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Amazon Working Backwards

亚马逊Working Backwards流程

The Working Backwards process moves from idea to PR-FAQ in two phases: first answer the 5 Questions to force clarity of thinking, then write a PR-FAQ document that brings the idea to life for readers.
Working Backwards流程分为两个阶段，从想法到PR-FAQ：首先回答5个问题以理清思路，然后撰写PR-FAQ文档，将想法清晰呈现给读者。

Workflow

工作流

Determine the entry point based on what the user provides:
Starting from a rough idea or proposal? → Follow the "5 Questions Phase" below Have 5Q answers to refine/verify? → Read references/five-questions-guide.md and apply the verification checklist Ready to write a PR-FAQ? → Follow the "PR-FAQ Phase" below Have a PR-FAQ to review? → Read references/prfaq-template.md and evaluate against the writing standards and common rejection reasons Want to clarify a specific element? → Read the relevant reference file for that phase
根据用户提供的内容确定起始阶段：
从初步想法或提案开始？ → 遵循下方的「5个问题阶段」 已有需要优化/验证的5Q答案？ → 阅读references/five-questions-guide.md并应用验证清单 准备撰写PR-FAQ？ → 遵循下方的「PR-FAQ阶段」 已有PR-FAQ需要评审？ → 阅读references/prfaq-template.md并对照写作标准和常见驳回理由进行评估 想要澄清特定环节？ → 阅读对应阶段的参考文件

Output Convention

输出规范

Always write to a file from the start. Do not draft in chat.
  • 5Q answers: Write to 
    YYYY-MM-DD - [Product Name] 5Q.md
  • PR-FAQ: Write to 
    YYYY-MM-DD - [Product Name] PR-FAQ.md
  • Iterations: Edit the file in place; summarize changes in chat
  • Word format: If the user requests .docx, use the 
    docx
    skill to produce a formatted document
When asking clarifying questions or presenting feedback, respond in chat. All substantive content (5Q answers, PR-FAQ drafts) goes to file.
从一开始就始终将内容写入文件，不要在聊天框中起草。
  • 5Q答案：写入
    YYYY-MM-DD - [产品名称] 5Q.md
  • PR-FAQ：写入
    YYYY-MM-DD - [产品名称] PR-FAQ.md
  • 迭代修改：直接在文件中编辑；在聊天框中总结修改内容
  • Word格式：如果用户要求.docx格式，使用
    docx
    技能生成格式化文档
当提出澄清问题或反馈时，在聊天框中回复。所有实质性内容（5Q答案、PR-FAQ草稿）都需写入文件。

5 Questions Phase

5个问题阶段

The 5 Questions force clarity before any document writing begins:
  1. Who is the customer?
  2. What is the customer problem or opportunity?
  3. What is the most important customer benefit?
  4. How do we know what the customer needs or wants?
  5. What does the customer experience look like?
在撰写任何文档之前，先通过5个问题理清思路：
  1. 目标客户是谁？
  2. 客户的问题或机遇是什么？
  3. 最重要的客户收益是什么？
  4. 我们如何了解客户的需求？
  5. 客户的体验是怎样的？

Drafting 5Q Answers

起草5Q答案

  1. Read references/five-questions-guide.md for the quality bar and pitfalls for each question
  2. Read references/examples.md to see a worked example from idea through 5Q to PR-FAQ
  3. Ask clarifying questions if the user's idea is too vague to answer any question well — ask one question at a time
  4. Draft all 5 answers, following the "What a strong answer looks like" guidance for each
  5. Write answers to the 5Q file; summarize in chat and ask for feedback; iterate by editing the file
  1. 阅读references/five-questions-guide.md了解每个问题的质量标准和常见误区
  2. 阅读references/examples.md查看从想法到5Q再到PR-FAQ的完整示例
  3. 如果用户的想法过于模糊，无法很好地回答任何问题，提出澄清问题——一次只提一个问题
  4. 遵循每个问题的「优质答案标准」起草所有5个答案
  5. 将答案写入5Q文件；在聊天框中总结并征求反馈；通过编辑文件进行迭代修改

Verifying 5Q Answers

验证5Q答案

When reviewing or verifying answers (user's own or previously drafted):
  1. Read references/five-questions-guide.md
  2. Apply the verification checklist (coherence, specificity, customer obsession, intellectual honesty)
  3. Use the probing questions from the guide to challenge weak areas
  4. Present specific, actionable feedback — not generic praise
当评审或验证答案（用户自己的或之前起草的）时：
  1. 阅读references/five-questions-guide.md
  2. 应用验证清单（连贯性、具体性、客户至上、实事求是的态度）
  3. 使用指南中的追问问题挑战薄弱环节
  4. 提供具体、可操作的反馈——不要泛泛表扬

PR-FAQ Phase

PR-FAQ阶段

Once 5Q answers are solid, generate the PR-FAQ document.
  1. Read references/prfaq-template.md for the exact structure and quality bar
  2. Read references/examples.md if not already loaded
  3. Write the Press Release section, mapping: Q2 → problem paragraph, Q3 → solution paragraph, Q5 → experience paragraph, Q1 → customer quote persona
  4. Write External FAQ (5-10 customer questions)
  5. Write Internal FAQ (5-10 stakeholder questions)
  6. Write to the PR-FAQ file; summarize in chat and ask for feedback; iterate by editing the file
当5Q答案确定后，生成PR-FAQ文档。
  1. 阅读references/prfaq-template.md了解确切结构和质量标准
  2. 如果尚未查看，阅读references/examples.md
  3. 撰写新闻稿部分，对应关系：问题2→问题段落，问题3→解决方案段落，问题5→体验段落，问题1→客户引用角色
  4. 撰写外部FAQ（5-10个客户问题）
  5. 撰写内部FAQ（5-10个利益相关者问题）
  6. 将内容写入PR-FAQ文件；在聊天框中总结并征求反馈；通过编辑文件进行迭代修改

Reviewing an Existing PR-FAQ

评审现有PR-FAQ

  1. Read references/prfaq-template.md, paying attention to the "Common Rejection Reasons" section
  2. Evaluate each section of the PR-FAQ against the writing standards
  3. Check that the PR-FAQ is internally consistent (problem → benefit → experience alignment)
  4. Provide specific, section-by-section feedback with concrete suggestions for improvement
  1. 阅读references/prfaq-template.md，重点关注「常见驳回理由」部分
  2. 对照写作标准评估PR-FAQ的每个部分
  3. 检查PR-FAQ是否内部一致（问题→收益→体验是否对齐）
  4. 提供具体的、分章节的反馈，并给出明确的改进建议