seo-aeo-best-practices

Compare original and translation side by side

🇺🇸

Original

English
🇨🇳

Translation

Chinese

SEO & AEO Best Practices

SEO & AEO 最佳实践

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.
适用于为传统搜索引擎(SEO)和AI驱动的答案引擎(AEO)优化内容的原则,涵盖Google的EEAT指南与结构化数据实施方法。

When to Apply

适用场景

Reference these guidelines when:
  • Implementing metadata and Open Graph tags
  • Creating sitemaps and robots.txt
  • Adding JSON-LD structured data
  • Optimizing content for featured snippets
  • Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
  • Evaluating content quality using EEAT principles
在以下场景中可参考这些指南:
  • 实施元数据与Open Graph标签
  • 创建站点地图与robots.txt文件
  • 添加JSON-LD结构化数据
  • 为精选摘要优化内容
  • 为AI助手(ChatGPT、Perplexity等)准备内容
  • 运用EEAT原则评估内容质量

Core Concepts

核心概念

SEO (Search Engine Optimization)

SEO(搜索引擎优化)

Optimizing content to rank well in traditional search results (Google, Bing).
优化内容以在传统搜索结果(Google、Bing)中获得良好排名。

AEO (Answer Engine Optimization)

AEO(答案引擎优化)

Optimizing content to be selected as authoritative answers by AI systems.
优化内容以被AI系统选为权威答案。

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

EEAT(经验、专业度、权威性、可信度)

Google's framework for evaluating content quality.
Google用于评估内容质量的框架。

Resources

参考资源

See
resources/
for detailed guidance:
  • EEAT implementation
  • Structured data patterns
  • Technical SEO checklist
  • AI/AEO considerations
请查看
resources/
目录获取详细指南:
  • EEAT实施方法
  • 结构化数据模式
  • 技术SEO检查清单
  • AI/AEO相关注意事项