content-engine
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ChineseContent Engine
内容引擎
Turn one idea into strong, platform-native content instead of posting the same thing everywhere.
将一个创意转化为适配各平台的优质原生内容,而非在所有平台发布相同内容。
When to Activate
适用场景
- writing X posts or threads
- drafting LinkedIn posts or launch updates
- scripting short-form video or YouTube explainers
- repurposing articles, podcasts, demos, or docs into social content
- building a lightweight content plan around a launch, milestone, or theme
- 撰写X帖子或推文串
- 起草LinkedIn帖子或发布更新
- 创作短视频脚本或YouTube讲解视频脚本
- 将文章、播客、演示或文档改编为社交内容
- 围绕发布活动、里程碑或主题搭建轻量化内容规划
First Questions
初始确认问题
Clarify:
- source asset: what are we adapting from
- audience: builders, investors, customers, operators, or general audience
- platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
- goal: awareness, conversion, recruiting, authority, launch support, or engagement
需要明确:
- 源素材:我们要改编的原始内容是什么
- 受众:开发者、投资者、客户、运营人员还是普通受众
- 平台:X、LinkedIn、TikTok、YouTube、新闻通讯或多平台
- 目标:品牌曝光、转化、招聘、建立权威、发布支持或用户互动
Core Rules
核心规则
- Adapt for the platform. Do not cross-post the same copy.
- Hooks matter more than summaries.
- Every post should carry one clear idea.
- Use specifics over slogans.
- Keep the ask small and clear.
- 适配平台特性,不要跨平台发布相同文案。
- 开头钩子比内容摘要更重要。
- 每个帖子应传递一个清晰明确的观点。
- 用具体细节替代空泛口号。
- 行动号召(CTA)要简洁明确。
Platform Guidance
平台指南
X
X
- open fast
- one idea per post or per tweet in a thread
- keep links out of the main body unless necessary
- avoid hashtag spam
- 开篇直接切入主题
- 单条帖子或推文串中的每条推文只传递一个观点
- 非必要情况下,不要在主体内容中加入链接
- 避免过度使用话题标签
- strong first line
- short paragraphs
- more explicit framing around lessons, results, and takeaways
- 开头第一句要吸引人
- 段落简短
- 更清晰地围绕经验教训、成果和关键要点展开叙述
TikTok / Short Video
TikTok / 短视频
- first 3 seconds must interrupt attention
- script around visuals, not just narration
- one demo, one claim, one CTA
- 前3秒必须抓住观众注意力
- 脚本要结合视觉内容创作,而非仅依赖旁白
- 一个演示、一个主张、一个行动号召
YouTube
YouTube
- show the result early
- structure by chapter
- refresh the visual every 20-30 seconds
- 尽早展示最终成果
- 按章节划分内容结构
- 每20-30秒更新一次视觉内容
Newsletter
新闻通讯
- deliver one clear lens, not a bundle of unrelated items
- make section titles skimmable
- keep the opening paragraph doing real work
- 传递一个清晰的核心视角,而非堆砌无关内容
- 章节标题要便于快速浏览
- 开篇段落要直接点明核心价值
Repurposing Flow
内容复用流程
Default cascade:
- anchor asset: article, video, demo, memo, or launch doc
- extract 3-7 atomic ideas
- write platform-native variants
- trim repetition across outputs
- align CTAs with platform intent
默认流程:
- 锚定素材:文章、视频、演示、备忘录或发布文档
- 提炼3-7个独立核心观点
- 撰写适配各平台的内容变体
- 剔除各输出内容中的重复部分
- 调整行动号召以契合平台定位
Deliverables
交付成果
When asked for a campaign, return:
- the core angle
- platform-specific drafts
- optional posting order
- optional CTA variants
- any missing inputs needed before publishing
当用户要求制定营销活动方案时,需返回:
- 核心创作角度
- 各平台专属内容草稿
- 可选发布顺序
- 可选行动号召变体
- 发布前需要补充的信息
Quality Gate
质量审核标准
Before delivering:
- each draft reads natively for its platform
- hooks are strong and specific
- no generic hype language
- no duplicated copy across platforms unless requested
- the CTA matches the content and audience
交付前需确认:
- 每份草稿都符合对应平台的原生风格
- 开头钩子吸睛且具体
- 无空泛的宣传话术
- 各平台内容无重复文案(除非用户要求)
- 行动号召与内容及受众匹配