asc-ppp-pricing

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Original

English

🇨🇳

Translation

Chinese

PPP Pricing (Per-Territory Pricing)

PPP定价（按地区定价）

Use this skill to set different prices for different countries based on purchasing power parity or custom pricing strategies.

使用此技能可基于购买力平价或自定义定价策略，为不同国家设置不同价格。

Preconditions

前置条件

Ensure credentials are set (
```
asc auth login
```
or
```
ASC_*
```
env vars).
Use
```
ASC_APP_ID
```
or pass
```
--app
```
explicitly.
Know your base territory (usually USA) and base price tier.

确保已设置凭证（
```
asc auth login
```
或
```
ASC_*
```
环境变量）。
使用
```
ASC_APP_ID
```
或显式传递
```
--app
```
参数。
知晓你的基准地区（通常为美国）和基准价格档位。

Workflow: Set PPP-Based Subscription Pricing

操作流程：设置基于PPP的订阅定价

1. List subscriptions for your app

1. 列出应用的订阅项目

bash

asc subscriptions groups list --app "APP_ID"
asc subscriptions list --group "GROUP_ID"

bash

asc subscriptions groups list --app "APP_ID"
asc subscriptions list --group "GROUP_ID"

2. Get price points for base territory (e.g., USA at $9.99)

2. 获取基准地区的价格档位（例如，美国的9.99美元）

bash

asc subscriptions price-points list --id "SUB_ID" --territory "USA"

Note the price point ID for your desired tier.

bash

asc subscriptions price-points list --id "SUB_ID" --territory "USA"

记录下目标档位的价格点ID。

3. Get equalizations (equivalent prices in all territories)

3. 获取等价价格（所有地区的对应价格）

bash

asc subscriptions price-points equalizations --id "PRICE_POINT_ID" --paginate

This returns price points for all territories with their local currency amounts.

bash

asc subscriptions price-points equalizations --id "PRICE_POINT_ID" --paginate

此命令会返回所有地区的价格点及其当地货币金额。

4. Find target price points for each territory

4. 为每个地区找到目标价格点

From equalizations output, identify the price point IDs that match your PPP targets:

India: Find price point near your PPP-adjusted target (e.g., ~$3 equivalent)
Germany: Find price point for your EU target
Japan: Find price point for your JP target

从等价价格的输出结果中，找出符合你的PPP目标的价格点ID：

印度：找到接近PPP调整后目标的价格点（例如，约3美元等价）
德国：找到符合欧盟目标的价格点
日本：找到符合日本目标的价格点

5. Set prices for each territory

5. 为每个地区设置价格

bash

undefined

bash

undefined

Set price for India

asc subscriptions prices add --id "SUB_ID" --price-point "IND_PRICE_POINT_ID" --territory "IND"

Set price for Germany

asc subscriptions prices add --id "SUB_ID" --price-point "DEU_PRICE_POINT_ID" --territory "DEU"

Set price for Japan

asc subscriptions prices add --id "SUB_ID" --price-point "JPN_PRICE_POINT_ID" --territory "JPN"

undefined

asc subscriptions prices add --id "SUB_ID" --price-point "JPN_PRICE_POINT_ID" --territory "JPN"

undefined

6. Verify current prices

6. 验证当前价格

bash

asc subscriptions prices list --id "SUB_ID"

bash

asc subscriptions prices list --id "SUB_ID"

Workflow: Set PPP-Based IAP Pricing

操作流程：设置基于PPP的应用内购买（IAP）定价

1. List in-app purchases

1. 列出应用内购买项目

bash

asc iap list --app "APP_ID"

bash

asc iap list --app "APP_ID"

2. Get price points for base territory

2. 获取基准地区的价格档位

bash

asc iap price-points list --id "IAP_ID" --territory "USA"

bash

asc iap price-points list --id "IAP_ID" --territory "USA"

3. Get equalizations

3. 获取等价价格

bash

asc iap price-points equalizations --id "PRICE_POINT_ID" --paginate

bash

asc iap price-points equalizations --id "PRICE_POINT_ID" --paginate

4. Create price schedule with base territory

4. 创建包含基准地区的价格计划

bash

asc iap price-schedule create --id "IAP_ID" --base-territory "USA" --price-point "PRICE_POINT_ID"

bash

asc iap price-schedule create --id "IAP_ID" --base-territory "USA" --price-point "PRICE_POINT_ID"

5. View manual and automatic prices

5. 查看手动和自动价格

bash

asc iap price-schedule manual-prices --schedule-id "SCHEDULE_ID"
asc iap price-schedule automatic-prices --schedule-id "SCHEDULE_ID"

bash

asc iap price-schedule manual-prices --schedule-id "SCHEDULE_ID"
asc iap price-schedule automatic-prices --schedule-id "SCHEDULE_ID"

Updating Existing Prices

更新现有价格

To change a territory's price:

List current prices to get the price ID:

bash

asc subscriptions prices list --id "SUB_ID"

Delete the old price:

bash

asc subscriptions prices delete --price-id "PRICE_ID" --confirm

Add the new price:

bash

asc subscriptions prices add --id "SUB_ID" --price-point "NEW_PRICE_POINT_ID" --territory "TERRITORY"

要更改某个地区的价格：

列出当前价格以获取价格ID：

bash

asc subscriptions prices list --id "SUB_ID"

删除旧价格：

bash

asc subscriptions prices delete --price-id "PRICE_ID" --confirm

添加新价格：

bash

asc subscriptions prices add --id "SUB_ID" --price-point "NEW_PRICE_POINT_ID" --territory "TERRITORY"

Common PPP Strategies

常见PPP策略

BigMac Index Approach

巨无霸指数法

Adjust prices based on relative purchasing power:

USA: $9.99 (baseline)
India: $2.99-3.99 (~70% discount)
Brazil: $4.99-5.99 (~50% discount)
UK: $8.99-9.99 (similar)
Switzerland: $11.99-12.99 (premium)

根据相对购买力调整价格：

美国：9.99美元（基准）
印度：2.99-3.99美元（约70%折扣）
巴西：4.99-5.99美元（约50%折扣）
英国：8.99-9.99美元（相近水平）
瑞士：11.99-12.99美元（溢价）

Tiered Regional Pricing

分层区域定价

Group countries into pricing tiers:

Tier 1 (High): USA, UK, Germany, Australia, Switzerland
Tier 2 (Medium): France, Spain, Italy, Japan, South Korea
Tier 3 (Low): India, Brazil, Mexico, Indonesia, Turkey

将国家划分为不同定价层级：

第一层（高）：美国、英国、德国、澳大利亚、瑞士
第二层（中）：法国、西班牙、意大利、日本、韩国
第三层（低）：印度、巴西、墨西哥、印度尼西亚、土耳其

Listing All Territories

列出所有地区

bash

asc pricing territories list --paginate

bash

asc pricing territories list --paginate

Notes

注意事项

Price changes may take up to 24 hours to reflect in the App Store.
Use
```
--start-date "YYYY-MM-DD"
```
to schedule future price changes.
Always verify with
```
prices list
```
after making changes.
Some territories may have restrictions; check App Store Connect for eligibility.

价格更改可能需要长达24小时才能在App Store中生效。
使用
```
--start-date "YYYY-MM-DD"
```
参数可以安排未来的价格更改。
每次更改后务必使用
```
prices list
```
命令进行验证。
部分地区可能存在限制；请查看App Store Connect了解资格要求。