sales-neoreach

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NeoReach Platform Help

NeoReach平台帮助

Helps users configure and get the most out of NeoReach — enterprise influencer marketing platform combining SaaS tools with optional managed campaign services.

帮助用户配置并充分利用NeoReach——一款结合SaaS工具与可选活动托管服务的企业级网红营销平台。

Step 1 — Gather context

步骤1 — 收集上下文

references/learnings.md

exists, read it first for accumulated knowledge.

Ask the user:

What do you need help with?
- A) Influencer discovery and search
- B) Campaign setup and management
- C) Fraud detection and creator vetting
- D) Analytics, reporting, or IMV metrics
- E) API integration
- F) Managed services vs self-serve decision
- G) Pricing or plan evaluation
- H) Something else — describe it
What's your current NeoReach setup?
- A) Evaluating NeoReach (haven't signed up yet)
- B) Just started — setting up for the first time
- C) Active user — need help with a specific feature
- D) Considering managed services vs self-serve SaaS
What's your use case?
- A) Brand running influencer campaigns in-house
- B) Agency managing multiple brand clients
- C) Enterprise team integrating via API
- D) Evaluating NeoReach vs alternatives

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

如果存在

references/learnings.md

文件，请先阅读以获取积累的知识。

询问用户：

你需要哪方面的帮助？
- A) 网红发现与搜索
- B) 活动设置与管理
- C) 欺诈检测与创作者审核
- D) 数据分析、报告或IMV指标
- E) API集成
- F) 托管服务与自助服务的决策
- G) 定价或方案评估
- H) 其他——请描述
你当前的NeoReach使用情况是？
- A) 正在评估NeoReach（尚未注册）
- B) 刚入门——首次进行设置
- C) 活跃用户——需要特定功能的帮助
- D) 正在考虑托管服务与自助SaaS的选择
你的使用场景是？
- A) 品牌内部运营网红活动
- B) 代理机构管理多个品牌客户
- C) 企业团队通过API集成
- D) 评估NeoReach与竞品

如果用户的请求已提供大部分此类上下文，请直接跳至相关步骤。 先基于合理假设（明确说明）给出最佳答案，最后仅询问最关键的1-2个澄清问题。

Step 2 — Route or answer directly

步骤2 — 转接或直接解答

If the request maps to a different skill, route:

Influencer marketing strategy across platforms → "Run:
```
/sales-influencer-marketing {user's question}
```
"

TikTok marketing strategy → "Run:

/sales-tiktok-marketing {user's question}

Gaming influencer marketing → "Run:

/sales-gaming-marketing {user's question}

Competitor platform help → hand off to that platform's skill (e.g., "Run:
```
/sales-creatoriq {user's question}
```
", "Run:
```
/sales-modash {user's question}
```
")

Otherwise, answer directly from the platform reference below.

如果请求对应其他技能，请转接：

跨平台网红营销策略 → 「执行：
```
/sales-influencer-marketing {用户问题}
```
」
TikTok营销策略 → 「执行：
```
/sales-tiktok-marketing {用户问题}
```
」
游戏网红营销 → 「执行：
```
/sales-gaming-marketing {用户问题}
```
」
竞品平台帮助 → 转交至对应平台的技能（例如：「执行：
```
/sales-creatoriq {用户问题}
```
」、「执行：
```
/sales-modash {用户问题}
```
」）

否则，直接根据下方的平台参考内容解答。

Step 3 — NeoReach platform reference

步骤3 — NeoReach平台参考

Read
references/platform-guide.md
for the full platform reference — modules, pricing, integrations, data model, workflows, and competitive comparison.

Answer the user's question using only the relevant section. Don't dump the full reference.

阅读
references/platform-guide.md
获取完整平台参考——模块、定价、集成、数据模型、工作流及竞品对比。

仅使用相关部分解答用户问题，不要输出完整参考内容。

Step 4 — Actionable guidance

步骤4 — 可操作指导

You no longer need the platform guide — focus on the user's specific situation.

Discovery optimization — how to use 40+ filters effectively, building lookalike audiences from top performers, leveraging the AI recommendation engine
Fraud detection workflow — using NeoReach's fraud tools as part of the vetting process, interpreting fraud scores, setting thresholds
Campaign setup — structuring campaigns in NeoReach, setting up tracking, managing multi-influencer campaigns
API integration — what's possible via API, planning an integration, working with NeoReach's team on API access
Managed vs self-serve decision — when managed services make sense vs running campaigns yourself
Platform evaluation — NeoReach vs alternatives based on use case, budget, and scale

If you discover a gotcha, workaround, or tip not covered in

references/learnings.md

, append it there.

你无需再查阅平台指南——专注于用户的具体情况。

发现优化——如何有效使用40余种筛选器，从顶级创作者构建相似受众，利用AI推荐引擎
欺诈检测工作流——将NeoReach的欺诈工具作为审核流程的一部分，解读欺诈分数，设置阈值
活动设置——在NeoReach中构建活动结构，设置追踪，管理多网红活动
API集成——API可实现的功能、集成规划、与NeoReach团队协作获取API权限
托管与自助服务决策——何时选择托管服务，何时自行运营活动
平台评估——基于使用场景、预算和规模对比NeoReach与竞品

如果你发现

references/learnings.md

中未涵盖的陷阱、解决方案或技巧，请添加到该文件中。

Gotchas

注意事项

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.

Enterprise pricing only. NeoReach starts at ~$399/mo but enterprise API access and advanced features require $50K+/yr contracts. Not viable for small or medium businesses. If budget is under $5K/mo, look at Modash ($199/mo), Heepsy ($49/mo), or Afluencer (free tier).
No public API documentation. Unlike platforms like Meltwater or CreatorIQ that publish API docs, NeoReach's API details are only available after signing an enterprise contract. You can't evaluate the API before committing.
Interface can be slow. G2 reviewers report clunky interface and slow loading times, particularly when running complex searches with many filters. Plan extra time for discovery sessions.
Limited micro-influencer coverage. NeoReach's 3M+ database skews toward larger creators. If your strategy focuses on nano/micro-influencers (under 50K followers), platforms like Heepsy (11M+ profiles) or Modash (350M+ profiles) may surface more options.
Managed services minimum is $25K+. The managed campaign option is not available for smaller budgets. For sub-$25K managed influencer campaigns, consider Famesters or House of Marketers.
IMV metric is proprietary. NeoReach's Influencer Media Value calculation is internal — you can't replicate or verify the methodology independently. Useful for internal reporting but may not satisfy external audit requirements.
No native ecommerce integration. Unlike Modash (deep Shopify) or Aspire (5 ecommerce platforms), NeoReach doesn't have native Shopify/WooCommerce connectors. Product gifting requires manual coordination or API custom work.
Self-improving: If you discover something not covered here, append it to
```
references/learnings.md
```
with today's date.

基于研究的最佳实践——请查看这些内容，尤其是关于方案限制功能和可能过时的集成陷阱的条目。

仅企业级定价：NeoReach起价约为399美元/月，但企业级API权限和高级功能需要年合同额5万美元以上。不适合中小企业。如果预算低于5000美元/月，可以考虑Modash（199美元/月）、Heepsy（49美元/月）或Afluencer（免费版）。
无公开API文档：与Meltwater或CreatorIQ等发布API文档的平台不同，NeoReach的API详情仅在签署企业合同后可用。你无法在签约前评估API。
界面可能卡顿：G2评论者反馈界面繁琐，加载速度慢，尤其是在运行包含多个筛选器的复杂搜索时。请为发现环节预留额外时间。
微网红覆盖有限：NeoReach的超300万数据库偏向头部创作者。如果你的策略专注于纳米/微网红（粉丝量低于5万），Heepsy（超1100万档案）或Modash（超3.5亿档案）等平台可能提供更多选择。
托管服务最低门槛2.5万美元以上：活动托管选项不适用于较小预算。对于预算低于2.5万美元的托管网红活动，可以考虑Famesters或House of Marketers。
IMV指标为专属指标：NeoReach的网红媒体价值（Influencer Media Value）计算为内部方法——你无法独立复制或验证其计算逻辑。适用于内部报告，但可能无法满足外部审计要求。
无原生电商集成：与Modash（深度Shopify集成）或Aspire（5个电商平台）不同，NeoReach没有原生Shopify/WooCommerce连接器。产品赠送需要手动协调或API定制开发。
自我完善：如果你发现此处未涵盖的内容，请添加到
```
references/learnings.md
```
中并标注日期。

Related skills

Examples

示例

Example 1: Evaluate NeoReach vs alternatives

示例1：评估NeoReach与竞品

User says: "Is NeoReach worth it for our DTC brand doing $2M/yr?" Skill does:

Asks about current influencer program maturity, budget, team size, and priorities
Compares NeoReach's enterprise positioning against their needs
If budget allows ($50K+/yr), highlights NeoReach's strengths: AI discovery, fraud detection, IMV analytics, managed services option
If budget is tight, recommends Modash or Creator.co as more accessible alternatives
Notes NeoReach's managed services option if they lack in-house expertise Result: Clear recommendation with reasoning matched to their scale and budget

用户提问：「我们年营收200万美元的DTC品牌，使用NeoReach值得吗？」 技能操作：

询问当前网红项目成熟度、预算、团队规模及优先级
对比NeoReach的企业定位与用户需求
如果预算允许（年5万美元以上），突出NeoReach的优势：AI发现、欺诈检测、IMV分析、可选托管服务
如果预算有限，推荐Modash或Creator.co等更亲民的替代方案
若用户缺乏内部专业知识，提及NeoReach的托管服务选项结果：根据用户规模和预算给出清晰的推荐及理由

Example 2: Set up fraud detection workflow

示例2：设置欺诈检测工作流

User says: "How do I use NeoReach to check if an influencer's followers are real?" Skill does:

Walks through NeoReach's fraud detection features: fake follower analysis, engagement authenticity scoring, audience verification
Recommends a three-round vetting process: quick content scan → NeoReach fraud score check → deep audience demographic analysis
Sets thresholds: flag creators with >25% suspicious followers, engagement rates >10% (likely pods), or audience location mismatches
Notes that NeoReach's always-on monitoring catches changes over time, not just point-in-time Result: Complete fraud detection workflow using NeoReach's built-in tools

用户提问：「如何使用NeoReach检查网红的粉丝是否真实？」 技能操作：

介绍NeoReach的欺诈检测功能：虚假粉丝分析、互动真实性评分、受众验证
推荐三轮审核流程：快速内容扫描 → NeoReach欺诈分数检查 → 深度受众群体分析
设置阈值：标记疑似粉丝占比>25%、互动率>10%（可能是互助群组）或受众地域不匹配的创作者
说明NeoReach的持续监控可追踪粉丝变化，而非仅提供单点数据结果：使用NeoReach内置工具完成完整的欺诈检测工作流

Example 3: Integrate NeoReach API

示例3：集成NeoReach API

User says: "I want to pull NeoReach data into our internal dashboard" Skill does:

Explains what's available via NeoReach's REST API: 400+ data points, sponsorship pricing, audience matching, competitor spend, fraud scoring
Notes that API access requires enterprise-tier contract — no public docs to evaluate beforehand
Recommends contacting NeoReach sales to request API documentation and sandbox access before committing
Suggests starting with a proof-of-concept using a small subset of endpoints to validate the integration fits their needs Result: Clear path to API integration with realistic expectations about the onboarding process

用户提问：「我想将NeoReach数据导入我们的内部仪表板」 技能操作：

解释NeoReach的REST API可提供的内容：400余个数据点、赞助定价、受众匹配、竞品支出、欺诈评分
说明API权限需要企业级合同——签约前无公开文档可供评估
建议联系NeoReach销售团队，请求API文档和沙箱权限后再签约
建议从一小部分端点开始进行概念验证，验证集成是否符合需求结果：提供清晰的API集成路径，并对入职流程给出现实预期

Troubleshooting

故障排除

Search results are too broad or irrelevant

搜索结果过于宽泛或不相关

Symptom: Discovery searches return thousands of creators that don't match your brand Cause: Not using enough filters or relying on keyword search alone Solution: Layer filters progressively — start with platform + follower range, then add audience demographics (location, age, gender), then content topics. Use the AI recommendation engine by favoriting good matches so it learns your preferences. Try lookalike search from your best-performing existing creators.

症状：发现搜索返回数千个与品牌不匹配的创作者原因：未使用足够筛选器或仅依赖关键词搜索 解决方案：逐步叠加筛选器——先从平台+粉丝范围开始，再添加受众群体特征（地域、年龄、性别），然后添加内容主题。通过收藏匹配度高的创作者，让AI推荐引擎学习你的偏好。尝试从表现最佳的现有创作者进行相似受众搜索。

Can't justify the cost to stakeholders

无法向利益相关者证明成本合理性

Symptom: NeoReach's enterprise pricing is hard to get approved internally Cause: Influencer marketing ROI is often poorly measured, making it hard to justify platform spend Solution: Use NeoReach's IMV metric to quantify campaign value in media-equivalent terms. Request a pilot campaign (managed or self-serve) to generate concrete ROI data before committing to an annual contract. Compare the cost against agency fees — $50K/yr for SaaS is cheaper than most agencies charging $25K+ per campaign.

症状：NeoReach的企业级定价难以获得内部批准原因：网红营销ROI通常衡量不足，难以证明平台支出的合理性 解决方案：使用NeoReach的IMV指标，以媒体等价物的形式量化活动价值。请求开展试点活动（托管或自助），在签署年度合同前生成具体的ROI数据。将成本与代理费用对比——每年5万美元的SaaS费用比大多数代理机构每场活动收取2.5万美元以上的费用更划算。

Managed service campaign didn't meet expectations

托管服务活动未达预期

Symptom: NeoReach's managed team delivered a campaign but results were below target Cause: Misaligned expectations, unclear brief, or wrong creator-brand fit Solution: Review the original brief — were KPIs specific and measurable? Were target creators approved by your team before outreach? For future managed campaigns, request creator approval rights, set specific performance benchmarks upfront, and schedule mid-campaign check-ins to course-correct if content isn't resonating.

症状：NeoReach的托管团队交付的活动结果低于目标原因：预期不一致、需求brief不清晰或创作者与品牌匹配度不佳 解决方案：回顾原始brief——KPI是否具体可衡量？创作者在触达前是否获得团队批准？对于未来的托管活动，请求创作者批准权，提前设定具体的绩效基准，并安排活动中期检查，若内容未获共鸣则及时调整。