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Meltwater Platform Help

Meltwater平台帮助

Help the user with Meltwater platform questions — from Explore searches and social listening through media relations, influencer marketing, social publishing, consumer intelligence, Mira AI, API, and integrations.
为用户解答Meltwater平台相关问题——涵盖Explore搜索、社交媒体监听、媒体关系、网红营销、社交媒体发布、消费者情报、Mira AI、API及集成服务等全领域。

Step 1 — Gather context

步骤1 — 收集背景信息

If 
references/learnings.md
exists, read it first for accumulated knowledge.
Ask the user:
  1. What area of Meltwater do you need help with?
    • A) Explore — media monitoring, Boolean searches, news alerts, social listening
    • B) Media Relations — journalist database, contact lists, pitching, media outreach
    • C) Influencer Marketing — creator discovery, campaign management, reporting
    • D) Social Media Management — publishing, scheduling, engagement, content calendar
    • E) Consumer Intelligence — audience insights, market research, trend analysis
    • F) Analytics & Reporting — dashboards, custom reports, PR measurement, 360° reports
    • G) Mira AI — AI-powered insights, chat completions, MCP server integration
    • H) API & Integrations — Meltwater API, Power BI, Looker, Salesforce, HubSpot, Zapier
    • I) Admin — account settings, user management, API credentials, billing
    • J) Something else — describe it
  2. What's your role?
    • A) PR / Communications
    • B) Marketing / Brand
    • C) Social media manager
    • D) Sales / Competitive intelligence
    • E) Analyst / Researcher
    • F) Developer / Integration engineer
    • G) Agency managing multiple clients
    • H) Other
  3. What are you trying to accomplish? (describe your specific goal or question)
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
若存在
references/learnings.md
文件，请先阅读以获取累积知识。
向用户询问：
  1. 你需要Meltwater哪个领域的帮助？
    • A) Explore — 媒体监测、布尔搜索、新闻提醒、社交媒体监听
    • B) 媒体关系 — 记者数据库、联系人列表、稿件投递、媒体外展
    • C) 网红营销 — 创作者挖掘、活动管理、报告分析
    • D) 社交媒体管理 — 内容发布、排期、互动、内容日历
    • E) 消费者情报 — 受众洞察、市场调研、趋势分析
    • F) 分析与报告 — 仪表盘、自定义报告、公关效果衡量、360°报告
    • G) Mira AI — AI驱动洞察、聊天补全、MCP服务器集成
    • H) API与集成 — Meltwater API、Power BI、Looker、Salesforce、HubSpot、Zapier
    • I) 管理后台 — 账户设置、用户管理、API凭证、账单
    • J) 其他 — 请描述具体需求
  2. 你的角色是什么？
    • A) 公关/传播
    • B) 营销/品牌
    • C) 社交媒体经理
    • D) 销售/竞争情报
    • E) 分析师/研究员
    • F) 开发人员/集成工程师
    • G) 服务多客户的代理机构
    • H) 其他
  3. 你想要达成什么目标？（描述你的具体目标或问题）
**如果用户的请求已提供大部分此类背景信息，请直接跳转到相关步骤。**先基于合理假设（需明确说明）给出最优解答，最后仅询问1-2个最关键的澄清问题。

Step 2 — Route or answer directly

步骤2 — 转介或直接解答

If the request maps to a specialized skill, route:
  • Social listening strategy across tools → 
    /sales-social-listening
  • Media relations strategy across tools → 
    /sales-media-relations
  • Influencer marketing strategy across tools → 
    /sales-influencer-marketing
  • Email deliverability → 
    /sales-deliverability
  • Tool integration architecture → 
    /sales-integration
  • CRM data quality → 
    /sales-data-hygiene
Otherwise, answer directly from platform knowledge using the reference below.
如果请求属于专业技能范畴，请转介至对应渠道：
  • 跨平台工具的社交媒体监听策略 → 
    /sales-social-listening
  • 跨平台工具的媒体关系策略 → 
    /sales-media-relations
  • 跨平台工具的网红营销策略 → 
    /sales-influencer-marketing
  • 邮件送达率 → 
    /sales-deliverability
  • 工具集成架构 → 
    /sales-integration
  • CRM数据质量 → 
    /sales-data-hygiene
否则，直接基于平台知识并参考下方内容进行解答。

Step 3 — Meltwater platform reference

步骤3 — Meltwater平台参考资料

Read 
references/platform-guide.md
 for detailed module documentation, pricing, integrations, and data model.
You no longer need the platform guide details — focus on the user's specific situation.
**阅读
references/platform-guide.md
**获取模块详细文档、定价、集成及数据模型信息。
你无需再关注平台指南细节——聚焦用户的具体场景即可。

Step 4 — Actionable guidance

步骤4 — 可落地指导

Based on the user's specific question:
  1. Monitoring setup — help build Boolean searches, configure alerts, set up dashboards
  2. Media outreach — build contact lists, draft pitches, track coverage
  3. Influencer campaigns — discover creators, plan campaigns, set up tracking
  4. Social publishing — configure channels, build content calendar, set up workflows
  5. API integration — authenticate, choose endpoints, build data pipelines
  6. Reporting — design dashboards, configure scheduled reports, interpret metrics
根据用户的具体问题：
  1. 监测设置 — 协助构建布尔搜索、配置提醒、搭建仪表盘
  2. 媒体外展 — 构建联系人列表、撰写投递稿件、追踪报道
  3. 网红营销活动 — 挖掘创作者、规划活动、设置追踪机制
  4. 社交媒体发布 — 配置渠道、搭建内容日历、设置工作流
  5. API集成 — 身份验证、选择端点、构建数据管道
  6. 报告分析 — 设计仪表盘、配置定期报告、解读指标

Gotchas

注意事项

Best-effort from research — review these, especially items about plan-gated features and pricing that may be outdated.
  • No transparent pricing. Meltwater sells exclusively through sales calls. Pricing ranges from ~$6,000/year to $50,000+/year depending on modules and seats. All contracts are annual — no monthly option. Negotiate before signing.
  • API access is plan-gated. Which API features you can use and your usage limits depend on your Meltwater package. Mira API is sold as a separate add-on package.
  • Contract auto-renewal. Meltwater contracts typically auto-renew. Cancel well before your renewal date — multiple reviewers report being locked into renewals after missing the cancellation window.
  • Media contact freshness varies. Journalist contacts may be outdated, especially for niche beats or regional publications. Verify contact details before pitching — check the journalist's recent articles and social profiles.
  • Sentiment accuracy is imperfect. Auto-detected sentiment is ~70-80% accurate. For critical reporting, manually review and correct sentiment on key mentions. Sarcasm, irony, and non-English content are common failure modes.
  • Boolean learning curve. Effective monitoring requires well-crafted Boolean queries. Start with Meltwater's Boolean templates and refine — poorly constructed searches return noisy, irrelevant results (top user complaint).
  • Zapier integration is beta. The Zapier connector has limited triggers and actions compared to native API integration. For production workflows, use the API directly.
  • Self-improving: If you discover something not covered here, append it to 
    references/learnings.md
    with today's date.
基于研究给出最优解答——请特别留意与套餐限制功能及定价相关的内容，这些信息可能已过时。
  • 无透明定价：Meltwater仅通过销售沟通售卖服务。定价范围约为每年6000美元至50000美元以上，具体取决于模块和席位数量。所有合同均为年度制——无月度选项。签约前可协商价格。
  • API访问受套餐限制：可使用的API功能及使用额度取决于你的Meltwater套餐。Mira API作为单独的附加套餐售卖。
  • 合同自动续约：Meltwater合同通常会自动续约。请在续约日期前尽早取消——多位用户反馈因错过取消窗口期而被迫续约。
  • 媒体联系人新鲜度不一：记者联系人信息可能过时，尤其是小众领域或区域出版物的联系人。投递前请核实联系人详情——查看记者近期的文章和社交账号。
  • 情感分析准确性有限：自动检测的情感准确率约为70-80%。对于重要报告，请手动审核并修正关键提及内容的情感标签。讽刺、反语及非英语内容是常见的失效场景。
  • 布尔搜索学习曲线：有效的监测需要精心构建的布尔查询。从Meltwater的布尔模板开始，逐步优化——构建不当的搜索会返回杂乱、无关的结果（用户最常投诉的问题）。
  • Zapier集成处于测试阶段：与原生API集成相比，Zapier连接器的触发条件和操作有限。对于生产环境工作流，请直接使用API。
  • 自我优化：如果发现此处未涵盖的内容，请将其添加至
    references/learnings.md
    并标注日期。

Related skills

相关技能

  • /sales-social-listening
    — Cross-platform social listening and brand monitoring strategy
  • /sales-media-relations
    — Cross-platform media relations, journalist outreach, and PR strategy
  • /sales-influencer-marketing
    — Influencer marketing strategy across platforms
  • /sales-integration
    — Connecting Meltwater to CRM, BI tools, and automation platforms
  • /sales-do
    — Not sure which skill to use? The router matches any sales objective to the right skill. Install: 
    npx skills add sales-skills/sales --skill sales-do
  • /sales-social-listening
    — 跨平台社交媒体监听与品牌监测策略
  • /sales-media-relations
    — 跨平台媒体关系、记者外展及公关策略
  • /sales-influencer-marketing
    — 跨平台网红营销策略
  • /sales-integration
    — 将Meltwater连接至CRM、BI工具及自动化平台
  • /sales-do
    — 不确定使用哪个技能？该路由可将任何销售目标匹配至合适的技能。安装方式：
    npx skills add sales-skills/sales --skill sales-do

Examples

示例

Example 1: Set up brand monitoring

示例1：搭建品牌监测

User says: "I need to track mentions of my company across news and social media" Skill does:
  1. Helps build Boolean search queries for brand name + variations
  2. Configures source filters (news, social, broadcast)
  3. Sets up real-time alerts for high-priority mentions (crisis keywords)
  4. Creates a dashboard with sentiment trends, top sources, and volume over time Result: Complete monitoring setup with searches, alerts, and dashboard
用户提问："我需要追踪新闻和社交媒体上对我公司的提及" 技能操作：
  1. 协助构建品牌名称及变体的布尔搜索查询
  2. 配置来源筛选器（新闻、社交、广播）
  3. 为高优先级提及（危机关键词）设置实时提醒
  4. 创建包含情感趋势、顶级来源及提及量随时间变化的仪表盘 结果：完成包含搜索、提醒及仪表盘的完整监测设置

Example 2: Build a PR media list

示例2：构建公关媒体列表

User says: "I need to find tech journalists who cover AI startups for a product launch" Skill does:
  1. Searches the media contacts database by beat (AI, startups, technology)
  2. Filters by publication tier and recent coverage topics
  3. Builds a media list with personalized context for each journalist
  4. Suggests pitch angle based on journalist's recent articles Result: Targeted media list ready for outreach
用户提问："我需要找到报道AI初创公司的科技记者，用于产品发布" 技能操作：
  1. 按领域（AI、初创企业、科技）搜索媒体联系人数据库
  2. 按出版物层级及近期报道主题筛选
  3. 构建包含每位记者个性化背景信息的媒体列表
  4. 根据记者近期文章建议投递角度 结果：生成可直接用于外展的精准媒体列表

Example 3: Connect Meltwater to Power BI

示例3：将Meltwater连接至Power BI

User says: "I want to pull Meltwater monitoring data into our Power BI dashboards" Skill does:
  1. Walks through API credential setup in Meltwater
  2. Configures the Power BI connector or API-based data pipeline
  3. Maps Meltwater data fields to Power BI datasets
  4. Sets up refresh schedule for automated updates Result: Live Meltwater data flowing into Power BI dashboards
用户提问："我想把Meltwater监测数据导入我们的Power BI仪表盘" 技能操作：
  1. 指导在Meltwater中设置API凭证
  2. 配置Power BI连接器或基于API的数据管道
  3. 将Meltwater数据字段映射至Power BI数据集
  4. 设置自动更新的刷新计划 结果：Meltwater实时数据流入Power BI仪表盘

Troubleshooting

故障排查

Monitoring returns too many irrelevant results

监测返回过多无关结果

Symptom: Explore search returns clickbait articles, AI-generated SEO content, and unrelated mentions Cause: Boolean search query is too broad, missing 
NOT
exclusions Solution: Add 
NOT
terms to exclude common noise sources. Use 
NEAR/n
proximity operators instead of 
AND
to require terms to appear close together. Exclude specific domains that consistently produce irrelevant results. Use Meltwater's source quality filters to limit to trusted publications.
症状：Explore搜索返回标题党文章、AI生成的SEO内容及无关提及 原因：布尔搜索查询过于宽泛，缺少
NOT
排除条件 解决方案：添加
NOT
术语排除常见干扰源。使用
NEAR/n
proximity运算符替代
AND
，要求术语出现在相近位置。排除持续产生无关结果的特定域名。使用Meltwater的来源质量筛选器限定为可信出版物。

Sentiment analysis is incorrect

情感分析结果不准确

Symptom: Mentions tagged as positive are actually negative, or vice versa Cause: Automated sentiment analysis struggles with sarcasm, irony, industry jargon, and non-English content Solution: For critical reports, manually review and correct sentiment on key mentions using tags. Set up a periodic sentiment audit process. Consider filtering by sentiment confidence score if available in your plan.
症状：标记为正面的提及实际为负面，反之亦然 原因：自动情感分析难以处理讽刺、反语、行业术语及非英语内容 解决方案：对于重要报告，使用标签手动审核并修正关键提及内容的情感。建立定期情感审核流程。若你的套餐支持，可考虑按情感置信度分数筛选。

API token not working

API令牌无法使用

Symptom: API requests return 401 Unauthorized Cause: Token expired, revoked, or missing from request header Solution: Verify the token is included as an 
apikey
header (not a query parameter or Bearer token). Check that the token hasn't been revoked in the Meltwater app. Create a new token under API Credentials if needed. Ensure requests use HTTPS — plain HTTP will fail.
症状：API请求返回401 Unauthorized（未授权） 原因：令牌过期、被撤销或未包含在请求头中 解决方案：验证令牌是否以
apikey
头的形式包含（而非查询参数或Bearer令牌）。检查令牌是否在Meltwater应用中被撤销。若需要，在API凭证下创建新令牌。确保请求使用HTTPS——明文HTTP请求会失败。