expert-validator
Compare original and translation side by side
🇺🇸
Original
English🇨🇳
Translation
ChineseExpert Validator - Expert Secrets Scorecard
Expert Validator - Expert Secrets 评分卡
Assess positioning, authority, and messaging against Expert Secrets principles. Expose weak positioning that makes people look like everyone else.
Brunson's Principle: "You don't need to be the most qualified—you need to be the most positioned."
对照Expert Secrets原则评估定位、权威性和信息传递。找出那些让你泯然众人的薄弱定位。
Brunson原则：“你不需要是最合格的——你只需要定位最精准。”
When This Activates
触发场景
- User asks "validate my positioning"
- User asks "is my messaging right"
- User says "I sound like everyone else"
- User asks "how do I build authority"
- User asks "what's my angle"
- 用户询问“验证我的定位”
- 用户询问“我的信息传递是否正确”
- 用户表示“我听起来和其他人没区别”
- 用户询问“如何建立权威性”
- 用户询问“我的差异化角度是什么”
The Framework
框架模型
Attractive Character → Epiphany Bridge → Big Domino → New OpportunityAttractive Character → Epiphany Bridge → Big Domino → New OpportunityScoring Dimensions
评分维度
| Dimension | Weight | What It Measures |
|---|---|---|
| Attractive Character | 2x | Is there a compelling persona/story? |
| Origin Story | 1.5x | Is there a powerful epiphany bridge? |
| Big Domino | 2x | Is there one core belief to shift? |
| New Opportunity | 1.5x | Is it framed as new vs. improvement? |
| Authority Signals | 1x | Are credentials/proof established? |
| Differentiation | 1x | Do they stand out from competitors? |
Max Score: 100 points
| 维度 | 权重 | 衡量内容 |
|---|---|---|
| Attractive Character | 2倍 | 是否有引人入胜的人设/故事？ |
| Origin Story（起源故事） | 1.5倍 | 是否有强有力的Epiphany Bridge（顿悟桥梁）？ |
| Big Domino | 2倍 | 是否有一个需要转变的核心信念？ |
| New Opportunity | 1.5倍 | 是否将其塑造为新机遇而非改进？ |
| Authority Signals（权威信号） | 1倍 | 是否建立了资质/证明？ |
| Differentiation（差异化） | 1倍 | 是否与竞争对手脱颖而出？ |
**最高分：**100分
Rating Scale
评级标准
| Score | Rating | Verdict |
|---|---|---|
| 85-100 | Expert Positioned | Refine and scale |
| 70-84 | Good Foundation | Strengthen weak areas |
| 55-69 | Needs Work | Clarify before scaling |
| 40-54 | Commodity Zone | Major repositioning needed |
| 0-39 | Invisible | Start from scratch |
| 分数 | 评级 | 结论 |
|---|---|---|
| 85-100 | 专家级定位 | 优化并规模化 |
| 70-84 | 良好基础 | 强化薄弱环节 |
| 55-69 | 需要改进 | 先明确定位再规模化 |
| 40-54 | 同质化区间 | 需要重大重新定位 |
| 0-39 | 无辨识度 | 从零开始重构 |
Quick Reference
快速参考
Attractive Character Types
Attractive Character 类型
| Type | Description | Example |
|---|---|---|
| Leader | "Follow me, I'll show you" | Coaches, gurus |
| Adventurer | "Join me on this journey" | Explorers, testers |
| Reporter | "I researched this for you" | Curators, analysts |
| Reluctant Hero | "I didn't want to, but..." | Accidental experts |
| 类型 | 描述 | 示例 |
|---|---|---|
| Leader（领导者） | “跟我来，我会教你” | 教练、权威导师 |
| Adventurer（探索者） | “加入我的旅程” | 探险家、测试者 |
| Reporter（洞察者） | “我为你研究了这些” | 内容策展人、分析师 |
| Reluctant Hero（非自愿英雄） | “我本不想做，但……” | 意外成为专家的人 |
Big Domino Formula
Big Domino 公式
"If I can get them to believe [ONE THING], then all other objections become irrelevant."“如果我能让他们相信[一件事]，那么所有其他反对意见都将无关紧要。”New Opportunity vs. Improvement
新机遇 vs 改进
| Improvement (Weak) | New Opportunity (Strong) |
|---|---|
| "Better marketing" | "A new way to get customers" |
| "Faster results" | "A different approach entirely" |
| "We're like X but better" | "Skip the old method" |
| 改进（薄弱） | 新机遇（有力） |
|---|---|
| “更好的营销” | “获取客户的新方式” |
| “更快的结果” | “完全不同的方法” |
| “我们像X但更好” | “跳过旧方法” |
Integration
集成关联
| Skill | When to Use |
|---|---|
| Build positioning from scratch |
| Validate positioning translates to copy |
| Validate offer matches positioning |
For detailed scoring criteria, output templates, and complete examples:
references/full-guide.md| Skill | 使用场景 |
|---|---|
| 从零开始构建定位 |
| 验证定位是否转化为文案 |
| 验证产品是否匹配定位 |
如需详细评分标准、输出模板和完整示例：
references/full-guide.md