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English
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Chinese

Growth Skills

增长技能

Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business.
面向独立苹果开发者的增长技能——从数据分析解读到媒体推广再到社区建设，覆盖打造可持续应用业务的非代码相关领域。

When This Skill Activates

该技能的适用场景

Use this skill when the user:
  • Asks about growing their app or user acquisition
  • Wants to understand app metrics or analytics
  • Asks about press/media outreach or getting reviews
  • Wants to build a community around their app
  • Asks about indie business operations (LLC, taxes, hiring)
  • Mentions growth strategy, marketing, or user engagement
  • Wants data-driven guidance on what to improve next
当用户有以下需求时，可使用本技能：
  • 询问应用增长或用户获取相关问题
  • 希望理解应用指标或数据分析
  • 询问媒体推广或获取评测相关问题
  • 想要围绕应用打造用户社区
  • 询问独立开发者业务运营（LLC、税务、招聘）相关问题
  • 提及增长策略、营销或用户参与度
  • 想要基于数据的指导来确定下一步优化方向

Available Skills

可用技能模块

analytics-interpretation/

数据分析解读/

Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming.
解读应用指标并制定数据驱动的决策。涵盖DAU/MAU、留存曲线、LTV/ARPU、App Store Connect分析、AARRR漏斗分析、群组分析，以及针对不同表现不佳指标的决策逻辑。

press-media/

媒体推广/

Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach.
为你的应用获取媒体报道和关注。涵盖新闻资料包（press kit）准备、寻找相关记者/博主/YouTuber、推广时机与embargo策略、独立开发者故事角度，以及推广邮件模板。

community-building/

社区建设/

Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates.
围绕应用打造并活跃用户社区。涵盖平台选择（Twitter/X、Mastodon、Reddit、Discord）、公开开发策略、独立开发者内容日历，以及将社区成员转化为应用倡导者。

indie-business/

独立开发者业务/

Business fundamentals for indie app developers. Covers business entity setup (LLC, S-Corp), Apple Small Business Program, tax basics for app revenue, revenue tracking, when to hire, and financial planning for indie sustainability.
独立应用开发者的商业基础。涵盖商业实体注册（LLC、S-Corp）、Apple Small Business Program、应用收入税务基础、收入追踪、招聘时机，以及独立开发者可持续发展的财务规划。

How to Use

使用方法

  1. Identify what growth stage the user is at:
    • Pre-launch: press-media (prepare press kit), community-building (build anticipation)
    • Just launched: analytics-interpretation (baseline metrics), press-media (launch outreach)
    • Growing: analytics-interpretation (optimize funnel), community-building (scale engagement)
    • Established: indie-business (formalize operations), analytics-interpretation (advanced cohorts)
  2. Read the relevant sub-skill's SKILL.md for detailed workflow
  3. Ask clarifying questions about the user's app, audience, and current metrics
  4. Provide actionable guidance tailored to their specific situation
  1. 确定用户所处的增长阶段：
    • 预发布阶段：媒体推广（准备新闻资料包）、社区建设（营造期待氛围）
    • 刚发布阶段：数据分析解读（建立基准指标）、媒体推广（发布期推广）
    • 增长阶段：数据分析解读（优化漏斗）、社区建设（扩大用户参与）
    • 成熟阶段：独立开发者业务（规范运营）、数据分析解读（高级群组分析）
  2. 阅读对应子技能的SKILL.md文档获取详细工作流程
  3. 询问关于用户应用、受众及当前指标的澄清问题
  4. 提供贴合用户具体情况的可落地指导