SDR Outbound Writing Rules

Core Writing Rules

Emails: 60-90 words maximum
No bullets in cold emails
One CTA only

CTA Rules:
- Clear and direct
- Respectful of their time
- Scheduling-oriented when possible

Personalization Inputs to Use

• Name
• Company
• Role
• Industry
• Challenge (if known)
• Goal (if known)
• Source/trigger
• Familiarity level

8 Allowed Messaging Frameworks

1. Before/After

2. Pattern Interrupt

3. Ask Before Pitch

4. Upfront Value

5. Do the Math

6. Challenge of Similar Companies

7. Neutral Insight

8. Typical Problems by Role

Tone by Offer Type

Agency Services

• Consultative
• Strategic
• Calm
• Position as trusted advisor

Accelerator

• Slang professional
• Friendly
• Curious
• Approachable expert

Outbound Cold

• Pattern interrupt
• Short
• Clear
• Direct but not aggressive

Quality Standards

Good Email

• 60-90 words
• One clear CTA
• Specific social proof
• Relevant trigger
• Human tone

Bad Email

• 150+ words
• Multiple CTAs
• Vague claims
• No personalization
• Corporate tone

Review Checklist

• Under 90 words?
• Single CTA?
• Trigger or personalization included?
• Social proof specific (numbers)?
• Tone matches offer type?
• No buzzwords?
• No fake enthusiasm?
• Would you respond to this?

Combines with

sdr-master-prompts

email-writing-frameworks

josh-braun-copywriting

email-metrics-benchmarks

Example prompts

Review this email against the SDR outbound rules checklist.

Rewrite this 150-word email to be under 90 words.

Which of the 8 frameworks should I use for a cold outbound campaign?