outreach-4-categories

Original：🇺🇸 English

Translated

The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.

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Sourcesachacoldiq/coldiq-s-gtm-skills

Added on2026-02-17

NPX Install

npx skill4agent add sachacoldiq/coldiq-s-gtm-skills outreach-4-categories

SKILL.md Content

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The 4 Categories of Outreach

INBOUND (1:Many Messaging Only)

Definition:

Prospect knows your company
Hand-raisers taking marketing action asking to evaluate your product

Trigger: Demo requests, chat box inquiries

Messaging approach: 1:Many only (they came to you)

POSTBOUND (1:Many + 1:1 Messaging)

Definition:

Prospect knows your company
Marketing leads that are NOT hand-raisers

Trigger: Content engagement without explicit buying intent

Messaging approach: Mix of templated + personalized

BRIDGEBOUND (1:Many + 1:1 Messaging)

Definition:

Prospect sometimes knows your company
Segmented outbound based on premises that raise meeting/buying likelihood

Trigger: Prospect or company action NOT related to your marketing

Messaging approach: Signal-based personalization

5 Sub-Categories:

Based on Relationship (39 triggers)
Based on History (16 triggers)
Based on Likely "In Market" (20 triggers)
Based on Symptoms & Signs (11 triggers)
Based on Firmographic (15 triggers)

OUTBOUND (1:1 Messaging Only)

Definition:

Prospect doesn't know your company
Coming in cold

Trigger: Prospect selected by prospecting team

Messaging approach: Fully personalized (1:1 only)

Messaging Matrix

Category	Prospect Awareness	Messaging Type	Personalization Level
Inbound	High	1:Many	Low
Postbound	Medium	1:Many + 1:1	Medium
Bridgebound	Low-Medium	1:Many + 1:1	Medium-High
Outbound	None	1:1 Only	High

Combines with

Skill	Why
`personalization-playbooks`	Get messaging for each category
`bridgebound-relationship-39`	Deep-dive on Bridgebound triggers
`inbound-triggers-30`	Understand Inbound premises
`outbound-triggers-6`	Master pure Outbound approach

Example prompts

This lead downloaded our ebook - is it Inbound or Postbound?

Create a messaging strategy for Bridgebound leads with job change signals.

How do I transition a Postbound lead to a sales conversation?

outreach-4-categories

NPX Install

Tags

SKILL.md Content

The 4 Categories of Outreach

INBOUND (1:Many Messaging Only)

POSTBOUND (1:Many + 1:1 Messaging)

BRIDGEBOUND (1:Many + 1:1 Messaging)

OUTBOUND (1:1 Messaging Only)

Messaging Matrix

Combines with

Example prompts