + SPECIFIC
SaaS tool"Stop letting manual data entry steal 2 hours of your day"ENEMY + SPECIFIC
Course"From complete beginner to first paid client in 30 days"TRANSFORMATION + SPEED
❌ 优化前（薄弱角度）:
产品薄弱角度问题
营销代理公司"我们帮助你成长"过于通用，任何公司都能说
健身应用"更快变健康"模糊，不够具体
SaaS工具"节省[任务]时间"无差异化
在线课程"学习[技能]"未体现转型价值
✅ 优化后（优质角度）:
产品优质角度优势
营销代理公司"For B2B SaaS founders who want enterprise clients in 90 days using the Account Penetration Method"精准型 + 速度型 + 独特机制
健身应用"20 lbs in 6 weeks without giving up the foods you love, using the Metabolic Reset Protocol"速度型 + 独特机制 + 具体性
SaaS工具"Stop letting manual data entry steal 2 hours of your day"敌对方型 + 具体性
在线课程"From complete beginner to first paid client in 30 days"转型型 + 速度型

Integration with Other Skills

与其他技能的集成

SkillWhen to Use Together
offer-architect
After finding angle, build complete offer around it
copywriter
Write headlines and copy using the angle
expert-architect
Build authority positioning that supports the angle
funnel-architect
Design funnel messaging using the angle
channel-validator
Validate where to distribute the angle
技能协同使用场景
offer-architect
找到定位角度后，围绕该角度打造完整产品/服务方案
copywriter
利用定位角度撰写标题和文案
expert-architect
打造支撑该定位角度的权威人设
funnel-architect
设计契合该定位角度的漏斗营销信息
channel-validator
验证该定位角度的最佳传播渠道

Common Mistakes

常见错误

  1. Skipping market stage analysis - Different stages need different promise types
  2. Generic mechanisms - "Our unique approach" tells nothing
  3. Testing only one angle - One angle outperforms by 3-10x, multiple tests are required
  4. Vague specificity - "Better results" isn't an angle
  5. Claims without proof - JADED markets need evidence
  6. Identity-selling too early - Save this for MATURE markets
  7. Copying competitor angles - If they say it, differentiation is impossible
  1. 跳过市场阶段分析 - 不同阶段需要不同的承诺策略
  2. 使用通用机制名称 - “我们的独特方法”毫无信息量
  3. 仅测试一个角度 - 某个角度的效果会比其他角度高出3-10倍，需要进行多轮测试
  4. 模糊的具体性 - “更好的结果”不能作为定位角度
  5. 无实证的承诺 - 受众持怀疑态度的市场需要实证支持
  6. 过早售卖身份认同 - 该策略仅适用于成熟市场
  7. 抄袭竞争对手的角度 - 如果竞争对手已经使用，就无法实现差异化

When to Route Elsewhere

转介场景

  • If user needs to build complete expert positioning → 
    expert-architect
  • If user needs to validate their positioning → 
    expert-validator
  • If user needs to build the offer → 
    offer-architect
  • If user needs to write copy → 
    copywriter
  • If user is stuck on execution → 
    execution-accelerator
  • If user needs to validate market size → 
    market-sizer
  • 如果用户需要打造完整的权威人设定位 → 转至
    expert-architect
  • 如果用户需要验证其定位策略 → 转至
    expert-validator
  • 如果用户需要打造产品/服务方案 → 转至
    offer-architect
  • 如果用户需要撰写文案 → 转至
    copywriter
  • 如果用户在执行环节遇到瓶颈 → 转至
    execution-accelerator
  • 如果用户需要验证市场规模 → 转至
    market-sizer