email-writing-frameworks

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Chinese

Email Writing Frameworks

邮件写作框架

1. Do the Maths Framework

1. Do the Maths框架

Trigger + pitch + calculation + CTA
Structure:
Saw [trigger]. Companies like yours typically [problem costing X].
We helped [similar company] reduce this by [%].
Worth a quick call?
When to use: When you can quantify the problem or ROI

触发点 + 推销话术 + 量化计算 + CTA
结构:
Saw [trigger]. Companies like yours typically [problem costing X].
We helped [similar company] reduce this by [%].
Worth a quick call?
适用场景: 当你可以量化问题或投资回报率(ROI)时

2. Short-Trigger Based Outreach

2. 基于Short-Trigger的开发邮件

Rules:
  • 3-4 sentences maximum
  • Lead with observation, not pitch
  • One clear CTA
Structure:
[Observation about their situation]
[Brief connection to pain point]
[Soft CTA]
When to use: Default framework for most cold outreach

规则:
  • 最多3-4句话
  • 以观察内容开头,而非直接推销
  • 一个清晰的CTA
结构:
[Observation about their situation]
[Brief connection to pain point]
[Soft CTA]
适用场景: 大多数陌生开发邮件的默认框架

3. Challenge of Similar Companies

3. 相似企业挑战框架

Reference industry-specific pain and position as pattern you've seen.
Structure:
Companies doing [X revenue] in [industry] often struggle with [problem].

We've helped [similar companies] solve this by [solution].

Is this on your radar?
When to use: When targeting a specific vertical or company profile

提及特定行业的痛点,并将其定位为你观察到的普遍模式。
结构:
Companies doing [X revenue] in [industry] often struggle with [problem].

We've helped [similar companies] solve this by [solution].

Is this on your radar?
适用场景: 针对特定垂直领域或企业画像时

4. Neutral Insight Framework

4. 中立洞察框架

Share third-party resource (not your content) to build trust before pitching.
Structure:
Came across this [resource] that addresses [their problem].

Thought it might be useful given [observation about their situation].

[Optional soft pitch]
When to use: For warming up cold prospects, building trust first

分享第三方资源(非自有内容)以在推销前建立信任。
结构:
Came across this [resource] that addresses [their problem].

Thought it might be useful given [observation about their situation].

[Optional soft pitch]
适用场景: 用于预热陌生潜在客户,先建立信任

5. Leader Responsibilities

5. 领导者职责框架

Role-specific questions that prompt reflection.
Structure:
As [title], how are you currently handling [challenge]?

Most [titles] I talk to are dealing with [common problem].

Worth comparing notes?
When to use: When targeting specific roles with known pain points

针对特定角色的问题,引发对方反思。
结构:
As [title], how are you currently handling [challenge]?

Most [titles] I talk to are dealing with [common problem].

Worth comparing notes?
适用场景: 针对有已知痛点的特定职位时

Combines with

可结合使用的技能

SkillWhy
cold-email-4-sequence
Apply frameworks to each email in sequence
josh-braun-copywriting
Polish copy after choosing framework
cold-email-templates-34
See templates using each framework
personalization-hooks
Add hooks to framework structure
技能原因
cold-email-4-sequence
将框架应用于序列中的每一封邮件
josh-braun-copywriting
选定框架后润色文案
cold-email-templates-34
查看使用各框架的模板
personalization-hooks
为框架结构添加个性化钩子

Example prompts

示例提示词

Write an email using the "Do the Maths" framework for HR software targeting 500+ employee companies.
Which framework should I use for a prospect who just raised Series B?
Create a "Challenge of Similar Companies" email for e-commerce brands doing $5-20M revenue.
Write an email using the "Do the Maths" framework for HR software targeting 500+ employee companies.
Which framework should I use for a prospect who just raised Series B?
Create a "Challenge of Similar Companies" email for e-commerce brands doing $5-20M revenue.