copy-validator

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Original

English

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Translation

Chinese

Copy Validator - Hook-Story-Offer Scorecard

文案验证器 - Hook-Story-Offer评分卡

Overview

概述

Ruthlessly assess sales copy against Russell Brunson's Hook-Story-Offer framework combined with classic direct response principles. Score objectively, expose weak points, provide rewrites.

Brunson's Core Principle: "The hook grabs them, the story connects them, the offer converts them."

基于Russell Brunson的Hook-Story-Offer框架结合经典直复营销原则，严苛评估销售文案。客观打分、指出薄弱点并提供改写方案。

Brunson核心原则： "The hook grabs them, the story connects them, the offer converts them."

When This Activates

触发场景

"validate my copy"
"rate my copy" / "rate my headline"
"is my copy good"
"why isn't my copy converting"
Checking copy before publishing
Landing page, email, or ad copy feedback

"validate my copy"
"rate my copy" / "rate my headline"
"is my copy good"
"why isn't my copy converting"
发布前检查文案
着陆页、邮件或广告文案反馈

The Framework: Hook-Story-Offer Scorecard

框架：Hook-Story-Offer评分卡

HOOK (Stop + Engage) → STORY (Connect + Believe) → OFFER (Desire + Act)

Scoring Dimensions (6 total):

Dimension	Weight	What It Measures
Hook Power	2x	Does the headline stop and engage?
Story Resonance	1.5x	Does the story create emotional connection?
Proof Stacking	1.5x	Is there enough evidence to believe?
Offer Presentation	2x	Is the offer clear and desirable?
Urgency/Scarcity	1x	Is there a reason to act NOW?
CTA Strength	1x	Is the call-to-action compelling and clear?

Max Score: 100 points

HOOK (Stop + Engage) → STORY (Connect + Believe) → OFFER (Desire + Act)

评分维度（共6项）：

维度	权重	衡量标准
Hook Power	2倍	标题能否吸引用户停留并产生兴趣？
Story Resonance	1.5倍	故事能否建立情感连接？
Proof Stacking	1.5倍	是否有足够证据让用户信服？
Offer Presentation	2倍	产品/服务呈现是否清晰且具吸引力？
Urgency/Scarcity	1倍	是否有让用户立即行动的理由？
CTA Strength	1倍	行动召唤是否有说服力且清晰明确？

最高分： 100分

Quick Workflow

快速流程

Gather copy - Type, goal, audience, full text
Score Hook (0-10) - Stops scroll? Specific promise? Tension?
Score Story (0-10) - Origin story? Relatability? Transformation?
Score Proof (0-10) - Testimonials? Social proof? Believable?
Score Offer (0-10) - Clear? Value stack? Benefits over features?
Score Urgency (0-10) - Legitimate scarcity? Clear deadline?
Score CTA (0-10) - One clear CTA? Outcome-focused? Risk reversal?
Calculate total - Apply weights, generate rating

收集文案 - 文案类型、目标、受众、完整文本
钩子打分（0-10分）- 能否让用户停止滑动？是否有明确承诺？是否制造了张力？
故事打分（0-10分）- 是否有起源故事？是否有共鸣？是否体现了转变？
证据打分（0-10分）- 是否有客户评价？是否有社交证明？是否可信？
产品/服务打分（0-10分）- 是否清晰？是否有价值堆叠？是否突出利益而非功能？
紧迫感打分（0-10分）- 是否有合理的稀缺性？是否有明确截止日期？
行动召唤打分（0-10分）- 是否只有一个清晰的CTA？是否聚焦结果？是否有风险逆转？
计算总分 - 应用权重，生成评级

Rating Scale

评级标准

Score	Rating	Verdict
85-100	Conversion Copy	Ready to run. Minor polish only.
70-84	Strong Copy	Good foundation. Fix weak points.
55-69	Leaky Copy	Significant gaps. Improve before running.
40-54	Weak Copy	Major issues. Rewrite key sections.
0-39	Broken Copy	Start over. Fundamental problems.

分数	评级	结论
85-100	高转化文案	可直接使用，仅需少量润色。
70-84	优质文案	基础良好，需修复薄弱点。
55-69	有漏洞文案	存在明显不足，优化后再使用。
40-54	薄弱文案	存在重大问题，需重写关键部分。
0-39	无效文案	需重新创作，存在根本性问题。

For Dimensions Below 7, Provide

针对得分低于7的维度，需提供

What's wrong (specific diagnosis)
Why it hurts (impact on conversion)
Rewrite (show exactly what to change)

问题所在（具体诊断）
负面影响（对转化率的影响）
改写方案（明确展示修改内容）

Integration

集成关联

Skill	When to Use
`funnel-validator`	Validate the full funnel, not just copy
`offer-validator`	Validate the core offer structure
`expert-validator`	Validate positioning and messaging strategy
`offer-architect`	If offer itself needs rebuilding

For complete scoring criteria, hook formulas, story elements checklist, proof types, offer presentation formulas, CTA formulas, output format template, and example validations, see:

references/full-guide.md

Skill	使用场景
`funnel-validator`	验证完整漏斗，而非仅文案
`offer-validator`	验证核心产品/服务结构
`expert-validator`	验证定位和信息传递策略
`offer-architect`	当产品/服务本身需要重构时

完整的评分标准、钩子公式、故事元素清单、证据类型、产品/服务呈现公式、CTA公式、输出格式模板及验证示例，请查看：

references/full-guide.md