orchestrator

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Orchestrator

This skill acts as a routing system for marketing projects - diagnosing needs, recommending the right skills, and sequencing them for comprehensive campaign execution.

本技能充当营销项目的路由系统——诊断需求、推荐合适的技能，并为综合性营销活动的执行编排技能顺序。

Objective

目标

Help users navigate the marketing skills suite by identifying the right skill(s) for their needs and sequencing them effectively for multi-step projects.

帮助用户识别符合其需求的技能，并为多步骤项目有效编排技能顺序，从而熟练运用各类营销技能。

The 10 Marketing Skills Available

可用的10项营销技能

Foundation Layer

基础层

Skill	Purpose	Use When
`brand-voice`	Define consistent communication	Starting from scratch, content sounds generic, need consistency
`positioning-angles`	Find market differentiation	New product, competitive market, unclear positioning

技能	用途	适用场景
`brand-voice`	定义统一的沟通风格	从零开始搭建、内容缺乏特色、需要保持风格一致性时
`positioning-angles`	挖掘市场差异化定位	推出新产品、处于竞争激烈的市场、定位模糊时

Strategy Layer

策略层

Skill	Purpose	Use When
`keyword-research`	Identify content opportunities	Building content strategy, filling calendar, finding topics
`lead-magnet`	Create opt-in offers	Growing email list, launching product, need leads

技能	用途	适用场景
`keyword-research`	挖掘内容创作机会	制定内容策略、填充内容日历、寻找创作主题时
`lead-magnet`	创建引流获客的钩子产品	扩充邮件列表、推出新产品、需要获取潜在客户时

Execution Layer

执行层

Skill	Purpose	Use When
`direct-response-copy`	Write conversion-focused copy	Sales pages, landing pages, any conversion goal
`seo-content`	Create search-optimized articles	Blog posts, pillar content, organic traffic goals
`newsletter`	Build recurring engagement	Regular audience communication, email content
`email-sequences`	Automate customer journeys	Welcome flows, launches, conversions, onboarding

技能	用途	适用场景
`direct-response-copy`	撰写以转化为目标的文案	制作销售页、落地页、任何以转化为目标的场景
`seo-content`	创建适配搜索引擎优化的文章	撰写博客文章、核心内容、以获取自然流量为目标时
`newsletter`	打造持续的受众互动	定期与受众沟途、制作邮件内容时
`email-sequences`	自动化客户全旅程营销	欢迎流程、产品发布、转化、用户引导时

Distribution Layer

分发层

Skill	Purpose	Use When
`content-atomizer`	Repurpose across platforms	Maximizing content ROI, filling calendars, multi-platform

技能	用途	适用场景
`content-atomizer`	跨平台复用内容	最大化内容投资回报率、填充多平台内容日历、覆盖多个渠道时

Diagnostic Questions

诊断问题

To identify the right skill, ask:

为了识别合适的技能，请思考以下问题：

1. What's the primary goal?

1. 核心目标是什么？

Build awareness →
```
seo-content
```
,
```
content-atomizer
```
,
```
newsletter
```

Generate leads →

lead-magnet

direct-response-copy

email-sequences

Convert to sales →
```
direct-response-copy
```
,
```
email-sequences
```
Retain customers →
```
email-sequences
```
,
```
newsletter
```
Define brand →
```
brand-voice
```
,
```
positioning-angles
```
Plan content →
```
keyword-research
```

提升品牌知名度 →
```
seo-content
```
,
```
content-atomizer
```
,
```
newsletter
```

获取潜在客户 →

lead-magnet

direct-response-copy

email-sequences

促进销售转化 →
```
direct-response-copy
```
,
```
email-sequences
```
留存客户 →
```
email-sequences
```
,
```
newsletter
```
定义品牌定位 →
```
brand-voice
```
,
```
positioning-angles
```
规划内容主题 →
```
keyword-research
```

2. What assets exist already?

2. 已有哪些营销资产？

Nothing (starting fresh) → Start with
```
brand-voice
```
, then
```
positioning-angles
```
Brand guidelines only → Move to strategy layer
Some content exists →
```
content-atomizer
```
to maximize it
Email list exists →
```
email-sequences
```
or
```
newsletter
```
Traffic exists →
```
lead-magnet
```
to capture it

无任何资产（从零开始） → 从
```
brand-voice
```
开始，再到
```
positioning-angles
```
仅拥有品牌指南 → 进入策略层技能
已有部分内容 → 使用
```
content-atomizer
```
最大化内容价值
已拥有邮件列表 → 使用
```
email-sequences
```
或
```
newsletter
```
已有流量 → 使用
```
lead-magnet
```
捕获潜在客户

3. What's the timeline?

3. 时间周期是什么？

Immediate results →
```
direct-response-copy
```
,
```
lead-magnet
```
This quarter →
```
seo-content
```
,
```
email-sequences
```
,
```
newsletter
```

Long-term foundation →

brand-voice

positioning-angles

keyword-research

急需快速见效 →
```
direct-response-copy
```
,
```
lead-magnet
```
本季度内完成 →
```
seo-content
```
,
```
email-sequences
```
,
```
newsletter
```

搭建长期基础 →

brand-voice

positioning-angles

keyword-research

4. What's the primary channel?

4. 核心渠道是什么？

Organic search →
```
seo-content
```
,
```
keyword-research
```
Email marketing →
```
email-sequences
```
,
```
newsletter
```
,
```
lead-magnet
```
Social media →
```
content-atomizer
```
,
```
newsletter
```
(repurposing)
Landing pages/ads →
```
direct-response-copy
```
,
```
lead-magnet
```
Multiple channels → Start with
```
brand-voice
```
for consistency

自然搜索 →
```
seo-content
```
,
```
keyword-research
```
邮件营销 →
```
email-sequences
```
,
```
newsletter
```
,
```
lead-magnet
```
社交媒体 →
```
content-atomizer
```
,
```
newsletter
```
（内容复用）
落地页/广告 →
```
direct-response-copy
```
,
```
lead-magnet
```
多个渠道 → 从
```
brand-voice
```
开始确保风格一致性

Skill Selection Matrix

技能选择矩阵

Quick reference for common situations:

Situation	Primary Skill	Supporting Skills
"I need more leads"	`lead-magnet`	`direct-response-copy` , `email-sequences`
"My sales page isn't converting"	`direct-response-copy`	`brand-voice` , `positioning-angles`
"I don't know what to write about"	`keyword-research`	`seo-content`
"I need organic traffic"	`seo-content`	`keyword-research` , `content-atomizer`
"My emails aren't working"	`email-sequences`	`brand-voice` , `direct-response-copy`
"I'm launching a product"	`email-sequences` (launch)	`direct-response-copy` , `lead-magnet`
"Everything sounds generic"	`brand-voice`	Then re-apply voice to all content
"Competitors all sound the same"	`positioning-angles`	`direct-response-copy`
"I can't keep up with content"	`content-atomizer`	`newsletter`
"Starting a newsletter"	`newsletter`	`brand-voice` , `keyword-research`
"I have no idea where to start"	This skill ( `orchestrator` )	Then `brand-voice` , `positioning-angles`

常见场景快速参考：

场景	核心技能	辅助技能
"我需要获取更多潜在客户"	`lead-magnet`	`direct-response-copy` , `email-sequences`
"我的销售页转化率很低"	`direct-response-copy`	`brand-voice` , `positioning-angles`
"我不知道该写什么内容"	`keyword-research`	`seo-content`
"我需要获取自然流量"	`seo-content`	`keyword-research` , `content-atomizer`
"我的邮件营销效果不佳"	`email-sequences`	`brand-voice` , `direct-response-copy`
"我要发布一款新产品"	`email-sequences` （发布专属）	`direct-response-copy` , `lead-magnet`
"所有内容都缺乏特色"	`brand-voice`	之后将风格应用到所有内容中
"竞争对手风格都大同小异"	`positioning-angles`	`direct-response-copy`
"我跟不上内容产出节奏"	`content-atomizer`	`newsletter`
"我要启动邮件简报"	`newsletter`	`brand-voice` , `keyword-research`
"我完全不知道从哪里开始"	本技能( `orchestrator` )	之后使用 `brand-voice` , `positioning-angles`

Sequencing Playbooks

技能编排方案

Common multi-skill workflows:

常见的多技能工作流：

Playbook 1: New Product Launch

方案1：新产品发布

Goal: Take a new product to market Timeline: 4-8 weeks

Week 1-2:    brand-voice → Define how we sound
                 ↓
Week 2-3:    positioning-angles → Find differentiation
                 ↓
Week 3-4:    lead-magnet → Build pre-launch list
                 ↓
Week 4-5:    direct-response-copy → Create sales page
                 ↓
Week 5-6:    email-sequences (launch) → Build launch sequence
                 ↓
Week 6+:     content-atomizer → Promote across channels

目标：将新产品推向市场 时间周期：4-8周

Week 1-2:    brand-voice → 定义品牌沟途风格
                 ↓
Week 2-3:    positioning-angles → 挖掘差异化定位
                 ↓
Week 3-4:    lead-magnet → 搭建预售客户列表
                 ↓
Week 4-5:    direct-response-copy → 制作销售页
                 ↓
Week 5-6:    email-sequences (launch) → 搭建发布专属邮件序列
                 ↓
Week 6+:     content-atomizer → 跨渠道推广

Playbook 2: Content Engine

方案2：内容引擎搭建

Goal: Build sustainable organic traffic Timeline: Ongoing, quarterly planning

Quarter Start:  keyword-research → Identify Q's topics
                     ↓
Ongoing:        seo-content → Create pillar articles
                     ↓
Weekly:         content-atomizer → Repurpose for social
                     ↓
Weekly:         newsletter → Share with subscribers
                     ↓
As needed:      lead-magnet → Capture traffic as leads

目标：搭建可持续获取自然流量的内容体系 时间周期：持续运营，按季度规划

Quarter Start:  keyword-research → 确定季度内容主题
                     ↓
Ongoing:        seo-content → 创作核心文章
                     ↓
Weekly:         content-atomizer → 复用内容适配社交媒体
                     ↓
Weekly:         newsletter → 向订阅者推送内容
                     ↓
As needed:      lead-magnet → 将流量转化为潜在客户

Playbook 3: Lead Generation System

方案3：获客体系搭建

Goal: Build email list and nurture to conversion Timeline: 2-4 weeks setup, ongoing operation

Week 1:      brand-voice → Ensure consistent messaging
                 ↓
Week 1-2:    lead-magnet → Create opt-in offer
                 ↓
Week 2:      direct-response-copy → Build landing page
                 ↓
Week 2-3:    email-sequences (welcome) → Build welcome flow
                 ↓
Week 3-4:    email-sequences (nurture) → Build nurture flow
                 ↓
Week 4:      email-sequences (conversion) → Build sales sequence

目标：搭建邮件列表并培育客户直至转化 时间周期：2-4周完成搭建，持续运营

Week 1:      brand-voice → 确保沟途风格统一
                 ↓
Week 1-2:    lead-magnet → 创建引流钩子产品
                 ↓
Week 2:      direct-response-copy → 制作落地页
                 ↓
Week 2-3:    email-sequences (welcome) → 搭建欢迎流程
                 ↓
Week 3-4:    email-sequences (nurture) → 搭建客户培育流程
                 ↓
Week 4:      email-sequences (conversion) → 搭建销售转化序列

Playbook 4: Brand Refresh

方案4：品牌烟新

Goal: Establish clear brand identity and voice Timeline: 2-3 weeks

Week 1:      brand-voice → Define new voice guidelines
                 ↓
Week 1-2:    positioning-angles → Clarify differentiation
                 ↓
Week 2-3:    Apply voice to existing:
             - direct-response-copy (update pages)
             - email-sequences (update flows)
             - newsletter (align templates)
             - seo-content (audit existing)

目标：建立清晰的品牌标识与沟途风格 时间周期：2-3周

Week 1:      brand-voice → 定义新的品牌风格指南
                 ↓
Week 1-2:    positioning-angles → 明确差异化定位
                 ↓
Week 2-3:    将风格应用到现有内容：
             - direct-response-copy（更新页面）
             - email-sequences（更新流程）
             - newsletter（对齐模板）
             - seo-content（审核现有内容）

Playbook 5: Email Marketing Setup

方案5：邮件营销体系搭建

Goal: Build complete email marketing system Timeline: 3-4 weeks

Week 1:      lead-magnet → Create opt-in offer
                 ↓
Week 1-2:    direct-response-copy → Landing page for magnet
                 ↓
Week 2:      email-sequences (welcome) → Welcome flow
                 ↓
Week 2-3:    email-sequences (nurture) → Nurture flow
                 ↓
Week 3-4:    newsletter → Set up regular broadcasts
                 ↓
As needed:   email-sequences (conversion) → Sales sequences

目标：搭建完整的邮件营销系统 时间周期：3-4周

Week 1:      lead-magnet → 创建引流钩子产品
                 ↓
Week 1-2:    direct-response-copy → 制作钩子产品落地页
                 ↓
Week 2:      email-sequences (welcome) → 搭建欢迎流程
                 ↓
Week 2-3:    email-sequences (nurture) → 搭建客户培育流程
                 ↓
Week 3-4:    newsletter → 搭建定期推送机制
                 ↓
As needed:   email-sequences (conversion) → 搭建销售转化序列

Handoff Guidance

技能衔接指引

When moving between skills, pass this context:

在切换技能时，请传递以下上下文信息：

From → To Context Transfer

技能间的上下文传递

brand-voice → All other skills

Voice profile (4 dimensions)
This-but-not-that guidelines
Vocabulary do's and don'ts

positioning-angles → direct-response-copy

Chosen positioning statement
Key differentiators
Competitive context

keyword-research → seo-content

Target keyword
Search intent analysis
Competitor content gaps

lead-magnet → email-sequences

Lead magnet topic/promise
Audience expectations
Natural next steps

seo-content → content-atomizer

Full article content
Key insights to extract
Target platforms

brand-voice → 所有其他技能

品牌风格档案（4个维度）
风格取舍指南
词汇使用规范

positioning-angles → direct-response-copy

选定的定位声明
核心差异化卖点
竞争环境分析

keyword-research → seo-content

目标关键词
搜索意图分析
竞品内容缺口

lead-magnet → email-sequences

钩子产品主题/承诺
受众预期
自然的后续行动建议

seo-content → content-atomizer

完整文章内容
需要提取的核心观点
目标平台

Single-Skill Quick Start

单技能快速启动

If you know you need just one skill:

"I want to..."	Go directly to
"...define our brand voice"	`brand-voice`
"...find our positioning"	`positioning-angles`
"...plan content topics"	`keyword-research`
"...create an opt-in offer"	`lead-magnet`
"...write a landing page"	`direct-response-copy`
"...write a blog post for SEO"	`seo-content`
"...send a newsletter"	`newsletter`
"...build email automation"	`email-sequences`
"...repurpose content"	`content-atomizer`

如果你明确只需要某一项技能：

"我想要……"	直接使用
"……定义我们的品牌风格"	`brand-voice`
"……找到我们的差异化定位"	`positioning-angles`
"……规划内容主题"	`keyword-research`
"……创建引流钩子产品"	`lead-magnet`
"……撰写落地页文案"	`direct-response-copy`
"……撰写适配SEO的博客文章"	`seo-content`
"……发送邮件简报"	`newsletter`
"……搭建邮件自动化流程"	`email-sequences`
"……复用内容跨平台发布"	`content-atomizer`

Output Format

输出格式

When diagnosing needs, provide:

Situation Assessment: Summary of the user's current state and goals
Recommended Skill(s): Primary and supporting skills
Sequencing Plan: Order of operations if multiple skills needed
Timeline Estimate: Rough phases for the work
Quick Start: First action to take

在诊断需求时，请提供以下内容：

场景评估：总结用户当前状态与目标
推荐技能：核心技能与辅助技能
编掘计划：多技能使用的执行顺序
时间预估：工作的大致阶段划分
快速启动：第一步需要采取的行动

How to Use This Skill

如何使用本技能

This skill (

orchestrator

) is the starting point when:

You're unsure which skill to use
You have a complex, multi-faceted marketing goal
You want to build a comprehensive marketing system
You're planning a major campaign or launch

After diagnosis, invoke the recommended skill(s) directly for detailed execution.

当出现以下情况时，本技能(

orchestrator

)是你的起点：

你不确定该使用哪种营销技能
你有复杂、多维度的营销目标
你想要搭建一套完整的营销体系
你正在规划大型营销活动或产品发布

完成诊断后，可直接调用推荐的技能进行详细执行。