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Unbounce Platform Help

Unbounce平台使用帮助

Step 1 — Gather context

步骤1 — 收集上下文

If 
references/learnings.md
exists, read it first for accumulated platform knowledge.
What are you trying to do in Unbounce?
  1. What's the goal?
    • A) Build a new landing page from scratch
    • B) Improve conversion on an existing page
    • C) Set up A/B testing or Smart Traffic
    • D) Create popups or sticky bars
    • E) Connect Unbounce to my email/CRM/analytics
    • F) Fix a technical issue (speed, DTR, scripts)
    • G) Understand pricing or choose a plan
    • H) Use Smart Copy for AI-generated content
  2. Which plan are you on?
    • A) Build ($99/mo — landing pages, popups, Smart Copy, no A/B testing)
    • B) Experiment ($149/mo — A/B testing, DTR, 30K visitors)
    • C) Optimize ($249/mo — Smart Traffic AI, 50K visitors)
    • D) Agency / Concierge (enterprise)
    • E) Free trial / not sure yet
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
如果
references/learnings.md
文件存在，请先阅读该文件以获取积累的平台相关知识。
你想在Unbounce中完成什么操作？
  1. 目标是什么？
    • A) 从零开始构建新的着陆页
    • B) 提升现有着陆页的转化率
    • C) 设置A/B测试或Smart Traffic
    • D) 创建弹窗或粘性栏
    • E) 将Unbounce连接到我的邮件/CRM/分析工具
    • F) 修复技术问题（速度、DTR、脚本）
    • G) 了解定价或选择套餐
    • H) 使用Smart Copy生成AI内容
  2. 你使用的是哪种套餐？
    • A) Build（每月99美元 — 着陆页、弹窗、Smart Copy，无A/B测试）
    • B) Experiment（每月149美元 — A/B测试、DTR，支持3万访问量）
    • C) Optimize（每月249美元 — Smart Traffic AI，支持5万访问量）
    • D) Agency / Concierge（企业级）
    • E) 免费试用 / 尚不明确
跳过规则：如果用户的提问已包含足够上下文，直接跳至步骤2。

Step 2 — Route or answer directly

步骤2 — 转介或直接解答

Problem domainRoute to
General funnel strategy, funnel types, conversion benchmarks
/sales-funnel
— Run: 
/sales-funnel {user's original question}
Email marketing sequences after lead capture
/sales-email-marketing
— Run: 
/sales-email-marketing {user's original question}
Growing email list, lead magnet strategy
/sales-audience-growth
— Run: 
/sales-audience-growth {user's original question}
Connecting Unbounce to CRM or email via Zapier/API
/sales-integration
— Run: 
/sales-integration {user's original question}
A/B testing methodology and statistical rigor
/sales-vwo
— Run: 
/sales-vwo {user's original question}
Checkout optimization beyond landing page
/sales-checkout
— Run: 
/sales-checkout {user's original question}
If the question is Unbounce-specific, continue to Step 3.
问题领域转至
通用漏斗策略、漏斗类型、转化率基准
/sales-funnel
— 执行：
/sales-funnel {用户原始问题}
线索捕获后的邮件营销序列
/sales-email-marketing
— 执行：
/sales-email-marketing {用户原始问题}
邮件列表增长、线索磁铁策略
/sales-audience-growth
— 执行：
/sales-audience-growth {用户原始问题}
通过Zapier/API将Unbounce连接到CRM或邮件工具
/sales-integration
— 执行：
/sales-integration {用户原始问题}
A/B测试方法论和统计严谨性
/sales-vwo
— 执行：
/sales-vwo {用户原始问题}
着陆页之外的结账流程优化
/sales-checkout
— 执行：
/sales-checkout {用户原始问题}
如果问题是Unbounce专属的，继续执行步骤3。

Step 3 — Unbounce platform reference

步骤3 — Unbounce平台参考

Read 
references/platform-guide.md
 for the full platform reference — modules, pricing, integrations, data model, workflows.
For API questions, also read 
references/unbounce-api-reference.md
for endpoint details and authentication.
Answer the user's question using only the relevant section. Don't dump the full reference.
**阅读
references/platform-guide.md
**获取完整的平台参考内容 — 模块、定价、集成、数据模型、工作流程。
对于API相关问题，还需阅读
references/unbounce-api-reference.md
了解端点详情和认证方式。
仅使用相关章节内容解答用户问题，不要直接粘贴完整参考文档。

Step 4 — Actionable guidance

步骤4 — 可落地的指导建议

Focus on the user's specific situation.
  • Template selection: Use Smart Builder for industry-specific layout suggestions. Filter templates by industry and goal, not aesthetics.
  • Smart Traffic: Needs Optimize plan ($249+/mo). Create 2-5 page variants first. Smart Traffic starts optimizing after ~50 visits. Don't run Smart Traffic and A/B tests simultaneously on the same page.
  • A/B testing priority: Headline first, then CTA, then hero image, then form fields. Needs Experiment plan ($149+/mo).
  • Page speed: Compress images before uploading (TinyPNG, Squoosh). Minimize custom scripts. Consider AMP pages for 85% faster load times. Remove unused fonts.
  • DTR: Use 
    ?keyword=value
    URL parameters to dynamically swap text. Great for PPC campaigns with many ad groups — match landing page text to ad copy automatically.
If you discover a gotcha, workaround, or tip not covered in 
references/learnings.md
, append it there.
聚焦用户的具体场景。
  • 模板选择：使用Smart Builder获取行业专属布局建议。按行业和目标筛选模板，而非仅看美观度。
  • Smart Traffic：需要Optimize套餐（每月249美元及以上）。先创建2-5个页面变体。Smart Traffic在累计约50次访问后开始优化。不要在同一页面同时运行Smart Traffic和A/B测试。
  • A/B测试优先级：优先测试标题，其次是CTA（号召性用语），然后是主图，最后是表单字段。需要Experiment套餐（每月149美元及以上）。
  • 页面速度：上传前压缩图片（使用TinyPNG、Squoosh工具）。尽量减少自定义脚本。考虑使用AMP页面，可提升85%的加载速度。移除未使用的字体。
  • DTR：使用
    ?keyword=value
    URL参数动态替换文本。非常适合拥有多个广告组的PPC广告活动 — 自动匹配着陆页文本与广告文案。
如果你发现
references/learnings.md
中未涵盖的注意事项、替代方案或技巧，请将其添加到该文件中。

Gotchas

注意事项

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
  1. Smart Traffic requires Optimize plan ($249+/mo). Build and Experiment plans don't get AI optimization. This is the #1 plan confusion.
  2. A/B testing requires Experiment plan ($149+/mo). Build plan users cannot split test — they must upgrade or use Smart Traffic on Optimize.
  3. Aggressive usage caps with penalties. Exceeding monthly visitor limits incurs a 30% overage penalty on the annual subscription. Monitor visitor counts closely.
  4. Page speed averages 2.8 seconds. Slower than competitors. Always compress images, defer non-essential scripts, and consider AMP pages for speed-critical campaigns.
  5. Mobile requires separate optimization. Desktop designs don't automatically scale well to mobile. Always preview and adjust the mobile view separately in the builder.
  6. Smart Builder vs Classic Builder. Smart Builder is newer and AI-assisted but has fewer customization options. Classic Builder offers more control but no AI suggestions. New users should start with Smart Builder.
  7. Pricing has increased significantly. Users report 100-400% price hikes. Review current pricing before committing to annual plans.
  8. Cancellation policies are rigid. Annual plans are non-refundable. Review terms before committing.
基于研究的最佳实践 — 请仔细查看这些内容，尤其是与套餐专属功能和集成相关的注意事项，这些内容可能会过时。
  1. Smart Traffic需要Optimize套餐（每月249美元及以上）。Build和Experiment套餐不提供AI优化功能。这是最常见的套餐认知误区。
  2. A/B测试需要Experiment套餐（每月149美元及以上）。Build套餐用户无法进行拆分测试 — 必须升级套餐或在Optimize套餐上使用Smart Traffic。
  3. 严格的使用上限及违规处罚。超出每月访问量限制的用户，年度订阅将被收取30%的超额费用。请密切监控访问量数据。
  4. 页面平均加载速度为2.8秒。比竞品慢。务必压缩图片、延迟非必要脚本加载，并考虑为对速度要求高的广告活动使用AMP页面。
  5. 移动端需要单独优化。桌面端设计不会自动适配移动端。务必在构建器中单独预览和调整移动端视图。
  6. Smart Builder vs Classic Builder。Smart Builder是较新的AI辅助工具，但自定义选项较少。Classic Builder提供更多控制权，但无AI建议。新用户应从Smart Builder开始使用。
  7. 定价大幅上涨。用户反馈价格涨幅达100%-400%。在签订年度套餐前，请查看当前定价。
  8. 取消政策严格。年度套餐不可退款。签订前请查看条款细则。

Related skills

相关技能

  • /sales-funnel
    — Funnel strategy, structure, conversion optimization, A/B testing methodology
  • /sales-leadpages
    — Leadpages platform help (competitor — simpler builder, lower price, different strengths)
  • /sales-audience-growth
    — Growing an email list (lead magnets, cross-promotion, referral programs)
  • /sales-email-marketing
    — Email marketing strategy (what to send after lead capture)
  • /sales-integration
    — Connect Unbounce to CRM or email tools via Zapier, Make, or native integrations
  • /sales-vwo
    — VWO platform help (advanced A/B testing, heatmaps, session recordings, personalization)
  • /sales-checkout
    — Checkout page optimization (upsells, order bumps, payment plans)
  • /sales-do
    — Not sure which skill to use? The router matches any sales objective to the right skill. Install: 
    npx skills add sales-skills/sales --skill sales-do
  • /sales-funnel
    — 漏斗策略、结构、转化率优化、A/B测试方法论
  • /sales-leadpages
    — Leadpages平台使用帮助（竞品 — 更简洁的构建器、更低价格、不同优势）
  • /sales-audience-growth
    — 邮件列表增长（线索磁铁、交叉推广、推荐计划）
  • /sales-email-marketing
    — 邮件营销策略（线索捕获后发送的内容）
  • /sales-integration
    — 通过Zapier、Make或原生集成将Unbounce连接到CRM或邮件工具
  • /sales-vwo
    — VWO平台使用帮助（高级A/B测试、热图、会话录制、个性化）
  • /sales-checkout
    — 结账页面优化（追加销售、订单附加项、付款计划）
  • /sales-do
    — 不确定使用哪个技能？该路由会将任何销售目标匹配到合适的技能。安装命令：
    npx skills add sales-skills/sales --skill sales-do

Examples

示例

Example 1: Landing page not converting

示例1：着陆页转化率低

User: "My Unbounce landing page gets clicks from Google Ads but only converts at 1.2%" Approach: Check page speed (compress images, consider AMP). Verify DTR is matching ad copy to landing page headline. Review mobile experience separately. If on Experiment+ plan, set up A/B test on headline. If on Optimize plan, create 2-3 variants and enable Smart Traffic.
用户：“我的Unbounce着陆页从谷歌广告获得点击，但转化率仅为1.2%” 处理方法：检查页面速度（压缩图片、考虑使用AMP）。验证DTR是否将广告文案与着陆页标题匹配。单独检查移动端体验。如果使用Experiment及以上套餐，针对标题设置A/B测试。如果使用Optimize套餐，创建2-3个变体并启用Smart Traffic。

Example 2: Smart Traffic not improving results

示例2：Smart Traffic未提升效果

User: "I turned on Smart Traffic two weeks ago but conversions haven't changed" Approach: Verify you have at least 2 page variants (Smart Traffic needs variants to route between). Check that variants are meaningfully different (not just button color — try different headlines, layouts, or offers). Confirm at least 50 visits have occurred for the learning phase. Review variant-level conversion data in the dashboard.
用户：“我两周前开启了Smart Traffic，但转化率没有变化” 处理方法：验证是否至少有2个页面变体（Smart Traffic需要变体来进行流量分配）。检查变体是否存在显著差异（不只是按钮颜色 — 尝试不同的标题、布局或优惠）。确认累计访问量至少达到50次，完成学习阶段。查看仪表板中的变体级转化率数据。

Example 3: Choosing the right plan

示例3：选择合适的套餐

User: "I'm launching a new product and need landing pages — which Unbounce plan should I pick?" Approach: Build plan works for basic landing pages without testing. Recommend Experiment if they need A/B testing or DTR for PPC. Recommend Optimize only if traffic volume justifies AI optimization (50+ visits/day per page). Warn about visitor caps and overage penalties on all plans.
用户：“我即将推出一款新产品，需要着陆页 — 应该选择Unbounce的哪种套餐？” 处理方法：Build套餐适用于无需测试的基础着陆页。如果需要A/B测试或用于PPC的DTR，推荐Experiment套餐。仅当流量规模足以支撑AI优化（每个页面每天50次以上访问）时，才推荐Optimize套餐。提醒所有套餐均有访问量上限和超额费用。

Troubleshooting

故障排查

Popup not showing on external site

弹窗未在外部网站显示

Symptom: Popup configured in Unbounce but doesn't appear on the website. Cause: Embed script not installed, ad blocker interference, or trigger rules too restrictive. Solution: Verify the JavaScript embed code is in the 
<head>
of every page where the popup should display. Test in incognito to rule out ad blockers. Check trigger settings (exit-intent, scroll depth, delay). Confirm the popup is published and the domain matches.
症状：已在Unbounce中配置弹窗，但未在网站上显示。 原因：未安装嵌入脚本、广告拦截器干扰，或触发规则过于严格。 解决方案：验证JavaScript嵌入代码是否已添加到所有需要显示弹窗的页面的
<head>
标签中。在无痕模式下测试以排除广告拦截器的影响。检查触发设置（退出意图、滚动深度、延迟）。确认弹窗已发布且域名匹配。

Dynamic Text Replacement not working

Dynamic Text Replacement无法正常工作

Symptom: Landing page shows default text instead of URL parameter values. Cause: URL parameter name doesn't match DTR field, encoding issues, or DTR not enabled. Solution: Verify the URL parameter exactly matches the DTR reference (case-sensitive). Ensure the URL uses 
?keyword=value
format. Check that DTR is enabled on the page in Unbounce settings. Test with a simple parameter before complex ones.
症状：着陆页显示默认文本而非URL参数值。 原因：URL参数名称与DTR字段不匹配、编码问题，或未启用DTR。 解决方案：验证URL参数与DTR引用完全匹配（区分大小写）。确保URL使用
?keyword=value
格式。检查Unbounce页面设置中是否已启用DTR。先使用简单参数测试，再尝试复杂参数。

Page loads too slowly

页面加载过慢

Symptom: Unbounce page takes 3+ seconds to load, hurting conversions and Quality Score. Cause: Large uncompressed images, excessive custom scripts, or tracking tags blocking render. Solution: Compress all images to WebP under 200KB before uploading. Move non-essential scripts to load asynchronously. Remove unused fonts. Consider AMP pages for critical PPC campaigns (85% faster average). Check third-party widgets (chat, heatmaps) — load them asynchronously.
症状：Unbounce页面加载时间超过3秒，影响转化率和质量得分。 原因：未压缩的大图片、过多的自定义脚本，或跟踪标签阻塞渲染。 解决方案：上传前将所有图片压缩为200KB以下的WebP格式。将非必要脚本改为异步加载。移除未使用的字体。为关键PPC广告活动考虑使用AMP页面（平均加载速度提升85%）。检查第三方小部件（聊天、热图） — 将其改为异步加载。