josh-braun-copywriting
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ChineseJosh Braun Writing Principles
Josh Braun 写作原则
The 5 Principles
5条核心原则
- Write with an eraser - Remove every unnecessary word
- Be cheeky - Personality matters, make them smile
- Be specific - Credibility comes through precision
- Don't say "we reduce costs" - Say "e-commerce companies doing $5k/month overpaying 10-15%"
- Use loss aversion - Frame around what they're losing, not gaining
- 像用橡皮写作一样 - 删除所有不必要的词汇
- 带点小俏皮 - 个性很重要，要让对方会心一笑
- 表述要具体 - 精准带来可信度
- 别笼统说“我们帮您降本” - 要说“月营收5000美元的电商企业多支付了10-15%的成本”
- 利用损失厌恶心理 - 围绕对方正在失去的东西来表述，而非能获得的
Personalization Best Practices
个性化最佳实践
DO:
建议做：
- Custom prompts based on research
- Facts prospects consistently care about
- Time business was founded (owners proud of longevity)
- Recent company news/changes
- Tech stack signals
- 基于调研定制开场白
- 提及潜在客户持续关注的事实
- 公司成立时间（创始人通常为企业的存续时长感到自豪）
- 企业近期的新闻/变动
- 技术栈相关信息
DON'T:
不要做：
- Generic AI compliments ("Love your work!")
- Content that sounds same as what they already have
- Over-personalization that feels creepy
- Complimenting LinkedIn posts without substance
- 千篇一律的AI生成赞美（比如“喜欢你的工作！”）
- 内容与对方已收到的邮件雷同
- 过度个性化，让对方感到不适
- 空洞地夸赞LinkedIn帖子
Key Takeaways
核心要点
- Specificity = Credibility: "47% increase" beats "significant improvement"
- Loss > Gain: People act more to avoid loss than to gain
- Every word must earn its place: If it doesn't add value, delete it
- Personality differentiates: Be human, not corporate
- 具体性=可信度：“提升47%”远胜于“大幅改善”
- 损失＞收益：人们为避免损失采取行动的意愿远高于追求收益
- 每个词汇都要有存在的意义：如果没有价值，就删掉它
- 个性打造差异化：要有人情味，而非刻板的企业话术
Combines with
可结合使用的技能
| Skill | Why |
|---|---|
| Apply principles to any framework |
| Create hooks that don't feel generic |
| Quality checklist alignment |
| Review templates against principles |
| Skill | Why |
|---|---|
| 将这些原则应用到任意框架中 |
| 创建不生硬的个性化钩子 |
| 与开发信质量检查清单保持一致 |
| 根据这些原则审核模板 |
Example prompts
示例提示词
Review this email using Josh Braun's 5 principles and suggest improvements.Rewrite this email to be more specific and use loss aversion.Make this email "cheeky" without being unprofessional.Review this email using Josh Braun's 5 principles and suggest improvements.Rewrite this email to be more specific and use loss aversion.Make this email "cheeky" without being unprofessional.