linkedin-campaign-complete
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ChineseLinkedIn Campaign Complete Guide
LinkedIn营销活动完整指南
For message templates, see references/templates.md.
消息模板请查看references/templates.md
High-Converting LinkedIn Targets
高转化LinkedIn目标受众
Tier 1 (Highest Priority)
一级(最高优先级)
- LinkedIn Webinar/Event attendees
- Post engagers (filter to ICP via Clay)
- Company page followers
- Profile viewers
- LinkedIn研讨会/活动参与者
- 帖子互动者(通过Clay筛选理想客户画像ICP)
- 公司主页关注者
- 个人资料浏览者
Tier 2 (Good Priority)
二级(次优优先级)
- Recently created group members
- Newsletter subscribers
- Content commenters
Critical Filter: "Posted within last 30 days" = Active user
- 近期加入的群组成员
- 通讯订阅者
- 内容评论者
关键筛选条件:"过去30天内发布过内容" = 活跃用户
LinkedIn Copywriting Rules
LinkedIn文案撰写规则
- Never over one paragraph long
- 3-4 sentences maximum
- Focus on creating conversation, not selling
- Use eye-catching auto-embedding resources (Loom, posts, webinars)
- 永远不要超过一段
- 最多3-4句话
- 专注于开启对话,而非推销
- 使用吸睛的自动嵌入资源(Loom、帖子、研讨会)
LinkedIn Campaign Sequence (Human-Like)
类真人LinkedIn营销活动序列
Step 1: View profile (Day 1)
↓
Step 2: Like a recent post (Day 1-2)
↓
Step 3: Send connection request (Day 2-3)
↓
[Wait for acceptance]
↓
Step 4: Send first message (4-24 hours after acceptance)
↓
Step 5: Follow-up if no response (Day 5-7)Step 1: 浏览个人资料(第1天)
↓
Step 2: 点赞近期帖子(第1-2天)
↓
Step 3: 发送好友连接请求(第2-3天)
↓
[等待通过]
↓
Step 4: 发送首条消息(通过后4-24小时内)
↓
Step 5: 若未收到回复则跟进(第5-7天)Scheduling Best Practices
排期最佳实践
| Factor | Recommendation |
|---|---|
| Timezone | Prospect's working hours (9 AM - 6 PM) |
| Days | Weekdays only (Mon-Thu best) |
| Breaks | At least one day off per week |
| Timing | When they're likely online |
| 因素 | 建议 |
|---|---|
| 时区 | 潜在客户的工作时间(上午9点 - 下午6点) |
| 日期 | 仅工作日(周一至周四最佳) |
| 间隔 | 每周至少休息一天 |
| 时机 | 潜在客户可能在线的时段 |
Combines with
可结合使用的技能
| Skill | Why |
|---|---|
| Stay within limits while executing |
| Apply success factors to campaign |
| Coordinate LinkedIn + email |
| Add hooks to LinkedIn messages |
| 技能 | 原因 |
|---|---|
| 执行活动时遵守平台限制 |
| 将成功要素应用到营销活动中 |
| 协调LinkedIn + 邮件触达 |
| 为LinkedIn消息添加个性化钩子 |
Example prompts
示例提示词
Create a LinkedIn sequence for post engagers who match my ICP.Write connection request notes for VP Sales at SaaS companies.How do I coordinate LinkedIn messages with my email sequence?为符合我理想客户画像的帖子互动者创建一套LinkedIn触达序列。为SaaS公司的销售副总裁撰写好友连接请求备注。如何协调LinkedIn消息与我的邮件触达序列?