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persuasion-cialdini-influence-design

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Cialdini Influence Design

Cialdini影响力设计

Use $ARGUMENTS as initial context.
将$ARGUMENTS用作初始上下文。

When to use this skill

何时使用该技能

  • Persuasive emails, pitches, proposals, and campaign messaging.
  • Internal influence communications requiring buy-in.
  • GTM or marketing copy that needs credible proof structures.
  • Situations where persuasion must remain ethical and non-manipulative.
  • 说服性邮件、推销话术、提案及营销活动文案。
  • 需要获得支持的内部影响力沟通。
  • 需要可信实证结构的GTM（上市）或营销文案。
  • 说服内容必须符合伦理、无操控性的场景。

Required inputs

必要输入

  • Objective, audience, and desired action.
  • Available proof points and constraints.
  • Channel, tone, and execution timeline.
  • 目标、受众及期望行动。
  • 可用的实证要点与约束条件。
  • 渠道、语气及执行时间线。

Workflow

工作流程

  1. Define target behavior and decision context.
  2. Identify barriers, motivators, and decision criteria.
  3. Select 2-3 Cialdini principles that best match context.
  4. Build traceability matrix: principle -> evidence -> claim.
  5. Draft channel-specific message variants with clear CTA.
  6. Run ethical risk check and adjust risky framing.
  1. 定义目标行为与决策背景。
  2. 识别障碍、动机与决策标准。
  3. 选择2-3个最契合场景的Cialdini原则。
  4. 构建可追溯矩阵：原则→实证→主张。
  5. 撰写适配特定渠道的消息变体，并包含清晰的CTA（行动号召）。
  6. 开展伦理风险检查，调整有风险的表述框架。

Ask-first questions

前置询问问题

Ask up to 3 questions before drafting:
  1. What action should the audience take and by when?
  2. Which proof points are verifiable today?
  3. What ethical or legal boundaries cannot be crossed?
起草前最多询问3个问题：
  1. 受众应采取什么行动，截止时间是什么时候？
  2. 目前有哪些可验证的实证要点？
  3. 有哪些伦理或法律边界不可逾越？

Assumption policy

假设规则

  • If proof is incomplete, clearly mark assumptions and confidence.
  • Do not use fabricated urgency, fake social proof, or inflated authority.
  • State when claim strength exceeds evidence strength.
  • 若实证不完整，需明确标记假设内容及可信度。
  • 不得使用编造的紧迫感、虚假社交证明或夸大的权威性。
  • 当主张的力度超过实证力度时，需明确说明。

Output contract

输出规范

Always produce these sections in order:
  1. Context
  2. Decision or Recommendation
  3. Analysis
  4. Risks
  5. Next Actions
  6. Assumptions
必须按以下顺序生成各部分内容：
  1. 背景
  2. 决策或建议
  3. 分析
  4. 风险
  5. 后续行动
  6. 假设

Guardrails

约束准则

  • Every persuasive claim must map to verifiable evidence.
  • Keep emotional framing proportional to factual support.
  • Include at least one trust-preserving alternative for skeptical audiences.
  • Reject coercive language or misleading scarcity.
  • 每一个说服性主张都必须对应可验证的实证。
  • 情感表述需与事实支持程度成正比。
  • 需为持怀疑态度的受众提供至少一种维护信任的替代方案。
  • 拒绝使用强制语言或误导性稀缺表述。

Resources

资源

  • references/cialdini-principles.md
    - Principle selection and usage cues.
  • references/ethical-guardrails.md
    - Non-manipulation and compliance checks.
  • templates/persuasion-brief.md
    - Decision-ready persuasion template.
  • examples/persuasion-cialdini-example.md
    - Golden example with proof mapping.
  • references/cialdini-principles.md
    - 原则选择与使用提示。
  • references/ethical-guardrails.md
    - 无操控性与合规性检查。
  • templates/persuasion-brief.md
    - 可直接用于决策的说服内容模板。
  • examples/persuasion-cialdini-example.md
    - 带有实证映射的优秀示例。

Keywords

关键词

persuasion, Cialdini, social proof, authority, reciprocity, scarcity, commitment, ethics
说服力、Cialdini、社交证明、权威性、互惠性、稀缺性、承诺、伦理