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App Store Optimization Skills

App Store优化技巧

Skills for optimizing your app's App Store presence, from compelling descriptions to keyword strategy.
本技能涵盖优化应用在App Store中曝光度的相关方法，从撰写有吸引力的描述到制定关键词策略一应俱全。

When This Skill Activates

技能触发场景

Use this skill when the user:
  • Needs to write App Store description or promotional text
  • Wants to plan screenshot sequence and captions
  • Asks about ASO (App Store Optimization) or keywords
  • Needs help responding to App Store reviews
  • Wants to improve app discoverability
当用户有以下需求时，启用本技能：
  • 需要撰写App Store应用描述或推广文案
  • 想要规划截图顺序及配图说明
  • 咨询ASO（App Store Optimization）或关键词相关问题
  • 需要辅助回复App Store用户评论
  • 希望提升应用的可发现性

Available Skills

可用技能模块

app-description-writer/

app-description-writer/

Generate compelling App Store descriptions that convert.
  • Promotional text (170 chars)
  • Full description (4000 chars)
  • What's New text for updates
  • Localization guidance
生成具有转化力的App Store应用描述。
  • 推广文案（170字符）
  • 完整应用描述（4000字符）
  • 更新日志的“新功能”文案
  • 本地化指导

screenshot-planner/

screenshot-planner/

Plan App Store screenshot sequences with captions.
  • 5-10 screenshot storyboard
  • Caption writing
  • Device frame recommendations
  • Localization considerations
规划App Store截图序列及配图说明。
  • 5-10张截图的故事板设计
  • 配图说明撰写
  • 设备框架推荐
  • 本地化注意事项

keyword-optimizer/

keyword-optimizer/

Optimize app title, subtitle, and keywords for search.
  • Keyword research methodology
  • Character limit optimization (100 chars)
  • Competitor analysis
  • Localization keyword strategy
  • NEW: Advanced tactics (cross-localization, screenshot indexing)
  • NEW: Keyword criteria (Pop/Diff sweet spots, opportunity scoring)
  • NEW: Existing app strategy (safe optimization)
优化应用标题、副标题及关键词以提升搜索排名。
  • 关键词研究方法
  • 字符限制优化（100字符）
  • 竞品分析
  • 本地化关键词策略
  • 新增： 进阶技巧（跨本地化、截图索引）
  • 新增： 关键词筛选标准（流行度/难度平衡点、机会评分）
  • 新增： 已上线应用优化策略（安全优化）

review-response-writer/

review-response-writer/

Professional responses to App Store reviews.
  • Templates for common scenarios
  • Tone and brand voice guidelines
  • Turning negative reviews into opportunities
  • When to respond vs. when not to
专业回复App Store用户评论。
  • 常见场景模板
  • 语气及品牌调性指南
  • 将负面评论转化为机会
  • 回复与不回复的判断标准

How to Use

使用流程

  1. User requests App Store help
  2. Read the relevant skill's SKILL.md
  3. Ask clarifying questions about the app
  4. Generate optimized content
  5. Provide alternatives and explain choices
  1. 用户提出App Store相关需求
  2. 阅读对应技能模块的SKILL.md文档
  3. 询问应用相关的澄清问题
  4. 生成优化后的内容
  5. 提供替代方案并解释选择理由

Key Principles

核心原则

1. User-Focused Copy

1. 以用户为中心的文案

  • Lead with benefits, not features
  • Speak to user pain points
  • Use clear, simple language
  • Include social proof where possible
  • 优先突出收益，而非功能
  • 直击用户痛点
  • 使用清晰、简洁的语言
  • 尽可能加入社交证明

2. Platform Guidelines

2. 平台规范遵循

  • Stay within character limits
  • Follow Apple's content guidelines
  • Avoid prohibited terms (free, best, #1)
  • Don't mention competing platforms
  • 严格遵守字符限制
  • 遵循Apple的内容指南
  • 避免使用禁用词汇（如free、best、#1）
  • 不得提及竞争平台

3. Search Optimization

3. 搜索优化

  • Use high-value keywords naturally
  • Don't stuff keywords
  • Consider localized search terms
  • Update for seasonal relevance
  • 自然融入高价值关键词
  • 避免关键词堆砌
  • 考虑本地化搜索术语
  • 根据季节相关性更新内容