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Sprout Social Platform Help

Sprout Social平台帮助

Helps the user configure and get the most from Sprout Social — publishing, engagement, analytics, social listening, influencer marketing, employee advocacy, and integrations.
帮助用户配置Sprout Social并充分利用其功能——内容发布、互动管理、数据分析、社交聆听、网红营销、员工宣传及集成功能。

Step 1 — Gather context

步骤1 — 收集上下文

If 
references/learnings.md
exists, read it first for accumulated knowledge.
Ask the user:
  1. What do you need help with?
    • A) Publishing & scheduling content
    • B) Smart Inbox & engagement
    • C) Analytics & reporting
    • D) Social Listening (add-on)
    • E) Influencer Marketing module
    • F) Employee Advocacy module
    • G) AI Assist features
    • H) Integrations (Salesforce, HubSpot, Zendesk, Slack)
    • I) API access and setup
    • J) Account admin, billing, or user management
    • K) Something else — describe it
  2. Which Sprout plan are you on?
    • A) Standard ($199/seat/mo)
    • B) Professional ($299/seat/mo)
    • C) Advanced ($399/seat/mo)
    • D) Enterprise (custom)
    • E) Free trial / evaluating
    • F) Not sure
  3. Which social networks are you managing?
    • A) Instagram + Facebook
    • B) LinkedIn + X/Twitter
    • C) TikTok
    • D) Pinterest, Reddit, Threads, Bluesky, WhatsApp
    • E) All of the above
    • F) Other — describe
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
若
references/learnings.md
文件存在，请先阅读其中积累的知识。
向用户询问：
  1. 您需要哪方面的帮助？
    • A) 内容发布与排期
    • B) 智能收件箱（Smart Inbox）与互动管理
    • C) 数据分析与报告
    • D) 社交聆听（附加组件）
    • E) 网红营销模块
    • F) 员工宣传模块
    • G) AI助手（AI Assist）功能
    • H) 集成功能（Salesforce、HubSpot、Zendesk、Slack）
    • I) API访问与设置
    • J) 账户管理、账单或用户权限配置
    • K) 其他需求——请描述
  2. 您使用的是Sprout哪个套餐？
    • A) 标准版（$199/席位/月）
    • B) 专业版（$299/席位/月）
    • C) 高级版（$399/席位/月）
    • D) 企业版（定制化）
    • E) 免费试用/评估中
    • F) 不确定
  3. 您管理哪些社交平台账号？
    • A) Instagram + Facebook
    • B) LinkedIn + X/Twitter
    • C) TikTok
    • D) Pinterest、Reddit、Threads、Bluesky、WhatsApp
    • E) 以上全部
    • F) 其他——请描述
如果用户的请求已提供大部分上述上下文，可直接跳至对应步骤。 先基于合理假设（需明确说明）给出最佳回答，最后仅询问最关键的1-2个澄清问题。

Step 2 — Route or answer directly

步骤2 — 转介或直接解答

If the request maps to a strategy skill, route:
  • Social listening strategy across tools → 
    /sales-social-listening
  • Influencer marketing strategy across platforms → 
    /sales-influencer-marketing
  • Social media management tool comparison → 
    /sales-social-media-management
  • Employee advocacy strategy → 
    /sales-employee-advocacy
  • Email marketing → 
    /sales-email-marketing
  • CRM data sync strategy → 
    /sales-integration
Otherwise, answer directly from the platform knowledge below.
若请求属于策略类技能，请转介至对应入口：
  • 跨工具社交聆听策略 → 
    /sales-social-listening
  • 跨平台网红营销策略 → 
    /sales-influencer-marketing
  • 社交媒体管理工具对比 → 
    /sales-social-media-management
  • 员工宣传策略 → 
    /sales-employee-advocacy
  • 电子邮件营销 → 
    /sales-email-marketing
  • CRM数据同步策略 → 
    /sales-integration
否则，直接根据下方平台知识库解答。

Step 3 — Sprout Social platform reference

步骤3 — Sprout Social平台参考资料

Read 
references/platform-guide.md
 for detailed module documentation, pricing, integrations, and data model.
You no longer need the platform guide details — focus on the user's specific situation.
阅读
references/platform-guide.md
获取详细模块文档、定价、集成及数据模型信息。
您无需记忆平台指南的细节——专注于用户的具体场景即可。

Step 4 — Actionable guidance

步骤4 — 可落地指导

Based on the user's specific question:
  1. Publishing setup — connect profiles, configure optimal send times, set up approval workflows, plan content calendar
  2. Inbox management — configure Smart Views, set up tagging taxonomy, enable collision detection, create saved replies
  3. Analytics — build custom reports, set up competitor tracking, configure tag-based reporting, export to stakeholders
  4. Social listening — create listening topics, configure alerts, set up competitive monitoring
  5. Influencer campaigns — discover creators, set up campaigns, track deliverables, measure ROI
  6. Employee advocacy — curate content, onboard employees, configure gamification, measure reach
  7. API — generate token, authenticate, query endpoints, handle pagination
  8. CRM integration — connect Salesforce/HubSpot/Zendesk, configure data sync
根据用户的具体问题提供对应指导：
  1. 发布设置 — 关联账号、配置最佳发送时间、设置审批流程、规划内容日历
  2. 收件箱管理 — 配置智能视图（Smart Views）、建立标签分类体系、启用冲突检测、创建快捷回复
  3. 数据分析 — 构建自定义报告、设置竞品追踪、配置基于标签的报告、导出报告给相关方
  4. 社交聆听 — 创建聆听主题、配置告警、设置竞品监控
  5. 网红活动 — 发掘创作者、搭建活动流程、追踪交付成果、衡量ROI
  6. 员工宣传 — 内容策划、员工入职培训、配置游戏化机制、衡量传播范围
  7. API — 生成令牌、身份验证、查询端点、处理分页
  8. CRM集成 — 连接Salesforce/HubSpot/Zendesk、配置数据同步

Gotchas

注意事项

Best-effort from research — review these, especially items about plan-gated features and pricing that may change.
  • Listening is a costly add-on. Social listening is not included in any standard plan. It starts around $999/month on top of your per-seat cost. Budget for this separately — it's not a "just turn it on" feature.
  • Per-seat pricing adds up fast. Every user needs their own seat ($199-$399/mo). A 5-person team on Professional = $1,500/month before add-ons. Many features (approval workflows, chatbot, API) require Advanced ($399/seat).
  • HubSpot integration requires Advanced plan. The HubSpot Service Hub integration is only available on Advanced ($399/seat). Professional plan users cannot connect to HubSpot.
  • API requires Advanced plan. No API access on Standard or Professional. If you need programmatic access, budget for Advanced from the start.
  • Annual contracts auto-renew. Sprout requires 30 days' written notice before renewal date to cancel. Missing the window locks you into another year. Set a calendar reminder 45 days before renewal.
  • Listening is social-focused, not media-focused. Sprout Listening monitors social networks and web conversations. It does not cover print, broadcast, or comprehensive news monitoring like Meltwater or Brandwatch. If you need full media intelligence, use Sprout for social + Meltwater for news.
  • Profile limits on Standard. Standard plan includes only 5 social profiles. If you manage more, you need Professional (unlimited).
  • Influencer Marketing and Employee Advocacy are separate add-ons. Neither is included in base plans. Both require separate contracts on top of per-seat pricing.
  • Mobile app has limitations. Many users report the mobile experience is less capable than desktop — limited scheduling, slower load times, and some features unavailable. Don't rely on mobile for complex workflows.
  • Self-improving: If you discover something not covered here, append it to 
    references/learnings.md
    with today's date.
基于研究给出的最佳建议——请重点关注套餐专属功能及可能变动的定价相关内容。
  • 社交聆听是高成本附加组件：社交聆听功能不包含在任何标准版套餐中，需在席位费用基础上额外支付约$999/月，需单独规划预算——并非“一键启用”功能。
  • 按席位定价成本增长快：每位用户需单独购买席位（$199-$399/月）。5人团队使用专业版每月需$1500，且许多功能（审批流程、聊天机器人、API）仅支持高级版（$399/席位）。
  • HubSpot集成需高级版：HubSpot Service Hub集成仅适用于高级版（$399/席位），专业版用户无法连接HubSpot。
  • API访问需高级版：标准版和专业版无API访问权限。若需程序化访问，需从一开始就规划高级版预算。
  • 年度合约自动续约：Sprout要求在续约日期前30天提交书面通知方可取消合约。错过窗口期将自动锁定下一年合约，请在续约前45天设置日历提醒。
  • 社交聆听仅聚焦社交平台：Sprout Listening仅监控社交网络及网页对话，不覆盖纸质媒体、广播或像Meltwater、Brandwatch那样的全面新闻监控。若需全媒介情报，建议用Sprout管理社交+Meltwater监控新闻。
  • 标准版账号数量限制：标准版仅支持5个社交账号，若管理更多账号需升级至专业版（无数量限制）。
  • 网红营销与员工宣传为独立附加组件：两者均不包含在基础套餐中，需在席位费用基础上单独签订合约。
  • 移动端应用存在局限性：许多用户反馈移动端体验逊于桌面端——排期功能受限、加载速度慢、部分功能不可用。请勿依赖移动端完成复杂工作流。
  • 自我优化：若发现未涵盖的内容，请将其添加至
    references/learnings.md
    并标注日期。

Related skills

相关技能

  • /sales-social-media-management
    — Social media management strategy across tools — scheduling, publishing, engagement, analytics, tool comparison
  • /sales-social-listening
    — Social listening strategy — tool comparison, monitoring setup, sentiment, crisis detection
  • /sales-influencer-marketing
    — Influencer marketing strategy — discovery, vetting, campaign tracking, ROI
  • /sales-employee-advocacy
    — Employee advocacy strategy — tool selection, content curation, gamification, compliance
  • /sales-integration
    — Connect Sprout Social to CRM, helpdesk, BI tools
  • /sales-do
    — Not sure which skill to use? The router matches any sales objective to the right skill. Install: 
    npx skills add sales-skills/sales --skill sales-do
  • /sales-social-media-management
    — 跨工具社交媒体管理策略——排期、发布、互动、数据分析、工具对比
  • /sales-social-listening
    — 社交聆听策略——工具对比、监控设置、情感分析、危机检测
  • /sales-influencer-marketing
    — 网红营销策略——发掘、审核、活动追踪、ROI衡量
  • /sales-employee-advocacy
    — 员工宣传策略——工具选型、内容策划、游戏化、合规管理
  • /sales-integration
    — 将Sprout Social连接至CRM、客服系统、BI工具
  • /sales-do
    — 不确定使用哪个技能？该路由可将任何销售目标匹配至对应技能。安装方式：
    npx skills add sales-skills/sales --skill sales-do

Examples

示例

Example 1: Set up Sprout Social for a multi-brand team

示例1：为多品牌团队配置Sprout Social

User says: "I manage social for 3 brands and need to set up Sprout for my team of 4 people" Skill does:
  1. Recommends Professional plan for unlimited profiles
  2. Creates Profile Groups for each brand
  3. Configures Smart Inbox views per brand
  4. Sets up tagging taxonomy for cross-brand reporting
  5. Configures approval workflows if Advanced Result: Multi-brand Sprout setup with organized workflows
用户需求：“我负责3个品牌的社交运营，需要为4人团队配置Sprout” 技能操作：
  1. 推荐专业版以支持无限制账号
  2. 为每个品牌创建账号组
  3. 为每个品牌配置智能收件箱视图
  4. 建立跨品牌报告的标签分类体系
  5. 若使用高级版则配置审批流程 结果：完成多品牌Sprout配置，工作流清晰有序

Example 2: Connect Sprout to Salesforce

示例2：将Sprout连接至Salesforce

User says: "I want our support team to see social messages in Salesforce Service Cloud" Skill does:
  1. Confirms Advanced plan requirement for full Service Cloud integration
  2. Walks through Salesforce app installation and OAuth connection
  3. Configures case creation rules from social messages
  4. Sets up social profile linking to CRM contacts
  5. Tests the integration with a sample message Result: Social care messages flowing into Salesforce cases
用户需求：“我希望客服团队能在Salesforce Service Cloud中查看社交消息” 技能操作：
  1. 确认完整Service Cloud集成需高级版
  2. 引导完成Salesforce应用安装及OAuth连接
  3. 配置从社交消息创建工单的规则
  4. 设置社交账号与CRM联系人的关联
  5. 使用测试消息验证集成效果 结果：社交客服消息可同步至Salesforce工单

Example 3: Evaluate Sprout Social Listening

示例3：评估Sprout Social聆听功能

User says: "Is Sprout's listening add-on worth it or should I get a standalone tool?" Skill does:
  1. Clarifies their monitoring needs (social only vs. news + social)
  2. Explains Sprout Listening strengths (integrated with publishing/engagement) and limitations (social-focused, no news/broadcast)
  3. Compares cost: Sprout Listening add-on (~$999/mo) vs. Brand24 ($79/mo) vs. Mention ($41/mo)
  4. Recommends Sprout Listening if they want everything in one platform, standalone tool if budget-constrained or need broader coverage Result: Clear decision framework for listening tool investment
用户需求：“Sprout的聆听附加组件值得购买吗？还是应该选择独立工具？” 技能操作：
  1. 明确用户的监控需求（仅社交平台 vs 新闻+社交）
  2. 说明Sprout Listening的优势（与发布/互动功能集成）及局限性（仅聚焦社交、无新闻/广播监控）
  3. 对比成本：Sprout Listening附加组件（约$999/月） vs Brand24（$79/月） vs Mention（$41/月）
  4. 建议：若希望一站式管理则选Sprout Listening；若预算有限或需更广泛覆盖则选独立工具 结果：为聆听工具投资提供清晰决策框架

Troubleshooting

故障排查

Scheduled posts not going live

排期帖子未发布

Symptom: Posts scheduled in Sprout's calendar fail to publish at the scheduled time Cause: Social account disconnection, expired OAuth tokens, post format violations (wrong aspect ratio, caption too long), or approval workflow stuck Solution: Check the Publishing Calendar for failed post indicators. Go to Settings → Connected Profiles and verify all accounts show "Connected" status. Re-authenticate any disconnected profiles. Review the post against network-specific requirements (Instagram aspect ratios, X character limits). If using approval workflows, check if the post is stuck awaiting approval.
症状：Sprout日历中排期的帖子未在指定时间发布 原因：社交账号断开连接、OAuth令牌过期、帖子格式违规（比例错误、标题过长）或审批流程停滞 解决方案：查看发布日历中的失败帖子标识。进入设置→关联账号，确认所有账号显示“已连接”状态。重新认证断开的账号。对照平台要求检查帖子（Instagram比例、X字符限制）。若使用审批流程，检查帖子是否卡在待审批状态。

Social accounts keep disconnecting

社交账号频繁断开

Symptom: Profiles show "disconnected" and need re-authentication frequently Cause: OAuth token expiration (each network has different refresh policies), password changes, 2FA changes, or network API changes Solution: Re-authenticate the profile in Settings → Connected Profiles. Ensure the authenticating user has admin access to the social account. For Facebook/Instagram, the authenticating user must be a Page admin. For LinkedIn, they must be a Super Admin of the Company Page. Avoid changing the authenticating user's password or 2FA without re-connecting immediately after.
症状：账号显示“已断开”，需频繁重新认证 原因：OAuth令牌过期（各平台刷新规则不同）、密码变更、双因素认证（2FA）变更或平台API调整 解决方案：进入设置→关联账号重新认证。确保认证用户拥有社交账号的管理员权限。Facebook/Instagram需认证用户为页面管理员；LinkedIn需认证用户为公司页面超级管理员。变更认证用户密码或2FA后请立即重新连接账号。

Reports don't show expected data

报告未显示预期数据

Symptom: Analytics reports show zeros, missing data, or unexpected gaps Cause: Profile disconnection during the reporting period, data processing delays (up to 24-48 hours for some networks), or network API limitations Solution: Check profile connection status during the reporting window. Note that X/Twitter historical data has API restrictions. Instagram Stories data is only available for 24 hours natively. Allow 24-48 hours for data processing before assuming data is missing. For cross-network reports, verify all target profiles are included in the report's profile selection.
症状：分析报告显示零值、数据缺失或异常缺口 原因：报告周期内账号断开连接、数据处理延迟（部分平台需24-48小时）或平台API限制 解决方案：检查报告周期内的账号连接状态。注意X/Twitter历史数据受API限制；Instagram Stories数据仅原生保留24小时。等待24-48小时数据处理完成后再判断是否缺失数据。对于跨平台报告，确认所有目标账号已纳入报告的账号选择范围。