cold-call-scripts
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ChineseCold Call Scripts
Cold Call脚本
For objection responses, see references/objections.md.
关于异议处理话术,请参考references/objections.md。
1-Minute Cold Call Script (5 Steps)
1分钟Cold Call脚本(5步骤)
| Step | Script | Purpose |
|---|---|---|
| 1 | "Hey {{firstName}}, this is [Name] from ColdIQ—I know I'm catching you out of the blue." | Pattern interrupt |
| 2 | "Mind if I take 30 seconds to tell you why I called? Then you can decide if it's worth continuing." | Earn permission |
| 3 | "I work with [ICP] who are struggling with [problem]." | Establish relevance |
| 4 | "We just helped [similar company] achieve [result]." | Social proof |
| 5 | "Is that something you're dealing with right now?" | Open conversation |
| 步骤 | 脚本内容 | 目的 |
|---|---|---|
| 1 | "嘿{{firstName}},我是ColdIQ的[姓名]——我知道我突然联系您有点唐突。" | 打破常规开场模式 |
| 2 | "能不能给我30秒时间说明来电原因?之后您可以决定是否继续沟通。" | 获取沟通许可 |
| 3 | "我服务的[目标客户群体(ICP)]正面临[具体问题]的困扰。" | 建立关联性 |
| 4 | "我们刚刚帮助[类似企业]达成了[成果]。" | 提供社会证明 |
| 5 | "您目前也在面临这类问题吗?" | 开启对话 |
Full Script Example
完整脚本示例
"Hey Sarah, this is Mike from ColdIQ—I know I'm catching you out of the blue.
Mind if I take 30 seconds to tell you why I called? Then you can decide if it's worth continuing.
I work with B2B SaaS companies doing $5-20M who are struggling with inconsistent pipeline.
We just helped a company similar to yours book 40+ qualified meetings per month.
Is pipeline predictability something you're dealing with right now?""嘿Sarah,我是ColdIQ的Mike——我知道我突然联系您有点唐突。
能不能给我30秒时间说明来电原因?之后您可以决定是否继续沟通。
我服务的年营收500万-2000万美元的B2B SaaS企业正面临销售线索不稳定的问题。
我们刚刚帮助一家和您类似的企业每月预约到40+个合格会议。
您目前是否在为销售线索的可预测性问题发愁?"No-Show Phone Script
爽约回访脚本
"Hey {{firstName}}, it's [Name] from ColdIQ.
We had a call scheduled for [time]—wanted to make sure everything's okay.
No worries if something came up. Would [alternative time] work better?"Key: No guilt, assume good intent, offer easy reschedule.
"嘿{{firstName}},我是ColdIQ的[姓名]。
我们原本预约了[时间]的通话——我想确认您一切都好。
如果您临时有事也没关系。[备选时间]对您来说方便吗?"关键要点: 不要让对方有愧疚感,假设对方是有合理原因的,提供简单的改约方式。
Voicemail Script (Under 20 seconds)
语音留言脚本(20秒以内)
"Hey {{firstName}}, [Name] from ColdIQ.
Quick message—I work with [ICP] on [problem].
Thought it might be relevant given [trigger/observation].
I'll shoot you an email with some times. Talk soon.""嘿{{firstName}},我是ColdIQ的[姓名]。
快速留言:我为[目标客户群体(ICP)]解决[问题]。
考虑到[触发点/观察到的情况],我觉得这可能和您相关。
我会发邮件给您提供几个可选时间。回头聊。"Combines with
配套技能
| Skill | Why |
|---|---|
| Apply same writing rules to scripts |
| Coordinate calls with email sequence |
| Use signals in Step 3 |
| Multi-channel coordination |
| 技能 | 原因 |
|---|---|
| 将相同的写作规则应用到脚本中 |
| 协调电话沟通与邮件序列 |
| 在步骤3中使用这些信号 |
| 多渠道协同 |
Example prompts
示例提示词
Adapt the 1-minute script for selling marketing automation to CMOs.Write a voicemail script for following up after a website visit.How do I handle "we already have a solution" for CRM software?为向CMO推销营销自动化工具适配1分钟脚本。撰写针对网站访问后的跟进语音留言脚本。当客户说“我们已经有解决方案了”时,我该如何处理CRM软件的销售异议?