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6sense Platform Help

6sense平台帮助

Help the user with 6sense platform questions — Signalverse Intent Data, Predictive Analytics, Sales Intelligence, AI Email Agents, Advertising & Audience Activation, Orchestration Workflows, Segments, APIs, and integrations.

Important context: 6sense is an enterprise ABM platform that combines proprietary intent data (Signalverse) with third-party signals (Bombora, G2, TrustRadius) and AI-driven predictions to identify in-market accounts and orchestrate multichannel engagement. It competes primarily with Demandbase and Bombora. Pricing is enterprise-level ($50K-$200K+/year) with custom quotes and 2-year minimum contracts.

为用户解答6sense平台相关问题——覆盖Signalverse意向数据、预测分析、销售智能、AI邮件代理、广告与受众激活、编排工作流、细分受众群、API及集成能力。

重要背景：6sense是一款企业级ABM平台，结合自有意图数据（Signalverse）、第三方信号（Bombora、G2、TrustRadius）和AI驱动的预测能力，识别在购客户并编排多渠道触达。其核心竞争对手为Demandbase和Bombora，定价为企业级（每年5万-20万美元以上），采用定制报价模式，最低签约年限为2年。

Step 1 — Gather context

步骤1 — 收集上下文信息

What area of 6sense do you need help with?

a) Signalverse Intent Data — understanding buying signals and topics
b) Predictive Analytics / 6AI Scoring — account scoring and buying stage predictions
c) Sales Intelligence — account prioritization, Sales Copilot, Chrome extension
d) AI Email Agents — automated personalized email outreach
e) Advertising — display ads, LinkedIn audience sync, retargeting
f) Orchestration / Workflows — multichannel campaign automation
g) Segments — dynamic audience building and activation
h) Company Identification — IP-to-company matching for website visitors
i) APIs — Company Identification, People Enrichment, Firmographics, Segments
j) Integrations — CRM, MAP, ad platforms
k) Something else

What's your role?

a) Marketing (demand gen, ABM, campaigns)
b) Sales (AE, SDR, sales ops)
c) Revenue operations / GTM ops
d) Technical (API integration, data engineering)
e) Leadership (CMO, CRO, VP)

What's your goal?

a) Identify in-market accounts to prioritize
b) Launch account-based advertising campaigns
c) Set up AI email agents for automated outreach
d) Build predictive scoring models
e) Integrate 6sense data into CRM/MAP
f) Compare 6sense to alternatives (Demandbase, Bombora)
g) Optimize existing 6sense setup

你需要6sense哪个模块的帮助？

a) Signalverse意向数据 — 理解购买信号和相关主题
b) 预测分析 / 6AI评分 — 客户评分和购买阶段预测
c) 销售智能 — 客户优先级排序、Sales Copilot、Chrome扩展
d) AI邮件代理 — 自动化个性化邮件触达
e) 广告 — 展示广告、LinkedIn受众同步、重定向
f) 编排/工作流 — 多渠道活动自动化
g) 细分受众群 — 动态受众构建与激活
h) 企业识别 — 网站访客的IP到企业匹配
i) API — 企业识别、人员信息增强、企业基本信息、细分受众群
j) 集成 — CRM、MAP、广告平台
k) 其他内容

你的角色是？

a) 营销岗（需求生成、ABM、活动运营）
b) 销售岗（AE、SDR、销售运营）
c) 营收运营 / GTM运营
d) 技术岗（API集成、数据工程）
e) 管理层（CMO、CRO、副总裁）

你的目标是？

a) 识别在购客户以做优先级排序
b) 启动基于客户的广告活动
c) 搭建AI邮件代理实现自动化触达
d) 构建预测评分模型
e) 将6sense数据集成到CRM/MAP中
f) 对比6sense与其他竞品（Demandbase、Bombora）
g) 优化现有6sense配置

Step 2 — Route or answer directly

步骤2 — 路由或直接解答

If the question is about intent signal strategy across tools (not 6sense-specific), route to

/sales-intent

. If the question is about lead scoring strategy across tools, route to

/sales-lead-score

. If the question is about enrichment strategy across tools, route to

/sales-enrich

. If the question is about B2B advertising strategy across tools, route to

/sales-b2b-advertising

. If the question is about outbound cadence/sequence strategy, route to

/sales-cadence

. If the question is about building prospect lists across tools, route to

/sales-prospect-list

. If the question is about connecting 6sense to other tools, route to

/sales-integration

Otherwise, answer directly using the reference below.

如果问题涉及跨工具的意向信号策略（非6sense专属），请路由到

/sales-intent

。如果问题涉及跨工具的线索评分策略，请路由到

/sales-lead-score

。如果问题涉及跨工具的信息增强策略，请路由到

/sales-enrich

。如果问题涉及跨工具的B2B广告策略，请路由到

/sales-b2b-advertising

。如果问题涉及外触达节奏/序列策略，请路由到

/sales-cadence

。如果问题涉及跨工具构建潜在客户列表，请路由到

/sales-prospect-list

。如果问题涉及将6sense与其他工具连接，请路由到

/sales-integration

。

否则，请使用下方参考内容直接解答。

Step 3 — 6sense platform reference

步骤3 — 6sense平台参考

Data model

数据模型

Entity	Key	Attributes	Source
Account	domain / CRM account ID	firmographics (industry, size, revenue, location, tech stack), buying stage (Awareness → Purchase), 6QA status, intent topics, profile fit score, segment membership	Account Intelligence
Contact / Person	email / CRM contact ID	name, title, seniority, job function, email, phone, company, department	People Enrichment API
Intent signal	topic + account	topic name, signal strength, trend (increasing/stable/decreasing), first seen, last seen	Signalverse
Segment	segment ID	name, rules, member count, activation channels (ads, email, CRM)	Segments
Campaign	campaign ID	type (display, LinkedIn, retargeting, email), impressions, clicks, influenced pipeline, attribution	Advertising / AI Email

实体	键	属性	来源
客户	域名 / CRM客户ID	企业基本信息（行业、规模、营收、位置、技术栈）、购买阶段（认知→购买）、6QA状态、意向主题、画像匹配度评分、所属细分群	客户智能模块
联系人 / 个人	邮箱 / CRM联系人ID	姓名、职位、层级、职能、邮箱、电话、所属公司、部门	人员信息增强API
意向信号	主题 + 客户	主题名称、信号强度、趋势（上升/稳定/下降）、首次发现时间、最近发现时间	Signalverse
细分受众群	细分群ID	名称、规则、成员数量、激活渠道（广告、邮件、CRM）	细分群模块
活动	活动ID	类型（展示、LinkedIn、重定向、邮件）、曝光量、点击量、影响管线、归因	广告 / AI邮件模块

Signalverse Intent Data

Signalverse意向数据

6sense's proprietary intent data engine captures 1 trillion+ signals from:

First-party: Website visitor behavior (via Company Identification API / WebTag)
Third-party: Content consumption across the B2B web via Bombora, G2, TrustRadius, and 6sense's own data co-op
CRM/MAP activity: Email engagement, form fills, event attendance synced from your tools

Key concepts:

Intent topics: Keywords and topics being researched by accounts (configurable in platform)
Buying stages: 6sense maps accounts to stages — Target, Awareness, Consideration, Decision, Purchase, Retention
Signal strength: Relative intensity of research activity compared to the account's baseline
Signal trend: Whether activity is increasing, stable, or decreasing
6QA (6sense Qualified Account): Accounts flagged as in-market based on AI analysis of combined signals — customizable criteria

6sense自有意向数据引擎可捕获超过1万亿条信号，来源包括：

第一方：网站访客行为（通过企业识别API / WebTag）
第三方：B2B网站的内容消费数据，来自Bombora、G2、TrustRadius以及6sense自有数据合作网络
CRM/MAP活动：从你的工具同步的邮件互动、表单提交、活动参与数据

核心概念：

意向主题：客户正在调研的关键词和主题（可在平台内配置）
购买阶段：6sense将客户划分为不同阶段——目标、认知、考虑、决策、购买、留存
信号强度：调研活动相对于客户基线的相对强度
信号趋势：活动是上升、稳定还是下降
6QA（6sense合格客户）：基于AI对组合信号的分析标记为在购的客户——标准可自定义

Predictive Analytics & 6AI Scoring

预测分析与6AI评分

AI-driven models that predict which accounts are most likely to buy:

Profile fit score: How well an account matches your ICP based on firmographic/technographic attributes
Buying stage prediction: AI classifies each account into a buying stage (updated daily)
Intent score: Composite score based on topic research intensity and recency
6QA status: Binary qualification — "qualified" or not — based on configurable thresholds combining fit + intent + stage
Recommended actions: AI suggests next best actions for each account based on stage and engagement

AI驱动的模型，可预测哪些客户最有可能购买：

画像匹配度评分：基于企业/技术属性，客户与你的ICP的匹配程度
购买阶段预测：AI将每个客户归类到某个购买阶段（每日更新）
意向评分：基于主题调研强度和新鲜度的综合评分
6QA状态：二分类 qualification——「合格」或不合格——基于匹配度+意向+阶段的可配置阈值
推荐动作：AI根据客户所处阶段和互动情况，为每个客户建议最佳下一步动作

Sales Intelligence

销售智能

Tools for sales teams to act on 6sense insights:

Sales Copilot: AI-driven dashboard embedded in CRM showing prioritized accounts, recommended actions, and talking points
Chrome extension: See 6sense insights while browsing LinkedIn or company websites — intent topics, buying stage, key contacts, firmographics
Sales alerts: Real-time notifications when target accounts show increased research activity or move to a new buying stage
Buyer discovery: Find contacts at in-market accounts matching your buyer persona
Company Discovery: Identify new accounts matching your ICP that aren't yet in your CRM

供销售团队使用6sense洞察的工具：

Sales Copilot：嵌入CRM的AI驱动仪表盘，展示优先级客户、推荐动作和沟通话术
Chrome扩展：浏览LinkedIn或企业网站时查看6sense洞察——意向主题、购买阶段、核心联系人、企业基本信息
销售告警：当目标客户调研活动增加或进入新的购买阶段时发送实时通知
买家发现：找到在购客户中匹配你买家画像的联系人
企业发现：识别匹配你ICP、尚未进入你的CRM的新客户

AI Email Agents (Conversational Email)

AI邮件代理（对话式邮件）

Persona-driven AI agents that automate the entire email lifecycle:

Writing: Agents craft personalized emails using CRM data, Signalverse insights, and custom brand voice prompts — not template-based
Sending: Automated delivery with deliverability infrastructure (custom inboxes, contact validation)
Following up: Agents read replies, analyze response patterns, and adjust messaging
Qualifying: AI determines interest level and qualification status
Handoff: Routes qualified opportunities to sales reps at the right moment

Key features:

Brand voice customization via custom prompts
Buying group targeting (engage multiple stakeholders)
Advanced analytics (response rates, meetings booked, pipeline attribution)
Deliverability features (custom AI email agent inboxes, contact validation rules)

基于角色的AI代理，可自动化整个邮件生命周期：

撰写：代理使用CRM数据、Signalverse洞察和自定义品牌声音提示撰写个性化邮件——不基于模板
发送：通过送达基础设施（自定义收件箱、联系人校验）自动化投递
跟进：代理读取回复、分析响应模式并调整消息内容
** qualification**：AI判断兴趣水平和合格状态
移交：在合适的时机将合格机会转交给销售代表

核心功能：

通过自定义提示定制品牌声音
购买群体靶向（触达多个利益相关方）
高级分析（响应率、预约会议数、管线归因）
送达保障功能（自定义AI邮件代理收件箱、联系人校验规则）

Advertising & Audience Activation

广告与受众激活

B2B display and social advertising powered by account intelligence:

Programmatic display: Serve ads to target accounts across the web
LinkedIn audience sync: Dynamic 6sense segments synced to LinkedIn Campaign Manager — 50%+ better match rates than competitors
Retargeting: Re-engage website visitors with display ads
Contextual targeting: Serve ads on pages relevant to intent topics
Dynamic audiences: Segments automatically update as accounts enter/exit buying stages — ad audiences adjust in real-time

由客户智能驱动的B2B展示和社交广告：

程序化展示：在全网向目标客户投放广告
LinkedIn受众同步：动态6sense细分群同步到LinkedIn Campaign Manager——匹配率比竞品高50%以上
重定向：通过展示广告重新触达网站访客
上下文靶向：在意向主题相关的页面投放广告
动态受众：随着客户进入/退出购买阶段自动更新细分群——广告受众实时调整

Orchestration / Workflows

编排/工作流

Drag-and-drop canvas for multichannel campaign automation:

Triggers: Intent signal changes, buying stage transitions, segment membership changes, CRM events
Actions: Add to ad audience, send to email agent, create CRM task, enrich data, update segment, send Slack alert
Branching: Route accounts through different paths based on firmographic fit, intent strength, or engagement
Cross-channel: Orchestrate advertising, email, sales outreach, and CRM updates from one canvas

用于多渠道活动自动化的拖拽画布：

触发器：意向信号变化、购买阶段转换、细分群成员变化、CRM事件
动作：添加到广告受众、发送给邮件代理、创建CRM任务、增强数据、更新细分群、发送Slack告警
分支：根据企业画像匹配度、意向强度或互动情况将客户路由到不同路径
跨渠道：在同一个画布中编排广告、邮件、销售触达和CRM更新

Segments

细分受众群

Dynamic audience groups that power all activation:

Rule-based: Build segments using firmographic, technographic, intent, buying stage, and engagement criteria
AI-recommended: 6sense suggests segment criteria based on historical win patterns
Cross-channel activation: Segments sync to advertising (display + LinkedIn), email agents, CRM, and MAP
Real-time updates: Accounts enter/exit segments dynamically as signals change

为所有激活能力提供支撑的动态受众分组：

规则驱动：使用企业、技术、意向、购买阶段和互动标准构建细分群
AI推荐：6sense基于历史赢单模式推荐细分群规则
跨渠道激活：细分群同步到广告（展示+LinkedIn）、邮件代理、CRM和MAP
实时更新：随着信号变化，客户动态加入/退出细分群

Company Identification (Web Visitor ID)

企业识别（网站访客识别）

IP-to-company matching for anonymous website visitors:

WebTag: JavaScript snippet installed on your website (similar to analytics tag)
Company Identification API:
```
GET https://epsilon.6sense.com/v3/company/details
```
— pass IP, get company firmographics
Match rates: 6sense claims industry-leading match rates for IP-to-company resolution
Integration: Feed identified companies into segments, workflows, and CRM

匿名网站访客的IP到企业匹配：

WebTag：安装在你网站上的JavaScript片段（类似分析标签）
企业识别API：
```
GET https://epsilon.6sense.com/v3/company/details
```
— 传入IP，返回企业基本信息
匹配率：6sense宣称IP到企业解析的匹配率行业领先
集成：将识别到的企业输入到细分群、工作流和CRM中

API quick reference

API快速参考

API	Base URL	Method	Key param	Returns
Company Identification	`epsilon.6sense.com/v3/company/details`	GET	IP address	Company firmographics
People Enrichment	`scribe.6sense.com/v2/people/Enrichment`	GET/POST	Email or name+company	Contact data (email, phone, title, seniority)
Lead Scoring & Firmographics	`scribe.6sense.com/v2/people/full`	GET/POST	Email or name+company	Contact + company data + scoring
Segments	`scribe.6sense.com/v2/company/segments`	GET	Company identifier	Segment membership + scores

Auth: API token (org-level, provisioned in platform settings). Tokens can be created per-integration for security isolation.

Credits: API calls consume credits from your plan allocation. Credit usage varies by endpoint.

API	基础URL	请求方法	核心参数	返回内容
企业识别	`epsilon.6sense.com/v3/company/details`	GET	IP地址	企业基本信息
人员信息增强	`scribe.6sense.com/v2/people/Enrichment`	GET/POST	邮箱或姓名+公司	联系人数据（邮箱、电话、职位、层级）
线索评分与企业基本信息	`scribe.6sense.com/v2/people/full`	GET/POST	邮箱或姓名+公司	联系人+企业数据+评分
细分群	`scribe.6sense.com/v2/company/segments`	GET	企业标识符	细分群成员身份+评分

鉴权：API令牌（组织级别，在平台设置中开通）。为了安全隔离，可为每个集成单独创建令牌。

额度：API调用会消耗你计划分配的额度，不同端点的额度消耗不同。

Pricing

定价

6sense does not publish transparent paid pricing. All paid plans require custom quotes and typically 2-year minimum contracts.

Plan	Price	Includes
Free	$0/mo	50 credits/mo, basic company/people search, list builder, sales alerts, Chrome extension
Sales Intelligence + Data Credits + Predictive AI	~$100K-200K+/yr	Full platform — predictive models, Sales Copilot, enriched data, persona/technographic insights, web visitor ID, workflows, hierarchy mapping, analytics
Sales Intelligence + Data Credits	~$50K-100K/yr	Contact/company data, buyer discovery, intent signals, web visitor ID, Sales Copilot (lite), workflows, CRM integrations
Sales Intelligence + Predictive AI	~$50K-100K/yr	Predictive models, Sales Copilot, persona insights, web visitor ID, workflows, reporting (no data credits)

Typical range: $50K-$200K+/year. Median buyer (via Vendr): ~$55K/year. Implementation fees: $5K-$50K additional.

6sense不公开透明的付费定价，所有付费计划都需要定制报价，通常最低签约年限为2年。

套餐	价格	包含内容
免费版	0美元/月	每月50额度、基础企业/人员搜索、列表构建、销售告警、Chrome扩展
销售智能+数据额度+预测AI	约每年10万-20万美元以上	全平台能力——预测模型、Sales Copilot、增强数据、角色/技术洞察、网站访客识别、工作流、层级映射、分析
销售智能+数据额度	约每年5万-10万美元	联系人/企业数据、买家发现、意向信号、网站访客识别、Sales Copilot（精简版）、工作流、CRM集成
销售智能+预测AI	约每年5万-10万美元	预测模型、Sales Copilot、角色洞察、网站访客识别、工作流、报表（无数据额度）

典型价格区间：每年5万-20万美元以上。中位数买家（来自Vendr）：约每年5.5万美元。实施费：额外5千-5万美元。

Integrations

集成

Integration	Type	What it does
Salesforce	Native	Bidirectional CRM sync — account scores, buying stages, intent data, contact enrichment, workflows
HubSpot	Native	Account data sync, intent insights in HubSpot, enrichment export, nightly sync
Microsoft Dynamics	Native	CRM sync with account intelligence and scoring
Marketo	Native	MAP sync, People Enrichment API integration, segment-based campaigns
LinkedIn Ads	Native	Dynamic segment sync to LinkedIn Campaign Manager for all ad types
Outreach	Native	Push prioritized accounts and contacts to Outreach sequences
Salesloft	Native	Push accounts/contacts to Salesloft cadences with intent context
Drift	Native	Conversational marketing powered by 6sense account intelligence
Slack	Native	Real-time alerts when target accounts show intent spikes
Bombora	Data partner	Third-party intent data feeding into Signalverse
G2	Data partner	Buyer intent from G2 review/comparison page visits
TrustRadius	Data partner	Buyer intent from TrustRadius activity
LeanData	Native	Lead-to-account matching and routing powered by 6sense data
Zapier	Connector	Connect 6sense events to 8,000+ apps

集成	类型	功能
Salesforce	原生	双向CRM同步——客户评分、购买阶段、意向数据、联系人增强、工作流
HubSpot	原生	客户数据同步、HubSpot内的意向洞察、增强数据导出、每日同步
Microsoft Dynamics	原生	CRM同步，包含客户智能和评分
Marketo	原生	MAP同步、人员信息增强API集成、基于细分群的活动
LinkedIn Ads	原生	动态细分群同步到LinkedIn Campaign Manager，支持所有广告类型
Outreach	原生	将优先级客户和联系人推送到Outreach序列
Salesloft	原生	将客户/联系人推送到Salesloft触达节奏，附带意向上下文
Drift	原生	由6sense客户智能驱动的对话式营销
Slack	原生	当目标客户出现意向峰值时发送实时告警
Bombora	数据合作伙伴	输入到Signalverse的第三方意向数据
G2	数据合作伙伴	来自G2评论/对比页面访问的买家意向
TrustRadius	数据合作伙伴	来自TrustRadius活动的买家意向
LeanData	原生	由6sense数据驱动的线索到客户匹配和路由
Zapier	连接器	将6sense事件连接到8000+应用

Compliance

合规

SOC 2 Type II certified
GDPR compliant (EU data handling)
CCPA compliant

SOC 2 Type II认证
GDPR合规（欧盟数据处理）
CCPA合规

Step 4 — Actionable guidance

步骤4 — 可落地指导

Getting started with 6sense

6sense入门

Install WebTag — add the 6sense JavaScript tag to your website for Company Identification
Configure intent topics — select keywords and topics relevant to your product/category in Signalverse settings
Define ICP criteria — set firmographic and technographic filters for your ideal customer profile
Build initial segments — create segments combining ICP fit + intent signals + buying stage
Connect CRM — set up Salesforce/HubSpot integration for bidirectional sync
Enable Sales Intelligence — deploy Chrome extension and Sales Copilot to sales team
Launch advertising — activate segments on display and LinkedIn ad channels
Set up workflows — create orchestration rules for automated campaign actions

安装WebTag — 将6sense JavaScript标签添加到你的网站，用于企业识别
配置意向主题 — 在Signalverse设置中选择与你的产品/品类相关的关键词和主题
定义ICP标准 — 为你的理想客户画像设置企业和技术属性过滤条件
构建初始细分群 — 创建结合ICP匹配度+意向信号+购买阶段的细分群
连接CRM — 配置Salesforce/HubSpot集成，实现双向同步
启用销售智能 — 为销售团队部署Chrome扩展和Sales Copilot
启动广告 — 在展示和LinkedIn广告渠道激活细分群
设置工作流 — 为自动化活动动作创建编排规则

Optimizing 6sense intent data

优化6sense意向数据

Refine intent topics — start broad, then narrow to topics with highest correlation to closed-won deals. Review quarterly.
Combine first + third-party signals — first-party website visits + third-party topic research is more predictive than either alone
Set buying stage thresholds — customize 6QA criteria to match your actual buying process. Default thresholds may be too loose or too tight.
Use signal trends, not snapshots — an account with increasing research intensity is more valuable than one with high but stable activity
Exclude noise — filter out accounts that are researching for content creation, competitive intel, or academic purposes (common false positives)

优化意向主题 — 从宽泛开始，然后收窄到与成交 deal 相关性最高的主题，每季度复盘
结合第一方和第三方信号 — 第一方网站访问+第三方主题调研比单独使用其中一种的预测性更强
设置购买阶段阈值 — 自定义6QA标准以匹配你的实际购买流程，默认阈值可能过松或过紧
使用信号趋势而非快照 — 调研强度不断上升的客户比活动量高但稳定的客户更有价值
排除噪声 — 过滤掉为内容创作、竞品调研或学术目的进行调研的客户（常见误报）

6sense + outbound workflow

6sense + 外触工作流

6sense identifies in-market account via intent signals + buying stage
Segment filters to ICP — only accounts matching firmographic criteria
AI Email Agent engages buying group contacts with personalized outreach
Display + LinkedIn ads reinforce messaging to the same account
Sales Copilot alerts rep with context when account responds or moves to Decision stage
Rep takes over with personalized follow-up referencing account's research interests

6sense通过意向信号+购买阶段识别在购客户
细分群过滤出匹配ICP的客户 — 仅保留符合企业属性标准的客户
AI邮件代理 向购买群体联系人发送个性化触达
展示+LinkedIn广告 向同一客户强化信息
当客户响应或进入决策阶段时，Sales Copilot 向销售代表发送带有上下文的告警
销售代表接管，参考客户的调研兴趣发送个性化跟进

Gotchas

常见坑点

Best-effort from research — review these, especially items about plan-gated features and pricing that may be outdated.

Enterprise pricing only: 6sense has no self-serve paid plan. The Free plan (50 credits/mo) is very limited. Paid plans start around $50K/year with 2-year minimum contracts and custom quotes. Don't recommend 6sense to SMBs or teams without enterprise budgets — suggest Bombora (standalone intent data, ~$25K/year) or Apollo.io (intent included in lower-cost plans) instead.
Free plan is a teaser, not a tool: The Free tier (50 credits/mo) gives access to basic search and Chrome extension but NOT intent data, predictive scoring, advertising, AI email, or workflows. Don't assume free users can access core 6sense features.
Intent data requires tuning: Out-of-the-box intent topics are broad and noisy. You must configure relevant topics and regularly refine them based on conversion data. Untuned intent data generates false positives that waste sales time.
API docs behind auth wall: 6sense's support documentation (support.6sense.com) requires authentication to view actual content. The API endpoints and schemas documented here are best-effort from public sources — verify against your org's API portal for exact specifications.
AI Email Agents are a separate add-on: Conversational Email / AI Email Agents are not included in all paid plans. They're a distinct product with separate pricing. Don't assume they're available to all 6sense customers.

基于调研的最佳参考——请留意这些内容，尤其是与套餐限制功能和定价相关的内容可能已过时。

仅企业级定价：6sense没有自助式付费套餐，免费版（每月50额度）非常有限。付费套餐起价约每年5万美元，最低签约2年，采用定制报价。不要向SMB或没有企业预算的团队推荐6sense——可推荐Bombora（独立意向数据，约每年2.5万美元）或Apollo.io（低价套餐包含意向能力）作为替代。
免费版是体验版而非可用工具：免费层级（每月50额度）可访问基础搜索和Chrome扩展，但不包含意向数据、预测评分、广告、AI邮件或工作流。不要假设免费用户可以访问6sense核心功能。
意向数据需要调优：开箱即用的意向主题宽泛且噪声大，你必须配置相关主题，并根据转化数据定期优化。未调优的意向数据会产生误报，浪费销售时间。
API文档需要鉴权访问：6sense的支持文档（support.6sense.com）需要身份验证才能查看实际内容。本文档中的API端点和schema是基于公开资源的最佳参考——请对照你组织的API门户确认准确规格。
AI邮件代理是独立附加模块：对话式邮件/AI邮件代理不包含在所有付费套餐中，是独立产品，单独定价。不要假设所有6sense客户都可以使用该功能。

Step 5 — Related skills

步骤5 — 相关技能

```
/sales-intent
```
— Buying signals and account prioritization strategy across tools (6sense Signalverse is one option)
```
/sales-lead-score
```
— Lead scoring model design using intent + fit signals
```
/sales-enrich
```
— Enrichment strategy across tools (6sense People/Company APIs are one source)
```
/sales-b2b-advertising
```
— Account-based B2B advertising strategy (6sense Ads is one platform)
```
/sales-cadence
```
— Outbound sequence design (6sense AI Email Agents is one option)
```
/sales-prospect-list
```
— Build prospect lists (6sense Company Discovery is one source)
```
/sales-integration
```
— Connect 6sense to CRM, MAP, and other tools
```
/sales-zoominfo
```
— ZoomInfo platform help (primary competitor for enrichment + intent)
```
/sales-clearbit
```
— Clearbit platform help (enrichment + Reveal visitor ID)
```
/sales-rb2b
```
— RB2B platform help (person-level visitor ID — complements 6sense company-level ID)
```
/sales-do
```
— Not sure which skill to use? The router matches any sales objective to the right skill. Install:
```
npx skills add sales-skills/sales --skills sales-do
```

```
/sales-intent
```
— 跨工具的购买信号和客户优先级排序策略（6sense Signalverse是其中一个选项）
```
/sales-lead-score
```
— 使用意向+匹配度信号设计线索评分模型
```
/sales-enrich
```
— 跨工具的信息增强策略（6sense人员/企业API是其中一个来源）
```
/sales-b2b-advertising
```
— 基于客户的B2B广告策略（6sense广告是其中一个平台）
```
/sales-cadence
```
— 外触序列设计（6sense AI邮件代理是其中一个选项）
```
/sales-prospect-list
```
— 构建潜在客户列表（6sense企业发现是其中一个来源）
```
/sales-integration
```
— 将6sense连接到CRM、MAP和其他工具
```
/sales-zoominfo
```
— ZoomInfo平台帮助（信息增强+意向领域的主要竞争对手）
```
/sales-clearbit
```
— Clearbit平台帮助（信息增强+Reveal访客识别）
```
/sales-rb2b
```
— RB2B平台帮助（个人级访客识别——补充6sense企业级识别能力）
```
/sales-do
```
— 不确定使用哪个技能？路由器会将任何销售目标匹配到合适的技能。安装：
```
npx skills add sales-skills/sales --skills sales-do
```

Examples

示例

Example 1: Set up 6sense for ABM

示例1：为ABM设置6sense

User says: "We just bought 6sense and need to set it up for account-based marketing. Where do we start?" Skill does: Walks through WebTag installation, intent topic configuration, ICP definition, initial segment creation, CRM integration (Salesforce/HubSpot), Sales Intelligence deployment (Chrome extension + Sales Copilot), and first advertising campaign launch. Recommends starting with a small target account list to validate signal quality before scaling. Result: Phased 6sense implementation plan with quick wins in the first 30 days

用户提问：「我们刚采购了6sense，需要为基于客户的营销设置平台，应该从哪里开始？」 技能动作：逐步讲解WebTag安装、意向主题配置、ICP定义、初始细分群创建、CRM集成（Salesforce/HubSpot）、销售智能部署（Chrome扩展+Sales Copilot）和首次广告活动启动。建议先从较小的目标客户列表开始验证信号质量，再扩大规模。结果：分阶段的6sense实施计划，前30天即可取得快速成果

Example 2: 6sense vs Demandbase comparison

示例2：6sense与Demandbase对比

User says: "We're evaluating 6sense and Demandbase for our ABM program. What are the key differences?" Skill does: Compares intent data (6sense proprietary Signalverse vs Demandbase's Bombora-dependent approach), advertising (Demandbase's deeper ad roots vs 6sense's improving ads), predictive scoring (6sense's buying stage predictions vs Demandbase's account scoring), AI email (6sense has AI Email Agents, Demandbase does not), pricing (both $50K-200K+ range), and CRM integrations. Recommends 6sense if predictive scoring and AI email are priorities, Demandbase if advertising is the primary use case. Result: Clear comparison with recommendation based on the user's primary use case

用户提问：「我们正在为ABM项目评估6sense和Demandbase，核心差异是什么？」 技能动作：对比意向数据（6sense自有Signalverse vs Demandbase依赖Bombora的方案）、广告（Demandbase的广告根基更深 vs 6sense的广告能力正在提升）、预测评分（6sense的购买阶段预测 vs Demandbase的客户评分）、AI邮件（6sense有AI邮件代理，Demandbase没有）、定价（均为5万-20万美元以上区间）和CRM集成。如果预测评分和AI邮件是优先需求，推荐6sense；如果广告是核心用例，推荐Demandbase。结果：清晰的对比，基于用户核心用例给出推荐

Example 3: Integrate 6sense API for custom enrichment

示例3：集成6sense API实现自定义信息增强

User says: "I want to use the 6sense API to enrich our inbound leads with intent data and buying stage before they hit our CRM." Skill does: Explains the People Enrichment API endpoint (

scribe.6sense.com/v2/people/Enrichment

), authentication with org-level API tokens, how to pass email/company to get contact + firmographic data, the Segments API for buying stage data, and how to chain Company Identification + Enrichment for a complete picture. Notes that API credits are consumed per call and should be budgeted. Result: Working API integration plan for real-time lead enrichment with 6sense data

用户提问：「我想使用6sense API在入站线索进入CRM之前，为其补充意向数据和购买阶段信息。」 技能动作：讲解人员信息增强API端点（

scribe.6sense.com/v2/people/Enrichment

）、组织级API令牌的鉴权方式、如何传入邮箱/公司获取联系人+企业数据、用于获取购买阶段数据的细分群API，以及如何串联企业识别+信息增强以获得完整画像。提醒每次API调用都会消耗额度，需要做好预算。结果：可落地的API集成方案，实现使用6sense数据实时增强线索信息

Troubleshooting

故障排查

Intent data shows too many accounts

意向数据显示过多客户

Symptom: Hundreds of accounts flagged as "in-market" but sales can't follow up on all of them Cause: Intent topics are too broad, or 6QA thresholds are too permissive Solution: Narrow intent topics to your specific category keywords (not broad industry terms). Raise the 6QA threshold by requiring higher intent scores or later buying stages (Consideration+). Layer ICP firmographic filters on top of intent to reduce noise. Focus on signal trends (increasing) rather than absolute scores.

症状：数百个客户被标记为「在购」，但销售无法全部跟进原因：意向主题过于宽泛，或6QA阈值过于宽松 解决方案：将意向主题收窄到你的特定品类关键词（而非宽泛的行业术语）。提高6QA阈值，要求更高的意向评分或更靠后的购买阶段（考虑阶段及以上）。在意向基础上叠加ICP企业属性过滤以减少噪声。关注信号趋势（上升）而非绝对评分。

Sales team ignoring 6sense alerts

销售团队忽略6sense告警

Symptom: Sales Intelligence is deployed but reps aren't acting on recommendations Cause: Too many low-quality alerts, alerts not actionable, or reps don't understand the data Solution: Reduce alert volume by raising thresholds (only alert on Decision+ stage or strong intent spikes). Include specific talk tracks and account context in alerts (not just "intent detected"). Train reps on what buying stages mean and how to use insights in outreach. Start with top performers as champions, then expand.

症状：销售智能已部署，但代表没有按照推荐采取行动原因：低质量告警过多、告警不可落地、或代表不理解数据含义 解决方案：通过提高阈值减少告警数量（仅对决策阶段及以上或强意向峰值发送告警）。在告警中包含具体的沟通话术和客户上下文（而非仅「检测到意向」）。培训代表了解购买阶段的含义，以及如何在触达中使用洞察。先从高绩效代表作为种子用户推广，再扩大范围。

LinkedIn audience sync has low match rates

LinkedIn受众同步匹配率低

Symptom: 6sense segments synced to LinkedIn Campaign Manager show small audience sizes Cause: Segments are too narrow, or LinkedIn can't match all accounts/contacts in the segment Solution: Broaden segment criteria slightly (e.g., add adjacent industries or expand company size range). Ensure contact-level data is populated in 6sense (LinkedIn matches on people, not just accounts). Use 6sense's "lookalike" audience expansion if available. Check that segments have enough volume — LinkedIn typically requires 300+ contacts minimum for campaign delivery.

症状：同步到LinkedIn Campaign Manager的6sense细分群受众规模很小原因：细分群过于狭窄，或LinkedIn无法匹配细分群中的所有客户/联系人 解决方案：略微放宽细分群标准（例如添加相邻行业或扩大公司规模范围）。确保6sense中填充了联系人级别数据（LinkedIn匹配人员而非仅企业）。如果可用，使用6sense的「相似受众」拓展功能。确认细分群有足够体量——LinkedIn通常要求至少300个联系人才能正常投放活动。