BRIDGEBOUND Category II: Based on History (16 Triggers)

Demo Pipeline (3 Triggers)

1. Requested a Demo But Didn't Schedule One - Demo request abandonment
2. Agreed to a Demo & No-Showed - No-show follow-up
3. Prospects Who "Abandoned the Chat" - Chat abandonment

Closed-Lost (5 Triggers)

1. Demoed in the Past (Ghosted or Went Dark) - Ghosted prospects
2. Went with a Competitor & Up on Renewal - Competitor renewal timing
3. You Messed Up (Ex. Objection of No Budget) - Past objection resolution
4. Didn't Hit ICC (Size) - Company grew into ICP
5. Didn't Hit ICC (Criteria that DQs) - Criteria changed

Executive Churn / UserGems (3 Triggers)

1. Customers Who Went to Another Company - Champion tracking
2. Customers Who Changed Roles Internally - Internal moves
3. Prospective Company New Hires, Who Never Used Your Product - New decision makers

Email Engagement (3 Triggers)

1. Opened Prospecting Emails - Email openers
2. Opened Prospecting Emails (Aggressively) - Multiple opens
3. Received an OOO to Prospecting Emails - OOO responses (timing intel)

Reciprocity (2 Triggers)

1. Companies that Sold You THEIR Product (Tit for Tat) - Vendor relationships
2. Competitors of Your Current Customers - Competitive intelligence

Re-Engagement Template

Subject: since we last talked

{{firstName}},

When we talked in {{month}}, you mentioned {{objection}}.

Since then, we've {{improvement}}.

Worth another look?

Timing Considerations

Combines with

cold-email-templates-34

buying-signals-6

clay-enrichment-9step

cold-call-scripts

Example prompts

Create a win-back campaign for closed-lost deals from 6 months ago.

How do I track when competitors' customers are up for renewal?

Write a sequence for trigger #9 (Customers Who Went to Another Company).